Marketing Specialists are a vital part of any thriving company.

The Marketing Specialist’s job is to ensure the company increases sales and draws customers in through a wide range of different platforms.

From branding to competitor analysis, Marketing Specialists constantly work to ensure their company meets the customer’s needs and maintains a solid social media presence.

Leadership, creativity, and being able to think quickly are all qualities of a successful Marketing Specialist.

Marketing Specialist – Overview

Official Job Title:Marketing Specialist
Average Salary:58,736.00
Stress Level:High
Work/ Life:Above average
Job Satisfaction:Above average
Career Advancement:Average

Marketing Specialist Job Description

What Is A Marketing Specialist

A Marketing Specialist is one part of a marketing team whose job is to analyze market data and decide the best course of action for attracting customers.

As a Marketing Specialist, you must utilize social media, understand and create branding, and effectively work with your team to develop sales campaigns.

What Does A Marketing Specialist Do On A Daily Basis?

The duties of a Marketing Specialist differ daily.

Your schedule could consist of meeting with your sales team to put a new advertising campaign together, updating all social media sites for your company, or developing a new brand meant to draw customers’ attention and increase sales.

Marketing Specialists must also conduct market analysis and decide where the market is leaning, then make a plan of action to convert those findings into sales.

Below you will find an overview of some typical daily tasks:

Responsibilities, Duties, and Roles Of A Marketing Specialist

As a Marketing Specialist you must be able to do the following:

  • Use market research to understand the sales trends of customers as it relates to competitors.
  • Work with your sales team to develop brandings, advertisements, and goals that will translate to increased sales.
  • Understand how to use social media to convert sales successfully.
  • Measure your companies performance data
  • Create relationships with new and current clients that promote trust

As a Marketing Specialist, you must have a wide range of skills.

Being able to interact with others is a vital part of your job, as you will be involved with multiple teams, including sales and design, as well as being a client liaison for your company.

Marketing Specialist Salary

Average Salary

Listed below are five examples of a Marketing Specialists average salary:

Starting Salary

Listed below are five examples of a Marketing Specialists starting salary:

Senior Salary

Listed below are five examples of a Marketing Specialists senior salary:

How To Become A Marketing Specialist

The Entry Level: Certification, Training, And Degree

As a Marketing Specialist, you will wear many different hats daily, and you must have the proper skills to fill your role effectively.

The certifications, training, and degrees you will need are as follows:

Certifications

  • Online Marketing Certified Associate (OMCA): OMCA is a course designed for beginners entering the marketing field that helps develop a deep understanding of how online marketing works and what methods you can use to succeed in your trade. To complete the course, you must have 600 hours of practical experience and pass an exam.
  • Professional Certified Marketer (PCM): This course is made available by the American Marketing Association. It helps give marketers a deeper understanding of correctly using the tools they will work with daily. Topics include SEO, content marketing, email marketing, conversion, and online advertising.

Training

Marketers must have 2-5 years of practical training before they can become Marketing Specialists.

Employers will consider you more closely if you get this training in a specialized area, like email marketing.

In addition to real-world training, you may also consider taking courses online to help hone your marketing, communication, and business skills.

Degree

Having an Associate’s Degree is the lowest level of education needed to become a Marketing Specialist.

However, most employers require at least a Bachelor’s, which can be in business administration, marketing, communications, journalism, or any similar field.

Other Skill Sets, Requirements, and Qualifications

There are many different skills required to be considered qualified as a Marketing Specialist.

Below you will find an overview of the top skills:

Top four skills explained:

  • Time Management: Being able to manage your time is crucial as a Marketing Specialist. You will have meetings, deadlines, and time-sensitive data that you must analyze—being able to accomplish everything you need to will only happen if you can manage your time well.
  • Organization: Organization skills and time management go hand in hand. A Marketing Specialist has many different projects they work on simultaneously, and having everything organized is essential to ensuring you complete all your tasks on time.
  • Communication: Marketing Specialists spend a lot of time interacting with other people. You must be well-spoken and concise with the ability to communicate your vision to others effectively.
  • Technical Skills: Tech skills are another significant part of the job. You must understand SEO, email, social media, and other marketing tools used to attract customers.

How Long Does It Take To Become A Marketing Specialist?

In total, it can take anywhere from four to nine years to become a Marketing Specialist, depending on your degree and length of training.

Is It Hard To Become A Marketing Specialist?

It is hard to become a Marketing Specialist due to the length of time and training involved.

Marketing Specialist Career Paths

The Marketing Specialist Roadmap

If you want to become a Marketing Specialist, you must first obtain an Associates’ or Bachelors degree in business, marketing, or a related field.

Once you’ve received a degree, you can enter the marketing field and begin a two to five-year training period.

During this time, you may complete certification courses that will give you an edge for the hiring process.

After your practical training is complete, you are ready to apply for a Marketing Specialist position.

Projections For Growth In Marketing Specialist Jobs

There is a high growth projection for Marketing Specialist jobs.

As more companies take their business online, the need for marketing will increase.

In Summary: Is Marketing Specialist A Good Career?

Being a Marketing Specialist is an excellent career.

If you like a fast-paced working environment, using creativity and analytic skills, and interacting with others, becoming a Marketing Specialist is the perfect job for you!

Working Conditions

Can A Marketing Specialist Work Remotely?

Generally speaking, a Marketing Specialist doesn’t work remotely.

Although you may at times, you will do most of your work in the office.

How Many Hours Does A Marketing Specialist Work?

It is common for a Marketing Specialist to work more than a forty-hour week, especially if there is a big deadline they have to meet.

Can A Marketing Specialist Work Part-Time?

Yes, there are part-time positions for Marketing Specialists.

What Are The Average Vacation Days For A Marketing Specialist?

A Marketing Specialist can receive between eight to eleven vacation days a year, depending on the length of time with their employer.

Alternative Careers and Similar Jobs to a Marketing Manager

Marketing Specialist Resume Tips

If you want to stand out on your resume, here are a few tips you can follow:

  • Use descriptive words like dynamic, exceptional, and vigorous to describe your skills.
  • Name all experiences that relate to marketing, even if they don’t seem impressive.
  • Feature your most prominent skills but don’t leave any out. List everything an employer could count as an asset.
  • Include all courses taken online and in-person in addition to your degree.
  • Organize your resume in a way that makes sense and looks professional.

Marketing Specialist Interview Questions

Q1: Do you think a person works better when under pressure?

Why it works: Asking this question lets you see how a candidate views a high-pressure situation, which helps you know how they may handle it.

Q2: Do you think social media is an effective tool to enhance sales?

Why it works: This question allows you to see how the candidate relates social media’s importance in converting advertisement to sales.

Jobs Related to Marketing Specialists

If you are interested in marketing but not sure if being a Marketing Specialist is for you, here is a list of a few similar jobs:

  • Director of Marketing
  • Brand Manager
  • Content Specialist
  • Email Marketer
  • Director Of Communications
  • Insight Analyst
  • Social Media Manager

For HR Manager: Tips For Hiring A Marketing Specialist

Key Characteristics To Look For In A Marketing Specialist

Making sure you find a Marketing Specialist with the correct characteristics for the job is crucial in ensuring a successful hire. These include:

  • Creative
  • Innovative thinker
  • Personable
  • Adaptable
  • Patient
  • Technical savvy
  • Passionate

Minimum Level Of Education And Experience

All possible applicants must have a minimum of an Associates’ Degree, with a Bachelors’ being the preferred education level. They must have completed at least two years of practical experience in a marketing career.