Creating data visualizations can help make complex data more understandable and easier to interpret. By using various techniques to represent data visually, patterns and trends that might otherwise be difficult to discern can be more easily identified. There are many ways to create data visualizations, and the best approach will vary depending on the type of data being represented and the goals of the person creating the visualization.

Some common techniques for creating data visualizations include using charts, graphs, and maps. Charts and graphs are often used to show comparisons or relationships between different data sets, while maps can be used to show geographic data. Data visualizations can also be created using more abstract methods, such as using color to represent different data sets.

Creating effective data visualizations requires a good understanding of the data being represented and the goals of the person creating the visualization. The best data visualizations will be clear, concise, and easy to understand. They will also be visually appealing and make use of colors, shapes, and other visual elements to help convey the information in an easily digestible form.

Data visualization tools are used to create visual representations of data. These tools can be used to create static or interactive visuals that can be used to explore and understand data. There are a variety of data visualization tools available, each with its own strengths and weaknesses. Choosing the right tool for the job is crucial to creating an effective visualization.

Top 5 Best Data Visualization Tools for Small Business

  1. Canva for Enterprise – Best for everything
  2. Infogram – Best for non-designers
  3. Tableau & Tableau Public – Best for large data sets
  4. ChartBlocks – Best for simple charts
  5. Datawrapper – Best for journalists

1. Canva for Enterprise – Best for everything

PRICING: Free trial available. Free plans to $36/month for business.

Canva is the perfect solution for businesses that need to produce high-quality visuals on a regular basis. With its wide range of features and tools, as well as access to a dedicated support team, Canva can help businesses save time and improve their overall productivity. Canva for Enterprise is the company’s premium offering that provides businesses with everything they need to design professional visuals.

KEY FEATURES:

  • Template creation with drag and drop editor
  • Digital asset management to sort and tag your business’s assets
  • Multi-channel campaign management
  • Stock image library built-in
  • Publish content online for 7 social media platforms easily from the Canva Editor
  • Collaborate with team members with approval workflow options
  • Integrate with other tools, from sharing designs on chat apps like Slack to pulling assets from cloud-storage like Dropbox.

REASONS TO BUY:

  • Easy to use drag and drop editor
  • Template library
  • Great platform for making more than just data visualization graphs (from brochures, announcements, invitations to client events)

REASONS TO AVOID:

  • Not designed specifically for data visualization

2. Infogram – Best for non-designers

PRICING: Free trial available. Free plans to $179/month for business.

Infogram is a data visualization company that helps people communicate with data in a clear and engaging way. Their easy-to-use tools and strong design aesthetic help people create beautiful infographics, reports, maps, charts, and social media assets. Launched in 2012, Infogram quickly became the web’s favorite data visualization tool thanks to its simplicity and functionality. They serve a wide range of customers including marketers, educators, journalists, consultants, and business professionals. Infogram’s mission is to make data visualization easy and accessible for everyone. Their goal is to help people see and understand data in new ways, and to make complex information more digestible. Whether you’re a student, a teacher, a journalist, or a business professional, Infogram can help you communicate with data in a clear and engaging way.

KEY FEATURES:

  • Designer templates with drag and drop editor
  • Customize template with your brand, colors, fonts, and logo easily
  • Interactive content and animation
  • Collaborate with team members with access to version history
  • Track and measure metrics, interactivity, and links
  • Publish content online and optimize for mobile

REASONS TO BUY:

  • Includes 35+ chart types and 550+ map types
  • Drag and drop editor, making it easy to create professional visual designs without needing any experience
  • API for importing additional data sources

REASONS TO AVOID:

  • Not many data sources

>>More: Best Data Catalog Tools | Best Marketing Data Visualization Tools | Best Advanced Big Data Visualization Tools | Best Data Visualization Software

3. Tableau & Tableau Public – Best for large data sets

PRICING: Free trial available. Free plans (with Tableau Public) to $70/month

Many organizations utilize Tableau, a powerful data visualization software. It generates dynamic visualizations that your audience can interact with, making it easy to grasp complex data sets. Tableau is constantly updated to keep up with changes in data, ensuring that your visualizations are always accurate. It’s easy-to-use interface and simple charts make it a popular choice for data visualization.

KEY FEATURES:

  • Connect virtually any data source
  • Drag and drop
  • AI-driven statistical modeling
  • Enterprise-scale analytics platform to share and collaborate
  • Secure access anywhere; mobile app for iOS and Android

REASONS TO BUY:

  • Mapping capability
  • Significant amount of data import options
  • Plenty of video tutorials to help you use Tableau

REASONS TO AVOID:

  • Can get expensive when choosing a more advanced plan & billed annually
  • Data analyses are not private in the public version, meaning this platform would be best used if you’re only interested in creating public facing visualizations
  • eLearning/web-based training courses are an additional fee of around $10/month.

4. ChartBlocks – Best for simple charts

PRICING: Free trial available. Free plans to $65/month.

ChartBlocks is a powerful online chart maker that makes it easy to create interactive, responsive charts. With ChartBlocks, you can quickly and easily create your own custom charts without any programming knowledge. Simply upload your data, select your desired chart type, and then customize the look and feel of your chart. ChartBlocks also makes it easy to share your charts with others, allowing you to embed your charts on your website or blog.

KEY FEATURES:

  • Import data from spreadsheets via API or manually
  • Simple chart building wizard
  • Customization and design options
  • Sharing tools that allows you to easily share to your website and social media sites.

REASONS TO BUY:

  • Free and affordable paid plans
  • Easy to use data importing wizard

REASONS TO AVOID:

  • Unclear API capabilities
  • Does not have a mapping option

5. Datawrapper – Best for journalists

PRICING: Free plans to $599/month for professionals. Enterprise plan requires you to contact them.

Datawrapper is the perfect visualization tool that helps you create simple, accurate, and beautiful charts in minutes. It’s easy to use: just upload your data, pick a chart type, and customize it to fit your needs. Datawrapper is used by journalists, news organizations, and governments around the world to communicate data and stories effectively.

KEY FEATURES:

  • Unlimited visualizations, even with the free plan
  • Collaborate in teams
  • Live updating
  • Custom design: send them your style guide and they’ll create a custom chart theme
  • Works for large audiences and can support millions of viewers

REASONS TO BUY:

  • Perfect for journalists
  • Free plan is enough for many business
  • Built-in color blindness checker

REASONS TO AVOID:

  • Design customization is only available in higher tier plans
  • Watermark on free plan designs
  • Too expensive for smaller businesses on a budget
  • Focus on newsroom data visualization
  • Limited data sources

References:

https://www.canva.com/enterprise/

https://infogram.com/

https://www.tableau.com/products

https://www.chartblocks.com/

https://www.datawrapper.de/

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