For a small business, brand visibility is of paramount importance. And there’s no better way to market your product than on social media where everyone seems to live nowadays. But if you’re active on multiple channels, you probably know that managing them can get tricky. That’s why you should consider investing in a social media management tool. Social media management tools can help you manage multi-platform campaigns so you can have more time to focus on different aspects of your business.
The good news is you don’t have to begin your search for social media management tools alone. To help you on your journey, we’ve compiled a list of the top 7 best social media management tools for small businesses available right now along with the pros and cons of each.
Top 7 Best Social Media Management Tools for Small Business
- Zoho Social – Best overall
- NapoleonCat – Best for small businesses that rely on social media for lead generation
- SocialPilot – Best for small businesses with small teams
- Hootsuite – Best for analytics tools
- Buffer – Best for small businesses on a budget
- MeetEdgar – Best for posts automation
- Loomly – Best for targeting young audiences
1. Zoho Social – Best overall
Pricing: Zoho Social’s Standard plan is $10/month for 1 brand, 7 channels, and 1 team member, the Professional plan is $30/month for 1 brand, 8 channels, and 1 team member, and the Premium plan is $40/month for 1 brand, 9 channels, and 3 team members. You can also try Zoho Social for free for 15 days.
Zoho Social was founded in 1996 and has become one of the top social media management tools available on the market with over 50 million customers. The tool doesn’t require any IT or coding knowledge, as it is very easy to use. Features include social media marketing, analytics, and management. Real-time analytics are easily accessible on the dashboard and they provide posts, audience, engagement, performance, reach, and impressions metrics. The Chrome Extension also makes sharing posts like articles, blogs, videos, and images quick and easy.
| Pros | Cons |
| Easy to use and implement | No automatic image resizing |
| Great customer support | Slightly pricey |
| All plans include CRM tools | – |
| Unlimited posting and scheduling | – |
| Specific brand management | – |
| Excellent reporting feature | – |
2. Napoleon Cat – Best for small businesses that rely on social media for lead generation
Pricing: NapoleonCat’s Standard plan is $24/month for 3 profiles and 1 user and the Pro plan is $48/month for 3 profiles and 1 user. Contact NapoleonCat for Custom plan pricing if you’re looking for a fully customized solution.
NapoleonCat’s Social Box feature will let you manage your messages and comments swiftly and efficiently. You can answer messages or like them, all under one roof. Other useful features include publishing posts, scheduling posts, and analyzing your progress. The analytics feature is great because it gives you access to key metrics which are broken down by impressions, content, reach, engagement, hashtags, video, and influencers. From there, you’ll be able to create reports for your customers. All the major platforms like Facebook, Twitter, Instagram, YouTube, and LinkedIn are supported by NapoleonCat.
| Pros | Cons |
| Affordable | Publishing feature could be improved |
| Automatic social media moderation | – |
| Excellent analytics tool | – |
| Scheduled reports | – |
| Built-in translations | – |
| Automatically deletes or hides spam/inappropriate content from comments | – |
| Integrates with all major social media platforms |
3. SocialPilot – Best for small businesses with small teams
Pricing: SocialPilot offers three differently priced plans. The Agency plan is $127.50/month for 75 social media accounts and 10 users, the Studio plan is $85/month for 50 social media accounts and 5 users, and the Small Team Plan is $42.50/month for 25 social media accounts and 3 users. For enterprise pricing, please contact SocialPilot via their website.
While most of SocialPilot’s plans can be pricey for small businesses, their Small Team plan is reasonably priced for up to three users. SocialPilot has an intuitive user interface and an impressive set of features. With this tool, you’ll be able to publish content on all major social media networks including TikTok. You can also customize posts for various platforms. Other features include a content calendar, scheduling, content curation, collaboration and client management, social listening, and analytics and insights. SocialPilot makes social media management easy and will even help you gauge when the best time to post content is.
| Pros | Cons |
| Affordable | No Instagram analytics |
| Supports all major social media networks | Basic plan lacks some more comprehensive features |
| Great social media management tools | – |
| Advanced analytics | – |
| Content curation | – |
| Management of at least 10 social media accounts | – |
| Bulk post and content scheduling | – |
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4. Hootsuite – Best for analytics tools
Pricing: Hootsuite’s Professional plan is $49/month for 1 user and 10 social media profiles, and the Team plan is $129/month for 3 users and 20 social media profiles. For enterprise-grade pricing, please contact Hootsuite via their website. The Enterprise plan is for 5 or more users and 50 social media profiles.
Hootsuite launched in 2008 and it has expanded ever since. With Hootsuite, you’ll be able to schedule posts for over 35 social media platforms. The interface is very clear and intuitive and some key features are activity tracking, ads management, automated scheduling and publishing, audience targeting, brand tracking and management, competitive analysis, and compliance management. But what makes Hootsuite a truly great social media management tool is its analytics functionality. You can generate reports built for different modules in varying forms. The reports are customizable and include team productivity analyses.
| Pros | Cons |
| Comprehensive analytics capabilities | Extra cost for more comprehensive analytic reports |
| Easy posts scheduling for multiple accounts and clients | Limited tools in the free plans |
| Easy to use | – |
| Intuitive interface | – |
| Simple analysis and plain reports | – |
| Integrates with over 20 social media networks | – |
| Great app directory | – |
5. Buffer – Best for small businesses on a budget
Pricing: Buffer is free for up to three channels. The Essentials plan is $5/month/social channel, the Team plan is $10/month/social channel, and the Agency plan is $100/month/10 social channels. You can try Buffer for free for 14 days.
Buffer is a neat social media management tool for businesses that are balling on a budget. The tool is very easy to use and the mobile app is very comprehensive when compared to its competitors. The free plan doesn’t include a few key functions like analytics and automatic scheduling, but all other plans do and the cheapest one is a mere $5 per month. While Buffer doesn’t have a monitoring tool, there are plenty of other features you might find useful. They include a free image creation tool, links tracking, custom scheduling, calendar, campaign management, a Buffer browser extension, collaboration tools, ROI tracking, and social media integration.
| Pros | Cons |
| Affordable | Analytics tool may be too simple for some |
| Free image creation tool | Lacks monitoring tools for mentions, hashtags, searches |
| Buffer Chrome extension | – |
| Great analytics tool | – |
| Clean layout | – |
| Integrates with all top social media platforms | – |
| Calendar view is very straightforward | – |
6. MeetEdgar – Best for posts automation
Pricing: MeetEdgar is $29.99/month for up to 5 social media accounts, unlimited scheduled posts, and 10 weekly automations, and $49.99/month for up to 25 social media accounts, unlimited scheduled posts, and 1,000 weekly automations.
MeetEdgar integrates with Facebook, Instagram, Twitter, and LinkedIn. The tool has a wide set of useful features such as custom schedules, categorization, content filters, direct video uploads, auto-refill queue, unlimited content library, social media scheduler, and RSS feed import. But what makes MeetEdgar so great is its scheduling automation functionality. You won’t have to worry about micromanaging publishing posts because MeetEdgar will continue publishing even after you’ve stopped uploading them.
| Pros | Cons |
| Automatic posting | Lacks in-depth analytics |
| Automatic scheduling | Limited integrations |
| Easy set up | Lack brand monitoring |
| Great time-saving features | – |
| Auto-variations | – |
| Easy content management | – |
| Weekly reports | – |
7. Loomly – Best for targeting young audiences
Pricing: Loomly’s Base plan is $26/month for 2 users and 10 accounts. The Standard plan is $59/month for 6 users and 20 accounts, the Advanced plan is $129/month for 14 users and 35 accounts, and the Premium plan is $269/month for 30 users and 50 accounts. For Enterprise pricing, please visit Loomly’s website. The Enterprise plan is for more than 31 users and over 51 accounts.
TikTok was the most visited website in 2021 and Snapchat is still very popular with younger audiences. Don’t miss out on reaching younger audiences that spend much more time in the online space since they could end up being long-term clients. Loomly is an organizational tool that you can implement with TikTok and Snapchat. While Loomly’s base plan doesn’t incorporate more comprehensive analytics, you can always choose to upgrade. But even if you don’t, Loomly’s base plan offers a lot of essential features to help you stay ahead of the game. Features include post ideas, automated publishing, post mockups, schedule management, news layouts, and position planning.
| Pros | Cons |
| Supports both Snapchat and TikTok | Advanced analytics not included in base plan |
| Unlimited posting and scheduling | Engagement features could be improved |
| Content preview | Lack of social listening capabilities |
| Intuitive user interface | – |
| Post ideas assistance | – |
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