Digital Marketing Manager: Definition, Salary, Duties & More (2024)

What is a Digital Marketing Manager?

What careers are here to stay for the future?

Companies are constantly in competition, and they need people who can get the word out about their products.

A marketing manager leads the team responsible for bringing sales to a business.

As days pass, the world becomes more and more digital, and now, more than ever, it pays to be ahead of the curve.

Here is where the digital marketing manager comes in.

Digital Marketing Manager Information

Official Job Title	Digital Marketing Manager
Average Salary	$84,153
Stress Level	Average to Above Average
Work/ Life	Average
Job Satisfaction	High
Career Advancement	High Competition

Digital Marketing Manager Job Description

What Is A Digital Marketing Manager?

A digital marketing manager is a corporate leadership position in charge of marketing a companies products and services.

A marketing manager usually leads others in a marketing team involving ads on television, billboards, or at local events.

A marketing manager differs from a digital marketing manager because digital marketing only involves digital media.

Digital Media Includes:

Search Engine Optimization (SEO) for company websites
Website content
Social media activity and ads
Email Campaigns

What Does A Digital Marketing Manager Do Daily?

The daily work of a digital marketing manager is engaging and crucial for a company’s success.

Daily, a digital marketing manager pays attention to social trends, what’s hot, and people’s cares and concerns.

With this information, they will manage marketing campaigns, change marketing strategies or launch new campaigns that align with the company’s goals.

A digital marketing manager also optimizes marketing strategies by keeping an eye on the marketing strategies of competing companies.

Responsibilities, Duties & Roles Of A Digital Marketing Manager

A digital marketing manager’s primary responsibility is to keep a company relevant.

They oversee digital marketing engagement with customers and conversions from marketing to sales.

Market strategies change according to the results of the marketing campaign.

If a market campaign does not attract the expected number of customers, the marketing manager will adjust the campaign accordingly.

Or perhaps end the campaign entirely.

Knowing what makes a company relevant comes from knowing what is relevant to the target audience.

Thus, a digital marketing manager’s role is to pay attention to trends and create campaigns to attract customers.

Digital Marketing Manager Salary

Average Salary

The average salary ranges from $68,000 to $108,000.

This salary does not include the cash compensation that varies from state to state.

This annual salary equals $5,600 to $9,000 a month, or $35 to $56 per hour, respectively.

Starting Salary

The average starting salary is $52,000. This salary equals $4300 a month and $27 per hour.

Starting salary varies depending on individual ability and expertise, as well as certifications and education.

The size and location of a company will also be a factor for a starting salary.

Senior Salary

The average salary ranges from $90,000 to $125,000 and does not include the cash compensation of the state.

This salary equals $7,500 to $10,400 a month and $46 to $65 per hour, respectively.

How To Become A Digital Marketing Manager

The Entry Level: Certification, Training & Degree

For a digital marketing manager position, one can get a Bachelors’s degree in marketing.

A Bachelor’s degree in English or digital media and programming could also be helpful in this position.

However, certifications are more important because companies need people who have experience in the tools that optimize marketing, such as SEO content.

Here are some certifications that can make you look very marketable:

Google Ads Certification
Google Analytics Certification
HubSpot Content Marketing Certification
HubSpot Inbound Marketing Certification
Hootsuite Social Media Marketing Certification
Facebook Blueprint Certification
Youtube Certificaiton

Other Skill Sets, Requirements & Qualifications

Companies require candidates to be familiar with the standard tools used for marketing. As mentioned in the list above, certifications such as:

Google Ads
Google Analytics
Facebook Ads

Other requirements are years of experience. Companies usually want between 3 to 5+ years of experience in digital marketing and social media.

Some companies require a Bachelor’s degree.

How Long Does It Take To Become A Digital Marketing Manager?

The length of time it takes to become a digital marketing manager depends on how dedicated a person is to learn the necessary skills.

Considering the length of time, it takes to achieve a bachelor’s degree and the preferred experience of 3 to 5 years, it could take a minimum of 3 years.

Three years because you can work on your digital marketing skills on social media or through freelance work while you earn your degree.

Is It Hard To Become A Digital Marketing Manager?

Not really. This position is in high demand, but it is competitive.

This position is also projected to grow by 10% in the next several years.

Digital Marketing Manager Career Paths

The Digital Marketing Manager Roadmap

Earn your Bachelor’s Degree
- It can be a marketing or business degree. Any Bachelor’s in digital media or even English is helpful.
Get Certified
- Get certified in the skills commonly required and other certifications that will make you more marketable.
Gain Experience
- Gain experience in digital marketing
  - Find freelance work using companies like Upwork or Fiverr
  - Do digital marketing for friends or family that provide services or products
Get hired in an entry-level position in marketing.
- After some experience on your own, learn how marketing teams/firms work for their companies and clients.
Look for opportunities to grow
- Climb the ladder or look for companies in need of a Digital Marketing Manager.

Projections For Growth In Digital Marketing Manager Jobs

Digital technologies will be ever-growing, as will the need for jobs involving digital marketing.

The digital marketing software market is projected to grow by 18.2% from 2021 to 2028.

Jobs will increase from this lucrative market.

Digital Marketing Managers alone are projected to grow 10% from 2020 to 2030.

In Summary: Is Digital Marketing Manager A Good Career?

Yes.

A Digital Marketing Manager career is a great career to choose, and it is a high-demand position in a high-demand field with great pay.

This career is also not a dull one; you’re not working on the same piece of work over and over like other jobs.

Working Conditions

Can A Digital Marketing Manager Work Remotely From Home?

Yes, digital marketing is a career that allows the flexibility of working at home.

Most online job listings are posted as “remote work” or “work from home.”

How Many Hours Does A Digital Marketing Manager Work?

About 40 hours a week.

The work hours for this career are a little bit above average in comparison to the average workweek.

The flexibility of this job also makes it possible for shorter days after all of the completed daily tasks.

Can A Digital Marketing Manager Work Part-Time?

No.

At least not in the traditional sense of part-time vs. full-time.

Digital marketing managers work full-time.

And in some companies, as mentioned above, a workday can be cut short if all the work is complete.

What Are The Average Vacation Days Of A Digital Marketing Manager?

Vacation days are similar to other jobs that offer standard benefits.

Ten days is the average amount of vacation days that companies provide.

It could be more depending on the company.

Alternative Careers & Similar Jobs to a Digital Marketing Manager

8 Resume Tips for a Digital Marketing Manager

Experience and achievements are most important for this type of resume.

Use a chronological resume.
Your summary should be short and include your years of experience.
List distinct achievements related to your digital marketing work.
- Example: “Grew blog traffic by 200% in 4 months.
Don’t crowd the page.
- Write concisely. You want your resume to be easy to read between sections.
Use a two-column template.
- One column will be your work experience.
- The other side will list your certifications.
Place education at the bottom of the resume.
List the skills the employer is looking for on the job listing.
Add a cover letter where you can sell yourself a bit more freely.

Digital Marketing Manager Interview Questions

How familiar are you with SEO?

Why it works: This question will tell you how experienced the candidate is and if they’re genuinely certified.

What marketing trend could affect our company?

Why it works: Gauges if a candidate is up-to-date on trends and shows the amount of research the candidate did to prepare for the interview.

What is your management experience?

Why it works: Examines leadership qualities needed for the position.

How would you react to any backlash to social media posts?

Why it works: Shows knowledge of social media platforms and how they would fix an issue like this and keep your company in good light.

What social media platforms do you use?

Why it works: Reveals the potential for customer reach the candidate has from day one if hired.

Jobs Related To Digital Marketing Manager

Social media manager
Brand manager
Online content developer
SEO manager
Analytics Manager
CRM and Email Marketing Manager.
Copywriter.
Web Manager
E-commerce Manager
Community Manager

For HR Manager: Tips For Hiring A Digital Marketing Manager

Key Characteristics To Look For In A Digital Marketing Manager

The characteristic you want to look for is related to writing, SEO knowledge, and communication.

The digital marketing manager you want will be a great writer, and they will be able to understand your goals and put them in words to attract customers.

A candidate’s certifications need to be looked at as well.

Minimum Level Of Education & Experience

Certifications in Google Ads, Google Analytics, Social media marketing

Also, a bachelor’s degree in the following fields:

Marketing
Business
English
Any digital media
Public relations