Freshly is a meal delivery service that makes orders from scratch and delivers them right to your home. You only need to microwave the dish once, and you can savor every bite! Their weekly meals include a lot of diversity, and you may choose your meal for the day either on their app or on their website. However, there are other companies that compete with freshly, such as:
#1. HelloFresh
- Founded: November 2011
- Headquarters: Berlin, Germany
Need to know
HelloFresh (https://www.hellofresh.com) was established in 2011 by Dominik Richter, Thomas Griesel, and Jessica Nilsson in Berlin. It was one of the first firms to enter the meal-kit market. They started sending meal kits to clients in early 2012. They further expanded to the Netherlands, the United Kingdom, the United States, and Australia. The firm claimed to supply 1 million meals each month by 2014. As of November 2017, the company’s US operations accounted for 60% of sales, and it controlled around 44% of the American market.
It assists with the preparation of meal ingredients, recipes, and delivery to clients. Consumers may choose from a wide range of meal plans, including Green Chef’s famous organic vegan and gluten-free meals, as well as Paleo and Keto-friendly options.
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#2. Blue Apron
- Founded: August 2012
- Headquarters: New York City
Need to know
Blue Apron (https://www.blueapron.com) was established in 2012 by Matt Salzberg, Ilia Papas and Matt Wadiak. Blue Apron grows speciality crops for the firm by partnering with farms that use less agricultural pesticides and enhance soil health via crop rotation. Blue Apron Wine was launched in September 2015. The wines, which are manufactured exclusively for Blue Apron, are purchased directly from vineyards and delivered to clients. The firm had supplied 8 million meal servings as of September 2016. The firm went public in June 2017 with an initial public offering.
It provides food items to assist you in preparing the meal of your choice. Its services, on the other hand, don’t simply stop at giving the components; they also include the instructions for putting them together. As a result, all you have to do is make an order for the meal you want to prepare, and it will be delivered to you.
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#3. Home Chef
- Founded: June 2013
- Headquarters: Chicago, Illinois
Need to know
Home Chef (https://www.homechef.com) was established in 2013 by Patrick Vihtelic. Home Chef began selling its items at Walmart in late 2017, in addition to its website. Home Chef launched Fresh and Easy, another meal kit supplier and food delivery service, in August 2019. Fresh and Easy provides chef-prepared meals that are packaged in heatable bags for clients to heat before serving.
It delivers to customers a box of pre-portioned fresh ingredients that are ready to cook. Each meal kit includes compostable packaging, pre-portioned ingredients, and recipe instructions. The firm also offers a weekly breakfast, lunch, smoothie, and fruit box option, as well as a rotating menu with up to 15 supper options.
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#4. Sun Basket
- Founded: April 2014
- Headquarters: San Francisco, California, United States
Need to know
Sun Basket (https://sunbasket.com) was established in 2014 by Justine Kelly and Adam Zbar. Chef Kelly, a former Chef de Cuisine at the Slanted Door and a former Iron Chef America contender, developed the company’s recipes. In response to industry complaints about wasteful packaging in meal kits, the business established a mission to generate zero waste packaging, using recyclable insulator liners made of recyclable PET fiber, GMO cotton and water ice packs, and totally biodegradable ingredient bags.
It sends customers organic and sustainable supplies as well as instructions every week, allowing them to prepare their own meals. Customers with specific dietary requirements can benefit from the company’s paleo, gluten-free, and vegetarian selections, among others.
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#5. Plated
- Founded: 2012
- Headquarters: New York City
Need to know
Plated (https://www.plated.com) was established in 2012 by Nick Taranto and Josh Hix.
It rose to prominence after participating in Techstars in 2013, Shark Tank in 2014, and Beyond the Tank in 2015. By July 2013, the firm had served over 100,000 meals in the northeast and midwest regions of the United States, and it was looking for series A funding to expand nationwide. After a transaction on Shark Tank fell through, Plated’s founders secured a deal with another investor after the episode was taped. The firm received numerous funding. It remained private until September 2017, when it was bought by Albertsons.
It delivers meals in the form of weekly boxes, including ingredients and recipes for the consumer to prepare.
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#6. BistroMD
- Founded: 2005
- Headquarters: Naples, Florida, United States
Need to know
BistroMD (https://www.bistromd.com) was established in 2005 by Caroline Cederquist and Ed Cederquist. Caroline found that many of her patients were lost when it came to planning and cooking nutritious meals at home while working at her medical weight reduction clinic. Dieting may be time consuming and irritating, according to her patients. They devised a fixed amount of meals they could prepare and cook for those trying to lose weight with the help of her husband, Ed Cederquist, the CEO of bistroMD and the company’s gourmet. They expanded to have numerous kitchens around the US as demand rose, and today offer over 150 menu choices to pick from. BistroMD is a family-owned company that encourages individuals to take care of their health in a simple and practical way, staying loyal to the beliefs that propelled them back in 2005.
It offers over 150 amazing chef-prepared dishes that are ready to eat in less than 5 minutes. They have nutrition experts to create a custom diet program for you. From the website’s member site, you may view and customize your weekly menu, as well as establish taste preferences.
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#7. Purple Carrot
- Founded: 2014
- Headquarters: Needham, United States
Need to know
Purple Carrot (https://www.purplecarrot.com) was founded by Andrew Levitt in 2014. It’s a plant-based meal delivery service with the aim of helping you eat more vegetables. They’re making it simple to prepare tasty, creative plant-based meals to fuel your day. It serves the whole United States, except for Hawaii or Alaska.
It uses exclusively whole food, plant-based products to supply nutritious ingredients and great meals to busy, health-conscious consumers. Customers may purchase and enjoy gluten-free and high-protein foods through the company’s services, which include the delivery of fresh, pre-portioned ingredients nationwide with step-by-step advice for consumers to make plant-based meals at home.
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#8. Fresh Direct
- Founded: 1999
- Headquarters: New York City
Need to know
Fresh Direct (https://www.freshdirect.com) was established in 1999 by Joe Fedele and Jason Ackerman. FreshDirect, which first opened its doors in New York in 2002, quickly became known for its convenience, fresh food, and lower pricing than many Manhattan stores. Ahold Delhaize, a Dutch food retailer, stated their desire to buy a majority stake in the firm in the fall of 2020. FreshDirect processes hundreds of orders posted on its website every night using SAP AG software. The site can accommodate up to 18,000 concurrent shopping sessions.
It provides grocery delivery through the internet (fresh produce, prepared food, and all your grocery essentials). Orders submitted on the website were delivered to the company’s refrigerated facility’s kitchen, bakery, and deli, as well as fresh storage rooms, produce ripening rooms, and production facilities. All order components were cut, packed, weighed, and priced according to specifications.
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#9. Splendid spoon
- Founded: 2011
- Headquarters: New York
Need to know
Spendid (splendidspoon.com) spoon was established in 2011 by Nicole Centeno. Nicole Centeno found the health advantages of one plant-based meal each day after dealing with an eating issue. Her experience in nutrition, cuisine, and biology led her to develop Splendid Spoon, a program for anybody who is tired of fad diets and wants to enhance their connection with food.
It provides a filling, plant-based meal plan that is ready-to-eat, pre-portioned, calorie-controlled, and produced with only whole foods. It’s the most practical way to lose weight, improve your health, and permanently alter your eating habits.