The key to any successful email marketing business is to have high-converting email campaigns. The more individuals you can persuade to act on your email messages, the greater your chances of convincing them to make a purchase. And, the best way to improve your conversion rate is to wow the reader with high-quality content in your emails.
It may be the attention-grabbing subject lines that entice people to open your emails right away, or it could be the engaging content in your email message. In any case, your success will be determined only by the outcomes. Below are 15 tips that we came up with to help guide you toward writing better email content.
15 Tips for writing successful email content
- Come up with an impressive subject line
- Always preview the text
- Content should be written specifically for the Internet
- Avoid sounding spammy
- Get to know your target audience
- Your content has to sound real
- Your wording is very important
- Use psychology in your content
- Make your messaging relevant to your readers
- Always keep your goal in mind
- Personalizing email campaigns
- Be sure the body of the email matches with the subject line
- Reward the reader for opening your email
- The Call to Action is critical
1. Come up with an impressive subject line
When it comes to email marketing, the key to being successful is to have as many people read and act upon your email campaigns as possible.
To entice your readers to open your email immediately, you need to spend time coming up with perfect subject lines. This is the first thing they will see, and you want them to open it, so that is why it is important to come up with a catchy subject line.
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2. Always preview the text
While the subject line is often considered the most important aspect of an email, there is another part that is commonly overlooked. This is the preview text, and it can be equally important because it is visible to the recipient in their inbox.
This preview generally includes the first line of the email body to give the reader a little insight into the content of the email.
3. Content should be written specifically for the Internet
When writing email content, it is important to remember that you want to avoid long sentences and paragraphs. Instead, limit each paragraph to a single subject.
Remember to use bullet points whenever possible to break up text blocks.
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4. Avoid sounding spammy
Avoid sounding spammy by not using all caps. This gives the impression that you are shouting, and that should be avoided at all costs. If too many people feel that your emails are spam, it can hurt your conversion rate. And, if people report you as a spammer, it can actually lead to your account being blacklisted.
5. Get to know your target audience
Getting to know the people you are sending the emails to makes it easier to tailor your email content. Writing content that best appeals to your readers will make it more likely to have them open your emails quicker. There is also a great chance that they will act on your call to action as well.
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6. Your content has to sound real
It is crucial to sound as real as possible and avoid using too much marketing jargon. Remember that an email is a form of communication, and the more realistic your content sounds, the more likely it will result in a positive conversion. And the more your readers can relate to you, the more likely they open your emails in the future.
7. Your wording is very important
Email is meant to be a limited form of communication, so you want to be sure that you choose your words carefully. Use the words to create imagery that your readers will remember and encourage them to take action when they reach the end of your email. Be sure to use “power words” in your subject line, copy, and the call to action.
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8. Use psychology in your content
To get people to act in a way that you want them to, you need to write your content in a way that convinces them to respond in a certain way. There is a psychology to choosing your words, and following certain methods, you can actually control whether they will read and click links inside your emails.
9. Make your messaging relevant to your readers
To ensure that you are sending relevant emails to your readers, it is important to take advantage of a technique called segmenting. This is when you break up your email list into smaller groups to send focused or targeted email messages.
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10. Always keep your goal in mind
To keep your focus, it is important for you to limit each email to a single goal. Having multiple goals at once simply means that you don’t actually have a set goal. Building your content around a single subject or goal will help you to control your reader’s actions.
11. Personalizing email campaigns
Adding a personal touch to your email campaigns, including using your recipient’s names in the subject line, helps to build relationships with your readers. In addition, you can take advantage of personalization and segmenting to send different personalized messages to each of your segments.
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12. Be sure the body of the email matches with the subject line
It is essential that the body of your content closely matches your subject line as not to confuse your readers. You also want to be sure that you deliver on your promises to your readers.
To build trust with your readers, you need to give them exactly what you promised them when they signed up originally.
13. Reward the reader for opening your email
Remember to appreciate your readers for opening your email. It is, after all, why you send it out in the first place, so when they see that it benefits them to open your emails, they will likely continue to trust you and continue to open the emails that you send out.
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14. The Call to Action is critical
Last but certainly not least, the call to action is an important part of every email marketing campaign that you send out. Your subscribers must take your call to action to convert them. To get the best results from your call to action, you need to create an irresistible CTA.