Want to cut right to the case? The best email marketing services for Wix right now is Hotsol.
When you start a business on your own, it is easy to become overwhelmed by the number of things that need to be done. Not only do you need to create a diverse product portfolio, but you also need to reach out to the right target market. All of this can become exceedingly difficult to achieve for a small team, let alone an individual person.
If you want your business to succeed, you will need to make sales. And, the only way to make sales is through effective marketing campaigns. While you can use many different channels for marketing, one of the most popular ones is email marketing.
Email marketing is used by 81% of small businesses. This helps the business reach out to potential customers as well as retain existing ones.
What is Email Marketing?
Email marketing is simply the process of sending emails to customers as part of a marketing strategy. Typically, your mailing list would consist of potential customers who have subscribed to receive emails from your company. You can also find relevant mailing lists for your target market online, but this depends upon the place your business is based.
Email marketing helps you promote your products and services. You can choose to call them newsletters or campaigns – whichever suits your business profile adequately. Your email marketing strategy can include sending exclusive offers and coupons to customers, notifications for sales, and other important updates such as a new store or product launch.
» MORE: How Effective Is Email Marketing?
The Importance of Email Marketing
If you think email marketing is not required for your business, you are probably mistaken. A comprehensive research, conducted by McKinsey, concluded that email marketing is 40 times more likely to produce results than social or digital marketing. In addition, since many professionals tend to rely on their emails to receive important updates, email marketing can play a significant role in the success of your business.
The best part about email marketing is that it allows you to connect directly with the customer. Instead of relying on a third party or simply having billboards across town, you are reaching out to the customer yourself and persuading them to try your product. Customer service is important to clients, and email marketing helps you achieve great CRM results.
» MORE: How To Start With Email Marketing In 10 Easy Steps
Choosing the Right Email Marketing Service for Wix
As you probably know, Wix is a cloud-based tool that helps you build amazing websites for free. So, if you already have a Wix site for your business, then chances are that you may have upgraded to their paid versions that offer a wider range of features. This includes having access to your own domain name – allowing you to create a unique identity for your brand.
Once you have your Wix site set up, it is time to start looking for an email marketing service. After all, your target market needs to be aware of your business if you ever want to convert them into actual customers.
When you are trying to choose the right email marketing service for your Wix site, you need to understand what your priorities are. Wix is primarily a free website builder and also has a user-friendly interface that makes everything easy to do. You can use their drag-and-drop features to customize your site, or even rely on their remarkable templates to get started.
When choosing an email marketing service, you might be looking for the same ease of use. But, contrary to popular belief, you can actually integrate your Wix site with an email marketing tool that helps you automate your marketing strategy.
Even if you have an eCommerce site on Wix, you can still link a powerful email marketing tool to help you remain connected with customers. The trick behind selecting the right email marketing service for your Wix site is to know what features you are looking for, your available options, and your company’s marketing budget.
Speaking of marketing budget, there are many small businesses or startups that do not have access to many funds. In this case, there is no reason for you to abandon your email marketing strategy. Instead, you can choose to opt for a free email marketing service that provides you with all the essential features that you need.
Lucky for you, many sophisticated email marketing services offer free plans for limited periods of time. Once you learn how the tool works and how it contributes to your business, you can begin upgrading your features one step at a time.
For now, here are our top picks for free email marketing services for Wix sites:
5 Best Free Email Marketing Service for Wix Site
- Hotsol – best for bulk email delivery
- Wix Email Marketing – best for easy and direct integration
- MailChimp – best for small businesses
- Sendinblue – best for large mailing lists
- Benchmark – best for beginners
- SendPulse – best for multiple graphics
» MORE: Outsource Email Marketing
1. Hotsol – best for bulk email delivery
Hotsol is a popular email marketing service that can be fully integrated with your Wix site. With Hotsol, you can welcome new clients with transactional emails, establish credibility with newsletters, deepen connections with relationship-building emails, and maintain client interest with announcements, invites, and updates.
Free plan
Hotsol’s price plans are designed to accommodate both small and large teams, allowing them to select one based on their flexibility and growth pace. Hotsol pricing starts from $99.00 /month. You send up to 25,000 emails a day for $99 a month.
Key Features
- Multiple autoresponders setup
- Manage email lists easily using list management tools
- Engage audience through social media, convert them with email marketing
- Import contact lists to the cloud
- Testing variations of email campaign content
2. Wix Email Marketing – best for easy and direct integration
Did you know that Wix has its own email marketing service to offer? If you already have a Wix site, it may be a good idea to try their email marketing service as well. The best part about Wix Email Marketing is that it can be integrated directly to your Wix site without any complications or hassle.
Free plan
If you opt for the free version, you will be given the option to create three different email marketing campaigns to send to 5,000 customers. If you choose to utilize all three categories (thank you emails, regular updates, and sales promotions), then you would have approximately 1,600 emails to send per category. This limit will be updated on the 1st of every month.
Once you grow your business and want to send out more email marketing campaigns, you can easily upgrade to a paid plan that gives you all the freedom you need.
Key Features
- Automation of up to 5,000 emails in the free version
- Wide selection of templates to choose from
- Email limits will be reset every month, allowing you to continue sending your monthly newsletter to existing customers even in the free plan.
» MORE: Best Cheap Email Marketing Software
3. Mailchimp – best for small businesses
Another popular email marketing service that can be fully integrated with your Wix site is Mailchimp. This email marketing tool has been around for a considerable amount of time, and they have certainly improved their features over all the years. Regardless of whether you opt for their free or paid plans, you will still have access to a remarkable set of features.
However, if you are a small business or blogger just starting with their Wix site, Mailchimp is a great option. All the basic templates you need to set up your email marketing campaigns are readily available. Also, you have access to some basic reporting analytics and CRM features.
Free plan
For the free plan, you have access to a mailing list to which you can add up to 2,000 contacts. Every month you can send out 10,000 emails to potential customers as well as existing ones.
The best part about choosing Mailchimp is the diversity and customization their paid plans offer. If you are not ready to commit to a full-paid plan, then you can simply opt for their add-ons to the free plan. And this gives you access to a bigger mailing list or more email marketing service features. These can be paid for as you continue using them on a monthly basis. You can also opt-out of the add-ons whenever you feel they are not required by your business anymore.
Key Features
- A reliable service that has been used by thousands of marketers.
- 10,000 email sending quota to a mailing list of 2,000 contacts.
- Send a maximum of 2,000 emails per day.
- Basic reporting features that show you the progress of your email marketing campaigns.
» MORE: Best Rated Email Marketing Software
4. Sendinblue – best for large mailing lists
If you want to opt for a more sophisticated email marketing service that is still free to use, Sendinblue is a trusted and reliable option for your Wix site. In addition, the user interface for Sendinblue is incredibly simple. This means that you can use this platform even if you do not have any prior HTML or coding knowledge. So, you will still be able to design attractive email marketing campaigns for your target market.
The best part about Sendinblue is that there is no limit to how large your mailing list can be, even if you only have their free plan. As a beginner who is just starting and building a loyal customer base, this feature is important because it allows you to grow your subscriber list without hassle.
Free plan
The free plan of Sendinblue email marketing service allows you to send up to 9,000 emails per month, with a daily cap of 300 emails. While this number may be low for some medium-sized businesses, it should be enough for startups or bloggers who are just starting out with email marketing and still learning how to make it work for their brand.
Once you are ready to make an upgrade, Sendinblue offers you access to one of the most sophisticated email marketing services for Wix, in the market. The user-interface remains as simple as in the free plan, but you get additional features such as access to a wide range of templates, automated email sending, customer time preferences, and advanced analytics such as A/B testing.
Key Features
- No limit on the mailing list
- Send up to 300 emails per day.
- Transactional email services included in the free plan.
» MORE: How to get Email Lists for Marketing
5. Benchmark – best for beginners
If you want to opt for an email marketing service that enables you to create newsletters easily, then Benchmark is a great tool to opt for. Compared to all other options on this list, we would say that Benchmark is the easiest email marketing tool to use, especially for beginners.
The Benchmark editor includes drag-and-drop features that enable you to customize your email marketing campaign entirely. You can create impressive newsletters to impress existing and potential clients using Benchmark’s simple set of tools.
The only setback for Benchmark is the number of pictures and visuals that you can add to your email marketing campaigns. The quota for images that you can add on Benchmark is only 10MB, which may not be sufficient for people who wish to make their email marketing campaigns more engaging and attractive.
Free plan
The best part about Benchmark is the extensive range of features offered by its free plans. The free plan has many similarities with the paid counterparts. So, it is easily one of our top picks for a newsletter editor for any small business or startup. Benchmark enables you to send up to 14,000 emails per month, and you can add up to 2,000 customers to your regular mailing list.
The generous number of emails that you can send per month is impressive because it is more than the other options mentioned on this list. Even if the mailing list is small, you can create long-lasting and strong relationships with your customers, which will help you manage your customer management.
Key Features
- Sending up to 14,000 emails to clients per month,
- Drag-and-drop editor,
- Simple user-interface that does not require any prior coding or HTML knowledge.
» MORE: How can email marketing fuel your overall inbound strategy?
6. SendPulse – best for multiple graphics
SendPulse is one of the most suitable email marketing services for Wix. So, if you are eager to opt for a free plan for your Wix email marketing service, then SendPulse is another great option that you can choose. If you want to test the email marketing services before you invest in a paid plan, then SendPulse is an adequate choice.
On the topic of images and attachments that you can add to your email newsletters, the quota for uploads is 20MB on SendPulse. Therefore, even if you update to a paid plan of the service, this email marketing tool only offers up to 200MB of storage space. Nevertheless, SendPulse is a great email marketing tool for those who do not want to add many graphics to their newsletters but wish to experiment with interactive and engaging emails.
Free plan
The free plan of SendPulse email marketing service allows you to send up to 15,000 emails per month.
Key Features
- Send up to 15,000 emails per month,
- Grow your mailing list to 2,500 subscribers,
- A drag-and-drop editor that enables easy editing
- Basic report analytics that allows you to understand the effectiveness of your marketing campaign,
- Range of templates to choose from,
- Automated emails that can be sent to customers at scheduled times.