Companies, businesses, and perhaps important personalities and brands require the media channel to run their businesses. They can get news related to their industry and other business partners and clients from relevant media channels.
Media monitoring software helps them do a variety of work, like help them track mentions of their brands online or in news, analyze rising trends in their media coverage check out the efficiency of their PRs campaigns, and figure out negative threats posed to respond as quickly as possible.
Many of these media monitoring tools can, of course, offer access to mostly online sources such as websites, news sites, blogs, and social media. Check out top best media monitoring software below
Top 6 Best Media Monitoring Software
- Mentionlytics– Best Media Monitoring Software for Most Detailed Analytics
- Agorapulse – Best Media Monitoring Software for All-in-one social media management
- Mediatoolkit – Best Media Monitoring Software for Worldwide Mentions Tracking
- Brandwatch – Best Media Monitoring Software for Averting Real-time Emerging Crisis
- Meltwater – Best Media Monitoring Software for Best Features
- Hootsuite – Best Media Monitoring Software for Social Media Activities
1. Mentionlytics– Best Media Monitoring Software for Most Detailed Analytics
PRICING: Basic: $49/month, Essential: $99/month, Advanced: $199/month, Pro: $299/month, Agency: starting at $450/month
With a 14-day free trial, this media monitoring software allows any company to track its brand mentions on any online platform ranging from websites to social media channels to the entire web. It has remarkable AI-enabled features that give quality and a generally easy-to-use dashboard.
Key Features:
- Social analytics
- Campaign Optimization
- Social engagement
- Scalability
- Report Customizability
- Virality Mapping
- Audience engagement analysis
- Competition analysis
- Hashtag analytics
- Post Performance
Reasons to Buy:
- It tops the chart in customer relatability. Every customer is supported in the best way to match their needs.
- Fast, reliable, and efficient services.
- Great and user-friendly interface.
- It is great to use if one requires a variety of data sources at the same time.
Reasons to Avoid:
- The competitor analysis is not at its best.
» MORE: Mobile Time Monitoring Software
2. Agorapulse – Best Media Monitoring Software for All-in-one social media management
PRICING: pro: $99, Premium: $249, Enterprise: custom/month
Brands can easily navigate through this media monitoring software to manage their social media and stay organized and this saves time. It can easily be integrated with top social media channels including YouTube. It allows users to plan, collaborate and schedule content for all social channels.
Key Features:
- Sentiment Reporting and scoring
- Filtering
- Brand Monitoring
- Hashtag Analysis
- Keyword monitoring
- Competitor Analysis
- Trend Analysis
- Advanced Data Filtering
- Content creation
- Social Measurement
Reasons to Buy:
- It allows for multiple management of social media handles from a single dashboard.
- It saves time as it allows a single post to go across as many social media channels as a brand wants.
- The best in tracking social media performances.
Reasons to Avoid:
- It does not have a feature for running paid advertisements
- It does not have an Instagram grid view layout.
» MORE: Top Call Monitoring Software (The Most Amazing Analytics Tools)
3. Mediatoolkit – Best Media Monitoring Software for Worldwide Mentions Tracking
PRICING: Medium business: €399, Optimal: €599, Enterprise: €999. The Agency plan can be gotten through negotiations.
This monitoring tool tracks a variety of mentions, across the world, on social media channels. It also tracks mentions across various websites, blog forums, and anywhere else a brand is talked about. Brands can find out what reviews of people in real-time, discover mentions of popular influencers that are relevant to their business, and also get detailed social media reports with sentiment and engagement analytics.
Key Features:
- Sentiment Analysis
- Social Reporting
- Broadcast media
- Keyword Targeting
- Custom feeds and alerts
- Brand monitoring
- Keyword tracking
- Trend Analysis
- Competitor Analysis
- Advanced Data Filtering
Reasons to Buy:
- It has a free account. Users can have a trial of what it looks like without subscribing and it has basic features too like automatization and various reports.
- Easily the best in Real-time mentions monitoring. Brands can be tracked easily over millions of websites.
- Keyword tracking is at its peak and filtering is super easy to set up.
Reasons to Avoid:
- It takes time to get savvy in exploring the features and options this monitoring tool has to offer.
- Insights are not that many.
- It doesn’t backtrack data longer than 100 days.
- Managing multiple accounts across a dashboard is complex.
» MORE: Link Monitoring Software
4. Brandwatch – Best Media Monitoring Software for Averting Real-time Emerging Crisis
PRICING: Free trial is available. Pricing is supplied by the software provider.
Brandwatch empowers some of the topmost companies in understanding and engaging with their customers with speed. With it, brands and agencies all over the world can thrive in today’s fast-moving digital world by making easy and fast decisions.
Key Features:
- Social Measurement
- Influencer Identification
- Brand Monitoring
- Keyword Tracking
- Trend Analysis
- Competitor Analysis
- Follower Analysis
- Post Performance
- Paid Campaign Tracking
- Scalability
Reasons to Buy:
- Best in tracking real-time and specific keywords.
- It can be easy to trackback data over a long period
- Easy to navigate through the monitoring tools. It is also segmented and has a visually appealing chart.
- It is great in customer service.
Reasons to Avoid:
- Data backtracking does not go beyond three years so companies that need historical review farther than three years will not find the tool useful.
- It has a language barrier. The range of languages it has might not make up for the necessary data a person needs.
» MORE: Tools for Distributed Network Monitoring Software
5. Meltwater – Best Media Monitoring Software for Best Features
PRICING: Pricing and plans are supplied by the software provider. Final cost negotiations have to be conducted directly with the seller.
One of the very first to start monitoring software, Meltwater has that experience with giving brands just what they are after. Top-notch information and the advantage that PR, communications, and marketing professionals get when they use it to run their media.
It effortlessly stays on top of billions of online conversations and helps extract relevant insights to manage its brand.
Key Features:
- Consumer insights
- Custom reports
- Media monitoring
- Social Media monitoring
- Real-time Alerting
- Press Distribution
- PR Reporting
- Social Media engagement
- APIs
- Media Database
Reasons to Buy:
- Easy integration with the popular social media channels like Twitter, Instagram, Facebook, and LinkedIn
- It comes in various languages like English, Deutsch, Français, Suomi, etc.
- It offers simple, easy-to-understand, and well-thought courses that will help you gain new skills.
Reasons to Avoid:
- It might be tricky measuring Instagram Reel performance.
- Sentiment accuracy is low.
- The level of insights using AI is quite limited
» MORE: Software for Network Monitoring at No Cost
6. Hootsuite – Best Media Monitoring Software for Social Media Activities
PRICING: Professional: $49/month, Team: $129/month, Business: starting at $739/month, for Enterprise plan, pricing is discussed on contact.
In Hootsuite, there is a plan for the beginning brands to the largest enterprises around the world. Users can build brands strengthen customer connections, and drive better business results by integrating social effortlessly across any organization.
Key Features:
- Social Analytics
- Campaign Optimization
- Scalability
- Report Exporting
- Post Performance
- Follower Analysis
- Social Engagement
- Sentiment Analysis
- Social Reporting
- Influencer Identification
Reasons to Buy:
- It is very easy to navigate through.
- Pre-planning is very easy as the software allows for scheduling posts across social media channels.
- It offers extra tools and webinars.
Reasons to Avoid:
- It is limited to only social media mentions. So, if any other information is required, it has to be gotten elsewhere.
- It is not designed to appear like the existing social media channels