When you think about trying to streamline your eCommerce business, you have probably pondered on how to save time on rudimentary tasks so that you can focus more on your business. You have probably also thought of how time-consuming business marketing can be.
About Omnisend
Omnisend is a marketing automation platform that provides the means to focus on company growth by offering predominantly automatic email marketing, channel integration, and custom workflows. Omnisend also provides sales and performance analytics so you can narrow down what type of marketing works for your eCommerce business.
It also has additional support options like 24/7 email and chat support and customer success managers to ensure that you get the most from your experience.
Now you might be wondering how much Omnisend costs – it may be surprising, but Omnisend’s pricing is quite competitive compared to other email marketing programs. So now let us take a look into a feature and pricing breakdown of Omnisend.
» MORE: How Much Does Email Marketing Cost?
Omnisend Pricing Breakdown
Omnisend currently offers four different plans tailored to customer needs: Free, Standard, Pro, and Enterprise. Each plan offers different options for marketing at varying costs.
Omnisend Plan Comparison
| Free | Standard | Pro | Enterprise | |
| Email Sends Available per Month | 15,000/month | 12x contact list/month | 15x contact list/month | Unlimited |
| SMS/MMS Options | No | Yes | Yes | Yes |
| Email Automation | No | Yes | Yes | Yes |
| SMS Automation | No | Yes | Yes | Yes |
| Ecommerce Workflow Templates | No | Yes | Yes | Yes |
| Custom Events | No | 100 | 200 | Unlimited |
| Web Tracking | 1 month | 3 months | 6 months | 18 months |
| Email Campaigns | Yes | Yes | Yes | Yes |
| Email A/B Testing | No | Yes | Yes | Yes |
| SMS Promotional Campaigns | No | Yes | Yes | Yes |
| Segmentation | 5 | 20 | 50 | 200 |
| Live View of Products and Pages | 1 month | 3 months | 6 months | 18 months |
| Retention and Product Analytics | Yes | Yes | Yes | Yes |
| Omnisend Branding | Required | Optional | Optional | Optional |
| Number of Current Signup Forms | 3 | Unlimited | Unlimited | Unlimited |
| Custom Sign-up Timing and Location | Yes | Yes | Yes | Yes |
| Pre-built Email Templates | Yes | Yes | Yes | Yes |
| Automatic Product Generated in Email | No | Yes | Yes | Yes |
| Interactive Scratch Card Discount | No | Yes | Yes | Yes |
| Sales, Campaign, and Benchmark Report | Yes | Yes | Yes | Yes |
| Clickmaps | Yes | Yes | Yes | Yes |
| 24/7 Email and Live Chat Support | No | Yes | Yes | Yes |
| SPF/DKIM Domain Signature and Support | No | No | Yes | Yes |
| Advanced Reporting | No | No | 6 months | 18 months |
| Available Users per Account | 2 | 3 | 5 | Unlimited |
| App Integrations (Including Shopify, BigCommerce, Woo Commerce, API, Zapier, etc.) | Yes | Yes | Yes | Yes |
| Cost Based on Contact Size | ||||
| 500 Contacts | $0/month | $16/month | $99/month | Custom Pricing |
| 2,500 Contacts | $0/month | $36/month | $99/month | Custom Pricing |
| 5,000 Contacts | $0/month | $60/month | $120/month | Custom Pricing |
| 10,000 Contacts | $0/month | $102/month | $210/month | Custom Pricing |
| 15,000 Contacts | $0/month | $180/month | $380/month | Custom Pricing |
| 25,000 Contacts | $0/month | $240/month | $500/month | Custom Pricing |
| 50,000 Contacts | $0/month | $330/month | $680/month | Custom Pricing |
What Plan is Right for You?
To start, you need to decide on the basics – Do you need email and SMS automation? What about extensive marketing reports to narrow down what works for your business? Or do you just need email campaigns and occasional marketing analytics? If your case is just the latter, then you might be able to stick with the Free Plan option. Let us go over some of the main differences in the monthly plans.
» MORE: How To Start With Email Marketing In 10 Easy Steps
Omnisend Monthly Plan Options
- Free plan
- Standard
- Pro
- Enterprise
1. Free Plan
The Free Plan can provide up to 15,000 emails per month, retention, product analytics, and even one month of a live view of customer activity and web tracking.
Even though the Free Plan offers many great tools at no cost, it is not without drawbacks. What could perhaps be one of the biggest causes of customer interest in Omnisend; its Email automation and SMS options, which are not available with the Free Plan.
The number of active sign-up forms (3), users per account (2), and segmentation (5) options are also limited. If you fall in love with the temporary (1 month) live view and web tracking options – or find yourself needing email automation and SMS options – it might be time to upgrade from the Free Plan.
» MORE: Best Direct Email Marketing Software
2. Standard Plan
The Standard Plan includes everything in the Free Plan, plus you get emails up to 12x your contact list. You also get a much wider variety of marketing products like custom and prebuilt workflows, SMS campaigns, an unlimited number of active sign-up forms, 3 users per account, product recommender, 20 segmentation options, and 24/7 email and chat support.
And as we already discussed, with the Standard Plan, you now have access to email automation and SMS automation. In addition, access to live view and web tracking is extended to three months instead of one.
You also receive more custom options with the Standard Plan, like customizable workflows and 100 custom events. The wheel of fortune – where customers are awarded a prize for providing their email – is also a great benefit to upgrading to the Standard Plan.
Finally, the extended access to third-party apps with the Standard Plan provides many more options for outreach and marketing.
» MORE: What is an Email Marketing Strategy?
3. Pro Plan
The Pro Plan similarly comes with everything in the Standard plan plus offers up to 15x your contact list emails and free SMS credits (equal to the price you pay per month). So, if you think SMS would be a major benefit to your marketing, the Pro Plan might be one of the best options for you.
With the Pro Plan, you now have new options like web push notifications, personal recommendations, and segment reports. You also get 6 months of live view and web tracking data history, 5 active users, and 50 segmentations for upgrading to the Pro Plan.
Perhaps one of the most notable reasons to upgrade to the Pro Plan is the advanced reporting feature, which allows you to compare results from email, SMS, campaigns, and workflows to determine which benefitted you the most.
Domain signature, priority support, and dedicated customer success manager (from 15,000 contacts) are also great additives within this plan. Custom events are also increased to 200 instead of 100 (compared to the Standard Plan).
And last but not least, integrations are also upgraded in the Pro Plan to include all third-party apps.
» MORE: Best Mass Email Marketing Software
4. Enterprise Plan
The Enterprise Plan’s features include everything from the Pro Plan and more. It’s perfect for an ultimate marketing boost. With the Enterprise Plan, you receive unlimited emails, 200 segments, 18 months of live view and web tracking, 18 months of advanced reporting, unlimited custom events, and unlimited active users.
The plan offers free SMS credits based on contact size and complete access to a dedicated customer success manager. It also offers a full account activity report to make monitoring your eCommerce marketing easy.
If you have read through the Omnisend pricing comparison and the monthly breakdown and are still unsure of which plan to pick, a free trial might be the best way to narrow down what your eCommerce business needs.
With a free trial, you get 14 days to test the Pro Plan. The free trial limits you to a maximum of 15,000 emails per month. Once the trial is over, it will automatically revert to the Free Plan if you have not upgraded to a paid plan. You can choose to upgrade from the Free Plan at any time.
The free trial gives you a good idea of what Omnisend offers without any of the cost, so it is worth a test run.
» MORE: Best Service for High Volume Email Marketing
Comparison of MMS and SMS Options
The price of MMS and SMS messages depends on how many messages you need to send and what country you are sending them to. For example, SMS messages cost $1.50 per 100, while MMS costs $4.50 per 100 messages in the United States. (SMS messages cost .015 per message, and MMS costs .045 per message in the U.S.)
As previously discussed, some plans include built-in SMS credits such as the Pro Plan and the Enterprise Plan.
| Free Plan | Standard Plan | Pro Plan | Enterprise Plan | |
| SMS | Not applicable | $1.50/100 messages | Included in plan cost | Included in plan cost |
| MMS | Not applicable | $4.50/100 messages | Included in plan cost | Included in plan cost |
Takeaway Information
Omnisend is a marketing automation platform that was created to provide largely automatic and pre-templated marketing options. Because of the easy-to-use design, autonomous outreach, and personalized template options, Omnisend can save eCommerce businesses valuable time while providing support for business growth.
Omnisend offers competitive pricing with four monthly plan options to suit your custom marketing needs. While you miss out on email and SMS automation with the Free Plan, it still offers plenty of worthwhile marketing features.
The paid plans (Standard, Pro, and Enterprise) have many options to amplify your marketing and analyze what outreach techniques work best for your business. If you feel overwhelmed by your options, a free 14-day trial might be the best way to clarify what monthly plan would benefit your eCommerce business the most.
Omnisend provides features in all monthly plans that are sure to be a pivotal asset to your business marketing, and there is no cost to trying it out.