constant contact pricing: What You Need to Know
Need to get your company’s name, brand, and valuable information out there? But do you not have time to micromanage each email your company needs to send?
Constant Contact is a Service as a Software (SaaS) web-based platform that can handle email marketing, website building, landing pages, and social media marketing management. With these tools, small businesses and nonprofits can reach and expand their target audience and build valuable relationships that will drive their business forward.
Constant Contact Key Features
Let’s explore some of the key features of Constant Contact.
#1 Email Marketing
Email marketing is one of the most effective and efficient marketing strategies while being one of the most cost-effective ways businesses can grow and connect with their audience and customer base. 80% of small and medium businesses rely on email as the main driver for customer retention and their primary customer acquisition channel. A strong email marketing campaign coupled with intuitive tools and services can take your business to the next level.
Constant Contact has built the tools you need to get your name, brand, and services out there. With a goal to make every message count, their email marketing automation helps you keep your audience engaged. With Constant Contact, you can automatically send out welcome emails to targeted leads, create drip campaigns based on email interactions, segment contacts to send the right message to the right customers, and find new customers with signup forms and list-building tools.
With automated email series, you can nurture leads, send targeted messages, build relationships, and create action blocks to drive your business goals. To keep building relationships and engaging with your audience, you can send anniversary and birthday emails among many triggers that send automated and customized emails.
From templates to landing pages, email editing tools to content blocks, Constant Contact makes creating and editing the perfect automated email campaign easy and manageable.
Email features include:
- Series of emails based on customer interaction or lack of interaction
- Interactive email campaigns like polls, RSVP, feedback, and donations
- Signup forms
- Email Templates that are easily customizable to your brand and voice
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#2 Web Building
Constant Contact offers a free website-building tool with no pressure or commitment to buy. By utilizing AI-powered technology, you can build a website and a mobile site customized to your business and search engine optimized. Also included are prebuilt layouts that are customizable and a free image library that helps you build a website the way you want. Pop-ups and forms are easily added to your website so that you can gain new leads and customers and integrate that information into your email marketing automation.
Once you are happy with your site and are ready to launch, Constant Contact has tiered pricing plans to help you launch your website to the world.
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#3 Social Media Marketing
By integrating social media with Constant Contact and your website, you can build brand awareness across platforms. You can drive traffic and contacts to your website with intelligent ads that target your audience by data-driven by age, locations, interests, and traits. You can craft ads that appeal to your desired audience and collect valuable information like email addresses that sync to your Constant Contact account through these analytics. Also included in their services are the tools you need to track the success of Facebook and Instagram ad campaigns.
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Constant Contact Pricing
Let’s explore some of the pricing plans of Constant Contact.
#1 Website Builder – $10 per month
Once you have designed your site, it is time to go live! With the Website Builder subscription, your website and landing page are available to the world. Included in this package are list-building tools and social media marketing. Also included is an eCommerce store for your website and transactional emails with no product limits.
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#2 Email – starting at $20 per month (price based on contacts)
In addition to the Website Builder plan, the Email plan adds email marketing to your business needs. With unlimited email templates and customizable template building, you can send out emails crafted with your business, brand, and audience in mind. You can also activate automated email resends to customers who do not open their email. A/B line testing is also included, so you can compare marketing strategies based on subject lines and the responsiveness based on those emails.
Price per month is based on contacts and varies from $20/month for up to 500 contacts to $95/month for up to 10,000 contacts.
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#3 Email Plus – starting at $45 per month (price based on contacts)
Added to the Email plan are a host of tools and features. With email marketing automation, you can manage and automate your email marketing campaigns. Sending out interactive emails with surveys, polls, coupons, and other dynamic content are key features of the Email Plus plan. Also included are customized pop-up forms and new customer consultations.
Price per month is based on contacts and varies from $45/month for up to 500 contacts to $335/month for up to 50,000 contacts.
| Web Builder | Email Plus | ||
| Price | $10/month | $20/month | $45/month |
| Users | Up to 3 | Up to 3 | Up to 10 |
| Monthly Emails | n/a | Unlimited | Unlimited |
| Sign-Up Forms | Yes | Yes | Yes |
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#4 Ecommerce Pro – starting at $195 per month (price based on number of contacts)
The Ecommerce Pro plan offers all the tools your business needs for its email marketing needs with AI-powered email marketing. Creating email campaigns is easier and more streamlined, with over twenty marketing automation playbooks and automated AI-powered email optimization.
Price per month is calculated based on the number of contacts you are seeking to serve. Though the website offers an estimation tool, the price is not guaranteed, and a customer service specialist will help with final pricing.
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Free Trial and Money Back
Constant Contact offers a 60-day free trial with no credit card required to sign up. The whole platform is available to try out, the only limitation being only 100 contacts are allowed for email campaigns. The Email Pro plan is not included in the free trial.
Should you decide to buy the service, Constant Contact has a 30-day money-back refund policy.
Constant Contact Competitors
Constant Contact is considered to be one of the best email platforms available. With its array of features, tools, and ease of use, it stands above most competitors. Customers are consistently happy with Constant Contact, and it comes highly recommended.
However, it is considered one of the pricier options for the services it offers. Many other emails services provide similar or more advanced options for a lower price. Finding the right email service will depend on your industry and your business and marketing needs.
| Price | Free Plan | Best For | |
| Constant Contact | $20/month | No | Small/Med Businesses |
| Moosend | $8/month | Yes | eCommerce |
| Mail Chimp | $15/month | Limited | Agencies |
| HubSpot | $50/month | Basic features | SMEs |
| ConverKit | $29/month | Limited features | Bloggers, Content creators |
| Benchmark | $15/month | Yes | SMEs, NPOs |
Frequently Asked Questions
Is Constant Contact a CRM tool?
Even though Constant Contact keeps you in contact with your audience, it is not a Customer Relationship Management (CRM) platform. Constant Contact focuses its services on providing email marketing services that send out bulk emails to a list of customers and gives feedback on how customers interact with the emails.
A CRM platform is a centralized location that stores and protects data and manages relationships with customers by tracking customer interactions, managing customer accounts, and tracking leads.
The platform integrates easily with third-party applications that are CRM services. Constant Contact has a complete list on their website.
What is the difference between email marketing and marketing automation?
Automated email marketing takes email marketing to the next level. With automation, you can have specific series of emails set to be delivered based on how your audience interacts with your emails. With automation, organizations can have monthly emails set up in advance.
From unopened emails to items left in a cart to opened emails yet limited action taken on it, you can set up a series of emails that sends out automatic emails to that targeted customer. With sales, reminders, and fresh news, you can get your information into their hands with automation. Without automation, emails must be sent manually while attempting to keep up with possibly hundreds of leads without letting potentially valuable paying customers fall through the cracks.
Is there a free version of Constant Contact?
There is not a free version of Constant Contact.
Users can try out the web building platform for free for however long they would like, but Constant Contact requires a subscription plan to be purchased to launch a website and use services.
Does Constant Contact offer discounts for nonprofits?
Constant Contact offers a 20% 6-month prepay discount and a 30% 12-month prepay discount for nonprofits. They do not offer a discount for subscriptions that pay monthly.
They require a Federal Government Letter of Determination, 501 (c)3 or a (c)6 for U.S. organizations or equivalent documentation for those outside the U.S to set up a discount pricing plan.
Reference:
- https://marketplace.constantcontact.com/Home