Choosing a mail provider for your startup: (you can replace startup by your target audience) Mailgun and 3 alternatives.
Mailgun is a popular email service that helps users send, manage, and track email. But that doesn’t mean it’s the only option out there.
Before deciding on a mail service provider, it’s always a good idea to evaluate your options. Just like how one product might be better for one user than another, there are a few other email services that might be better for your business than Mailgun. For example, some have better spam protection, while others have more integration options.
If you’re looking for a reliable and affordable alternative to Mailgun and want to find something that’s just as fast and powerful, here’s what you need to know.
In this post, we’ve listed the pros and cons of three popular email deliverability services: SendGrid, SparkPost, and Sendinblue. All three services offer free tier accounts so you can try them out before committing to a paid plan. Here are 3 alternatives to Mailgun.
About Mailgun
Mailgun, one of the best email services available, will improve the email deliverability of your site or app. Some consider it the perfect solution for those who want to send, track and receive all of their transactional emails easily. Mailgun is partnered with various email providers, sites, and apps to improve email deliverability for all their users.
You can improve your email deliverability by using Mailgun to send and receive your emails. So, you can take a few easy steps to improve your email deliverability and reduce your bounce rate.
When delivered to a recipient’s inbox, the recipient has an actionable experience (opening and clicking). On the other hand, when delivered to a recipient’s spam or junk folder, the recipient has no actionable experience. This experience depends on several factors, including the IP address, the sending domain, the reputation of the sending IP address, and the reputation of the sending domain.
If you are a web developer, you’ve probably already heard of Mailgun. You might even associate it with your daily tasks if you are using most of the popular and current frameworks. The developers use it due to their reliability and easy-to-use service that helps you to send your emails to any mailbox. So, you can use their services for a variety of purposes.
Have you ever had a website or app that was sending too many emails from your server? This can cause many problems, such as your categorizing your domain as spam, resulting in you losing customers, not making any money, and even losing clients.
But, with Mailgun, you can send emails, receive them, track them no matter where they are coming from, and know if they are going directly to the recipient’s inbox.
This allows you to keep track of everything going on with your emails, and if anything goes wrong, you can fix it right away and make sure your emails are going directly to the inbox and not getting lost in the sea of spam.
» MORE: Best Direct Email Marketing Software
3 Top Mailgun Alternatives
- SendGrid – best for small and large businesses
- Sendinblue – best for startups
- Sparkpost – best for tracking emails
1. SendGrid – best for small and large businesses
Sending and receiving email is still one of the most important ways for businesses to communicate, and most will need more advanced features than those provided by their ISPs.
Sendgrid is an email delivery service that provides advanced features such as tracking and analytics to help businesses ensure their emails reach their intended recipients, and that they are read and acted upon. This is a great way to build customer loyalty and brand awareness. That’s why so many businesses today build mailing lists and send massive amounts of emails from their website or app.
As a business, sending out emails to the right people at the right times is one of the easiest and most effective ways to market your company and your products.
However, setting up an email server yourself can be complex and require time and energy, even if you know exactly what you’re doing. Sendgrid offers an affordable solution that does all of the heavy liftings for you, offering a reliable and affordable service that will save you time and money.
But does it work? With 4.2 out of 5 stars reviews on Capterra and plenty of happy users, it is clear their service is both good and a smart investment.
Sendgrid is a cloud-based email service that makes it easy to send transactional and marketing emails. You can send targeted email campaigns and measure the results. If you’re getting ready to launch a new online venture, or if you’re considering moving your existing business online, it’s essential to know what you’re getting yourself into in terms of email.
If you’re sending out marketing or promotional emails to potential customers, for instance, you need to have a reliable, ongoing way to send those emails. The best way to manage this is to use an email service provider or ESP. An ESP is an external email service that you can use to send and receive emails. Sendgrid is an excellent choice for an ESP since it offers several benefits that will be particularly useful to online businesses.
SendGrid is an email platform used by both large and small online businesses. You can use it to send marketing campaigns, order confirmations, and other important emails. However, it isn’t a Magic Bullet that will solve all your email needs.
There are some drawbacks of using SendGrid, but that depends on your needs. If you are considering using SendGrid, go ahead and give them a try using their free plan.
Customer reviews on Capterra:
“It was pretty easy to set up and it helps a lot with our delivery. It’s nice to be able to see what’s bounced and what’s still good.”
“Sendgrid has an awesome service for email marketing and transactional emails. It works 100% of the time, the support is amazing and it even gives you a free plan that will serve most people.”
» MORE: How Much Does Email Marketing Cost?
2. Sendinblue – best for startups
SendinBlue is a cloud-based solution that makes sending large email marketing campaigns and transactional emails a breeze. With SendinBlue, you can send up to 300 emails a month for free, making it perfect for startups and small businesses.
An Email is a powerful tool for keeping in touch with your customers, but many businesses don’t take advantage of it because they don’t have time to deal with it. So, it’s easy to let emails pile up and become a distraction, and that can make it harder to reach your customers.
With Sendinblue, you can stop worrying about your emails and start building a relationship with your clients. Their marketing and transactional email service makes it easy to keep in touch with your customers, and it also makes it easy to keep track of your emails so you never miss an opportunity.
It’s easy to use, affordable and was built by marketers with marketers in mind. Getting your email noticed among the endless sea of messages in your inbox can be tough. That’s why SendinBlue developed a bunch of useful features, and why many of their customers use them regularly. Their offerings include Email Marketing, marketing automation, as well as chat, and we’re only scratching the surface here.
While most businesses love using SendinBlue, there are some drawbacks to using their service. First and foremost, marketing automation is not included in any of the lower-tier plans. While this may be sufficient for many small businesses, many require their service to reduce time wasted doing repeatable tasks based on triggers.
Nevertheless, we always recommend looking at online reviews for any service provider and ensure that their customer service is up to par. Before choosing your ESP, try reaching out to support and see the quality of their service.
For instance, Sendinblue requires many technical setups before you can use it, making it much more complicated than many other email marketing software solutions.
Their setup usually involves creating an API and a subdomain, as well as getting an SMTP ID and a mail server to connect to. Of course, you can also use Sendinblue to integrate with your existing mail system, but that can also take a while.
Customer reviews on Capterra:
“I love how easy it is to compose emails and add contacts. Also, the statistics are very specific and useful in measuring the success rate of my mass emails.”
“It is an extremely important aspect that this software comes with a daily free 300 emails limit so that you can try it perfectly fine before you buy a higher plan.”
» MORE: Best Automated Email Marketing Software
3. Sparkpost – best for tracking emails
SparkPost is a leader in sending and tracking emails. They help people and companies easily send transactional, marketing, and bulk email through one platform.
In addition, the SparkPost API enables developers to add email delivery as a service (eDaaS) capabilities to applications and websites. SparkPost’s mission is to be the worldwide leader in email delivery for developers, brands, and enterprises.
Technology in the SparkPost network consists of more than 120 data centers located around the world. SparkPost is a feature-rich cloud email service with a few distinguishing characteristics that make it stand out from the competition.
With email marketing becoming an integral part of any business’s marketing strategy, the ability to track and measure email campaigns is gaining importance. SparkPost offers programmatic email tracking to enable companies to track emails, automate their processes, and execute their email marketing strategies with a high degree of control and accuracy.
It is highly scalable and is a fast, secure and reliable way to send, receive and track all your business emails. SparkPost is built on a powerful infrastructure. The SparkPost API enables easy integration with applications like Salesforce, MailChimp, WordPress, and hundreds of other email marketing and business applications.
The SparkPost API is also fully compliant with the SPF, DKIM, DMARC, and SMTP authentication protocols. With SparkPost, you can be sure your emails are delivered on time and to the inboxes of your recipients.
As the industry-leading email service provider for sending and receiving email at scale, SparkPost provides reliable email delivery to over 230 countries worldwide. Plus, it has a global reputation for delivering high-quality, real-time email to businesses and their customers.
SparkPost’s secure, cloud-based email service is trusted by the world’s largest enterprises and has evolved to meet their most complex email needs. SparkPost has an impressive set of features that customers love to use all the time.
Most of the users at SparkPost use the SparkPost API to integrate these features into their application. In addition, the API makes it easy for developers to integrate SparkPost into any application.
Customer reviews on Capterra:
“I love that they offer so much to you beyond the emails. They contact you with webinars, and offer help in any capacity.”
“Great experience using SparkPost for our office’s outbound email needs.”
» MORE: Best Mass Email Marketing Software
Final thoughts
So you’re considering Mailgun for sending your emails. Or you’re thinking about using another service. That’s great!
There are many email sending services out there, and we think Mailgun is one of the best. But it doesn’t mean that it’s a good fit for every use case. So if you’re already using Mailgun, or if you’ve decided to use Mailgun, then you should be aware of other email sending services that can work for your use case of transactional emails.
Mailgun, one of the most effective email sending services, is an excellent option for sending transactional emails, but it’s not for everyone. In this article, we looked at three alternatives to Mailgun. We hope you find the email deliverability provider of your choice, and that you are happy with their service, and you see a good return on your investment.
Always remember to do your research when it comes to your provider. Look for one that can solve your current problems and that can scale with your business as your online presence grows. Your email is your primary way of communicating with your customers and leads. Its reputation is essential, and using such services will help your online business.