Starting a business requires extensive planning. From financial aspects to marketing activities, everything must be carefully organized to guarantee that you operate an efficient business. Given that marketing is such an essential part of any business, you must ensure that you factor in all the possible ways to market effectively. One of the more renowned methods of marketing is email marketing. Therefore, choosing the best email marketing software for startups is important for you.
But why should you even consider email marketing software for your startup? Well, email marketing comes with a range of benefits for you. Let’s look at some of the relevant benefits for startups.
- Easy to start and measure
- Access to a wider audience
- Establish customer loyalty
- Comparatively lower costs
Choosing The Best Email Marketing Software
One of the more important things to understand is how widespread the use of email is. According to statistics, there will be about 4.3 billion email users by 2024. And, the number keeps growing. So, with such a huge number of people using email, you must make sure that your firm uses email marketing. Again, you have greater access to a wider audience, increasing your chances of targeting them appropriately.
If you’re searching for the best email marketing software for startups, you should look at the list we have compiled for you in this amazing article.
The email marketing tools mentioned below are some of the best ones for startups. You will find them easy to understand and use, with a wide price range to choose from. However, we recommend that you choose the ones that best fit your startup needs.
Let’s have a look at the ten best email marketing software for startups. Each of these is renowned platforms that come with their pros and cons.
10 Top Email Marketing Software For Startups
- AWeber – best for a great range of features
- ConvertKit – best for complete automation
- Drip – best for easy-to-use email marketing
- HubSpot – best for easy navigation
- Campaign Monitor – best for a wide range of customizations
- Constant Contact – best for creating dynamic content
- ActiveCampaign – best for a sophisticated mechanism
- SendinBlue – best for great customer support
- WishPond – best for increasing brand awareness
- SendGrid – best for exceptional features
» MORE: Best Rated Email Marketing Software
1. AWeber – best for a great range of features
The first one we have for you is AWeber. It is one of the most sought-after email marketing software by startups. This has more to do with the great range of features it offers its users. One of the more prominent features of this platform is the auto-responding emails, which enable you to send emails automatically to your mailing list.
With this platform, you can guarantee that hat you segment your customers according to your business niche. For instance, you get to ensure that your consumers receive a variety of content based on their preferences. And this procedure is pretty easy to accomplish.
Pricing plan
The price planning of this platform is perfect for startups. Starting at $19/month for 500 subscribers and going up to $149/month for 25,000 subscribers, it is the ideal choice.
Pros of AWeber
- An extensive list of templates
- Easy navigation for auto-responder
- Accurate analytics and reporting
- 900+ integrations available
Cons of AWeber
- Free trial of only 30 days
- Inability to edit RSS of email template
» MORE: How Effective Is Email Marketing?
2. ConvertKit – best for complete automation
Next, we have ConvertKit. This is yet another amazing email marketing software for startups. With this tool, you can easily schedule your emails and send them out automatically. Also, by creating an efficient workflow, you can guarantee that you meet the needs of your business.
This platform provides more than just the ability to automate the entire email-sending process. ConvertKit also allows you to create drip email campaigns. So, go ahead to set up this platform with ease and integrate it with your business to see how quickly it can help you reach your targeted audience.
Pricing plan
The pricing plan for ConvertKit offers you a great range. You can go for the lower end spectrum when starting and then eventually move on to the other, more expensive packages. The plans start from $29 for 1000 subscribers and go up to $679 for 100,000 subscribers.
Pros of ConvertKit
- Access to landing page builder
- Create dynamic emails
- Great reporting tools
- Easy automation builder
Con of ConvertKit
- Limited customizations
- No free plan
» MORE: ConvertKit Alternatives
3. Drip – best for easy-to-use email marketing
Next, we have for you is Drip. It’s one of the best email marketing software for startups. As a startup, Drip happens to be the best thing that you can make use of for your business. It offers you the simplest navigation and is extremely easy to make use of. You can set up your campaigns through the visual builder and ensure that you get a look at the workflow you create.
The interesting thing is you can use the drag-and-drop builder to create an email layout that meets your requirements. It is easy to follow through with as it offers easy campaign creations. You can also use this software to integrate your eCommerce platforms. As a result, you’ll be able to collect more data and utilize it for your email marketing.
Pricing plan
The pricing plan for Drip is on the expensive side. The starting plan is for $49/month for 1000 subscribers, and it goes up to $779/month for 100,000 subscribers.
Pros of Drip
- Visual automation builder
- Tag-based system integration
- Reporting and data-filtering
- Event-triggered emailing
Cons of Drip
- No template library
- Limited split testing function
» MORE: Best Cheap Email Marketing Software
4. HubSpot – best for easy navigation
Next on the list is HubSpot. As one of the best email marketing software for startups, this tool is ideal for your business. When it comes to using email marketing tools, HubSpot offers you some of the more basic features out there. These are essential for almost every business. You get to create landing pages, workflows and be in charge of the analytics coming your way through email marketing.
The platform offers you a range of benefits, such as offering you easy navigation. This way, you will not be confused about how to use the tools offered by the platform. But, more than that, you get to make use of this platform as a CRM mechanism to boost sales and consumers.
Pricing plan
The pricing plan of this software is available in annual payments. You will find three plans available to you. The basic plan for $200 per year, the pro plan for $800 per year, and the enterprise plan for $2400 per year. As you can see, these tend to be quite expensive.
Pros of HubSpot
- Easy navigation
- Extensive tools
- Free trial available
- Built-in analytics
Cons of HubSpot
- Yearly pricing plans
- Limited features for the basic price plan
» MORE: How to Get Email Addresses for Email Marketing (For Free)
5. Campaign Monitor – best for a wide range of customizations
Next, we have the Campaign Monitor. With this software, you get access to a wide range of customizations for your emails. And as you probably know, you can use the right email marketing tools to target your customers better. Campaign Monitor is here to help you create some of the most beautiful and exceptional email layouts to get started.
Now, you can create engaging emails for your customers by setting up sign-up forms and more. As a result, you’ll see an increase in customer retention and an overall boost in customer loyalty. Again, you can use the customer segmentation tools to help target customers with different interests for your niche.
Pricing plan
The pricing plan for Campaign Monitor is perhaps one of the most affordable ones. The pricing plans include a $9/month basic plan, a $29/month unlimited plan, and a $129/month premier plan. These are all pretty affordable for startups.
Pros of Campaign Monitor
- User-friendly interface
- Easy customer segmentation
- Easy to use data automation
- Unlimited font options
Cons of Campaign Monitor
- Limited phone support
- Limited use of analytics
» MORE: How to get Email Lists for Marketing
6. Constant Contact – best for creating dynamic content
Next, we have Constant Contact. It has swiftly established itself as one of the top email marketing tools for startups. It offers features for creating dynamic content for your customers. With the easy, user-friendly interface, you get to ensure that you’re able to create your emails without any hassle.
Another interesting thing is that you can personalize your customer emails and provide them with unique content. This will help you to imprint your brand’s image in the minds of your customers. You can also make use of the wide range of templates that come with this platform. Use these or edit the layout of your emails to suit your requirements.
Pricing plan
The pricing plan for this platform is not as cheap as others, but it isn’t considered expensive either. Choose the $20/month email plan or the $45/month email plus plan for your startup to make use of all of its features.
Pros of Constant Contact
- Segmentation tools
- Template designs
- A/B split testing
- Extensive reporting
Cons of Constant Contact
- No free plan available
- Inability to compare multiple variables
» MORE: What is a Good Open Rate for Email Marketing?
7. ActiveCampaign – best for a sophisticated mechanism
Next, we have ActiveCampaign. ActiveCampaign is here to help you customize your emails to the fullest extent possible. You get hold of attractive and efficient data of your customers and make sound judgments based on these details. Make use of the reporting and analytics that this platform offers you to further develop your business strategies.
Furthermore, you have access to subscriber management and can guarantee that they receive automatic emails by setting up a workflow. With this platform, you can access everything through a more sophisticated mechanism and guarantee that your email marketing efforts yield positive results.
Pricing plan
The pricing plan for ActiveCampaign comprises five different plans. As a start-up, you can avail of the basic plan offered at $29/month for 1000 subscribers. Then, as your subscribers increase, you can switch to the other plans available. The price can go up to $559/month for these.
Pros of ActiveCampaign
- Extensive tracking and reporting
- Advanced automation
- Email template builder
- Availability of lists and tags
Cons of ActiveCampaign
- Limited pre-designed templates
- No free plan available
» MORE: How Much Does an Email Marketing Campaign Cost?
8. SendinBlue – best for great customer support
Next, we have SendinBlue. This platform is perhaps one of the most affordable options out there. You will find it perfect for startups as it encompasses all of the basic features that a business would need for their email marketing needs.
The best thing about SendinBlue is that it offers great customer support. While the interface might not be as user-friendly as other options available, you can easily understand everything by reaching out to their customer care representative.
Pricing plan
The pricing plan for SendinBlue includes five different packages. First, you have access to a free plan that offers you 300 emails in a day for an unlimited number of contacts. Other packages range from $25/month to $66/month.
Pros of SendinBlue
- Astounding customer support
- Wide range of templates
- Free plan available
- Extensive built-in tools
Cons of SendinBlue
- Limitations to use
- Difficulties with the User Interface
» MORE: How can email marketing fuel your overall inbound strategy?
9. WishPond – best for increasing brand awareness
Next, we have WishPond. You’ll find WishPond to be an excellent tool for increasing brand awareness. Since you are a startup, you want to make sure that your brand is visible to your target audience. WishPond also gives you access to social media integration, which can help in creating a more exclusive brand image for you.
More than that, you get to access a range of templates that you can use for your email layouts. Choose from over a hundred layouts for your template-building needs and create the ultimate email that meets your customers’ interests.
Pricing plan
The pricing plan of WishPond starts at $45/month, which is a bit pricey compared to others. The highest pricing plan offered is the growth one at $129/month.
Pros of WishPond
- Social media integration
- Landing page builder
- 100+ template designs
- Email and customer segmentation
Cons of WishPond
- Technical features
- Pricey plans
» MORE: Email Marketing Strategy?
10. SendGrid – best for exceptional features
Lastly, we have SendGrid. This is one of the best email marketing software for startups. But, you’ll discover that SendGrid is a bit more complicated to utilize. However, it is known to have exceptional features that can help your start grow greatly. If you’re a developer, then you do not need to be overwhelmed with all of the features you’re offered.
Integrate your email marketing software with third-party applications and social media to get the best analytics on hand. With more data available, you get to reach out to your customers in a more refined manner.
Pricing plan
The pricing plan for SendGrid is average as it offers a mix of plans to you. You can start with a free trial to understand how things go. Other than that, the pricing plans start from $9.95/month and can go up to $79.95+/month, depending on the features you require from the platform.
Pros for SendGrid
- Exceptional customer support
- Mobile-optimized usage
- Scalable features
- Access to event-triggered emails
Cons for SendGrid
- Technical features
- Confusing user interface
» MORE: What is Hard Bounce?
Bottom Line
In general, email marketing is a successful way to promote your new business. It’s a great way to reach the right audience without having to spend a lot of money. So, choose from any of these marketing software to assist you in the email marketing process. The most popular for a startup are AWeber, ConvertKit, and Constant Contact, but you can choose whichever one best suits your requirements. Avail of the many features these email marketing tools have to offer and see your startup grow over time.
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