Cheap, stylish clothes. What could go wrong?

Missguided is one of the trendiest brands on the market today. The company sells clothes aimed at tweens and teens. The website offers convenient online shopping. Missguided merchandise is also sold in many big-name department stores and fashion boutiques. Girls and young women from around the world love the brand because of its up-to-the-minute styles and inexpensive prices. However, Missguided’s business practices are a little, well, misguided. The company purchases clothing from unverified third-world distributors. Their factories are notorious for poor safety regulations and low pay. Missguided has gotten into trouble from using fur in clothes labeled vegan and has faced lawsuits regarding unfair gendered pay scales. Some customers love the brand and get all their clothes from Missguided. However, others have been burned by complicated returns, poor customer service, and mislabeled merchandise. Check out Missguided for the hottest looks – just watch your step.

Missguided company information

Official Website:https://www.missguided.com/
Headquarters Location:75 Trafford Wharf Road Trafford Park, Manchester, M17 1ES
Founded:2009
Industry:Clothing Retail
Contact:customercare@missguided.com
Trust Score:Medium
Social Media:Twitter, Instagram, Facebook,

What is Missguided?

Missguided.com is a UK-based retail outlet that sells clothing and accessories. The site is aimed primarily at teen girls and young adults. The company was founded in Manchester by CEO Nitin Passi. The brand has collaborated with many well-known companies. These include Selfridge’s, Nordstrom, and Playboy. Missguided also designs product lines with celebrity influences. Models such as Jourdan Dunn, Sofia Richie, and Amber Rose have developed product lines and ad campaigns with the company. Missguided’s advertising and promotions are largely based on social media platforms. The brand works with influencers to market its products to teens and 20-somethings. Missguided is known for inclusive product ranges and extended sizes. Their clothing sizes go from U.S. petite 00 to 26. They also offer maternity and tall sizes.

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  • Is the site generally legal? In all countries? Missguided is a legal business registered in the United Kingdom. The missguided.com website is open to shoppers from across Europe and North America. There are specific redirects for buyers from the USA, Canada, Australia, New Zealand, the UK, Ireland, Poland, Germany, and France. There is also a general European shopping site. In addition to online shopping, Missguided merchandise is sold in some stores. Shops like Nordstrom’s promote Missguided clothing and accessories to shoppers worldwide. The brand is featured in India through Jabong and in the Middle East by Azadea.
  • How high is the chance of being scammed? Customers aren’t likely to get scammed by missguided.com. It is rare that the business charges for items that aren’t sent out in a timely matter. However, quality is lacking in most products. Missguided’s product line features mostly cheap “fast fashion” merchandise which is meant to be disposable. Items are usually worn only a few times before they start to fall apart. Their restocking and returns fees are excessive compared to most legitimate clothiers, who accept returns free of charge.
  • Does the site contain viruses or malware? There is no evidence that the app or website contains viruses.
  • Does the site steal sensitive data? Missguided clothing can be purchased from a wide variety of online and brick-and-mortar retailers. Most retailers are responsible for data. Missguided doesn’t steal personal information. However, they may install tracking cookies and use your shopper profile for marketing.
  • Are there similar fake sites to be aware of? No sites are posing as missguided.com. There are some clothiers to be cautious toward. Multi-level marketing and direct sale clothiers often operate as pyramid schemes. Brands like lululemon have a history of legal problems and unfair treatment. Scams for clothing include false branding and duplicates. Sites like Airydress, NoraCora, and Brielle & Co are known to steal images and logos from reputable companies. Brands like myladystar.com steal information and infect users’ devices with malware.

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Is Missguided reliable and trustworthy?

  • How good are the company’s overall web ratings? Missguided’s reviews are generally poor or mixed. On Sitejabber, the company scores 1.5/5 stars. Negative reviews mention problems with shipping costs, value, and customer service. Reviews.io gives a 2.75. The Better Business Bureau gives the American branch a 1 out of 5-stars. However, Missguided fares better on some other review sites, averaging 3-4 stars.
  • Does the site have a refund policy? Yes, Missguided does accept returns on most items. For EU shoppers, the return period is 45 days after purchase. Clothing must be in the original packaging with tags attached. European customers are charged a €4 per item restocking fee. For North American customers, Missguided only allows 14 days to return articles of clothing. The fee for returning an item is USD 8.25 or CAD 13. Swimsuits and underclothes can only be returned if still wrapped in unopened packaging and with hygienic covers in place.
  • How many scam reports are there compared to positive reports? On many sites, 25-30% of reviewers claim they were scammed by the company. Most complaints had to do with refunds and returns. Users were charged for return shipping labels but were not credited with refunds. Others returned their items through drop boxes and were later told the return couldn’t be verified. Sizing problems and improper fit led many shoppers to return merchandise. However, there is a brief window of returns. Company policy can make it difficult to try on items for size without making them ineligible for returns.
  • How reliable is customer support? Missguided has many complaints about their customer service. The majority of users felt customer support didn’t listen to their concerns. There were frequent problems with miscommunication and inaction. However, individual agents were given positive reviews. The service seems to be hit-or-miss. Some customer reps are doing a great job while others are mediocre.

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The pros and cons of Missguided

  • Pro – Missguided has a wide selection of clothing. There are many styles and designs available.
  • Pro – Missguided clothes come in a big range of sizes. There are sizes for slim, petite, tall, and plus-sized girls. There is also a maternity range.
  • Pro – Most styles sold by Missguided are fashionable and popular. The store doesn’t sell outdated or drab styles. Hot fashions are featured on the website.
  • Pro – Ordering is easy through the website.
  • Pro – Missguided clothes are sold in many shops. This makes it simple for buyers to go to a store and try on clothes before ordering online. It’s also easy to judge the quality before purchasing.
  • Con – Missguided produces fast fashion clothing meant to be worn a few times, then thrown away. Fast fashion is known to contribute to pollution and other environmental products. Many Missguided products are made of synthetic fibers. These won’t biodegrade in most cases.
  • Con – The shop has an expensive return policy. Users are charged high fees to return items to the website.
  • Con – Customer support is unreliable. Many shoppers felt dissatisfied with how they were treated.

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How does Missguided make money?

Missguided is a clothier and retail company. It sells a variety of fashions through the website and in many shops worldwide. Missguided contracts with factories in the third world to produce most merchandise. These factories often pay workers low wages and may not provide safe working environments. Missguided suppliers also choose lower-quality materials, including synthetic blends. Inexpensive labor and cheap materials allow Missguided to produce clothing at very low prices. These items are then sold on to customers at a substantial markup. Missguided also collaborates with celebrities to market their products. Partnerships with famous brands and lines designed by models have made Missguided a popular source for girls’ and women’s clothes.

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Best Missguided Alternatives

Ethical fashion is very popular right now. We recommend shopping at retailers who engage in fair trade and don’t damage the environment. Gorgeous, flattering styles are available without the fast fashion risk of Missguided. Here are some top picks.

You can also find ethical clothing at PETA (vegan/cruelty-free) or Fair Trade Certified (environment/fair treatment of workers).

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Missguided FAQ

Q. Does Missguided sell fur?

A. In 2017, Missguided was found to have used real fur in items labeled faux fur. The fur was revealed to have come from cats. The company website doesn’t list any products containing real fur.

Q. Does the brand feature men’s products?

A. Missguided doesn’t sell men’s clothes. However, their sister site, Mennace, is a men’s fashion boutique.

Q. Is Missguided an ethical company?

A. No. There are some glaring red flags when it comes to Missguided’s ethics. First, although the company claims clothes are “made in Manchester”, almost all merchandise is outsourced. Missguided contracts with suppliers across the third world. The largest suppliers are located in China, Vietnam, Pakistan, and India. Nearly all clothing is made by workers earning extremely low wages. Missguided factories are also unsafe for workers, as revealed by Sky News. Missguided also has problems with wage disparity. Female employees are consistently paid less than men. The median gender pay gap is 46% as evidenced on their own site. Many shoppers disapprove of Missguided’s actions.

Q. Does Missguided sell makeup or beauty supplies?

A. The Missguided Beauty range offers a variety of beauty treatments and makeups. The company also sells makeup bags and tools for applying makeup.

Q. Are Missguided products environmentally safe and recyclable?

A. Unfortunately, most Missguided products aren’t good for the environment. Manufacturing takes place in countries with few environmental regulations. The majority of Missguided clothes are made with polyester or other synthetic fabrics. These can be difficult to recycle and don’t naturally biodegrade. Like other fast fashion brands, Missguided clothes are meant to last only a short time before being discarded. They are not durable or practical for extended use. This means it can be difficult to resell or donate them. Many wearers simply threw them away.

Q. Will Missguided clothes fit me properly?

A. Missguided clothes run true, which means they should fit you. Order your correct size, rather than a smaller or larger size. Also, check the size chart and measure yourself for accuracy. Check reviews for particular products, too. Other purchasers can tell you how it fits them.