Every business requires a solid marketing strategy. It enables them to increase the exposure of their business and make themselves known on a global scale. A marketing strategy, of course, is a combination of many tactics for maximum performance. And, email marketing is just one component of a well-crafted marketing strategy.
And, if you are having trouble believing in the power of email marketing, here are some statistics that will help prove its viability:
Why You Should Use Email Marketing
- Almost 60% of customers say that emails affect their decisions to purchase
- More than half of the consumers purchase a product after seeing a marketing email at least once a month
- Cart abandonment emails sent to shoppers after an hour are incredibly effective. They convert almost 7% of consumers to shop from the cart
- Almost 45% of Americans subscribe to emails from brands so they can receive discounts
- Email marketing is known to be the most effective way to convert leads
» MORE: Why Email Marketing Is Important
Of course, if you have Salesforce, you can take your email marketing to the next level through integration. That is why we have compiled a list of the best seven email marketing software for Salesforce in 2021.
7 Top Email Marketing Software for Salesforce
- ActiveCampaign – best for a full-range automation solution
- GetResponse – best for beginners and advanced users
- EmailOctopus – best for a cost-effective email marketing
- Constant Contact – best for online marketing and other functions
- iContact – best for businesses of all sizes
- FireDrum – best for data synchronization
- Campaigner – best for advanced features
1. ActiveCampaign – best for a full-range automation solution
If you have never heard of ActiveCampaign before, are you really making the most of your marketing? It is one of the best email marketing software for Salesforce that is utilized by businesses all over the world. The platform is a full-range automation solution that will propel your business to the next level.
With ActiveCampaign, you will have access to hundreds of automation features. These features will allow for personalization and segmentation across your social media and email subscribers. In addition, it features over 300 integrations that will significantly improve your experience.
Features of ActiveCampaign
Here are some of the best features of this software:
- Advanced targeting and segmentation
- CRM and sales automation
- Free email templates
- Drag-and-drop email builder
- Custom form building for landing pages
- Conversion rate tracking and management
- 24/7 free customer support
- Social media monitoring
Pricing Plan
The pricing plan starts from $9/month.
Pros of Active Campaign
Here are the top pros of ActiveCampaign:
- Split testing tools help improve the conversion rate
- User-friendly
- Amazing features that help you communicate with leads
- Easy setup
- More than three hundred integration options
Cons of ActiveCampaign
Here are some of the cons of ActiveCampaign:
- To unlock the full range of features, you will need to subscribe to a high-priced plan
- Best used for email marketing, it should not be used as a complete CRM solution
Overall, ActiveCampaign is one of the best email marketing software for Salesforce. Unfortunately, many people mistake using this as a full-fledged CRM solution, but you should just focus on its email marketing aspect. Your email marketing campaign will soar to greater heights once you combine it with Salesforce.
» MORE: How Much Does An Email Marketing Campaign Cost?
2. GetResponse – best for beginners and advanced users
GetResponse is one of the best email marketing software for Salesforce that will provide you with great value for money. The software is created to track, analyze, and gauge an email marketing campaign. So, your marketing team will be able to make better-informed decisions through valuable insights.
The best part about GetResponse is that you can segment your email subscribers with just a click. And, in the end, you will be able to create the most effective campaigns that will help you improve your email marketing.
Features of GetResponse
Here are some of the best features of GetResponse:
- Email drag-and-drop editor
- Landing page creator
- Email and landing page A/B testing
- Video email marketing
- Social media and Salesforce integration
- Real-time comprehensive reports
- List building
- Powerful API
- More than a thousand iStock photos
Pricing Plan
The pricing plan starts from $15/month.
Pros of GetResponse
Here are the top pros of GetResponse:
- Perfect for sending bulk email to the audience
- Easy to setup
- Great templates and analytics
- Helpful in tracking results
- Provides valuable insights
Cons of GetResponse
Here are some of the cons of GetResponse:
- Limited automation workflows
- To access more subscribers, you will need a higher-priced plan
Overall, GetResponse is one of the best email marketing software for Salesforce for beginners and advanced users. The training guides are designed to make it simple for beginners to navigate the world of email marketing. It’s simple to set up and use. But, If you want additional features, you’ll have to pay extra and subscribe to one of their other plans.
» MORE: Best Cheap Email Marketing Software
3. EmailOctopus – best for a cost-effective email marketing
EmailOctopus is one of the most affordable and best email marketing software for Salesforce. It is free for up to 2,500 subscribers. If you want to add more, you’ll have to start paying $20 per month.
So, if you want to grow your mailing list and boost engagement from your target audience, then EmailOctopus is one of the best solutions. It can easily integrate with Salesforce, Stripe, Eventbrite, Shopify, and many others. The best part is that you don’t need any complicated integrations or coding to grow your audience. There is more to discover from the features.
Features of EmailOctopus
Here are some of the best features of EmailOctopus:
- Campaign analysis and management
- Performance monitoring
- WordPress plugin
- Email automation
- Bounce handling
- GDPR compliance
- Developer API
Pricing Plan
The pricing plan starts from $20/month if subscribers exceed the 2,500.
Pros of EmailOctopus
Here are the top pros of this software:
- Affordable and value for money
- User-friendly
- Reliable
- Feature-packed
- Segment targeted email campaigns
Cons of EmailOctopus
Here are some cons of this software:
- The learning curve with the drag-and-drop feature
- The segmentation feature can use more improvements
Overall, EmailOctopus provides great value for money and smoothly integrated with many CRM platforms. So, if you want something that does not break your bank, this is an ideal choice.
» MORE: Best Looking Email Marketing Software
4. Constant Contact – best for online marketing and other functions
Constant Contact is much more than just the best email marketing software for Salesforce. It also aids in creating logos, internet marketing, site development, and a variety of other tasks. So, if you want to explore the digital world’s power and make the most of it, Constant Contact is an ideal choice.
The best part about Constant Contact is that it provides many integration options. For example, you can integrate with Salesforce and many other CRM platforms to get the most out of this software. Plus, it provides expert guidance that will help you market your business successfully.
Features of Constant Contact
Here are some of the best features of Constant Contact:
- Campaign planning, scheduling, segmentation, management, and analysis
- Activity tracking and monitoring
- Powerful API
- CRM integration
- Click-through tracking
- Email templates, invitations, reminders, distribution, marketing, tracking, and much more
- Drip email marketing
- Feedback collection
- Reports and statistics
- Social media integration
Pricing Plan
The pricing plan starts from $20/month.
Pros of Constant Contact
Here are the top pros of Constant Contact:
- Excellent customer support
- Endless templates that will make email marketing a breeze
- Comprehensive reports and data
- Clean interface and dashboard which makes navigation easy
- User-friendly
Cons of Constant Contact
Here are some of the cons of Constant Contact:
- Editing of text and links inside the email builder comes with a learning curve
- Contact list set up is limited
Overall, Constant Contact is one of the best email marketing software for Salesforce. However, if you are a robust and vast business, it might not be the best solution for you because it will increase your cost significantly. On the other hand, if you are a small to medium-sized business, then this is the best email marketing software for your needs.
» MORE: How Effective Is Email Marketing?
5. iContact – best for businesses of all sizes
iContact is one of the best email marketing software for Salesforce for businesses of all sizes. It is well-known for helping businesses create surveys, email newsletters, social media posts, RSS feeds, autoresponders, and other marketing materials. With the aid of this platform, you’ll be able to properly target different segments of your audience and get your messages into their inboxes in no time.
The best part is that you can create an email from an extensive range of built-in templates, and you can even create your own. For a large business, iContact provides contact list management to manage their growing email subscribers with ease. And, you can also track and monitor your email campaigns.
Features of iContact
Here are some of the best features of iContact:
- Email newsletters and campaign management
- Integration with Salesforce and other third-party applications
- A/B split testing
- Target audience segmentation
- API integration
- Drag-and-drop editor
- Email subscriber management
- Social media scheduling
- Create online surveys
- Engagement score
Pricing Plan
The pricing plan starts from $14/month.
Pros of iContact
Here are the top pros of iContact:
- Email marketing made easy for all business sizes
- Template formatting is straightforward
- Comprehensive reporting and analysis of email marketing campaigns
- User-friendly interface
- Automation has been made easy for users
Cons of iContact
Here are some of the cons of iContact:
- It can take some time for the editor to create a new email format
- Response time can be a bit slow
Overall, iContact is one of the best email marketing software for Salesforce for businesses of all sizes. If you are a small business right now and plan to grow in different directions, iContact can be a great integration with Salesforce. It will assist you in designing the most effective email marketing campaigns to help you expand your business even further.
» MORE: Make Money with Email Marketing
6. FireDrum Email Marketing – best for data synchronization
FireDrum is one of the best email marketing software for Salesforce that will help you create the best campaigns with the highest engagement rates. Their email marketing service provides support, automation, a user-friendly interface, and many more to its customers. And, you can design campaigns, track outcomes, manage subscriber lists, and automate distribution using their platform.
If you want to help create a seamless workflow and data synchronization, FireDrum is an ideal choice for you. It integrates with many third-party applications such as Google Analytics, Salesforce, Zapier, and many others. It will provide you a full range of solutions for your email marketing needs in the long run.
Features of FireDrum
Here are some of the best features of FireDrum:
- Email campaign creation, marketing, template creation, automation, and much more
- Engagement reporting and management
- Contact list management and importing
- Drip campaign creation
- A/B campaigns
- Creation of forms and landing pages
- Reporting and analytics
- Third-party integration
- Mobile optimized email creation
- Image editor
Pricing Plan
The pricing plan starts from $5/month.
Pros of FireDrum
Here are the top pros of FireDrum:
- Excellent customer support with minimum response time
- Easy to use
- High delivery rate of emails
- Best for a scaling company
- Easy importing of contacts
Cons of FireDrum
Here are some of the cons of FireDrum:
- It may take some time to become acquainted with its functionalities
- It can more expensive than other software
Overall, FireDrum is one of the best email marketing software for Salesforce for scalable businesses. If your monthly income is increasing, you’ll need an email marketing system such as FireDrum to meet your demands. It’s easy to use and has many features, but it can get pricey if you upgrade to additional plans.
» MORE: Outbound Email Marketing
7. Campaigner – best for advanced features
Campaigner is one of the best and most innovative email marketing software for Salesforce. It’s a sophisticated email marketing system that helps businesses increase revenue, improve leads, and boost ROI. So, you will find some of the most advanced email marketing features on this platform.
The platform provides its users with over thirty advanced features, making it one of the top email marketing platforms available. That is why even its starting price plan is on the costly side because it delivers on its promises.
Features of Campaigner
Here are some of the best features of Campaigner:
- Email workflows
- Autoresponders
- RSS campaigns
- A/B split testing
- Email reporting
- Social sharing
- Tracking, monitoring, reports, and analysis
- Google Analytics reporting
- Templates for mobile email campaigns
Pricing Plan
The pricing plan starts from $19.95/month.
Pros of Campaigner
Here are the top pros of Campaigner:
- Easy to use
- Excellent customer service
- User-friendly interface
- The drag-and-drop feature is a time-saver
- Can create multiple email lists based on segments
Cons of Campaigner
Here are some of the cons of Campaigner:
- The authentication system needs more improvement
- Low engagement rate is a big concern among many users
Overall, Campaigner is one of the best email marketing software for Salesforce if you’re looking for a more advanced solution. At these costs, similar platforms do not offer the features it does. So, if you look at what Campaigner has to offer, you’ll notice that the pricing is not costly. And in the long term, you’ll generate more leads and have a higher ROI. However, they must improve their authentication because emails might sometimes wind up in spam folders.
» MORE: How To Get Email Addresses For Free
Final Words
These are the seven best email marketing software for Salesforce in 2021. They’re all unique and offer a lot to the user. But, you can choose one based on your budget and business needs. Once you do, you will be able to take your email marketing to the next level and achieve greater heights of success in no time.