We don’t simply send emails to customers without knowing how the medium affects our business. One thing you’ll find is that email continues to be a highly successful medium for generating sales.
In 2018, the average conversion rate for email marketing reached 18.49 percent. Although there was a substantial drop in conversion in 2019 and 2020, it was still a respectable 15.11 percent in 2020. Overall conversion rates are expected to lower to 14.65% in 2021.
It’s important to pay attention to an email marketing software’s conversion rate, so you don’t send out dead emails with no response. When you can write compelling, personal subject lines that entice prospects to open their emails, the likelihood of them clicking through and converting increases dramatically.
However, some marketers prioritize email marketing because it is the king of all marketing campaigns, with a higher return on investment than other digital advertising platforms.
Despite this, many marketers are perplexed as to why their open rates are high, but their lead generation is poor. That’s because you’ll only get a return if your email campaign persuades recipients to take the desired action. That is, the campaign must have a high open rate as well as a high email conversion rate.
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What does Email Conversion Rate Mean?
The percentage of subscribers who complete a target action is known as the email conversion rate, or email marketing conversion rate. Of course, the action you take will be determined by your conversion objective. The conversion target is mostly purchase-related, but it may also be non-purchase-related (simply becoming a lead).
Since each conversion takes a person closer to being a customer, you want to produce as many as possible through your marketing efforts and public-facing content.
The higher your site’s conversion rate, the more conversions it has. The conversion rate is measured by the number of converted users as a proportion of the total number of users who visited your site. By implication, the more powerful your content is, the higher your conversion rate would be.
Now, you might be interested to learn that certain applications will help you achieve a high conversion rate. There are various email marketing applications available today, but some have been designed and configured to achieve a high conversion rate. So keep reading to see a list of email marketing software that guarantees a high conversion rate.
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10 Top Marketing Software for Good Conversion Rate
Every piece of software on this list was chosen after careful consideration of customer feedback and previous performance. This is a numbered list, not an ordered list, so keep that in mind.
The following email marketing program is thought to have a high conversion rate:
- HubSpot – best for a user-friendly interface
- MailerLite – best for small businesses
- MailChimp – best for entrepreneurs
- AWeber – best for beginners
- MailMunch – best for free email marketing
- OptinMonster – best for non-developers
- Sumo – best for coding expert
- Moosend – best for email automation
- Constant Contact – best for real-time analytics
- Sendinblue – best for email automation workflows
1. HubSpot – best for a user-friendly interface
HubSpot is the most robust marketing tool available. One of the simplest ways to design, optimize, and send fantastic-looking emails is to use their email marketing program. If you’re a small company or a big corporation, they provide a wealth of custom features that you can select, design, and update.
You can either use one of their pre-made email templates or start from scratch when designing an email. You can use these models to add text, pictures, buttons, dividers, and a variety of other assets and layouts.
Their email editor is the most user-friendly on the market, in my opinion. Once you’re satisfied with your email template, please test it out on various recipients, computers, and email clients such as Gmail, Apple Mail, and Office 365.
This is a great method. Depending on the end user’s email client, email subject lines, sample text, and content can all look very different. However, your emails will look fantastic in every inbox, thanks to these previews.
HubSpot’s personalization is another asset. You personalize content using popular merge tags like the recipient’s first name, just like with standard tools. HubSpot brings it to the next level.
You can also customize content for specific users based on their platform, list section, and geographic location. You can also A/B test your subject lines and content to ensure that your email open and click rates are as high as possible.
Then, when you’re ready, you can use their Smart Send feature to send and publish your email. This feature allows you to alter the time of your send to improve interaction.
It’s time to look at your metrics after you’ve sent your text. The HubSpot analytics dashboard shows you data on opens and clicks, as well as exclusive data on how long people spent looking at your email. One of the best reporting methods for determining how engaging your email material is to see if subscribers read, skimmed, or glanced at it.
Another advantage of HubSpot is that it consistently sends emails to users’ inboxes. They have a healthy email deliverability score of 99 percent. These large numbers are a result of proper domain validation settings with DKIM and SPF records, as well as the ability to preview and test emails thoroughly.
2. MailerLite – best for small businesses
There are hundreds of email service providers out there. But after some time spent researching and checking various options, we discovered the email marketing world’s secret gem – MailerLite, a service that has become Barn Images’ email marketing platform.
MailerLite is an email marketing software for small businesses. It provides a comprehensive and versatile platform that is simple to use and complements existing content marketing systems and strategies. This easy-to-use program has many of the features that experienced email marketers look for in email marketing software.
A cursory review of MailerLite’s pricing and functionality shows that it is one of the best email marketing software programs available. It contains everything you’ll need to succeed at email marketing.
It has a free plan to get started, a super-easy and versatile editor, beautiful email templates, powerful automation, autoresponders, and auto resend features, RSS-feature to automatically send out your posts, completely customizable web forms, popup forms, and landing pages, and A/B testing.
Several integrations, lightning-fast customer service, and ridiculously low pricing. MailerLite can provide you with a high conversion rate, thanks to all of these features.
» MORE: How Much Does an Email Marketing Campaign Cost?
3. MailChimp – best for entrepreneurs
MailChimp is a popular email marketing service with affordable plans for small and emerging companies and the ability to manage vast quantities of emails for large corporations and organizations.
This platform is well-known for its low-cost plans that are suitable for entrepreneurs. And, it also provides business-enhancing analytical features and robust technology tools that enable users to efficiently use email to communicate with clients and prospects, market their goods and services with ease and precision, and convert leads into actual sales.
MailChimp is a powerhouse in the email marketing solutions industry, easy to use and relatively inexpensive. You can easily construct, execute, and evaluate ad and email campaigns with MailChimp.
Furthermore, you can control subscribers, create custom reports, view click-through and progress rates, track your emails, and ensure total campaign accountability using the app. You may choose from a variety of pre-designed models or build your own.
» MORE: Best Email Marketing Service for Individuals with a Brand
4. AWeber – best for beginners
Even among the most ardent email marketers, AWeber is a common marketing solution. Superior autoresponders are included in the platform, making customer contact and interaction simpler than ever before. Leading business tools and systems such as Zendesk, Salesforce, PayPal, LeadPages, and WordPress, to name a few, are all included in the system’s advanced integration options.
AWeber provides daily live webinars for those who are new to email marketing to provide additional guidance and preparation. Data and reports provide you with the information you need to make better decisions, develop and execute better strategies, and achieve success.
When it comes to designing campaigns, AWeber differs from other marketing channels in that it uses a slightly different mechanism. It helps you to make follow-up series and autoresponders, as well as build your own customized messages using a drag-and-drop interface. While there are pre-made templates available, users are encouraged to create their own, more business-specific templates.
» MORE: Best Free Email Marketing Software For Small Businesses
5. MailMunch – best for free email marketing
Are you looking for a fun and free way to create an email list? There will be no more looking… You’re covered with MailMunch.
MailMunch is a free website email list builder that includes a variety of attractive popups and forms to assist you in growing your email list. Exit, scroll, and other actions can be used to trigger campaigns.
This app is one of my favorites because it is so easy to set up! You will use the free version for a few months before upgrading to the paid version. MailMunch has a track record of assisting you in rapidly increasing your email list. As you watch your conversion rate rise, make use of an entry, sidebar, and exit pop-up.
» MORE: Best Cheap Email Marketing Software
6. OptinMonster – best for non-developers
OptinMonster is a brand that stands for cutting-edge consumer acquisition and conversion rate optimization software that is ideal for both small companies and non-developers. The system’s functionality is based on active, code-free lead generation, which is allowed by custom capture forms and well-timed popups.
Another feature that distinguishes Optin from the competition is its ability to maintain control over any complex conversion strategy, thanks to split A/B testing for your campaigns and comprehensive analytics that track consumer engagement.
OptinMonster is an open API product that can link to any third-party software solution, including common providers such as Zapier, HubSpot, MailChimp, and G Suite. OptinMonster operates flawlessly on mobile devices due to its primary emphasis on attracting mobile traffic and conversions.
» MORE: Best Affordable Email Marketing Software
7. Sumo – best for coding expert
Sumo is a collection of tried-and-true strategies for website traffic through email marketing, building a large online following, and monitoring and steering the websites to massive growth and success.
You will increase the number of signups, draw more subscribers, invite visitors to share your content, and more with Sumo solutions. And because we’re talking about email marketing tools, this is the feature that concerns me the most.
All seems to be so straightforward with Sumo. To make Sumo work, you don’t need to be a coding expert. With displays designed for desktop and mobile devices, you can create beautiful pop-ups for successful email captures, draw more visitors, and get them to linger and explore your websites.
Sumo also helps you to see the inner workings of your websites. All are accessible, allowing you to track your progress and make the required improvements to develop more.
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8. Moosend – best for email automation
Moosend is an email automation platform that lets you expand your email list, personalize your messages, and automate tasks so you can concentrate on your customers.
In their campaign builder, they have intuitive drag-and-drop email models. You can use this method to add images, text blocks, social icons, and other elements to your emails. They have a huge library of responsive email templates with various formats that look fantastic on desktop and mobile.
The automation features are where Moosend shines. You can automate messages through upsells, customer engagement, and customer loyalty using their “Recipes” (pre-built automation templates).
Triggers, control measures, and behavior are the three key components of every automation. When you combine all three, you’ll be able to filter email list segments and submit sequences when those events occur.
Moosend is the best combination of strength, affordability, and ease of use for the vast majority of small businesses looking for great email marketing software that’s easy to use, affordable, and has a decent conversion rate.
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9. Constant Contact – best for real-time analytics
Constant Contact is an amazing software for good conversion rates. The company’s ultimate mission, according to their website, is to assist small businesses in navigating the web’s promise, strength, and potential. They have 100+ new, mobile-optimized models to interact and convert consumers, as well as real-time monitoring and analytics, coupons, polling, and events.
Event schedule, including the ability to handle invites, registrations, and tickets, is one of their most popular features. At over 90%, email deliverability is above average and among the best among email service providers. The price of Constant Contact is determined by the number of email contacts in your list. For up to 500 contacts, their paid plans start at $18 per month.
Their drip campaigns are simple and intuitive to use. Simple sequences can be produced, but you can’t combine conditions or use advanced filtering. Finally, if you want niche features like event scheduling and excellent email deliverability, Constant Contact is the way to go.
» MORE: Best Automated Email Marketing Software
10 Sendinblue – best for email automation workflows
Sendinblue is a simple email marketing service that offers a free plan with unlimited contacts and 300 daily email newsletter sends. If you’re serious about expanding your list, their Lite plan, which starts at $20 per month and includes up to 40,000 monthly sends and no regular sending limit, is a good choice.
Their free platform is designed to be simple to use. Its ease of use helps you to quickly build professional-looking models, welcome emails, and website opt-in forms. Their free plan also includes live chat and CRM and one automation workflow for up to 2,000 contacts.
Sendinblue also employs machine learning and artificial intelligence to send emails at the most optimal times of the day to optimize interaction.
You can also see real-time data and produce reports with metrics like open rates, click-through rates, deliverability, and heat maps.
Their email automation workflows are one of their strongest features. These allow you to create custom workflows for your subscribers based on their activities on your website and in the funnel. These automated triggers will send emails and SMS messages, split your contacts into different lists, and update their information in your database.
» MORE: How to Do Email Marketing