An ultimate resource for a Marketing Coordinator career
A marketing coordinator position is an essential role in any company’s marketing department.
Often seen as an entry-level position, a marketing coordinator is vital to developing, executing, and maintaining an organization’s marketing strategy.
Marketing Coordinator jobs come with positive reviews regarding work-life balance, beginning salaries, and job satisfaction.
This guide is curated to give any future marketing professional a well-researched overview of what to expect when applying for and landing a marketing coordinator position.
Marketing Coordinator Information
| Official Job Title | Marketing Coordinator |
| Average Salary | $48,273 |
| Stress Level | Average-High |
| Work/ Life | High |
| Job Satisfaction | High |
| Career Advancement | Average-High |
Marketing Coordinator Job Description
What is a Marketing Coordinator?
The goal of marketing is to drive a company’s sales and raise awareness of its products, services, or mission.
A marketing coordinator’s primary responsibility is to assist a company’s marketing department in all efforts relating to its marketing strategy.
The marketing coordinator will most likely report to the company’s marketing or sales manager.
In this position, it is crucial to stay informed of up-to-date market trends to prioritize and implement a company’s marketing strategy.
What Does a Marketing Coordinator do Daily?
Day-to-day, a marketing coordinator will engage in various activities.
The marketing coordinator is often the “intermediary between creative and account teams.”
In this position, individuals will create and schedule content, draft status reports, coordinate cross-team collaboration, track product success, remain up to date on inventory and sales, conduct customer surveys, research, and plan strategies to compete against the competition successfully.
There is also a large amount of writing for this role, ranging from social media to print advertisements.
Responsibilities, Duties, and Roles of a Marketing Coordinator
The primary responsibilities of a marketing coordinator revolve around coordinating a marketing department’s endeavors.
The main duties are managing the logistics of varying marketing initiatives, product announcements, event planning, and stewarding strategic partnerships.
A marketing coordinator needs information from various departments within a company, so collaborating is vital to the role’s success in assisting and partnering with diverse teams.
The marketing coordinator must uphold a company’s vision and voice across all assigned projects.
Marketing Coordinator Salary
Average Salary
The average salary of a marketing coordinator in the United States is anywhere between $45,000-$66,000.
Starting Salary
The reported starting salary for a marketing coordinator is around $43,000 in the United States. Entry-level marketing coordinator pay may sometimes be hourly, with a rate of approximately $20 per hour.
Senior Salary
The senior salary for a marketing coordinator in the United States falls into a wide range of reported outcomes, with the median amount for a Senior Marketing Coordinator falling around $75,909.
How to Become a Marketing Coordinator
The Entry Level: Certification, Training & Degree
To become a marketing coordinator, companies will often require a bachelor’s degree in a related field, such as marketing or communications.
Certification in Google Analytics is also highly desirable for this role.
Additionally, the American Marketing Association offers a Professional Certified Marketer certification which is a credential that can bolster your experience and increase your appeal to companies when applying for jobs.
Other Skill Sets, Requirements & Qualifications
There are a variety of skill sets needed to become a successful marketing coordinator.
Being detail-oriented, good at multitasking, and communicating well with others are essential skills for this position.
An eye for detail will help a marketing coordinator organize data, create engaging presentations, and proofread advertisement copy.
Because a marketing coordinator must collaborate across teams and engage with stakeholders outside of the company, the ability to communicate well with others is a skill that is highly valuable to the position.
Being a people person is essential to understand a company’s audience and communicating how a company’s services can fit their needs.
Requirements for marketing coordinator roles are often knowledge of SEO and SEM, familiarity with Customer Relationship Management software, and strong computer skills.
Lastly, being a creative writer is a top qualification needed for a marketing coordinator position.
Writing is often how the marketing team will distribute the company’s messaging across all marketing efforts.
How Long Does It Take to Become a Marketing Coordinator?
Many people who work as marketing coordinators will have a bachelor’s degree, which often contains an internship requirement.
It is possible to become a marketing coordinator with these credentials, so a four-year education may be all it takes.
However, if you do not hold a qualified bachelor’s degree, seeking an associate’s degree or marketing internship may be an excellent way to increase your job-hunting marketability.
If this is the route an individual chooses, it can take two-three years to garner that experience.
Is it Hard to Become a Marketing Coordinator?
The skills of communication, research, and digital knowledge will help a candidate obtain a marketing coordinator position.
The Bureau of Labor Statistics projects positive growth in this field, hopefully translating into continually increasing job openings for this role.
If you have the required qualifications, it should not be challenging to obtain a marketing coordinator job.
Marketing Coordinator Career Paths
The Marketing Coordinator Roadmap
A job as a marketing coordinator is an entry-level position for those graduating from university with a bachelor’s degree.
However, other titles may help a candidate build experience on their journey to becoming a marketing coordinator, such as an SEO specialist, social media manager, or copywriter.
Along with education and experience, learning to harness your creativity, communication, and digital skills will provide a clear road ahead to becoming a marketing coordinator.
Projections for Growth in Marketing Jobs
Like most industries, building your experience or obtaining advanced education will lead to higher earnings.
Entry-level marketing coordinators can continue building their skills and learning to one day move up to a senior role as a marketing, advertising, or public relations manager.
These senior roles have average reported incomes falling around $130,000 per year with an outlook of 10% growth.
In Summary: Is Marketing a Good Career?
Overall, a career in marketing seems to be rewarding for most people.
There are various points of entry to the field, with growing potential for advancement.
Most marketing professionals are delighted in their jobs, reporting above-average opportunities for advancement that lead to six-figure salaries.
Marketing Coordinator Working Conditions
Can a Marketing Coordinator Work Remotely from Home?
Yes!
Many companies offer remote or hybrid working models.
Based on career research, there were hundreds of opportunities for remote marketing coordinator roles on job boards.
How Many Hours Does a Marketing Coordinator Work?
Marketing coordinators typically work a traditional 40-hour workweek.
However, these hours may increase when new products launch or there are upcoming deadlines for marketing initiatives.
For some individuals in a marketing coordinator role, travel can be involved, which could lead to increased hours.
Can a Marketing Coordinator Work Part-Time?
While most marketing coordinator positions are full-time jobs, it is possible to come across companies looking to fill these positions part-time.
Most marketing coordinators working part-time or flexible hours are freelance.
What are the Average Vacation Days of a Marketing Coordinator?
Working as a marketing coordinator typically results in receiving a complete benefits package.
Reported vacation days for this role range from two weeks to unlimited, depending on the company.
Alternative Careers & Similar Jobs to a Marketing Coordinator
- Market Research Analyst
- Brand Strategist
- Digital Marketing Manager
- Marketing Consultant
- Content Creator
- Marketing Specialist
- SEO Manager
- Content Marketing Manager
- Content Strategist
Marketing Coordinator Resume Tips
A marketing coordinator’s resume should highlight social media strategy, collaboration, project management, critical thinking, verbal and written communication skills, and knowledge of marketing software.
Along with your education and work history, be sure to include any relevant certifications or memberships to make you stand out from the crowd.
Being a detail-oriented writer is vital to a successful marketing coordinator career, so be sure to demonstrate this in the organization of your resume.
Also, be sure to include outcomes from previous projects in measurable statements such as “implemented marketing strategies that increased sales by 85%.”
Marketing Coordinator Interview Questions
To prepare for a marketing coordinator job interview, see below for frequently asked interview questions.
Q1: What experience do you have using industry software and marketing tools?
Why it works: Marketing coordinators should know the software needed to do their job successfully.
This question will show how much a candidate currently knows and whether they will need extensive training on in-house platforms.
Q2: Have you had to report on data trends in past roles?
Why it works: This question shows whether a marketing coordinator candidate has experience monitoring marketing analytics.
This question is a helpful insight into how the candidate will research, build, and maintain marketing strategies in the future.
Q3: Have you worked on a team that had opposing views of the best marketing strategy? How did you overcome those differences?
Why it works: This question works because it shows if a candidate can work on a team successfully and how they may approach any tense encounters in the workplace.
Similar Jobs to Marketing Coordinator
- Public Relations Specialist
- Advertising Managers
- Project Managers
- Social Media Specialist
- Event Coordinator
- SEO Specialist
- Marketing Analyst
- E-Commerce Manager
- Marketing Strategist
- Advertising Copywriter
- Market Researcher
- Advertising Salesperson
- Account Coordinator
For HR Manager: Tips for Hiring a Marketing Coordinator
Key Characteristics to Look for in a Marketing Coordinator
The top skills or characteristics to look for in hiring a marketing coordinator are proficient knowledge of industry software, excellent written and oral communication, exceptional attention to detail, creativity, and spreadsheet and data tracking experience.
Also, be sure the candidate has a related degree, certification, or relevant experience.
Minimum Level of Education & Experience
The minimum level of education and experience to look for in a marketing coordinator candidate is typically a bachelor’s degree.
However, it is crucial to keep an open mind to lower-level degrees, such as an associate degree or high school diploma.
For example, someone with a high school diploma and a few years of an internship experience can be a strong candidate with up-to-date knowledge and a proven track record of being a self-starter.