An email marketing coordinator manages the campaigns of companies’ email marketing departments. The specific duties of the job include overseeing marketing content, developing and deploying advertisements, and measuring the results of marketing campaigns.
Creating content for email marketing campaigns may also be among your responsibilities, or you may manage a team of marketers and copywriters. A coordinator for email marketing releases advertisements through email to promote the company, a specific event, or a product.
Additionally, you may be responsible for sending the organization’s regular e-mail newsletters. Your campaign primarily relies on robust databases and database management software to grow your audience and reach a wider audience.
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Requirement for Email Marketing Coordinator
A bachelor’s degree in business, communications, marketing, or a related field of study is required to become an email marketing coordinator. As well as gaining marketing experience, you must learn how to use email marketing in a company or marketing firm.
Marketing coordinator positions typically require five to eight years of marketing experience. However, learning the skills needed for the profession is possible during this time.
A direct marketing campaign requires an understanding of the structural elements, and you need to hone your copywriting skills. You should also have some knowledge of HTML and web development.
- Expertise in email marketing or digital marketing
- An understanding of HTML and content management systems
- A solid knowledge of marketing automation
- SEO/SEM and Google Analytics experience
- Knowledge of analytical and database tools
- Strong copywriting and communication skills
- Proven track record of project management
- Skills proven ability to handle multiple projects and manage time efficiently
- Bachelor’s degree in Marketing or related field
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Responsibilities of an email marketing coordinator
A specialist in email marketing coordinates the email marketing activities in an organization.
In this role, they are responsible for identifying potential customers, creating email lists, and launching email marketing campaigns; proofreading emails, and evaluating campaign performance.
A marketing specialist oversees an organization’s or company’s email marketing efforts, creates newsletters, manages email databases, and optimizes email campaigns to maximize delivery rates and improve open rates.
It is their responsibility to create email marketing campaigns for an organization or business, identify the target audience, design and create campaign plans, and launch email campaigns for generating awareness and creating new leads.
What’s more?
Aside from developing effective content marketing strategies, email marketing specialists perform other vital tasks, such as maximizing revenue opportunities from an organization’s customer database, maintaining the organization’s email list through giveaways, and serving as a guest blogger to ensure that subscribers continue to grow.
Also, they create email subject lines that are engaging and click-worthy to entice subscribers to open the e-mails.
A part of the responsibilities of an email marketing specialist includes reviewing engagement methods and content to ensure they’re effective, working on social media channels, and updating automation strategies.
- Establish target audiences and build email lists
- Develop email campaigns with relevant content
- Proofread emails for clarity, grammar and spelling
- Make email templates mobile-friendly
- Develop newsletters including all company updates
- Add graphics, personalization and advanced features to email templates
- Reduce the number of unsubscribes by communicating effectively through email
- Develop email lists for generating leads
- Review campaign performance and provide recommendations
- Analyze campaign performance and provide recommendations
- Ensure emails follow industry policies and best practices
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How to measure email marketing coordinator’s efficiency?
- Open rates
- ROI (Return On Investment)
- Email Marketing Coordinator Salary
1. Open rates
A good open rate is the first sign that the email will be successful in an email marketing coordinator. Open rates indicate the number of times your subscribers will open your email.
The open rates are actually the earliest indication of whether or not your email marketing coordinator is effective or not. If you can’t get subscribers to your campaign, everything else is pointless.
An email marketing coordinator can also use low open rates to test how well they can pivot into a new area. Success or failure can often hinge on your ability to act quickly.
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2. ROI (return on investment)
It is important to measure ROI (return on investment). A successful email campaign is a function of the amount of money you spend and how much revenue you earn; so, email marketing is ineffective if you spend more money than you earn.
The fact is, this is the most comprehensive metric. And, it explains how it is one of the best to measure a marketing coordinator’s success.
The ROI is calculated by subtracting your gain from your expenditure, then dividing that number by your expenditure.
3. Email Marketing Coordinator Salary
Based on 8 salaries, the average pay for a Marketing Coordinator is $44,466 (includes tips, bonus, and overtime pay). The average salary for a Marketing Coordinator with 1-4 years of experience is $48,671, based on 168 salaries. Based on 22 salaries, an average marketing coordinator with 5-9 years of experience earns an average total compensation of $53,662. Market coordinators with 10-19 years of experience typically earn $65,000 a year based on 6 salaries.
Salaries for Email Marketing Coordinators vary based on their skills.
- HTML
- Content Management
- Copywriting
- Strategic Marketing
- Adobe InDesign
- Online Marketing
- Campaign Planning
- Marketing Management
- Data Analysis
- Proposal Writing
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Conclusion
Email marketing campaigns are headed by the email marketing coordinator. Every member of the campaign matters. For the body to function, it requires a head.
A professional overseeing the campaign will ensure a singular vision and that all employees work toward that vision.
Furthermore, the email marketing coordinator should communicate effectively about every aspect of an email campaign. So, they must have years of experience. Leading a team effectively requires more than just deliverability expertise.