Want to get your content visible and ranked on leading search engines while also having insight into the why and how your competitor is getting ranked and seen?
SEMrush is the leading all-in-one SaaS program that optimizes websites and content for search engines. SEMrush gives you all the information you need to get your content visible and ranked through their comprehensive set of tools and analytics while also providing critical insights.
Why You Need SEMrush
SEO is free. SERP placement is free.
However, knowing how to get those rankings based on expertise, authority and trust can be tricky. Knowing how to effectively and efficiently SEO optimize a website and content and stay relevant on search engines can be time-consuming. And to pay someone to manage those aspects can quickly become costly. SEO requires time and knowledge; it is an acquired skill.
SEMrush provides valuable tools that make SEO optimization time-efficient and cost-effective. While you could do all the grunt work yourself and find this information through free tools or spend the time learning the tricks of the trade, SEMrush has the tools at your fingertips to help you do more, faster. Time is money.
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SEMrush Key Features
SEMrush’s specialty is its tools that analyze any website and produce valuable information about either your or another website, like a competitor. Knowing your competitors’ edge is invaluable information for someone seeking to compete in the online marketing world. SEMrush breaks down all that information and gives you key information on how to replicate and expand on how, what, and why your competitor is getting ranked.
Finding out how to rank can be difficult. SEMrush makes it easier using analytics. By keying in your competitor’s website, SEMrush analyzes that site’s keywords, traffic, and traffic cost. These three metrics give you an edge on knowing what it is causing that site to rank and provides a quick roadmap towards crafting SEO-optimized content that can get ranked.
SEMrush has many tools and features that make SEO optimization and SERP ranking more accessible and efficient.
- Organic Search Options: Keyword research is the key to SEO optimization. SEMrush shows all the keywords that a site ranks for and where they rank. Also shown in the analytics is the amount of traffic each keyword generates.
- Traffic Analytics: This feature shows a website’s overall traffic from all websites, not just from Google. Also shown is how that site’s audience interacts with that site: average page views, session durations, and bounce rate. SEMrush’s traffic analytics breaks down overall traffic sources, showing you where that site is getting its traffic which shows you what is working and where. This is another good roadmap to find what is working and where to invest your time to be competitive.
- Site Audit: SEMrush Site Audit is an SEO tool that locates onsite issues related to SEO. With this tool, you can check and test your site’s health and pinpoint problems to fix, making your site more accessible and attractive to search engines.
- Keyword Difficulty: Knowing how a keyword will perform helps you choose keywords that optimize your content. The more difficult a keyword or how steep the competition is, the harder it is to get ranked. SEMrush shows which keywords are more likely to get your content and website ranked.
- Content Analyzer: Once you publish content on a website, SEMrush analyzes, measures, tracks, and evaluates your content. It also tracks shares on popular social media sites. With the content analyzer, you can see what is working and what is not, making content creation more streamlined and on track with success.
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SEMrush Pricing
1. Pro: $119.95 per month
With the Pro plan, you get the entry-level basics of SEMrush. With its domain analytics, you can see how authoritative a website is, either yours or any other site, based on backlinks. Keyword research tools help you build content that is searchable that drives traffic.
The Pro plan offers 3,000 reports per day for keyword and domain analytics, and you can track the performance of up to 500 different keywords. Keyword metrics are limited to 250 per month.
Only five projects are allowed on the Pro Plan, which is the most significant limitation, especially if someone uses SEMrush for clients. With the creation of a project, the prime features of SEMrush are available, like on-page SEO auditing, position tracking, backlink auditing, link building, and PPC keyword analytics.
The number of pages that SEMrush will crawl through when performing an audit is 20,000 pages per project or 100,000 total.
2. Guru: $229.95 per month
Available in the SEMrush Guru plan is the Content Marketing Platform. This tool helps craft content and campaigns with good ranking probabilities and quality SEO content while measuring the content over time. In addition to the keyword research available in the Pro plan, the Guru plan generates more options for content creation. Also available is historical data where metrics from past performance can be monitored.
As an upgrade from the Pro plan, the Guru plan comes with 5,000 domain reports per day, 15 projects, 1,500 tracked keywords, and 300,000 pages of page crawling.
3. Business: $449.95 per month
Added to the Pro and Guru plan, the SEMrush Business plan comes with additional features ideal for large companies or organizations handling many clients or websites. Product Listing Research is a feature that analyzes the performance of Google shopping ads. API (Application Programming Interfaces) Access gives you the ability to integrate SEMrush on your interface, applications, widgets, and dashboards, making it highly accessible. Share of Voice metric shows the ratio of traffic to your keywords.
As a further upgrade, the Business plan provides 10,000 domain/keyword reports per day, 40 projects, 5,000 tracked keywords, and 1,000,000 pages of page crawling.
| Pro | Guru | Business | |
| Price | $119.95 | $229.95 | $449.95 |
| Projects | 5 | 15 | 40 |
| Reports | 3,000 | 5,000 | 10,000 |
| Keywords | 500 | 1500 | 5000 |
| Page Crawl | 100,000 | 300,000 | 1,000,000 |
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Additional Costs
The SEMrush plans only allow one user account. To add more users to your account, the fees add up. For the Pro Plan, an additional user is $45, Guru $80, and Business $100.
Add-ons are also available with SEMrush:
- Trends: $200 per month. The Trends feature analyzes competitor’s performance with SEO by giving insight into current trends based on data. Tools in this add-on include Market Explorer that identifies metrics of your market like key players, shares, audience metrics, and seasonal peaks. Traffic Analytics is also included, giving key insights into competitors’ website traffic like their traffic source, engagement, and top pages.
- Local SEO: $20 for Basic Location and $40 for Premium Location. This tool allows you to track business information in a local area by tracking local ranking, managing Google and Facebook listing, and monitors reviews and user suggestions. This is beneficial for businesses that compete in a local environment but not useful for those that do not serve a specific locale.
- Agency Growth Kit: $100 per month. The Agency Growth Kit allows users to “white label” all the SEO data, creating PDF reports without SEMrush branding, enabling you to brand and distribute reports to clients. It also provides client management tools that help list SEO clients and assigns projects and reports to them.
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Competitor Pricing
| Price | Keywords | Page Crawl | Projects | User | |
| Semrush | $199, $229, $449 | 1500 | 15 | 1 | |
| Moz | $99, $179, $249, $599 | 5,000 | 500,000 | 10 | 2 |
| SE Ranking | $31, $71, $151 | 1000 | 250,000 | unknown | 3 |
| Serpstat | $69, $119, $239, $399 | 4,000 | 150,000 | 10 | 1 |
| Ahrefs | $99, $179, $399, $999 | 1,500 | 500,000 | Unlimited | 1 |
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Frequently Asked Questions
Which SEMrush plan is right for me or my business?
Knowing which plan is right for you depends on what you or your business needs. If you have an extensive client roster or many websites, using the Guru or Business plan is better. You can always upgrade or downgrade. Take advantage of the 7-day free trial and try out as many of the features as you can, and get a good feel for whether the service is a good fit for your business.
Does SEMrush have a free subscription?
If you try the 7-day free trial and it is still outside your budget or needs, you can downgrade to a free account that has its own set of valuable features, though limited.
With a free account, you can perform up to 10 searches a day in the Domain Analytics and Keyword Analytics databases. Only one project is allowed. With the free version, you can only track ten keywords. The SEO auditing tool also audits for SEO errors but will only crawl through 100 pages. Though limited, the free account still has valuable tools and resources available at no cost.
Is there a money-back guarantee?
Semrush offers a 7-day free trial and a 7-day money-back guarantee. Within seven days of the subscription order, a customer can cancel their subscription and request a refund in writing. Should you choose to cancel outside of this 7-day window, your subscription will end according to what was pre-paid, but there are no refunds beyond the initial seven days.