Popular | Vegan | Affordable | Black-Owned | Luxury

The beauty industry is a lucrative one, and it’s no surprise that there are many people who want to get in on the action. Unfortunately for them, there’s been an ongoing debate about what brands can be considered cruelty free. Finding the best cruelty-free makeup brands can be difficult. The beauty industry has a whole has yet to take a stance on animal cruelty, so it is up to consumers to do their research and find out which companies are! However there are still many consumers who only prefer vegan cosmetics. And make no mistake about it, the vegan cosmetics market isn’t a smaller one as well. It is around 15 billion dollars market. A study shows that 29% of consumers only buy cosmetics that are cruelty free.

As the global population becomes more conscious about their impact on animals, there are brands that are beginning to pop up that cater for this growing market. The following list is a selection of the best cruelty free makeup brands available in stores or online. Whether you’re looking for vegan lipstick, mascara, eyeshadow, blush or foundation these beauty companies will not disappoint! In this article we’ll explore some of the best cruelty-free makeup brands so you can find your new favorite!

#1. E.L.F

The Brand: E.L.F is one of the best cruelty free makeup brands that came into being in 2004. Scott Borba and Joseph Shamah founded this brand to offer cost-effective and safe makeup solutions to all. E.L.F sells foundations, concealers, lashes, and much more.

Need To Know: The brand is known for its combination of high-quality formulas and accessible price range. E.L.F avoids using toxins such as phthalates in its products.

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#2. Tower 28 Beauty

The Brand: Tower 28 is relatively new in the cosmetics industry, but that hasn’t stopped it from being a favorite. The brand follows EU regulations and is against animal testing. Besides that, the packaging of the products is fun and chic.

Need To Know: The founders of this brand create all products while keeping sensitive skin in mind. This is why all makeup items by Tower 28 are hypoallergenic.

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#3. Glossier

The Brand: Founded in 2012, Glossier is a leading name when it comes to cruelty free makeup brands. Its inspiration is the natural beauty and offers consumers an authentic experience. All the products by this brand have Leaping Bunny certification. This is an organization that recognizes cruelty-free companies such as Glossier.

Need To Know: The products by this brand are suitable for all skin types and have lush colors. Plus, the packaging of the items is cute as well.

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#4. Beauty Bakerie

The Brand: Cashmere Nicole founded Beauty Bakerie in 2011 with the aim of being better. It is an inclusive, cruelty-free, and diverse makeup brand that empowers men and women.

Need To Know: The brand is known for using aloe and ginger extracts in its products instead of harmful toxins. While the shop offers many things, its lipsticks and baking powders are more famous. This is because of the extensive range of shades.

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#5. InnBeauty Project

The Brand: InnBeauty Project came into being in late 2019 and has been a favorite since then. The formulas of this brand are cruelty-free and non-toxic. Besides that, the company is plastic negative and has sustainable packaging.

Need To Know: All products by this brand are sustainable and vegan-friendly. The serums, masks, and moisturizers are the top sellers of InnBeauty Project. What’s so great is that the formulas deliver what they promise.

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Top Vegan And Cruelty Free Makeup Brands

#1. Milani

The Brand: Milani is a famous cosmetic brand certified by PETA for being cruelty-free. The business is in East LA and offers to empower people of all communities. Additionally, the brand uses safe ingredients such as plum extract, rose oil, squalane, and much more.

Need To Know: The brand is famous for its rose blush, two-in-one foundation, and concealer. Milani is for all those who enjoy cruelty-free makeup at an affordable price.

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#2. Too Faced

The Brand: Too Faced came into being in 1998, and now Estee Lauder owns it. However, according to the founder Jerrod Blandino, the brand is still cruelty-free. Recently, the company has been producing vegan-friendly makeup items too. The best part is that all of them have an affordable price tag.

Need To Know: The brand is known for instilling confidence and empowering people through exceptional makeup. With a foundation in 35 shades, Too Faced is famous for its extensive range.

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#3. Urban Decay

The Brand: Urban Decay is one of the American cruelty free makeup brands with a headquarters in California. Wende Zomnir founded the company in the 90s to offer people more shades of nail polishes and lipsticks. Since then, the brand has been booming.

Need To Know: The Naked collection of this brand is well-known due to twelve different eye shadow palettes. Urban Decay also sells vegan-friendly makeup products.

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#4. Wet N Wild

The Brand: Wet n Wild started in 1979 in Brooklyn and relocated to Los Angeles in 2003. Since its inception, the brand has been producing cruelty-free makeup products. Not only that but the suppliers of this company also do not conduct animal testing.

Need To Know: The brand is known for eye palettes, lip products, and nail care items. Wet n Wild is for those who love to indulge in affordable yet high-quality cosmetics.

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#5. Lush

The Brand: Lush has been producing innovative makeup products since 1995. It is a cruelty-free brand certified by PETA for its safe practices. The company neither tests its products or ingredients on animals nor uses suppliers who perform animal testing.

Need To Know: The brand is well-known for its shampoo bars, bath bombs, cleansers, and much more. Besides that, it uses natural ingredients grown on regenerative farms in Peru, Arizona, and Uganda.

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Top Affordable Cruelty Free Makeup Brands

#1. Flower Beauty

The Brand: Drew Barrymore started Flower Beauty to produce affordable cosmetic products. Besides that, being cruelty-free has always been the top priority of this brand since its inception.

Need To Know: The creams by this brand are lightweight, silky, and blend well with the skin. Many products by Flower Beauty are also suitable for vegans due to the lack of animal by-products.

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#2. Pixi Beauty

The Brand: Pixi Beauty is a brand that launched two decades ago and is entirely cruelty-free. Their products contain natural ingredients that are non-toxic and do not harm the skin.

Need To Know: The cosmetics by this brand smoothly apply to your skin and provide a radiant glow. Not only that, but many products by Pixi Beauty are alcohol-free.

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#3. CoverGirl

The Brand: CoverGirl has been offering makeup items in the US and other places for sixty years. It took many years and a lot of effort, but now the brand is entirely cruelty-free. In addition, they have a Leaping Bunny certification that is proof of its safe practices.

Need To Know: The brand uses luxury formulas to produce high-quality items for affordable prices. What’s so great about the makeup by this brand is that it does not smudge on the face.

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#4. Iman

The Brand: Iman is one of the top cruelty free makeup brands that came into being in 1994 with the aim of being shade inclusive. It produces cosmetics that are suitable for all skin tones.

Need To Know: This brand’s makeup offers a luxurious feel and has a smooth texture for easy application. Additionally, the formula is long-lasting, so the effect does not wear out soon.

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#5. NYX

The Brand: Since 2010, NYX has been cruelty-free and recognized by PETA. It is an affordable brand that is a favorite of many bloggers and makeup artists. The products by NYX are trendy and set in with ease.

Need To Know: The brand’s lip creams are popular amongst the audience because of their matte finishing. Besides that, the extensive shades of NYX also add to its appealing factor.

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Top Black Owned Cruelty Free Makeup Brands

#1. Mented Cosmetics

The Brand: KJ Miller and Amanda Johnson started Mented Cosmetics to empower women and help them feel comfortable. The makeup line of this brand is inclusive and consists of an extensive range of shades.

Need To Know: All lipsticks by this brand are suitable for vegans and non-toxic. The makeup products are cruelty-free, lacks paraben, and do not contain toxic materials. That is why they are safe to apply.

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#2. The Lip Bar

The Brand: The Lip Bar came into being in 2012 when Melissa Butler started making lipstick out of her kitchen. She left a job on Wall Street to produce cruelty-free and empowering makeup.

Need To Know: Now the Lip Bar products are found in more than 1,000 stores in the US. The brand also sells eye makeup, application tools, and face products.

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#3. Sacha Cosmetics

The Brand: Sacha Cosmetics began in 1979 from Trinidad and has expanded since then. Now the brand has more than 500 stores in 45 different countries. It is one of the best cruelty free makeup brands.

Need To Know: This brand’s makeup blends with the skin instantly without any effort. The matte lipsticks are also one of the best sellers of this company.

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#4. Kaike

The Brand: Founded in 2015, Kaike is a brand that Keli Smith, a proud black woman and a mom of five, owns. The top thing about this brand is that it only sells plant-based products.

Need To Know: The moisturizing creams of Kaike sets well on the skin. Multi-purpose products that promote healthy skin are the key features of this brand. Skincare items by Kaike are also well-known.

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#5. Limegreen

The Brand: Limegreen is a natural brand that sells organic and cruelty-free products. The items by this brand do not contain artificial or harmful components. Limegreen has products for hair, body, and face. This is why many people love it.

Need To Know: The brand sells minimalist and natural items that rejuvenate the skin. Multi-functional products of Limegreen are lightweight and safe for the body.

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Top Cruelty Free Luxury Makeup Brands

#1. Chantecaille

The Brand: Chantecaille is a woman-owned brand that is completely cruelty-free. It does not even sell products in places where animal testing is an obligation by the law. The brand is famous for its philanthropic lines.

Need To Know: The brand has PETA certification for its safe practices too. Not only that, but the brand also sells vegan makeup. It is the best option for those who love high-end products.

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#2. Bite Beauty

The Brand: Bite Beauty is a brand certified by Leaping Bunny. It is entirely cruelty-free and an ethical company. All products of this brand contain vegan and food-grade ingredients.

Need To Know: The colors of Bite Beauty products are vivid and offer a radiant feel. They also contain clean ingredients such as superfoods. This is why Bite Beauty’s makeup is best for all skin types.

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#3. Huda Beauty

The Brand: Huda Beauty is a well-known name in the fashion industry. Launched in 2013 by a beauty blogger, this brand is many people’s favorite. It offers high-end makeup and application tools. The best thing is that all of them are cruelty-free.

Need To Know: The various eye shades of this brand are its top sellers. Some options are safe for vegans as well. From lip glosses to contours, all makeup by Huda Beauty is cruelty-free.

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#4. Cover FX

The Brand: Cover FX is a cruelty-free and ethical brand. It is famous for its safe practices. For instance, the makeup of this brand does not contain harmful ingredients. Many of them are vegan as well.

Need To Know: The best thing about this brand is that it has an extensive range of shades. Cover FX is also certified by PETA and ships to various countries.

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#5. Hourglass

The Brand: Since its inception in 2004, Hourglass has been cruelty-free. Founder Carisa Janes started this company to produce makeup of active ingredients. This is why the brand is well-known for its luxury products.

Need To Know: Some makeup options at Hourglass are safe for vegans too. This brand is for all those who love high-end cruelty free makeup brands. The products of this company set well on the face and do not irritate the skin.

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