Content marketing software is essential for team planning, envisions, collaborations, and creating material that successfully raises brand awareness. It can improve lead generation and increase revenue if you have the right content marketing software. You want content marketing software that creates and distribute valuable content to attract and acquire a defined audience. That’s why finding the best content marketing software that fits your vision and needs is important.

9 Best Content Marketing Software

  1. SEMrush – Best for SEO and Competitor Research
  2. HubSpot – Best Inbound Marketing Tool
  3. StoryChief – Best Editorial CMP
  4. Monday.com – Best for Templates for Organizing Content Production
  5. Percolate – Best End-To-End CMP
  6. Ceros – Best Content Creation Platform
  7. Content Studio – Best All-In-One Platform
  8. BuzzSumo – Best Content Tool
  9. SnapApp – Best Interactive Content Creation Platform

1. SEMrush- Best for SEO and Competitor Research

PRICING:

SEMrush is for SEO and competitor research platform that covers the complete content marketing workflow from ideation to creation, optimization, and measurement. It will help you with your entire content marketing team to create and execute a data-informed content strategy based on your audience.

KEY FEATURES:

  • SEO
  • Content marketing
  • Marketing research
  • Advertising
  • Social media
  • Agency solutions


REASONS TO BUY:

  • Easy to use
  • Keyword research feature
  • Offers excellent features
  • Includes site health grade
  • Automated reporting


REASONS TO AVOID:

  • Many features cost extra
  • Challenging to learn
  • Not intuitive

» MORE: Best Instagram Content Planners

2. HubSpot- Best Inbound Marketing Tool

PRICING: Starting at $45/per month.

HubSpot is an inbound marketing tool that provides a marketing hub and a tool for sales and customer service management. The marketing hub enables you to create quality content, and the sales hub allows you to target customers and manage your contact lists professionally.


KEY FEATURES:

  • Marketing hub
  • Sales hub
  • Service hub
  • CMS hub
  • Operations hub

REASONS TO BUY:

  • Ideal for email management
  • Ideal for lifecycle management
  • Ideal for high-level data analysis
  • Easy to start collecting leads
  • Streamlines the reporting and tracking process

REASONS TO AVOID:

  • Not always easy to find images or media for workflows
  • Data is scattered from email workflow
  • Laggy platform
  • Slow response times

» MORE: Ultimate Strategy Guide for SaaS Content Marketing

3. StoryChief- Best Editorial CMP

PRICING: Starting at $100/per month.

StoryChief is an editorial CMP tool for content management that aids in creating, managing and publishing content. You will have the ability to track and measure content performance across all online platforms.

KEY FEATURES:

  • Multi-channel marketing
  • Collaboration
  • Content calendar
  • SEO copywriting
  • Social media management
  • Analytics and reporting
  • Employees advocacy
  • Content data management
  • Newsroom
  • Integrations

REASONS TO BUY:

  • Distribute articles to different channels in a single software
  • Duplication of content can be avoided
  • Single-click to public on all platforms
  • Integration with Google and Apple calendars to publish content

REASONS TO AVOID:

  • Importing categories from WordPress is not allowed
  • Fewer features in the entry-level plan
  • Drag and drop facility is not available

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4. Monday.com- Best for Templates for Organizing Content Production

PRICING: Starting at $79/per user/per year.

Monday.com is for templates that organize content production that helps you organize, collaborate and execute an effective marketing strategy within a single platform. You will have the ability to manage your team’s work and use it outside of content marketing.

KEY FEATURES:

  • Dashboards
  • Integrations
  • Automation
  • Gantt
  • Kanban
  • Docs
  • Files


REASONS TO BUY:

  • Great timeline, workload, and time tracking features
  • Helps organize the team and whole process
  • Visualize project data and progress
  • Templates help organize activities and progress


REASONS TO AVOID:

  • Duplicate columns don’t show up on smartphone
  • Lacks in mobile version
  • Some items do not drag and drop

» MORE:Content Planners for Blogs

5. Percolate- Best End-To-End CMP

PRICING: Custom-quoted.

Percolate is an end-to-end CMP that provides content, brand, and social media management. Percolate is the right platform for you if you’re looking for a platform that enables you to store all your content in one place with a simple-to-use content approval workflow.


KEY FEATURES:

  • Strategic planning
  • Workflow management
  • Campaign management
  • Search
  • Support audio/images/video
  • Role management
  • Asset management
  • Import-export option
  • Analytics (ROI tracking)
  • Social media management
  • Collaboration
  • User management


REASONS TO BUY:

  • Schedule all the plans for each social network
  • Visualization
  • Many templates of campaigns and content for social media
  • Management and marketing campaign is very efficient


REASONS TO AVOID:

  • Screen layout
  • Problems uploading videos on Instagram
  • Not very intuitive

» MORE: Site Builders For Writers of Content

6. Ceros – Best Content Creation Platform

PRICING: Custom-quoted.

Ceros is a content creation platform that enables marketers and designers to create an interactive and immersive content experience without traditional development or code. It provides easy ways to share interactive content.


KEY FEATURES:

  • Unlimited content creation
  • Blank canvass design platform
  • Real-time collaboration
  • Unlimited embed codes and web pages
  • Robust analytics dashboard with customizable reporting


REASONS TO BUY:

  • Great web experiences without any coding knowledge
  • Great customer service
  • Various JS-type animation
  • Demo and sales process are beneficial


REASONS TO AVOID:

  • Very expensive
  • Graphic designing can be challenging
  • Lack of functionality

» MORE: Best Digital Asset Management Software For Photographers

7. Content Studio- Best All-In-One Platform

PRICING: 14-day free trial. Starting at $25/per month.

Content Studio is an all-in-one platform to help you discover, plan, publish, and track your content marketing efforts. If you’re looking for a platform to help you engage content, then Content Studio has all the functions you’ll need to make that happen.


KEY FEATURES:

  • Automated publishing
  • Content management
  • Multi-account management
  • Multi-user collaboration
  • Post scheduling
  • Social media monitoring


REASONS TO BUY:

  • Constant upgrades and improvements
  • Find content with ease
  • Easy to schedule multiple accounts
  • Value for money
  • Friendly user interface


REASONS TO AVOID:

  • Lack of direct publication on Instagram
  • Lack of competitor tracking
  • Unprofessional customer service

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8. BuzzSumo- Best Content Tool

PRICING: Free plan available. Starting at $99/per month.

BuzzSumo is a content tool that offers content creation, distribution, and social media analytics features. If you’re looking for a platform to help you with high-yield marketing strategies, then BuzzSumo is the right fit for you and your business. It will provide you with advanced data filters, content curation tools, and social media content insights.

KEY FEATURES:

  • Content discovery
  • Content research
  • Find influencers
  • Monitoring
  • Chrome extension
  • API


REASONS TO BUY:

  • Open API helps extend functions
  • Hassle-free alerts on competing brands
  • Tools to create custom posts
  • Insight on SEO keywords
  • Content analyzer
  • Instant search of content


REASONS TO AVOID:

  • User-interface needs improvement
  • Companies with common names face issues while searching similar names
  • Lack of scheduling features
  • Search content does not show URL

» MORE: Top Mobile Blogging Sites (Pay & Free)

9. SnapApp- Best Interactive Content Creation Platform

PRICING:

SnapApp is an interactive content creation platform that enables you to create, deploy, manage, and measure your content performance across platforms. It will allow you to create content for your website and other marketing campaigns. You will have content customization and design control that will help your business.


KEY FEATURES:

  • Collaborative editorial calendars
  • Scheduling content
  • Content management
  • ROI reporting
  • Multiple interactive content types with templates and tools
  • Assessments and personality tests
  • Tests and quizzes
  • Polls and surveys
  • Infographics
  • Contest and sweepstakes
  • Interactive video


REASONS TO BUY:

  • Mobile device access
  • Quiz features
  • Import leads to HubSpot
  • Simple to use
  • Create interactive PDFs, ebooks, infographics, etc.
  • Easier to handle campaigns
  • Easy to navigate
  • Customize anything you need
  • Integration with existing systems and tools


REASONS TO AVOID:

  • Lack in features
  • Lack of editing text
  • Takes up time to create content

» MORE: Top Platforms for Self-Hosted Blogging

References & Links

  • https://www.semrush.com/?r=imc-cmktgs
  • https://www.getapp.com/marketing-software/a/semrush/reviews/
  • https://www.hubspot.com/
  • https://www.trustradius.com/products/hubspot-marketing-hub
  • https://storychief.io/
  • https://www.g2.com/products/storychief/reviews
  • https://monday.com/
  • https://www.g2.com/products/monday-com-monday-com/reviews
  • https://percolate.com/
  • https://www.trustradius.com/products/percolate/reviews?qs=pros-and-cons#reviews
  • https://www.ceros.com/
  • https://www.capterra.com/p/130931/Ceros/#reviews
  • https://contentstudio.io/
  • https://www.softwareadvice.com/marketing/contentstudio-profile/reviews/
  • https://buzzsumo.com/
  • https://www.trustradius.com/products/buzzsumo/reviews/pros-and-cons
  • https://www.uberflip.com/snapapp/
  • https://www.trustradius.com/products/uberflip-snapapp/reviews?qs=pros-and-cons