11 Best Real Estate CRM Software (Leading Automation Tools 2024)

CRM software systems are the very backbone of the organization of the majority of real estate agents.

Real estate CRM systems have several advantages for realtors. They help create trustworthy relationships between realtor and client, and allow you to simply send new leads to customers.

Upfront Conclusion

The best real estate crm software right now is Bonsai and Lion Desk

Bonsai – Best For Organizing Lead Prospects
Lion Desk – Best for realtors all over the globe.
Zillow Premier Agent – Best for all of your real estate needs.
Nutshell – Great for several agents to help book sales.
Contactually – Best for booking showings and connecting with your clients.
Top Producer – Great for growing in your position and connecting with clients.
Realvolve – Best for several factors of real estate.
Boom Town – Best for creating bookings and strengthening the bond with your customers.
Nimble – Used by real estate agents globally.
Pipe Drive – Best for both agents and brokers.
KV Core – A great resource for everything in relation to real estate.

Top 11 Best Real Estate CRM Software

1. Bonsai – Best For Organizing Lead Prospects

Pricing: The software has three packages to help freelancers, small real estate agencies, and large companies manage relations with their customers:

Starter plan – $24 a month
Professional plan – $39 a month
Business plan – $79 a month
You can get also get a discount of 2 months on these packages if you pay annually
All premium plans also come with a testing period of seven days and a money-back guarantee of two weeks

Bonsai is an excellent CRM platform for organizing real estate lead prospects. The software allows you to custom tag existing and potential clients. Due to the personalization, you can use your own lead scoring tactics for managing customers.

You can also organize prospective clients based on how likely they are to become your real estate company’s paying customers. This will help you focus on more people that will buy or sell to you easily. It is also good for estimating income for a specific month.

The best thing is that this method of qualifying leads is more reliable than other tactics. So you can trust Bonsai to help you improve relations with your clients in no time.

Pro	Con
You can organize clients into different categories within a few minutes	The platform does not have many forecasting tools
Communication option for clients is just one click away due to the efficient client portal system	The tracker for project progress requires improvement
It allows you to maintain good relationships with clients that are likely to buy your services more often
The software helps you collect customer information through forms and questionnaires
Pre-built templates make it easy to sign legal contracts with your clients

Visit Bonsai

2. Lion Desk – Best for realtors all over the globe.

Pricing:

There is a 30 day free trial available.
Monthly:
- Starter: $25.00 per month.
- Pro+: $49.00 per month.
- Elite: $99.00 per month.
Annually:
- Starter: $21.00 per month.
- Pro+: $42.00 per month.
- Elite: $83.00 per month.

Lion Desk helps thousands of real estate agents all over the globe. Realtors love their features, including AI lead follow up technology, transaction management, video email, video texting, texting manager, scheduled emails or texts, contact management, lead distribution, 3rd party lead imports, enhanced drip campaigns, and auto responders.

Pro	Con
Lion Desk offers great data and analytics to their customers.	The mobile app does not have as many features as the website.
The platform is extremely user friendly and easy to navigate.	The customer support is not good. They will take a long time to respond if you have a question.
The cost is extremely affordable and reasonable.	People new to CRM software may have a hard time figuring out this platform at first.
It sends video text messages and emails.	Occasionally, the messaging system will get glitchy or buggy.
Lion Desk makes it available to share your marketing sequence with other loan officers and fellow real estate agents.
Some of the features are customizable.
You get a lot of features for your money’s worth.
They have excellent communication methods within the system.

3. Zillow Premier Agent – Best for all of your real estate needs.

Pricing: Zillow Premier Agent’s pricing is entirely dependent on factors such as your zip codes (location), and how many leads or shares you wish to buy.

Zillow Premier Agent helps thousands of realtors all around the globe. They help with all things in relation to real estate, including CRM. They offer features and results such as client insights, deep client relationships, a downloadable mobile app, personalized reporting, 3D home viewing, home tour highlights, blogs, webinars, and more.

Pro	Con
Zillow Premier Agent offers excellent features and tools to real estate agents.	Competitors are a much better resource for integrating with other platforms.
They have a downloadable mobile app that makes it extremely easy to do anything in relation to Zillow, anywhere, as long as you have your phone.	The technology has not been updated in a while.
Zillow Premier Agent offers 3D home viewing tours.
The pricing is custom dependent on your needs.

4. Nutshell – Great for several agents to help book sales.

Pricing:

There is a free trial available.
Monthly:
- Starter: $22.00 per user, per month.
- Pro: $39.00 per user, per month.
Annual:
- Starter: $19.00 per user, per month.
- Pro: $35.00 per user, per month.

Nutshell offers several features to their loyal customers. They offer easily integratable tools, the ability to view and track your leads, powerful growth software, sales automation, pipeline management, reporting, contact management, team collaboration tools, and marketing.

Pro	Con
Nutshell frequently sends you reminder emails to ensure you do not forget urgent meetings.	It is not as flexible as competitors are.
They offer excellent scheduling and calendar tools.	Occasionally, there will be duplicate entries.
The dashboard is completely customizable, which many customers love.
The reports feature is uncomplicated and simple.
Nutshell is cloud-based and easily integratable.

5. Contactually – Best for booking showings and connecting with your clients.

Pricing:

There is a demo available.
There is a free trial available.
Professional: $69.00 per month.
Accelerator: $119.00 per month.

Contactually allows you to communicate with your entire network in one simple place. You are able to sync your communication history, email, and phone number. You can grow your business by up to 42%. You have the ability to qualify and nurture your leads, get referrals, stay motivated and accountable, have access to integrations, and more.

Pro	Con
Contactually offers several different features and tools.	This platform can be challenging to those who are new to CRM systems.
You can link your email, phone number, and communication history to Contactually.	Some features are kind of “hidden”, and can be challenging to find.
The customer support is excellent. If you have any question, they will answer it quickly and efficiently.	Competitors have better reporting systems.
The interface is extremely easy to use and navigate. It is very simple to learn and understand.
You have the ability to create follow up rules.
Contactually is great for creating and improving relationships between clients and realtors.

6. Top Producer – Great for growing in your position and connecting with clients.

Pricing:

There is a demo available.
Monthly:
- Starter: $45.00 per month.
- Professional: $75.00 per month.
- Advanced: $85.00 per month.
Annually:
- Starter: $40.50 per month.
- Professional: $67.50 per month.
- Advanced: $76.50 per month.

Top Producer offers several products, features, tools, and resources to their clientele all around the globe. Some of these provided features are lead management, automations, insights, easy integrations, blogs, affordable pricing, 5 star support, property insights, transaction management, automated marketing, effective follow-up systems, and more.

Pro	Con
Top Producers provides their clients with easily importable contacts.	This can be extremely confusing for those new to CRM technology.
The software is extremely advanced compared to competitors.	This program does not show the zip code on the search results page.
They provide several different features and tools to their clients.	There is no downloadable app, only the website.
Top Producer is extremely easy to use and navigate.
The contact management feature is very well put together and easy to use.
It is extremely easy to communicate with others in your business.
You can simply and easily import leads with Top Producer.

7. Realvolve – Best for several factors of real estate.

Pricing:

There is a demo available.
Basic: $74.00 per month (There is a free trial available)
Accelerate: $79.00 per month (There is a demo available.)
Navigator: $849.00 per month (There is a demo available.)
Concierge: $2,099.00 per month (There is a demo available.)

Realvolve provides their services to real estate agents all across the globe. They offer several features, such as real relationships with your clients, actionable intelligence, limitless automation, teamwork on real estate CRMs, communication tools, scalability, accountability, calandre and planning tools, connectivity, properties and transactions, and utility tools.

Pro	Con
Realvolve provides several customizable features and tools.	Competitors offer more features and tools.
They provide task reminders through notifications, which is very convenient.	Running reports is very challenging compared to other real estate CRM software.
The dashboard is extremely helpful to see.	Competitors offer more customizable tools and features.
You are able to integrate Realvolve with several different platforms.	This platform will be quite challenging to those new to real estate CRM software.
This program is very helpful when you have a heavy workload and need something to organize it all.
They provide videos, training, and webinars to ensure you know how to work with Realvolve.
Almost everyone in the real estate industry benefits from this program.
You can personalize all of your notifications and emails sent.

8. Boom Town – Best for creating bookings and strengthening the bond with your customers.

Pricing:

There is a demo available.
Boom Town does not publicly release their rates due to the custom features and your business factors. If you have questions regarding your potential rate, please contact a Boom Town sales associate.

Boom Town helps real estate companies all over the globe. They offer numerous tools and features, including the ability to maximize ROI with success assurance, consumer websites, lead generation, predictive CRM, success management, downloadable mobile app, the ability to integrate with other platforms, and more.

Pro	Con
Customer support is excellent. If you have any question, problem, or inquiry, a Boom Town employee will respond and help as soon as possible.	They are substantially more expensive than competitors, according to users.
They offer several features that are beneficial to all people in the real estate field.	This is not a good platform for those new to real estate CRM.
Boom Town is extremely easy to use and navigate.
This is a great platform to keep track of a heavy workload or lots of clients.

9. Nimble – Used by real estate agents globally.

Pricing:

There is a free trial available.
Billed Monthly: $25.00 per user, per month.
Billed Annually: $19.00 per user, per month.

Nimble, available both on a downloadable mobile app and on their website, helps real estate agents all over the world. They offer features such as contact management, data enrichment, activity tracking, unified contacts, data enrichment, calendars and planning, dashboards, browser extensions, outlook, gmail, and more.

Pro	Con
This is a great tool for both real estate and marketing needs.	The price is a bit high compared to competitors.
You can easily import contacts with Nimble.	The interface can be very clunky and freeze up at times.
You can simply build and strengthen the relationships between client and agent.
The user interface is extremely easy to view, understand, and navigate.
You can easily access the data of clients.

10. Pipe Drive – Best for both agents and brokers.

Pricing:

There is a free trial available.
Monthly:
- Essential: $18.00 per user, per month.
- Advanced: $33.00 per user, per month.
- Professional: $59.00 per user, per month.
- Enterprise: $99.00 per user, per month.
Annually:
- Essential: $12.50 per user, per month.
- Advanced: $24.90 per user, per month.
- Professional: $49.90 per user, per month.
- Enterprise: $99.00 per user, per month.

Pipe Drive offers their services globally to real estate agents and brokers alike. They offer multiple features and tools, such as managing leads and deals, tracking communications, the ability to automate and grow, viewing insights and reports, and also easy integrations. They also have a downloadable mobile app, which customers love due to the convenience.

Pro	Con
It is very easy and simple to track everything you need to.	To download certain features, it is a bit challenging and slow.
Pipe Drive is extremely easy to use and navigate.	Competitors offer more customizable options.
There is a downloadable mobile app available, which is very convenient.	Overall, the software system can be very slow sometimes.
They have very simplistic and easy-to-understand features, such as the drag and drop feature.
They send you task reminders and notifications for follow ups and showings.
Pipe Drive is priced extremely fairly and is affordable.

11. KV Core – A great resource for everything in relation to real estate.

Pricing:

There is a demo available.
KV Core does not publicly release their prices on their official website. If you have questions or inquiries regarding how much your annual rate would be, please contact a KV Core vendor.

KV Core offers several resources to best help their clients succeed in their real estate endeavors. They provide features and tools such as listing machines, marketplaces, solutions (for enterprises, brokerages, teams, and agents), webinars and events, blogs, training systems, and more.

Pro	Con
The platform is extremely easy to use and navigate.	You have to scroll down for a long time to view all of the vital information. The layout is extremely spread out.
You have the ability of self advertisements and self promotion.	Competitors provide better notifications systems.
KV Core helps agents to follow up with leads.
The provided artificial intelligence is an excellent feature.