Sexy | Cute & Affordable | Black-Owned | Luxury | Plus Size
Top Sexy Women’s Lingerie Brands
#1 Bluebella
The Brand: Bluebella was founded by Emily Bendell in 2005. It is a British lingerie company with operations across five countries.
Need to know: It was the first to receive funds from a London-based investor club named Addidi Business Angels. It won Drapers “Lingerie Brand of the year award” in 2017 and 2018 and the UK Lingerie Awards 2018 for its campaign launch named ‘Dare to Bare’ at London Fashion Week. The founder, Bendell, was once a notable ambassador to several government-owned organizations.
>>MORE: Best Skateboard Brands (Popular & Unknown)
#2 Natori
The Brand: Natori is a fashion brand designer and manufacturer for women based in New York City. The company was founded by Josie Newton, a native Filipino.
Need to know: Josie Newton was the first to rank as female Vice President in Investment Banking at Merrill Lynch. The company was established in 1973. The brand operated in at least 15 countries globally and started the production of men’s clothing in 2006. It has other unique sub-brands for the home furnishing and perfume industry.
>>MORE: Best Tampon Brands (Popular & Unknown)
#3 Cosabela
The Brand: Cosabella is popularly known in the field of the clothing industry. It was established in 1983 in the USA, with Italy as its production base.
Need to know: It is a private company owned by the Campello Family with the trademark Luemme Inc. and a member of the Council of Fashion Designers America. The company is keen on ethical and sustainability standards for its items of clothing. It has partnered with BeachMint, Paul and Joe, and Jenny Gering, respectively. In 2017, Cosabella integrated its operations with AI technology for client interaction processes.
>>MORE: Best Lemonade Brands (Popular & Unknown)
#4 Skims
The Brand: Skims was inspired by Kardashian West and started as an idea to her after struggling to find shapewear that fits comfortably and couldn’t find any. Kim Kardashian launched the brand in 2010 after a decade of being in hiding for its establishment process.
Need to know: The brand started with a focus on producing at least nine shades and an extended size range that defied the status quo.
>>MORE: Best Snowboard Brands (Popular & Unknown)
#5 Spanx
The Brand: Spanx is an American underwear maker founded in Atlanta, Georgia, by Sarah Blakely, specializing in foundation garments intended to make people appear thinner.
Need to know: Her daring marketing style to the Neiman Marcus Group representative by wearing the product to prove its quality and fitness earned the company access to many Neiman Stores. Oprah Winfrey endorsed the brand as one of her favourites due to her interest in the founder’s story. Celebrities including Gwyneth Paltrow and Jessica Alba chose Spanx as their favourite wear. It was established in 2018 and owned by the famous artist Robyn Rihanna Fenty.
>>MORE: Best Cereal Brands (Popular & Unknown)
Top Cute and Affordable Lingerie Brands
#1 Savage&Fenty
The Brand: Savage&Fenty is well recognized for confidence and size diversities. It was established in 2018 and owned by the famous artist Robyn Rihanna Fenty.
Need to know: The company’s accrued followers were first built by leverage on the founder’s prestige. Savage&Fenty was listed as part of the top innovative companies of 2020. Its crucial success is hinged on its diversity in colour, size and fit as it emerges as one of the best brands with ever-growing customers. The company’s headquarters is located in California.
>>MORE: Best Computer Brands (Popular & Unknown)
#2 Elomi
The Brand: Elomi is a UK-based brand that specializes in plus-size lingerie with diversity. It’s an extension of Walcoal group and was launched in 2008 as a sub-brand under its umbrella.
Need to know: Has a newly launched Portrait Project, a big one on digitization through technology, selling deep insights into women’s uniqueness, appearances, and perspectives, promoting and pushing boundaries for fuller figures. Elomi believes fit is everything and is celebrated for its body-positive movement and volume on self-acceptance via campaigns such as ‘Live Limitless Challenge’.
>>MORE: Best Orange Juice Brands (Popular & Unknown)
#3 Aerie
The Brand: Aerie was founded in 2096. It was initially founded by Jay L. Schottenstein. Its goal is to empower all women to love themselves, their bodies. It was launched in 2014 and is currently owned by the AEO group (American Eagle Outfitters). It is considered one of the best for plus-size bodies due to its realistic body image for campaigns and customer loyalty.
Need to know: Its critical growth is hinged on the inception of Aerie Real, a marketing model which started in 2014, a.k.a the anti-supermodel.
>>MORE: Best Pickles Brands (Popular & Unknown)
#4 Lovehoney
The Brand: Lovehoney is a sub-brand of LoveHoney Group, founded in 2002 and currently owned by the former editor of .net magazine and PC former – Richard Longhurst.
Need to know: Between 2009-2012, the brand had a consistent 30% increase in sales and hosted a TV show that featured their daily operations named Frisky business. It is also recognized for its tagline, “the sexual happiness people,” which was re-branded in 2011 to displace the former named ‘Honey’. The brand recently employed Ashley Alexiss as their new ambassador.
>>MORE: Best Pretzel Brands (Popular & Unknown)
#5 H&M
The Brand: H&M was founded by Erling Person in 1947 and is currently directed by his sons, Stefan and Helena. The brand runs its production via used recycled or sustainable materials.
Need to know: The name H&M is a shortened form of the words Hennes and Mauritz, which was a combination of the original name of the brand and another acquired brand named Mauritz Widforss, respectively. Beyonce was the face of the brand in 2013. The company is recognized as the second-largest global clothing retailer after Index.
>>MORE: Best Diapers Brands (Popular & Unknown)
Top Black-Owned Lingerie Brands
#1 Nubian Skin
The Brand: Nubian Skin is a lingerie brand specialized undergarments for women of various colours. The brand was officially launched in October 2014 after three years of conception and was founded by Ade Hassan.
Need to know: In 2015, Ade Hassan received the Entrepreneur of the Year Award at the Great British Entrepreneur Awards and won the Hosier award. He was recently nominated as a finalist for the Black British Business Awards. The brand presents its garments in four tones: Berry, Cinnamon, Caramel and Café au Lait.
>>MORE: Best Surf Brands (Popular & Unknown)
#2 Liberte
The Brand: Liberte was founded in 2019 by a model named Amber Tolliver with a keenness on elevating everyday wear to inspire a feeling of confidence and acceptance for women while still retaining comfort.
Need to know: It prioritizes human touch and personalization, an attribute scarce in today’s undergarment industry. Its products are created by lingerie artisans experts internationally from delicate Italian fabrics. They create unique and fit designs with human models from inception to finishing in contrast to the popular subscribed models of mannequins.
>>MORE: Most Expensive Brands (Popular & Unknown)
#3 D.bleu.dazzled
The Brand: D.bleu.dazzled was founded in 2010 by D.Bleu.Dazzled, a young lady whose passion for dance and fashion is adorable. The brand has been featured in Black is King, Vogue, L’officiel, Harpers, Bazaar, amongst others and is also known as a favourite amongst superstars including Beyonce, Rihanna, Lady Gaga, Megan Thee Stallion and others.
Need to know: Bleu discovered her passion for costume design at age 3. She is big on being the everyday inspiration for women and a mentor to upcoming artists to encourage well-rounded living.
>>MORE: Best Streetwear Brands (Popular & Unknown)
#4 Lasette
The Brand: Lasette was founded by Sharia Robinson in 2019. The company was self-started and founded to create lingerie that many women would be comfortable in at home and as part of a traditional wardrobe.
Need to know: It was selected to be part of Nordstrom’s ‘Self Love’ Pop-In Shop, a curated selection of modern lingerie, body care and intimacy products in celebration of size inclusivity, ethical production and female empowerment. The brand remained bootstrapped to date and also with organic growth on social media.
>>MORE: Best Gin Brands (Popular & Unknown)
#5 Azaria Intimates
The Brand: Azaria Intimates is owned by a London-based entrepreneur named Evangeline Poku. She established the company in 2017 to solve the problem of her denials for fit, quality and comfortable lingerie types. She started the brand by combining old-school glamour with contemporary appeal for unique designs. The company is keen on sustainability and customer satisfaction during production.
Need to know: The scarcity of lingerie size collections with quality and exceptional designs on a day as Valentine inspired the launch of Azaria Intimates.
>>MORE: Best Perfume Brands (Popular & Unknown)
Top Lingerie Luxury Brands
#1 Bordelle
The Brand: Bordelle is a lingerie brand founded by Alexandra Popa in 2009 at her premises, and its operations were financed at inception through a family loan with a substantial interest. The company’s uniqueness is its unconventional approach in producing new and bold innovative features of lingerie.
Need to know: The brand was birthed from a pure fascination with fine lingerie from Alexandra, which led to her saving to buy from brands such as LA Perla and Agent Provocateur and later Bordelle’s conception.
>>MORE: Best Gaming Chair Brands (Popular & Unknown)
#2 La Perla
The Brand: La Perla was founded by Ada Masotti in 1954 and was acquired by a Sapinda Group owned by Lars Windhorst in 2018. The company is currently directed by a creative French designer named Valerie Delafosse. It is keen on celebrating femininity and helping women show their sense of individuality.
Need to know: Ada Masotti had exceptional cutting and styling skills, which badged her the name ‘Golden Scissors’ and till date as the recognized unique brand in corsetry, detailing, and packaging.
>>MORE: Best Soap Brands (Popular & Unknown)
#3 Journelle
The Brand: Journelle was founded by Claire Chambers in 2007. The brand’s name resonated with lingerie as everyday wear and was culled from the French word ‘journellement’, which means daily.
Need to know: It is known for its partnership with Free The Girls Inc., to collect mildly used bras with discounts offered to each donor at their respective stores to support women saved from trafficking. In 2019, the owners transferred its ownership to Cosabella.
>>MORE: Best Detergent Brands (Popular & Unknown)
#4 Calvin Klein
The Brand: Calvin Klein was founded by Calvin and his childhood friend, Barry Schwartz, in 1968. Its success started from its appearance on the cover of Vogue magazine a year after its inception.
Need to know: Calvin Klein was known to badge the youngest recipient of the City American Fashion Critics Award in 1973 and won the same two consecutive years after. He was also the first designer to get the ‘Outstanding Design in Men’s and Women’s Wear Awards’ from CFDA, Council of Fashion Designers of America.
>>MORE: Best Speaker Brands (Popular & Unknown)
#5 Hanky Panky
The Brand: Hanky Panky started with two friends in 1921, Gale Epstein and Lida Orzeck, who worked as the producer and marketer respectively at inception and later became partners. It is known as a multigenerational brand with celebrity customers such as Rihanna and Roslyn Harte. It specializes in thongs with a focus on comfort to solve the then problem of tight thongs, which were uncomfortable.
Need to know: Hanky Panky was inspired by a handmade lingerie gift set from handkerchiefs for Gale Epstein’s friend’s birthday, Lida Orzeck.
>>MORE: Best Oat Milk Brands (Popular & Unknown)
Top Plus Size Lingerie Brands
#1 Adore Me
The Brand: Adore me was founded by Morgan Harmand Waiche through an idea gotten during his second year in 2012 and was spurred by lack of access to high-quality and affordable lingerie. Adore Me was listed as the second fastest-growing private retail company on the Inc. 5000 list.
Need to know: The brand specializes in digitization with leverage on technology in offering better services to its customers. It launched a scholarship initiative in 2017 that supports women pursuing degrees in business and awards to female students-owned startups and enterprises.
>>MORE: Best Organic Brands (Popular & Unknown)
#2 Playful Promises
The Brand: Playful Promises is a London-based lingerie company that combines quirky, directional design with all things flirty. Emma Parker founded it.
Need to know: It’s known for its wide range of sizes, including fuller figures and deep commitment to colour and body type. It has unique collections ranging from Deja-jay to Felicity Hayward’s design that championed complete figure body positivity to allow beauty to be viewed individually.
>>MORE: Best Chocolate Milk Brands (Popular & Unknown)
#3 Bare Necessities
The Brand: Bare Necessities was established in 1998 in New Jersey by two Carnegie-Mellon graduates, Noah Wrubel and Bill Richardson. Its name was derived from a song from Walt Disney’s 1967 film, The Jungle Book.
Need to know: It was the second-largest online retailer lingerie brand next to Victoria’s Secret, with over $66 million in revenues. In 2010, they hired Jay Dunn and former Victoria’s secret director Jessica Jackson as their chief marketing officer and e-commerce vice president to help their plus-size market.
>>MORE: Best Knife Brands (Popular & Unknown)
#4 Cacique Intimates
The Brand: Cacique Intimates is a sub-brand of Lane Bryant Inc., an American retail women’s clothing brand focusing on plus-size clothing. Lane Bryant Inc. is the largest plus-size retailer in the United States and was founded in 1904.
Need to know: A widow founded it with a child whose support was from her proceeds as a dressmaker. It produced the first known commercially made maternity dress with an elasticized waistband and accordion-pleated skirt. Their tagline from 2014 till present states, #ImNoAngel, #PlusIsEqual, and #ThisBody.
>>MORE: Best Tortilla Brands (Popular & Unknown)
#5 Elomi
The Brand: Elomi is a UK-based brand that specializes in plus-size lingerie with diversity. It’s an extension of Walcoal group and was launched in 2008 as a sub-brand under its umbrella.
Need to know: Has a newly launched Portrait Project, a big one on digitization through technology, selling deep insights into women’s uniqueness, appearances, and perspectives, promoting and pushing boundaries for fuller figures. Elomi believes fit is everything and is celebrated for its body-positive movement and volume on self-acceptance via campaigns such as ‘Live Limitless Challenge’.
>>MORE: Best Ice Cream Brands (Popular & Unknown Firms)
Sources
- https://en.m.wikipedia.org/wiki/Bluebella
- https://en.m.wikipedia.org/wiki/The_Natori_Company
- https://en.everybodywiki.com/Cosabella_(fashion_brand)
- https://www.nordstrom.com/browse/style-guide/fashion-news/interviews/kim-kardashian-skims
- https://en.m.wikipedia.org/wiki/Spanx
- https://en.m.wikipedia.org/wiki/Savage_X_Fenty
- https://en.m.wikipedia.org/wiki/Wacoal
- https://en.m.wikipedia.org/wiki/Aerie_(clothing_retailer)
- https://en.m.wikipedia.org/wiki/Lovehoney
- https://en.m.wikipedia.org/wiki/Nubian_Skin
- https://en.m.wikipedia.org/wiki/H%26M
- https://www.liberte.co/pages/about-liberte
- https://www.dbleudazzled.com/pages/about-us
- https://www.forbes.com/sites/tanyaklich/2021/02/11/lasette-lingerie-nordstrom-self-love-pop-up/?sh=4b7cc0342d62
- https://fashionmagazine.com/style/bras-for-full-busts-azaira-intimates/
- https://www.bordelle.co.uk/pages/about
- https://en.m.wikipedia.org/wiki/La_Perla_(clothing)
- https://en.m.wikipedia.org/wiki/Journelle
- https://en.m.wikipedia.org/wiki/Calvin_Klein
- https://www.google.com/amp/s/www.forbes.com/sites/viviennedecker/2016/01/24/how-the-women-behind-hanky-panky-launched-a-brand-that-sells-an-average-of-one-panty-per-second/amp/
- https://en.m.wikipedia.org/wiki/Adore_Me
- https://www.playfulpromises.com/
- https://www.eastoninternational.com/playfulpromises
- https://en.m.wikipedia.org/wiki/Bare_Necessities_(company)
- https://en.m.wikipedia.org/wiki/Wacoal