You probably much of your time thinking about how to attract new customers. Yet it’s often easiest to leverage your existing customers to attract new ones. To achieve this, you need to create loyalty programs using customer loyalty software. Whether you’re a brick-and-mortar store or you run everything online, customer loyalty software is integral to your business. Don’t let your competitors steal your market share, create a customer loyalty program.
To help you pick the right one, we’ve listed the 13 best customer loyalty software. Weigh the pros and cons for each one.
Top 13 Customer Loyalty Software
- OpenLoyalty – Best Customer Loyalty Software for Flexibility
- SaaSquatch – Best Customer Loyalty Software for SaaS
- Tango Card – Best Customer Loyalty Software for E-gift Cards
- Loyverse POS – Best Customer Loyalty Software for Point of Sale
- TapMango – Best Customer Loyalty Software for Email Marketing
- VYPER – Best Customer Loyalty Software for Contests
- ReferralCandy – Best Customer Loyalty Software for Referrals
- Referrizer – Best Customer Loyalty Software for Small Business
- InviteReferrals – Best Customer Loyalty Software for Paid Referrals
- Smile.io– Best Customer Loyalty Software for Advocates
- LoyaltyLion – Best Customer Loyalty Software for Analytics
- AiTrillion – Best AI Customer Loyalty Software
- Emarsys – Best Customer Loyalty Software for Advanced Users
1. Open Loyalty – Best Customer Loyalty Software for Flexibility
Pricing: Pricing: contact sales
Whatever your niche, you need a customer loyalty program that you can tailor to your company’s needs. Open Loyalty calls itself an “API-first” solution because it enables businesses to create and scale their loyalty programs with few impediments using their API. Open Loyalty comes with over 50 pre-built loyalty incentives out of the box such as points tiers, rewards, cashback, and digital wallets. Moreover, this solution can be used both on-premises and online. No matter your use case, there is ample technical documentation so your developers can get started today.
| Pros | Cons |
| Create loyalty programs easily | No mobile app |
| Formulate rigid rules | Requires knowledgeable developers |
| Customize for any industry/application | |
| Highly scalable |
>>MORE: Best Automated Webinar Software
2. SaaSquatch – Best Customer Loyalty Software for SaaS
Pricing: Pro: $1,750/month, Enterprise & Managed: Contact Sales
If you run a SaaS company, you need a customer loyalty tool that does it all. SaaSquatch provides you with everything you could need. From intelligent promotions and multi-tier campaigns to split-testing capabilities, SaaSquatch is a full-service reward platform to attract all types: customers, affiliates, influencers, partners, and employees. And it lets you track everything in one place. The reward features are especially sophisticated, including dynamic triggers to reward any on-site activity. SaaSquatch shows its commitment to you as a client by providing multi-language and multi-currency support while still encrypting all your data.
| Pros | Cons |
| Highly scalable/customizable | Expensive |
| Detailed Analytics | Tedious refereeing tools |
| Secure data | |
| Excellent support |
>>MORE: Best Graphic Design Software For Chromebooks
3. Tango Card – Best Customer Loyalty Software for E-gift Cards
Pricing: Free Version, Free Trial, Pay by usage for some features
E-gift cards are one of the best rewards you can give your customers. Tango Card is widely recognized as an industry leader in this field. Their self-described Rewards-as-a-Service (RaaS) platform can be used to devise and track diverse reward schemes. Many of these schemes involve gift cards for popular businesses as well as sales incentives and health and wellness engagement. While most of this service is free, customizations will require you to pay according to your usage.
| Pros | Cons |
| Most functionality is free | Not all reward options available to customers |
| Many options | Sometimes redirects to spam |
| Give customers rewards they want |
>>MORE: Best Network Traffic Monitoring Software
4. Loyverse POS – Best Customer Loyalty Software for Point of Sale
Pricing: Free to use, paid add-ons
For brick-and-mortar businesses, creating and managing a customer loyalty program might seem too time-consuming. Loyverse POS gives you the tools to make it easy. You can turn any smartphone or tablet into a POS and connect it to barcode scanners and receipt printers to make sales at your storefront. In the background, Loyverse collects data on your customers to facilitate rewards programs and produce analytic insights. Loyverse’s dashboard even allows you to drill down on specific customers to view their preferences so you can offer deals suitable to them!
| Pros | Cons |
| Easy and free to use | Fewer features than comparable products |
| Extremely flexible and scalable | Not good for smartphones |
| Keeps track of everything, even inventory | |
| Many paid integrations are available |
>>MORE: Best POS Software
5. TapMango – Best Customer Loyalty Software for Email Marketing
Pricing: Depends on business size, contact sales
When your industry is highly competitive, a generic loyalty program won’t cut it. TapMango understands that your brand should be at the forefront of any message to your customers. In addition to SMS and email marketing, TapMango helps you run a branded mobile app for your customer so they can keep track of their points. TapMango makes it easy for you to contact many customers, but also makes it easy for them to place orders directly through their phone, no barriers required. Of course, TapMango also includes a back-end to help you grow by scanning your analytics and customizing your rewards.
| Pros | Cons |
| Attract customers easily | Poor UX |
| Contact customers directly | Problems recording customer info |
| Optimize for growth | Weak analytics |
>>MORE: Best Secure Remote Access Software
6. VYPER – Best Customer Loyalty Software for Contests
Pricing: Free Trial, Enterprise : $149/month, Agency: $299/month
Do you have trouble engaging your customers with traditional rewards programs? Why not make a game of it? VYPER helps businesses run viral giveaways to collect more emails, social media followers, and other positive engagement. This tool leverages gamification with its built-in leaderboards and incentive structures. Moreover, it offers several visual templates and display modes for your campaigns. VYPER detects and blocks malicious activity, so no need to worry about cheaters!
| Pros | Cons |
| Helps grow prospects/clients | Entry verification is lacking |
| Easy to create campaigns | Buggy UX |
| Good for beginners | Poor customer support |
>>MORE: Best Code Editing Software
7. ReferralCandy – Best Customer Loyalty Software for Referrals
Pricing: Free Trial, $49/month
Many businesses thrive off word-of-mouth marketing, ReferralCandy helps eCommerce brands take their marketing strategy to the next level with referrals. There are plenty of integrations with this software including Shopify and Magento, while the analytics suite integrates with Google Analytics. Once referrals start pouring in, you can send ads directly to your new leads to gauge your audience’s enthusiasm.
| Pros | Cons |
| Track leads easily | Hard to customize |
| Good for mildly successful eComm brands | No dashboard for advocates |
| Multiple integrations | Some integrations are difficult |
>>MORE: Best Data Entry Software
8. Referrizer – Best Customer Loyalty Software for Small Business
Pricing: Free Plan, Contact Sales for Demos
Are you wondering how to build a network of loyal customers? Look around you! Partner with other local businesses using Referrizer to develop a local network. This solution is perfect for small brick-and-mortar shops because it lets nearby businesses refer you an unlimited number of times. On the customer side, you can also promote your business through Referrizer with affiliate networks, landing pages, and lead capture pages. With excellent communication tools, you can reach more customers with their SMS and email marketing platforms. Referrizer also helps you establish yourself locally by demonstrating how to get good reviews on social media.
| Pros | Cons |
| Customized communication tools | Not a usable email platform |
| Encourages social media sharing and reviews | Mediocre support |
| Build local networks |
>>MORE: Best Referral Management Software
9. InviteReferrals – Best Customer Loyalty Software for Paid Referrals
Pricing: Free Trial, Billed Annually: Basic: $79/month, Standard: $199/month, Enterprise: Contact Sales
Establishing a good reputation through word of mouth is probably one of your top priorities. Trusted by over 20,000 companies worldwide, Invite Referrals offers the key to unlocking your potential. Flexibly set any referral goals for your customers. Once they’re met, they will receive a credit. Then, you can track the entire referral process with in-house analytics and API connections.
| Pros | Cons |
| Supports many platforms | Not good for contests, only referrals |
| Excellent customer support | Hard to learn |
| Detailed analytics | |
| Integrates with CRMs, other software |
>>MORE: Best Conversation Intelligence Software
10. Smile.io – Best Customer Loyalty Software for Advocates
Pricing: Free Plan, Starter: $49/month, Growth: $199/month, Pro: $599/month, Enterprise: $1,000+/month
Loyal customers are nice, but dedicated brand advocates are even better. Smile.io will transform your customers into advocates by motivating them with rewards and status within the platform. Using the principles of gamification, Smile UI permits you to create an intuitive, and on-brand customer experience for your program. Used by small businesses and eCommerce brands alike, many favor this solution because of the ample integrations with communication tools like MailChimp.
| Pros | Cons |
| Good for eComm | API only for Enterprise plan |
| Easy to use | Limited customization |
| Create customer tiers | |
| Thorough documentation |
>>MORE: Best EHR Software
11. LoyaltyLion – Best Customer Loyalty Software for Analytics
Pricing: Classic: $4,309/year, Advanced: $7.549/year, Plus: $16,200+/year
If you don’t keep adequate track of your loyalty program, it might end up being a waste of resources. LoyaltyLion ensures that your efforts won’t go to waste with their fully customizable functionality. Analyze your programs using A/B testing and drill down on details to understand whyfirst-timers become repeat customers. With several prominent integrations, including Shopify and Magento, LoyaltyLion provides all the tools your business needs to grow.
| Pros | Cons |
| Grow quickly | Expensive |
| Advanced analytics suite | Difficult to learn |
| Email Interface |
>>MORE: Best Patient Engagement Software
12. AiTrillion – Best AI Customer Loyalty Software
Pricing: Free Trial, Billed Annually: Growth: $15/month, Advanced: $167/month
If you’re new to customer loyalty, you’re forgiven if you confuse the topic with customer-relationship management. AITrillion recognizes that the two subjects are closely linked. Therefore, they help businesses optimize and automate their customer relationship and loyalty workflows with a hybrid solution. This full-service software permits users to create rewards programs, conduct email marketing and send push notifications. Not to mention, it provides analytics at every step of the way. This solution is best for Shopify users.
| Pros | Cons |
| Manages entire workflow | Unproven |
| Smart popups | Best for Shopify only |
>>MORE: Best Autoresponder Software
13. Emarsys – Best Customer Loyalty Software for Advanced Users
Pricing: Contact Sales
Another solution that offers the possibility of workflow management, Emarsys is a leader among customer loyalty software. Using their omnichannel, create and manage your loyalty strategies across channels. Strategies can center around purchase frequency, average order value, or even customer lifetime value. Emarsys accommodates a range of use cases and permits you to adapt templates for cross-channel workflows. Moreover, their Analytics platform is fuelled by AI and predictive analytics to assist marketers.
| Pros | Cons |
| Advanced solution | Difficult to learn |
| Best for large companies with lots of data | Expensive |
| Omnichannel simplifies workflows |
>>MORE: Best Recruiting Software
Frequently Asked Questions
What is customer loyalty software and why is it important?
Customer loyalty software refers to software that businesses use to engage customers after a sale has already been made. Businesses use many methods to do this. Typical schemes consist of rewarding frequent customers with loyalty points and gift cards. More advanced schemes incentivize customers directly by rewarding them for referrals and engaging them with giveaway contests.
When you create a customer loyalty program with the right software, your business will see a high degree of organic growth. When customers have reason to feel loyalty, they’ll be more likely to recommend your products to their friends. If you give customers a direct incentive for referrals, they’ll be even more likely to spread the word.
What is the difference between customer loyalty software and CRM software?
Customer loyalty software helps you manage your loyalty programs while CRM software helps you manage customer relationships more broadly. Both types of software provide data on your clients, but customer loyalty software is oriented towards rewarding them directly. On the other hand, CRM software is optimized for many client-related activities such as prospecting for and pitching clients. In some instances, these two types of software overlap. AiTrillion is an example of a hybrid between customer loyalty and CRM software.
How do I create a customer loyalty program?
You must start by setting goals. Every customer loyalty program includes rewards and incentives for the customer. Therefore, you should think about what sort of behavior you want to promote with those incentives. Do you want to increase your reach on social media? Or do you want to incentivize further purchases from the same customers?
Once you’ve selected your objectives, pick a suitable customer loyalty software. Then, most software will guide you through the process of designing a program that suits your needs, with plenty of templates available.
What is the best customer loyalty software?
You need to choose the customer loyalty software that is best for your business. This answer will depend on your needs. Here are a few different types of customer loyalty software for various niches.
What is the best customer loyalty software for retail?
For brick-and-mortar businesses, Loyverse POS is your best bet. Turn your tablets or smartphones into your points of sale and implement your loyalty program smoothly at your retail business.
What is the best free customer loyalty software?
Many customer loyalty software include free functionality. TangoCard is a free rewards platform that allows you to offer e-gift cards and sales incentives to your customers. Meanwhile, Loyverse POS is perfect for small retail businesses trying to implement a rewards program at their storefront.
What is the best customer loyalty software for customization?
OpenLoyalty is the best solution for businesses that need personalized customer loyalty programs. Their API provides plenty of tools for your developers to make an engaging loyalty program, no matter your target audience. SaaSquatch also comes with plenty of opportunities for customizations but note that it is most suited to larger businesses.
What is the best customer loyalty software for small businesses?
Referrizer is a great tool for small businesses to develop a network of loyal customers in their area. Use this software to connect with other local businesses to offer incentives tailored to your community. It also helps you incentivize customer referrals and improve your reviews on social media.