Today, most of the work is done automatically by tools. You don’t need to focus too much as much software has been created. Marketing and sales activities need to be streamlined to ensure the success of a new business. Given that many companies are popping up across industries to offer services cost-effectively, beating the competition is challenging in this era.

What is HubSpot?

HubSpot is a platform that offers the best features for tacking your website’s activity. It enables a user to update and optimize their website content. Also, it provides unlimited keywords for your website. So everything is robust and integrated into this software.

Best Alternatives to HubSpot

HubSpot is one of the best well-known marketing tools on the market. But some users are not satisfied with its features. So the market also has alternatives to HubSpot; some of them are as follows:

  1. ActiveCompaign
  2. Semrush
  3. Mailchimp
  4. Sendinblue

1. ActiveCampaign – Best alternative to HubSpot

Pricing: $9 per month

ActiveCampaign is the top alternative to HubSpot, which builds email drip campaigns and creates funnels. It comes with options of analytics, tagging, and reporting. It offers the functions of CRM and Deals for B2B and B2C that make it more interesting. It provides the facility of the drag-and-drop automated campaign using a visual automation canvas.

You don’t need to get trading of this software as it is easy to use. Once you know all the features and functions of this tool, it will be a cup of tea for you. ActiveCampaign is pretty good and easy-to-use software if you are looking for budget-friendly CRM and marketing automation, especially if you have a site already for your business.

Small and medium businesses can use this software for marketing automation. The best upside is that it does not contain ads like HubSpot. It offers a visual drag and drop tool that enables testing within automation; HubSpot does not provide this unique feature. So, it is a top-notch choice for marketing automation who have its CMS solution and own websites.

Features:

  • Sales process management.
  • Automated email and SMS messages.
  • It offers segmentation and personalization.
  • SMS, site chat, CRM, and more channels.
  • It allows you to enable condition-based sequences.
  • It has access to a maximum of 125 emails.
  • It also integrates with WordPress and Eventbrite.
  • It offers scalable pricing.
  • It features a visual email designer.
  • It offers webhooks, APIs, and developer tools.

Pros:

  • The team is great at helping you troubleshoot problems.
  • It is super easy to use assign tags, email, and create lists.
  • It saves a lot of time through automation.
  • Customer support has always been friendly and helpful.
  • It is easy to use and highly reliable.
  • It provides the best combination of features, user experience, and price.

Cons:

  • It cannot copy an email.
  • Sometimes platform does not load perfectly due to caching.

» MORE: Convertkit vs Active Campaign: Which Is Best For You?

2. Semrush – Best for paid

Pricing: $119.95 per month (A free version is available)

Semrush is a management and SEO tool that offers a free domain for complete access to domain activity in paid and organic searches. It quickly displays paid search strategy. Small businesses and freelancers commonly use Semrush. It provides all SEO tools, whatever you need. It also offers sophisticated tools for large companies.

It is an imposing digital marketing tool that offers an intuitive dashboard and vast data sets. This tool can easily search keywords, link building, and competitor analysis. It tracks the competitor keywords on Bing and Google. It creates a friendly website and content that is more engaging. You can easily view related keywords and get suggestions for more competitive keywords.

It offers volume and keyword difficulty that helps the website rank on the first page of google. In addition, the intent feature is beneficial for knowing why people are searching for a particular keyword. The domain analysis gives an in-depth insight into competitors. You need a little training to use this software, and the price is extremely fair.

Features:

  • It features hyper-targeting to track the SEO results for more specific tracking on the Zip Code level.
  • It offers a sharp tool for your Amazon business.
  • It features an On-page SEO checker that ranked our websites first on google.
  • The SEO content template is best for a content writer who helps create SEO content.
  • The organic traffic insight features help in finding quick opportunities for data.
  • The site audit helps in estimating the health of your website page.
  • The most popular tool on Semrush is the keyword magic tool used to conduct keyword research.

Pros:

  • It gives ideas on how to make improvements to the site.
  • Comprehensive and robust.
  • It is easy to use and user-friendly.
  • It offers friendly staff and comes with a great online community.
  • It allows you to gain insight into what your competitors are doing.
  • It offers competitive pricing, a library of learning material, innovative features, and constantly proving.
  • Semrush is easy to deploy, has excellent customer service, and provides ongoing training.
  • It offers easy integration with essential tools.

Cons:

  • The dashboard loads slowly.
  • Semrush is not mobile-friendly.

» MORE: Pricing for Semrush: Which Plan Is Right for You? (Complete Cost Guide)

3. Mailchimp – Top email and advertising platform

Pricing: $10 per month (Free version available)

Mailchimp is a marketing automation software that enables you to analyze, create, and send ad campaigns and emails. This platform provides the facility of email tracking, custom reports, campaign transparency, the ability to manage un-subscriber and subscriber, and view success and click-through rates. You can create pre-made templates, campaigns, and custom templates simultaneously.

The free version of Mailchimp is also available. Free users can use marketing automation workflows and create ad campaigns with ease. For freemium, you have to send 12k emails to 2k subscribers without financial commitment every month. It is also mobile-friendly and offers you to keep tabs on your account activity, the ability to create and send campaigns, and manage your subscribers.

You can grow your business by choosing web services. You can generate more revenues and streamline your workflow through numerous integrations. This software offers you to create custom data. If you use Mailchimp for your online store, it allows you to create targeted campaigns, send personalized order notifications, capture order information, and automate product follow-ups.

Features:

  • It offers readymade email designers and campaign templates.
  • It features email testing that helps you ensure there is no error in the email and is finished in the recipient’s inbox.
  • It also offers a spam check that examines the email client, email domain, and address.
  • It features segmentation that allows you to create particular segments on a wide range.
  • You can add location, purchasing, source, and pages to the segments.
  • It also offers management tools for B2B marketers.
  • It offers a drag and drop facility to place your items on your website.
  • It allows you to create the colors, font, size, etc.

Pros:

  • It’s easy to interface with and can clean the data.
  • It keeps track of the audience and helps to categorize them through different emails.
  • It is compatible with a lot of other software.
  • It also saved money and time.
  • The templates are great and quite efficient.
  • It is elementary to set up a landing page and campaign.

Cons:

  • Very difficult to figure out where to click.
  • The list gets very expensive after you grow past 2k subscribers.

» MORE: Is GetResponse Better for You Than ActiveCampaign?

4. Sendinblue – Best marketing and transactional email service

Pricing: $25 per month (A free plan is available)

Sendinblue is a marketing software that is easy to use and focused on SMBS. It empowers a company to grow and build by connecting to other businesses through marketing automation, email campaigns, SMS messages, chats, transactional emails, CRM, Facebook ads, and retargeting ads. It offers all the tools that a marketing company needs at an affordable cost.

It offers user-friendly services and combines users on one platform. It provides you to create emails through responsive design. It provides advanced integrated techniques to make it easy to design your website and helps users establish a convenient site for the audience. You can also immediately schedule your campaign and save it for later.

It allows the user to create automated campaigns to confirm orders and emails. This software is secure and keeps users’ privacy, such as emails, orders, etc. You can also test your email before sending campaigns to see whether it remains in the inbox. It integrates with plugins such as PlugMatter, privy, etc., that automatically display the pop-up and push the email address to the account of Sendinblue.

Features:

  • It offers drag and drops from builders to drag the items into the right place.
  • It automates retargeting ads.
  • It offers a quick and easy setup for CRM.
  • It offers dynamic content to send SMS messages.
  • It offers you to create forms and landing pages.
  • It provides the ability to send emails to customers.
  • It features transactional email management for confirmation of emails and passwords.
  • It helps you to set up Facebook ads for new customers.

Pros:

  • Creating a campaign is straightforward with this tool.
  • Customer service is superb.
  • It offers excellent features at a great price.
  • It is easy to set up and use.
  • It is very user-friendly and intuitive.
  • It is easy to implement for marketing businesses.

Cons:

  • They lack a bit in the automation of emails for the client experience.
  • Sometimes the WordPress plugin is disabled.

» MORE: Which Is Better For You, Aweber or ActiveCampaign?

FAQs

Where does Semrush get its data?

It uses several data providers to compile its report. It does not publish its entire partner network.

Is Mailchimp easy to use?

For those who haven’t used email marketing software before, Mailchimp is an excellent choice because it’s user-friendly. Users do not need any tutorials or assistance to start using the app.

How long is ActiveCampaign free?

It offers a free trial for 14 days. You must update to a paid plan after 14 days trial, and it does not provide a free plan.

» MORE: Is ActiveCampaign Better for You Than SendInBlue?