Email Marketing relies heavily on tools. Therefore, knowing the tools that will help your business is invaluable. Many of the tools are designed especially for email marketing to center around information gathering and report creation. But, there are other types of tools designed to be paired with an email marketing business. One of these is known as an autoresponder and goes hand in hand with email marketing.
What is an autoresponder?
An autoresponder is an email message that is automatically sent out to your subscribers in response to them at a prescribed time. Once you program the specific time you want the messages to be sent out and the messages they receive, you don’t have to do anything else.
These automated messages are perfect for welcoming new subscribers to your list and for reminding and encouraging them to follow certain steps along the way. They are handy and offer a terrific ROI since they are generally not very expensive and don’t require much work to set up.
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Benefits to using Autoresponders
There are many reasons why you should add a tool like an autoresponder to your email marketing toolbox. At the top of that list would have to be it saves you so much time and energy. The two things that you never seem to have enough of when you are struggling to get your new business going.
However, there really and truly are so many benefits to your business that you need to look into one. So we came up with a list of ten excellent reasons why you should be using one for yourself.
Top 10 reasons why you should include an autoresponder
- Quickly convert visitors into subscribers
- Effortless relationship builder
- Does not require additional people to expand your business
- Avoids letting new subscribers fall through the cracks
- The constant contact will boost sales
- Drive more traffic to your websites
- Built-in tracking mechanism
- Reliable email system
- Boosts your branding efforts
- Continuous replication of your efforts
1. Quickly convert visitors into subscribers
An autoresponder is one of the quickest and easiest ways to convert visitors to your website or blog. By offering a wide range of offers simply for their name and email address, you do not even have to contact them since everything is automated. Once you have them on your list, you can quickly move them over to your email marketing efforts and work on converting them to buyers.
2. Effortless relationship builder
By virtue of how it is set up, it is literally effortless to gain new subscribers and begin building a lasting relationship with them. This is because an autoresponder sends out prescribed email messages 24/7, and you do not even have to lift a finger once you have everything set up.
As a result, your new subscribers will become accustomed to receiving frequent emails from you, leading to even bigger things once you move them over to your email campaigns.
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3. Does not require additional people to expand your business
Since an autoresponder is an automated system, you can continue to grow and expand your business reach without hiring more people to handle the work. So, you cannot go wrong looking into an autoresponder, especially if you are looking to get the best ROI you can get. This tool can be found fairly easily on the Internet and can be set up in very little time.
4. Avoids letting new subscribers fall through the cracks
Everyone likes to think that they will remember all of the people they come in contact with. However, the reality is, you are likely going to forget one or two people.
Fortunately, an autoresponder never forgets, and therefore, you are far less likely to forget to keep in touch with all of those new subscribers. The sooner you get that first message to them, the better and more regularly sending out messages to them is even better.
5. The constant contact will boost sales
The key to your success as an email marketer is not only converting your subscribers into buyers but generating repeat sales. Setting up an autoresponder and consistently sending out your messages will help to show your subscribers that you are downright interested in them. Finally, having a tool that does all of the hard work for you, and you just count the money that will come it.
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6. Drive more traffic to your websites
Web traffic is the lifeblood of any Internet-based business, and it is very true about email marketing. Fortunately, email marketing makes it really easy to drive traffic, and by using an autoresponder, you can literally drive traffic while you are sleeping.
The key is using all of the right calls to action in your email messaging and convincing your subscribers that they would benefit from clicking on your link to your website or blogs.
7. Built-in tracking mechanism
Much like your email system that comes with your ESP membership, an autoresponder comes with several built-in tools. However, one of the best tools that can be found in your autoresponder is its tracking tools. This allows you to best tailor future messages and other mailings to maximize your efforts.
As a result, you can track the best time and day for sending out messages. Having as much information at your disposal is always going to be a huge plus, and the fact that it is included in the autoresponder makes it that much better.
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8. Reliable email system
All autoresponder message systems are designed solely to deliver email messages at a specific time. Since they are a single-purpose system, they have long been considered the most reliable form of emailing system, period.
With that kind of peace of mind, you know that your email messages will get out to your subscribers on time without any worry about delays.
9. Boosts your branding efforts
An autoresponder system makes it really to continue to grow your brand. Putting your company logo, unique and specialized color schemes also can help build your companies branding. The more your subscribers are exposed to your company branding, the less likely they will forget about it.
10. Continuous replication of your efforts
Once you have established a system for your autoresponder, you can easily replicate your work with other lists that you may consider in the future. With the power of duplication when you find something that works, it makes more sense to continue to use the exact same formula.