Social media is one of the most powerful tools of our times, but with great power also comes great responsibility. Organizations have to spend a lot of time and effort running their social media accounts. However, one of the best things about living in the digital age is that there are tools to reduce our time and effort.
That is where the best social media management tools come in. Nonprofits can use these tools to create and plan content while spending more energy running their business. Here are the ten best social media management tools for nonprofits to make their lives easier.
Top 10 Best Social Media Management Tools For Nonprofits
- Buffer – Best for Beginner Nonprofits
- Sprout Social – Best for Social Media Analytics
- ViralTag – Best for Sharing Visuals
- Hootsuite – Best for Streamlining Post Scheduling
- PostPlanner – Best for Discovering Content
- Later – Best for Organizing Visuals for Social Campaigns
- SocialOomph – Best for Maximizing Engagement and Productivity on Twitter
- Canva – Best for Designing Graphics
- Loomly – Best for Calendar Management
- Planable – Best for Collaboration
1. Buffer – Best for Beginner Nonprofits
Pricing: Starts at $10 per month with a 50% discount for nonprofits
Buffer is the best social media management tool for nonprofits that have just begun their venture. It will allow you to build a powerful social media presence, and there are plans for bloggers and businesses. The best part is that you receive comprehensive analytics to tweak your social media management strategy.
Key Features
- Analytics and reporting
- Schedule retweets
- Adding content to the posting queue
Reasons To Buy
- It comes with a handy browser extension
- It supports all major social media platforms, such as Facebook, Instagram, Twitter, etc.
- There is a free plan with some limited capabilities
Reasons To Avoid
- You need to supplement it with other tools
2. Sprout Social – Best for Social Media Analytics
Pricing: Starts at $99 per month with a thirty-day free trial
While Sprout Social is expensive, it still offers the most features you will find in such a tool. It will enable you to analyze your social media platforms beyond their built-in capabilities. Besides that, you can track engagement, identify influencers, and do much more to improve your nonprofit’s social media presence.
Key Features
- Social inbox
- Schedule and publish posts
- Collaboration with team members
Reasons To Buy
- You can track engagement
- It will allow you to build custom dashboards
- They offer a thirty-day free trial period
Reasons To Avoid
- It is relatively expensive than most other options
3. ViralTag – Best for Sharing Visuals
Pricing: Starts at $24 per month with a fourteen-day free trial
ViralTag is one of the best social media management tools for nonprofits to create and share stunning visuals. It offers a visual marketing calendar to create and schedule various Instagram posts and Pinterest pins. Of course, it does much more, so it is a complete solution for any business.
Key Features
- Schedule unlimited posts
- Team collaboration
- Visual marketing calendar
Reasons To Buy
- You can use it to manage multiple social media platforms
- The tool enables you to analyze the performance
- It will enable you to create and share visuals on your social media
Reasons To Avoid
- There are some glitches sometimes
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4. Hootsuite – Best for Streamlining Post Scheduling
Pricing: Starts at $19 per month with a thirty-day free trial. They also offer discounts to nonprofits
Streamlining post-scheduling has never been easier with Hootsuite. It offers multi-platform post scheduling, tracking campaigns, content cloud storage, etc. It is one of the most popular social media management tools you can use for your nonprofit.
Key Features
- Schedule up to 350 social media posts at one time
- Integrations with other platforms
- Regram scheduling
Reasons To Buy
- You can add the Hootsuite button to your browser
- It is free for the individual user with three social profiles
- You can schedule a Facebook post, LinkedIn post, and tweet in one click
Reasons To Avoid
- It can be expensive for big teams
5. PostPlanner – Best for Discovering Content
Pricing: Starts at $3 per month for three profiles and thirty posts per day
PostPlanner is a cloud-based social media management tool that will enable you to see and predict who will engage with your social media. Then, you can post and schedule content while discovering content based on their recommendations. In the long run, it will help you create and post more engaging content on your social media platforms.
Key Features
- Customize publishing calendar
- Canva integration
- GIF creation and sharing
Reasons To Buy
- You can recycle evergreen posts
- It will enable you to integrate Canva so you can share visuals and infographics
- You can discover content based on the recommendations they offer
Reasons To Avoid
- It does not offer a free trial
6. Later – Best for Organizing Visuals for Social Campaigns
Pricing: It starts at $9 per month. They also offer a 50% discount for nonprofits
If you want a visual solution for social media management, then Later is perfect. You can search and repost content, schedule posts for multiple platforms, and organize visuals for social campaigns. In the long run, it is ideal for the organization of your campaigns for better success.
Key Features
- Visual Instagram planner
- Plan and schedule posts
- Posts preview
Reasons To Buy
- It is ideal for visual people looking for a social media management tool
- You can bulk upload graphics and pictures
- It enables you to track Instagram analytics
Reasons To Avoid
- There is room for improvement in analytics
7. SocialOomph – Best for Maximizing Engagement and Productivity on Twitter
Pricing: Starts at $17.97 every two weeks
Do you mainly use Twitter for your nonprofit organization? If you do, there is no better social media management tool than SocialOomph to maximize productivity and engagement. You can check DMs, schedule tweets, track keywords, and do much more to improve your Twitter presence.
Key Features
- Schedule unlimited tweets
- Track keywords
- Save and reuse drafts of posts
Reasons To Buy
- It will enable you to check your direct messages on various accounts
- You can use all the Twitter features on the free plan
- It is an affordable solution
Reasons To Avoid
- You don’t find much functionality if you use SocialOomph with other social media platforms
8. Canva – Best for Designing Graphics
Pricing: Starts at $12.95 per user per month
Canva is one of the best social media management tools for nonprofits looking to share visuals on social media. These include infographics, posters, images, and much more. The best part is that Canva will allow you to create social media graphics in any dimension or size without any design experience.
Key Features
- Graphics, icons, and themes library
- Create social media graphics
- Create presentations
Reasons To Buy
- You don’t need graphic design experience to use Canva
- It will allow you to upload excellent visual content on your social media platforms
- You can save creations and use the same branding
Reasons To Avoid
- It is only great for creating graphics and no other social media management functionalities
9. Loomly – Best for Calendar Management
Pricing: starts at $15 per month
If you want a calendar management solution for your social media profiles, then Loomly is the ideal solution. Of course, if you want more functionality, you can integrate it with Buffer or Hootsuite for the best experience. Once you do, you will get a lot of use out of it for a long time.
Key Features
- Create and manage social media calendars
- Live post analysis
- Integrations with Buffer or Hootsuite
Reasons To Buy
- You can real-time analytics on each post
- It will allow you to create and manage everything from one dashboard
- Social media managers have created this platform for the best solution
Reasons To Avoid
- Some post ideas are too generic or broad sometimes
10. Planable – Best for Collaboration
Pricing: Starts at $14 per month
Are you looking to collaborate with your team members about your social media posts so everyone can be on the same page? If you are, then Planable is one of the best social media management tools. It will streamline the process of creating and scheduling posts so that you can do it efficiently.
Key Features
- Feedback from team members
- Create social media posts
- Schedule social media posts
Reasons To Buy
- It enables you to bring social content and team members to the same page
- You can exchange feedback with team members
- It will allow you to preview exactly what a post looks like before you post it
Reasons To Avoid
- It has limited capabilties
Frequently Asked Questions
How can nonprofits use social media?
Nonprofits can implement many tips for using social media. The first thing they must do is set up an account. After that, they can also add donation buttons and develop social media policies to improve their accounts.
Besides that, they can share stories about people, run campaigns, and create content calendars. In the long run, these efforts will help them to improve their social media presence. But, of course, that means nonprofits can execute their vision with ease.
How often should nonprofits post on social media?
It is always good to post as much as you can on social media. Of course, that doesn’t mean you start spamming but posting frequently will help you build your presence. If you can’t do that, then the ideal solution is to post two to three times a week.
Two to three times should be your minimum posting target. Once you start doing this, you will notice the fantastic results on your social media profiles.
How do nonprofits get verified on Instagram?
You must get verified on Instagram to enhance the legitimacy of your nonprofit. You can do this by going to your profile and tapping the upper right corner. After that, tap settings, tap account, then tap request verification.
You will have to fill out a form and tap submit. After that, Instagram will review your request and then decide if you will get the verification or not.
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