Email is the king when it comes to digital marketing. It’s the most effective way to increase involvement and foster relationships. Email campaigns outperform all other types of marketing in terms of return on investment. So, if you set up your emails right, you will make a lot of money. However, you require the best-looking email marketing software to have a good email marketing strategy. With easy-to-use templates, you can control your subscribers, content, and promotions.
Most email marketing services offer similar features but completely different interfaces. As a result, choosing the best-looking email marketing software for your company or website can be challenging.
Why Is Email Marketing Important?
Email marketing, as previously mentioned, has one of the highest ROIs of any marketing channel. Even though email marketing has been around for decades, it still generates a 4200 percent return on investment (ROI). So for every $1 spent on email marketing, you can expect to receive $42 in return.
According to some reports, the return on investment from email marketing is as high as 54 percent! This isn’t surprising when you consider that about 4 billion people use email worldwide (Statista). It would be surprising if email marketing didn’t have a high return on investment with such a large audience spread across different demographics.
Aside from the return on investment, email marketing allows you to reach out to more clients and subscribers, increase sales, and enhance brand recognition.
Email marketing, regardless of industry, helps you get your marketing message to the right people and allows you to stay in touch with your target audience after they’ve left your website.
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Why Is Email Marketing Software Important?
You’re probably not aware of the concept and great importance of email marketing software. Simply put, email marketing software is a platform designed for effective interaction with your online audience through their emails. So, the efficiency of email marketing lies in the use of email marketing software to creating and manage email marketing campaigns. Isn’t it easy enough?
Every good email marketing software equips you with the necessary tools, pre-designed templates, and a variety of incredible options for reaching an unlimited audience in a short period of time. This significantly triples your game with a high conversion rate.
However, email marketing platforms are usually cloud-based SaaS (Software as a Service) tools. Therefore, email communication, from email newsletters to promotional emails to abandoned cart recovery emails, is made simple with high-quality email marketing software.
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What to Expect From a Good Email Marketing Software
Your email marketing software should make your life easier by allowing you to automate your emails and marketing campaigns, as well as making it simple to deliver beautiful and engaging emails to your clients and subscribers. When looking for the best email marketing software platform for your business or general use, look out for these six features:
1. User Interface
Email marketing software is meant to make an email marketer’s life easier. A good email marketing software should provide you with easy access to all the necessary features for your campaign. So, look for an email marketing platform with an easy-to-use interface and a low learning curve.
A drag-and-drop email editor is a fantastic addition. You’ll also want to select a platform that supports HTML email templates if you have email designers. If you don’t have anyone to design your emails, make sure the email marketing platform you choose has a library of customizable templates so you can send emails that reflect your brand.
2. Segmentation
Email segmentation significantly improves the return on investment (ROI) of your email campaigns. Based on demographics, location, behavior, and other factors, you can create targeted marketing campaigns and promotional emails for the particular audiences who will be most interested in them.
Some email marketing platforms use artificial intelligence (AI) and machine learning to analyze user behavior in real-time and fine-tune your campaigns on the fly.
3. Personalization
If you want to personalize your email marketing campaigns, segmentation is crucial, and how you go about it matters. You also want to make your email marketing campaigns more personalized.
Look for an email marketing platform that involves merging tags to personalize your email subject lines and email copy a breeze. Some email marketing platforms even use dynamic content, allowing you to produce and send a single email containing specific content based on the segment to which the email is being sent.
4. Automation
In email marketing, there are numerous moving components, many of which are manual, repetitive tasks. Fortunately, many of the best email marketing software have automation features that save a lot of time.
Features like email scheduling, delivery receipts, engagement tracking, text analytics, role-based account access for your marketing team, and even intelligent segmentation and re-segmentation based on campaign response are all included in email automation.
5. Testing
Testing is essential to email marketing for the best return on investment. Many top email marketing platforms have A/B and split testing capabilities, which allows you to compare different aspects of your marketing emails to ensure that you have the best copy, calls to action, email design, format, and the best possible combination of subject lines.
6. Reports and Analytics
To ensure that your email marketing meets your objectives, you’ll want to keep track of a few email marketing benchmarks. Manually monitoring this data, on the other hand, can be full-time work. Choose an email marketing platform with reporting and analytics so you can keep track of open rates, click-through rates, bounce rates, and other metrics.
The following email marketing programs are thought to have the best visual optimization tool:
10 Best Looking Email Marketing Software
- HubSpot – best for automated workflows
- GetResponse – best for an all-in-one kit
- Constant Contact – best for visually appealing emails
- Moosend – best for eCommerce AI
- MailerLite – best for a simple user interface
- Sendinblue – best for growing companies
- Omnisend – best for eCommerce sites
- Drip – best for new eCommerce merchants
- ConvertKit – best for customer engagement
- Mailjet – best for real-time communication
1. HubSpot – best for automated workflows
HubSpot is the undisputed king of marketing automation, and their email marketing platform is no exception. They make it simple to build, personalize, and customize emails without the help of designers or IT.
This platform is well-known for its automated workflows. And, this helps you to quickly set email subscriber triggers and cultivate leads into customers or whatever else you want them to do.
You have great visuals with the software’s useful mapping tool for greater clarity and easy optimization. HubSpot is easy to use and lets you customize your interface, add calls to action and photos, and change your content and colors to fit your brand.
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2. GetResponse – best for an all-in-one kit
GetResponse isn’t just another email marketing program. It’s sort of an all-in-one kit with an emphasis on automation. We mean it when we say “all-in-one.” You’ll be able to gather a lot of leads, position them in the right workflows, and transform them into returning customers with tools and features like audience segmentation, autoresponders, landing page builders, automatic communications, predictive analytics, and even webinar apps.
GetResponse has a method called ‘Autofunnel’ that is particularly useful. It can be used to render sales funnels, lead funnels, webinar funnels, and more. It’s fully automated and easy to use.
Emails, landing pages, exit popups, marketing automation, Facebook advertising, and eCommerce integration are all examples of funnels. But, of course, it all depends on your objectives and how you intend to accomplish them. GetResponse, on the other hand, offers all of the resources you’ll need to expand your subscriber list and monetize those leads.
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3. Constant Contact – best for visually appealing emails
Constant Contact is one of the best-looking email marketing software. It’s a fantastic platform recommended for those getting started with email marketing.
This is due to their user-friendly drag-and-drop email creator. It enables you to quickly build new emails that are visually appealing and compatible with your brand—no coding skills required. You can easily attach some texts, images, videos, coupons, polls, and events to any post.
Constant Contact presents more than 100 pre-built and mobile-friendly templates for you to use.
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4. Moosend – best for eCommerce AI
Moosend also falls in the category of the best-looking email marketing software. It has an email marketing solution for anyone, whether you’re a total novice or a seasoned pro.
They have all the features you need to nail your email marketing strategies, from a simple drag-and-drop email builder to an easy segmentation tool to accurate real-time analytics.
Moosend’s eCommerce AI is our favorite feature. It uses machine learning and collaborative filtering to match customers with items they would like based on similar customers’ shopping habits.
With just 40 sensitive themes to choose from, they don’t have a lot of choices. They’re all, however, highly customizable and eye-catching.
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5. MailerLite – best for a simple user interface
MailerLite is a simple email marketing service that provides all of the basics while skipping the extras. This platform does not overburden you with irrelevant features.
This is ideal for those looking for a straightforward, easy-to-use email marketing software platform with a fascinating display. You instantly become the creator who doesn’t need a lot of decorations. All you need are the simple tools from MailLite to get started with your newsletter or send emails—and do so effectively.
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6. Sendinblue – best for growing companies
Sendinblue is one of the best-looking email marketing software suitable for growing companies. It provides a completely automated email marketing solution. Sendinblue is a top contender when it comes to serving you up with a good-looking email prototype if you’re just starting your business and want to expand your list (and your sales).
They have a mix of great drag-and-drop editors and automation to help you get your email marketing off to a good start. Their email designer is extremely user-friendly, with a drag-and-drop editor that makes customizing the look and feels of your email a breeze.
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7. Omnisend – best for eCommerce sites
Omnisend is a user-friendly email marketing solution developed especially for eCommerce sites. To turn leads into customers, they offer various features such as automatic email and SMS messaging. They do this by going above and beyond the standard, integrating text messages, web browser push notifications, email marketing, Google Customer Match, and Facebook ad retargeting to ensure your interaction with the largest possible audience.
Segmented promotions are possible across all of their platforms. As a result, you’ll be able to reach the same customer for your product or service. They also have pre-built automation for common customer behavior like cart abandonment emails and messages and welcome emails and messages. Their library of themed drag-and-drop templates makes it easy to create stunning, on-brand emails.
» MORE: Omnisend Pricing
8. Drip – best for new eCommerce merchants
Drip is a brand-new app with a fantastic interface and working environment. It’s an email marketing CRM that caters to eCommerce businesses. I like Drip because they concentrate on providing smaller, independent shops the same powerful automation and segmentation tools for email marketing as larger eCommerce stores, which is perfect for new eCommerce merchants.
As a result, they’re ideal for younger brands aiming to gain control. You can monitor important commerce metrics like consumer intent and purchasing activity with Drip.
You’ll be able to distinguish between new and returning website users. You can also use Drip to hit users who have abandoned their carts. Their CRM allows you to communicate with customers through a variety of online channels, including email. Drip also has a revenue attribution function that allows you to see which campaigns are profitable.
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9. ConvertKit – best for customer engagement
One of email marketers’ favorite email marketing software is ConvertKit. It’s an excellent choice for all forms of designers. Influencers, writers, video makers, singers, artists, and others fall under this category. This is because their platform is very appealing and focuses on engaging and cultivating your audience through landing pages, eCommerce channels, and membership sites.
You’ll be able to generate leads from visitors to your social media profiles, blogs, YouTube videos, Facebook pages, and other websites. ConvertKit is a great choice for those looking to build automatic email funnels with cool effects at a low cost.
» MORE: How Much Does Email Marketing Cost?
10. Mailjet – best for real-time communication
Mailjet is a lesser-known operation, but it can easily compete with larger email providers. This platform is distinct in that it provides real-time communication tools. They’re one of the few email marketing services that do this that I’ve seen.
As a result, marketing departments, partners, and stakeholders should consider them. This is a major benefit for companies with many divisions contributing to an email campaign. It’s simple for things to get messy and complicated without real-time coordination.
Mailjet also makes it easy to handle permissions for team members who collaborate on email campaigns. Mailjet makes it easy to send emails. The framework comes with an easy-to-use drag-and-drop builder that allows for total customization.
You’ll also have access to tools that allow you to customize content for your subscribers. For all of your email promotions, you can submit interactive content and display advanced statistics and reports.