Marketing is critical for every business – even small businesses or businesses with few products. It’s important to share your products with your customers regularly and provide updates about your business. Email marketing is the easiest and most effective way to reach your customers to share these key communications. And in this article, you’ll discover the 5 best email marketing software for companies with few products.
For a smaller company, email marketing may appear unnecessary and time-consuming. But that is not the case – email marketing has a strong return on investment, with an average return of $42 for every $1 spent on services. So regardless of the size of your business or how many products you have, it’s a worthwhile investment that will give you a great return on your investments.
Knowing how profitable email marketing can be, you will want to set yourself up with the best software to cater to the individual needs of your company. Understanding you have a select few products available for purchase, you want to choose a platform that will let your products shine and speak for themselves. Therefore, choosing the right email marketing software will help you display your products effectively and influence more customers to make purchases.
Here are some of the best email marketing software options for companies with few products:
5 Top Email Marketing Software for Small Companies
- ConvertKit – best for email personalization
- GetResponse – best for customer engagement
- Drip – best for smart automation
- Active Campaign – best for detailed reports
- Benchmark – best for free plan
» MORE: Why Email Marketing Is Important?
1. ConvertKit – best for email personalization
ConvertKit is a perfect email marketing software choice for any business. It offers various tools that help you grow your email list and contacts to share your products more widely.
Using this software, you can build landing pages that attract customers into your store and get them to read more about your specific product offerings. From your landing pages, you can gather more information about your potential customers through custom forms created. This will help you create more targeted email marketing campaigns that appeal directly to their interests and needs.
ConvertKit allows you to take your contacts based on unique identifiers when sending your email communications to your customers. For example, you can tag based on when they became a customer, certain products they have already bought, whether or not they are a repeat customer, and much more. This will help you refine your communications to appeal to these different groups.
For example, if you’re sending an email to customers who have already bought your product, you can customize your communication to reference the exact product they bought and encourage them to purchase it again after a certain amount of time. These personalized tags make it easier to maintain stronger, more personal communication with your customers rather than blanket emails sent to your entire contact list.
What’s more?
ConvertKit also uses autoresponders to connect with contacts. These autoresponders are emails sent after your customer triggers certain automation – such as filling out a form with their contact information or purchasing a product from your online store.
Immediately after this action has been completed, you can set up an automation that triggers a personalized email sent to connect with the specific customer. ConvertKit takes the guesswork out of maintaining your customer relationships and helps you continuously connect with them over time.
ConvertKit is the perfect choice to engage your customers regularly and share different information and updates regarding your products. It’s great for small businesses that only have a few products to share. Again, it helps you consistently connect with your customers and collect more information to personalize your communications and keep them coming back.
Pricing
Convertkit has three packages for users, beginning with their Free package for up to 1,000 subscribers. Beyond this, you will have to take advantage of either their Creator or Creator Pro plans. To learn more about Covertkit’s offerings, visit their website here.
» MORE: ConvertKit Alternatives
2. GetResponse – best for customer engagement
GetReponse email marketing software is super easy to use and perfect for any company just getting started with email marketing. GetResponse allows you to create aesthetic email templates that capture your audiences’ attention and encourage them to read your emails in full.
You can showcase your products to their full capacity using Get Responses’ smart template builder. The highly customizable platform represents your brand professionally and maintains your unique brand identity.
The email templates are desktop and mobile-friendly, meaning you can be confident your consumers will always see your communications how they were meant to be seen. So, your emails will look great if your customers open your email on their phone or their laptops at home. This will ensure a higher open and click-through rate, leading to higher sales overall.
What’s more?
GetResponse guarantees that your emails are sent to all of your contacts. As a result, you won’t have to worry about your messages being sent to trash mail or spam folders. Understanding all the emails your customers receive throughout the day, you will want to know your communications are delivering on time every time. Remember, staying consistent with your customers will make them more likely to open and read through all your communications. This consistency will lead to higher sales results.
To keep your customers engaged, GetResponse offers a range of campaign options to improve your bottom-line sales and keep customers coming back for more. You can enable emails to be sent to customers to remind them of items left in their online shopping cart. Also, you can connect with customers who haven’t bought your products in a certain amount of time. These campaigns help you win back old customers and remind them why they were interested in your products in the first place, encouraging higher sales.
Pricing
GetResponse offers four tiered plans, starting with their Basic plan starting at $15 a month. Pricing for each tier depends on the number of contacts you have in your database. To learn more about GetResponse’s packages and capabilities, visit their website here.
» MORE: Best Cheap Email Marketing Software
3. Drip – best for smart automation
Drip email marketing software sets itself apart from the others with the unique features offered to its users. This platform has smart automation tools, email segmenting, different test features, and other capabilities that help you ensure your email marketing communications are as perfect as possible for your customers.
However, Drip allows you to test out different campaigns to understand your audience better and send more effective campaigns in the future. Using their split testing capability, you can try different strategies to see how your customers react.
For example, you can send an email referring to the same product but is formatted differently using a different font. After you’ve sent your email, Drip displays the open and click-through rates to evaluate your results.
What’s more?
Engaging in split testing helps remove the guesswork out of your email marketing campaigns and determine what types of communications and details appeal most to your audience. This is particularly helpful for companies with few products, as you want to figure out the best way to market your small portfolio of products. Split testing helps you determine what kind of messaging and communication represents your product best to encourage more sales over time.
Using Drip, you can also integrate many different channels to manage your online presence all in one place. Drip allows you to integrate your eCommerce, social media ads, push notification systems, and other services. These integration features enable you to gain a comprehensive view of how your business is performing and identify areas that need attention to achieve overall success.
Pricing
Drip email marketing software offers one package for every user based on the number of contacts you have. The package starts at $19 a month for up to 500 contacts and increases as you add more contacts to your repertoire. To learn more about Drip and the capabilities it offers, visit their website here.
» MORE: Best Looking Email Marketing Software
4. Active Campaign – best for detailed reports
Active Campaign helps you maintain strong relationships with your customers and fully understand their wants and needs. Using their elite CRM database, Active Campaign allows you to keep track of all the important details about your individual customers.
Active Campaign’s CRM database manages all your consumer relationships in an easy-to-use platform for simple organization. The database automatically updates with each client interaction to ensure the most up-to-date data is captured. When looking into individual contacts, you can easily see the entirety of your relationship and interactions to evaluate the current state of your relationship.
Using their intuitive prioritization capabilities, Active Campaign also shows you which contacts to prioritize to ensure you are spreading your interactions evenly with the customers who need it most.
What’s more?
The email marketing software also helps you send personalized messages to your customers, increasing the possibility of reading your communications. Even simple personalizations mean a lot to customers – over 60% of consumers are happy or excited to respond to personalized email messages from businesses. You can personalize these messages to address customers by their first name, mention their cities, remind them of recent purchases, and more to make your communications more personal.
To continue to engage your customers on various platforms, Active Campaign also equips you with SMS marketing and site messaging. So, you can send your customers text messages about upcoming promotions and sales regarding your products.
You can also message them on your landing pages to gauge their interest in specific products as well. These ongoing engagements will help you keep your customers looped in on all your upcoming events and promotions, leading to higher sales over time.
Pricing
Active Campaign offers four tiered packages for their customers, beginning at $9 a month. Prices vary depending on the number of contacts you are looking to distribute communications to and manage in your CRM database. To learn more about what Active Campaign has to offer, visit their website here.
» MORE: How Much Does Marketing Cost?
5. Benchmark – best for free plan
Benchmark email marketing software offers plenty of tools and support to their customers – and for far less money than most email marketing software tools. Through Benchmark, you can choose to leverage their simple drag-and-drop email building template or code your own template in HTML.
To showcase your product images as best as possible, Benchmark offers photo editing to enhance your images. This will ensure you share the best possible look at your products, influencing your customers to take a deeper dive into what it has to offer. Additionally, you can customize your templates to match your company’s colors to further establish your online presence and brand recognition.
What’s more?
To generate more leads for your email marketing communications, Benchmark also offers a few lead generation tools. The software allows you to make forms, surveys, and more to draw information and interests from your consumer base to learn more about your customers. In addition, you can integrate all these lead generation tools into your landing pages, which Benchmark equips as part of their packages.
Pricing
Benchmark offers the vast majority of its services and capabilities through its free plan. You don’t have to worry about how many contacts you have with the service, either – the free plan can be used for up to 20,000 contacts with no additional charge. To learn more about Benchmark email marketing software, visit their website here.
Bottom Line
Marketing your unique selection of products effectively requires great marketing tools at your disposal. Each of these software options equips you with the tools you need to reach your customers regularly while communicating the value of your products. These software options will help you showcase your products and encourage more sales over time.
To decide which software is right for you, be sure to consider how many customers you are planning to communicate with and the overall goals of your marketing communications. From here, you will be able to determine the best choice to achieve your marketing goals.
Sources:
https://www.dynamicyield.com/files/research/state-of-personalization-in-email.pdf
https://blogs.constantcontact.com/email-marketing-statistics/