Knowing the perfect marketing automation solution for your business is tough. And if you are reading this right now, you are trying to choose between these two types of marketing automation. These two-email automation and marketing automation tools can be used to communicate with customers and prospective customers alike – all in a way that’ll make them want to keep buying from you.
A while back, people thought email marketing was dead. Well, that’s untrue. However, email marketers who believe that email marketing is dead do have a point. After all, there was a time when some companies were sending out unsolicited emails to the mail list they obtained via crooked and questionable methods.
But that’s in the past now. Thanks to technology, we’ve morphed to a point where we now have email marketing automation software that allows different businesses to communicate with their customers. So, back to why you are here. In this article, we’ll share the similarities, features, capabilities, and perks they both pack.
Difference Between GetResponse Vs. ActiveCampaign
| GetResponse | AcitveCampaign |
| GetResponse has webinars available for users | ActiveCampaign doesn’t have webinars |
| GetResponse has a free plan | ActiveCampaingn only offers a 14-day trial |
| GetResponse has a built-in website builder | ActiveCampaign has no website builder |
| The contact on GetResonse is counted as one per list | ActiveCampaign only allows one email on some lists and charges for just one contact. |
» MORE: ActiveCampaign Vs SendInBlue: Which Is Better For You?
Features and Capabilities of GetResponse Vs. ActiveCampaign
GetResponse
GetResponse also has a marketing automation feature that helps you scale your brands in a very effective way. The automation tool includes landing pages, a built-in CRM, and other notable features aimed at helping you effectively collect leads and give your business the oomph it deserves. Some of the other notable features of the app include:
- Analytics and optimization
- API and native integrations
- Account and Campaign management
- Webinars
- CRM
- Forms and Surveys
- Landing Pages
- Traffic Generation
- Marketing automation
- List Building and management
- Email marketing
- Traffic generation
- Autofunnel (Sales Funnel)
- Ecommerce
To build an email list, you can either customize one of the email templates available on the platform or use the drag-and-drop of your preferred elements to create a new email from scratch. Place the different elements wherever you want them to be. It has a smart image editing feature that lets you resize, scale, and crop images you are using until they fit. Some of the types of emails you can send to your audience include:
- Autoresponders
- Newsletters
- Automated blog digests
- Automated email sequences (also referred to as autoresponder service)
- Segment-specific sends
ActiveCampaign
ActiveCampaign is a fully packed advanced marketing and email automation solution designed to help users communicate with customers, grow businesses, and manage all customer details from a single place. The primary features of the tool include a CRM, an email marketing platform, chat/messaging, and marketing automation.
These tools, when combined, can positively impact the relationships you have with your customers or prospective customers. There are other useful tools that you can make use of when collecting data and engaging with your audience. Take a closer look at what the tool offers:
- Email marketing service
- Dynamic content
- Split testing
- Subscription forms
- Email segmentation
- Event tracking
- Marketing platform automation
- Site tracking
- Automation map
- Automation goals
- Sales and CRM
- Attribution
- Gmail extension for Google Chrome
- Mobile applications
- SMS
- Conversations
- Site messages
- Machine learning
- Facebook custom audience
- Predictive campaign
» MORE: Choosing Between Constant Contact and ActiveCampaign
Reasons to Choose GetResponse
GetResponse offers intuitive marketing automation options that make it possible to build automated funnels with the drag and drop funnel builder. The webinars included pack lots of features. So, there won’t be a need for third-party applications to offer webinars to your consumers. There’s 24/7 customer support for all the plans.
The landing pages include don’t cost a dime, enabling you to collect data from your audience. Proficient analytics and reporting feature, coupled with A/B testing, allows you to optimize all sections of your marketing. At the end of it all, it offers great value for money when you factor in the features included.
» MORE: What Is The Better Option for You, Convertkit or Active Campaign?
Reasons to Choose ActiceCampaign
ActiveCampaign is one effective marketing automation solution with all the features you’ll need when creating a campaign that suits your audience while also managing your sales process. Even though it is powerful, it packs the simplicity you’ll need when navigating around in it. In addition, ActiveCampaign has a very high email deliverability rate. This means many emails will drop safely into your customer’s inboxes.
Suppose you are migrating from a CRM or another email marketing platform. In that case, ActiveCampaign will help migrate your data and contacts to their platform (the new email marketing service you’ve just opted for) for free. You can also automate most of your sales process using the automation features. In addition, the platform’s machine learning feature helps your team figure out how to manage their time effectively using the probability feature.
» MORE: Kartra vs. Thinkific: Which Is Better For You?
Similarities Between GetResponse Vs. ActiveCampaign
Asides from the fact that they are both email automation platforms, there are no similarities between them. Instead, they have different methodologies and features.
GetResponse Vs. ActiveCampaign – The Alternatives
Sendinblue: With Sendinblue, you can effectively manage your transactional emails, SMS, and marketing campaigns in one easy-to-use and effective service.
G2 Deals: G2 Deals can help you shop for curated software deemed trustworthy and secured. In addition, it gives you the freedom to own explore the software market before investing a dime.
Act-On: The Act-On marketing platform offers a baseline for successful marketing campaigns in small-, medium, and large-scale businesses.
Dotdigital: Dotdigital is marketing automation and an email marketing software designed for big brands, retailers, and SMEs.
SharpSpring: Sharpspring takes simplicity to the next level. It is a marketing automation platform designed for SMBs and Agencies alike. It is better at support and easy to run businesses on.
» MORE: Which Is Better For You, Aweber or ActiveCampaign?
Final Verdict
So, GetResponse Vs. ActiveCampaign, which is better? The answer comes down to your preference. With what you’ve read so far, which of the two platforms would you opt for easily. Suppose you need a tool whose work transcends email marketing and lets you build professional Facebook ads, nurture customers automatically, and create customer conversion funnels. In that case, GetResponse is your ideal tool.
But on the flip side, the easiest comparison route you can take is taking a look at the feature pricing. If you can’t afford it, then don’t opt for it.
» MORE: Between Membervault And Thinkific, Which Is Ideal For You
GetResponse Vs. ActiveCampaign – The FAQs
Is ActiveCampaign for free?
No. AcitveCampaign isn’t free. However, you can try the 14-day free trial option instead.
Can I get a landing page on ActiveCampaign?
ActiveCampaign doesn’t provide landing pages to its users. But to indirectly compensate for this missing service, they’ll provide you with some customizable integrations like Instagpage, Unbounce, Lander, Zipfiy, etc.
Can I get help via my GetResponse dashboard?
There are four different videos which you can source help and support from. These videos include
- Incorporation – GetResponse New Video Tour
- GetResponse CRM
- Moving towards the future with GetResponse Marketing Automation
- How to get started with GetResponse Account