Customer relationship management is a very important aspect of business and it affects the profitability of a business and corporate organizations. This aspect of business used to be handled manually but with the technological advancement that the business and the corporate world experienced over the last two decades, there are software and automated tools that help with this aspect.
These tools are known as Customer Relationship Management tools, and salesforce and oracle remain two of the leading CRM tools. This article seeks to compare and contrast these two CRM tools and identify the one that is the best fit for your business or organization.
The main differences between Oracle vs Salesforce summarized
| Oracle | Salesforce |
| Has no free trial offer for new users | Provides a 30-day free trial plan for new users |
| The starting price for paid plans is $65 | The starting price for paid plans is $25 per month |
| The interface uses lots of icons and is usually very busy | Has a modern and user-friendly interface |
| The most expensive plan is $300 | The most expensive plan is $15000 per month |
» MORE: Marketo Vs SalesForce: Which Is Better For You?
Oracle vs Salesforce: Features & Capabilities
Account and Contact Management
Oracle CX allows sales reps to create an account through a file import system, through web services, or directly on the cloud. The feature also allows you to access the details of a particular contact and that of the associated contact through the overview page. This overview page will also provide open opportunities, active contracts, leads, a general view of contacts, and many more. You can also access interactive charts, mapping services, and hierarchical account view through this feature.
As for Salesforce Sales Cloud provides a detailed and comprehensive view of accounts and customers of the business. This view includes the top accounts, their recent activity history, and the internal account discussions. This feature allows Salesforce to integrate and pull data from social media platforms such as Twitter, Facebook, and LinkedIn as well as other sites to get insights on customers. It also allows sales reps to rank accounts in terms of hierarchy track customer profiles, invite leads, and schedule meetings.
Dashboards and Reports
Oracle CX comes with pre-built reports that allow for the measurement of activity metrics. The feature also integrates seamlessly with Oracle BI and this allows sales reps to create interactive charts and dashboards. It provides drag-and-drop functionality that allows you to build customized dashboards and reports. Whether you are a sales rep or an executive, you will be able to generate a role-based report, all thanks to this feature on Oracle CX.
On the other hand, the Salesforce Sales cloud uses the selected data range and activity status to create a detailed lowdown of tasks and appointments. These detailed reports on the leads, opportunities, products, campaigns, and assets help to analyze and criticize vital performance and sales metrics. It also has the drag-and-drop functionality that allows you to create customizable dashboards.
» MORE: The Fundamental Difference Between Salesforce SaaS, Paas and IaaS
Oracle vs Salesforce: Pricing
Oracle provides four pricing tiers for users, with each tier having a better feature set than the other. There is the Professional edition that costs $65 per month for a user, the Standard edition that costs $100 per month, the Enterprise edition that costs $200 per month, and the Premium edition that costs $300.
Salesforce also has four pricing plans which include Salesforce Essentials which costs $25 per month, Salesforce Professional which costs $75 per month, Salesforce Enterprise which costs $150 per month and Salesforce Enterprise 2 which costs $300 per month for every user.
The good thing about Salesforce is that it offers a free trial period for 30 days after which you can decide not to commit with no penalty involved.
» MORE: Which Plan in Salesforce Is Best? (Budget Guide)
Reasons to choose Oracle over Salesforce
Oracle CX offers you more features and capabilities than Salesforce at a lower total cost of ownership. Also, Oracle has better integrations with in-built tools such as Oracle BI, Oracle’s Customer Data Management, and other AI tools that make for a unified data front. Finally, Oracle provides a better enterprise cloud architecture without the use of third-party apps while providing more advanced capabilities such as the ability of the AI suite to run on any platform, Chabot functionality, analytics, and forecasting as well as complete sales planning and performance management. You also get easy integration with Microsoft Outlook and LinkedIn Integration.
Reasons to choose Salesforce over Oracle
Many businesses and corporations prefer to use Salesforce over Oracle as their designated CRM tool due to many reasons. First off, Salesforce provides a seamless and flexible channel for connecting to different data sources, regardless of whether or not the data source is cloud-based or on-premises. Salesforce also allows you to efficiently combine all the principal functions of your business so that you can easily achieve customer success. For instance, it allows you to know your customers, sell, provide service and also collaborate on the same platform.
Finally, Salesforce provides an effective CRM function that breaks down inter-departmental barriers and allows the whole organization has a complete overview of its customers.
» MORE: The Best and Most Reliable Salesforce Consulting Firms
The Similarities between Oracle and Salesforce
Despite the differences between the two tools, they both have certain similarities. For instance, there is both top-of-the-line CRM tool with important features and integrations. These integrations allow you to link the software to third-party apps, especially social media platforms where you can cull data and information that helps you serve your customers better.
» MORE: Premium and Free SalesForce VoIP Services
Oracle and Salesforce Alternatives
While these two are leading CRM tools, you can get some of the features and capabilities they provide on other CRM tools. These CRM tools are alternatives you can turn to in case you don’t want to use either Oracle or Salesforce. These alternatives include;
Microsoft
This is another leading customer relationship tool that encompasses all the processes from identifying leads and potential customers to engaging them. It makes it easier for businesses to track account activities and also get a better overview of their customer accounts.
SugarCRM
SugarCRM uses a simple user-friendly interface as one of its leading attributes. This simple-to-use interface makes it easy for users to customize their dashboard even with little or no technical knowledge. The tool is also very adaptable and allows for the setup of process automation systems that leads to important time-saving n enhancing employee performance.
» MORE: Top BI Tools for Salesforce
Oracle vs Salesforce: Final Verdict
Both CRM software are top-notch options and comes with impressive solutions and features. The choice of which one to go with depends on the type of organization you run and your needs at the time. If the organization is looking to start in the world of CRM tools, Salesforce might be the best option. However, if you are already using Oracle solutions before, Oracle CX might be the best option for you.
» MORE: NetSuite vs Salesforce: Which Is Better For You?
FAQs
What companies use Salesforce?
Salesforce is a force to reckon with in the world of CRM tools as it is already the preferred tool for Amazon, The New York Post, and Toyota, amongst others
Is Salesforce larger than Oracle?
As of July 2020, the market capitalization of Salesforce ranked at $180 billion while Oracle follows closely at $174 billion. Thus, using this metric, Salesforce is larger than Oracle.
How much does Oracle cost?
There are four pricing tiers on Oracle and the plan you choose determines the cost of using the tool.
» MORE: Comparing Monday.com with Salesforce: Which Is Better?