No matter how successful your sales team is, it can still benefit from the help of sales intelligence software. These tools make tracking leads, monitoring sales performance, and other tasks easier than ever before, allowing you to focus on closing deals instead of data entry and analysis. If you’re looking to purchase or use such software, there are eight leading options available that are worth considering further. Each has its strengths and weaknesses; by comparing them in detail here, you’ll be able to select the most effective option for your needs.

7 Best Sales Intelligence Software

  1. SALESforce– helps users engage customers, track performance, and more
  2. Pipedrive– A sales pipeline management tool for businesses
  3. Hubspot– An innovative sales intelligence solution
  4. InsideView– Discovers sales opportunities to help grow your business
  5. 6sense– A B2B sales intelligence platform
  6. Hunter– Provide emails of prospects
  7. Nimble– builds award-winning contact management solution
  8. ZoomInfo– A cloud-based lead generation platform

1. SALESforce- helps users engage customers, track performance, and more

Pricing: $25/month

This top-rated software has several solutions based on your business needs. It can be used as a CRM tool or help you manage sales pipelines, track and monitor leads, and forecast revenue. The only downside is that it’s quite expensive. As a startup business owner, though, you may find that you get what you pay for with SALESforce—and even if you don’t see an immediate return on investment (ROI), its well-rounded features could be exactly what your company needs hit its goals.

KEY FEATURES

  • Contact management
  • Approvals and control
  • Alerts/notifications

REASONS TO BUY

  • Wide range of features
  • Social media collaboration

REASON TO AVOID

  • Not easy to navigate

2. Pipedrive- A sales pipeline management tool for businesses

Pricing: $14.90/month

Pipedrive is an application best for sales teams with more than one rep. Its sales and marketing tools allow teams to create, track, and manage each deal from start to finish. This software syncs seamlessly with other tools you use in your business so you can stay organized across apps. For example, if you own a real estate company or a law firm, Pipedrive will help all parties—from attorneys to property managers—stay in sync on each deal through an easy-to-use interface that tracks leads and tasks and phone calls and email interactions. You can even share Pipedrive data via links and secure attachments with your team.

KEY FEATURES

  • Calendar management
  • Video conferencing
  • Negative feedback management

REASON TO BUY

  • The timeline view gives an accurate forecast
  • Superb reporting
  • Customizable

REASON TO AVOID

  • No free plan
  • No separation between new leads and contacts

3. Hubspot- An innovative sales intelligence solution

Pricing: $50

An all-in-one sales intelligence solution. Hubspot is a very popular option in the list of top sales intelligence software because it offers a robust toolset for marketing automation and many features that enhance communication between sales and marketing teams. Teams can collaborate to build custom lists, segment leads by quality, generate reports, etc..

KEY FEATURES

  • Live chat
  • Call management
  • Sales pipeline management

REASON TO BUY

  • Email tracking
  • Make calls from your browser with HubSpot sales
  • Has a workable free plan

REASON TO AVOID

  • Expensive

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4. InsideView- Discovers sales opportunities to help grow your business

PRICING: $99

InsideView provides B2B technology companies with sales intelligence, matching specific data points to prospect types. For example, if you need to target government agencies that employ more than 100 people, it’s as easy as putting in your company name and asking InsideView to surface that type of contact. The platform can also pair leads with partners based on which companies have purchased similar products or services (if one prospect bought something from IBM and another did a webinar hosted by Google, they might be a good fit). And because InsideView already has a lot of information about where you can find leads—it’s been used by roughly 1 million companies—this Intel is easier to access.

KEY FEATURES

  • Customer database
  • Multi channel marketing
  • Pipeline management

REASON TO BUY

  • Prospecting and list building
  • Account planning and monitoring

REASONS TO AVOID

  • No free plan
  • Expensive

5. 6sense- A B2B sales intelligence platform

Without a doubt, 6sense is a great sales intelligence software. It helps marketers outpace and outperform their competitors by providing powerful sales forecasting, sales insight, and predictive analytics that seamlessly integrate your marketing and CRM tools. The software reveals all potential opportunities based on past activities, including competitor intelligence. As it supports all major platforms (including Web CRM tools such as HubSpot).

KEY FEATURES

  • Customer profiles
  • B2B lead generation
  • Target account identification

REASONS TO BUY

  • Gives you complete visibility into your buyers
  • Increase pipeline by identifying new deal

REASON TO AVOID

  • No free plan
  • UI can be slow

6. Hunter- Provide emails of prospects

PRICING: $49/month

This sales intelligence software provides emails of prospects to sales departments. It is an advanced tool with time-saving productivity tools for salespeople, with strong analytic capabilities and an accurate dashboard that gathers data from various sources. All you need do is to type in a company domain and the software will provide the full list of verified contacts in the company.

KEY FEATURES

  • Integration
  • Campaign
  • Email finder and verification

REASONS TO BUY

  • Provides email across an organization
  • Suggests contacts within an organization
  • Offers a Chrome extension to find contacts

REASONS TO AVOID

  • Sometimes contact information is incorrect.
  • Job titles and names are mismatched

7. Nimble- builds award-winning contact management solution

PRICING: $19/month

Nimble is a great sales intelligence software for identifying revenue opportunities and monitoring activity in real-time. The software integrates with multiple CRMs and excels at pulling data from disparate sources to provide a single view into all touch points between your company and customers, partners, and prospects. It also highlights information that needs action or attention right away so you can focus on what matters to sales success. Nimble’s user interface is intuitive and clean, making it very easy to use. Nimble connects you with leading experts who keep track of trends, changes in marketplace dynamics, new products or services your competitors are offering, and industry shifts that may impact revenue growth.

KEY FEATURES

  • Community management
  • Conversion tracking

REASONS TO BUY

  • Responds to customers’ concerns in real-time
  • Find and engage targeted leads on social media
  • Identifies people in your network you need to be in touch with

REASONS TO AVOID

  • It can be not easy to understand at first
  • You can only integrate only one social media account of each type.

8. ZoomInfo- A cloud-based lead generation platform

ZoomInfo is a robust, easy-to-use sales intelligence tool that combines contact information, business, and financial details, social media profiles, and web stats to give a holistic view of your contacts. The tool makes it quick and easy to pull information from dozens of sources, including Google, LinkedIn, Facebook, and CrunchBase. Its innovative design allows you to see all relevant information on one page. With ZoomInfo, you can also search for specific companies and individual details.

KEY FEATURES

  • Customer profiles
  • Traffic analysis
  • Lead notifications

REASONS TO BUY

  • Free plan available
  • Great user interface
  • It has great plugins

REASON TO AVOID

  • Generated leads have a high bounce rate
  • Ineffective customer support

Sources:

  • https://www.trustradius.com/sales-intelligence
  • https://www.leadfeeder.com/blog/33-best-sales-intelligence-tools/
  • https://www.getapp.com/p/sem/sales-force-automation-software/

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