Want to cut right to the case? The best email marketing tool for purchased lists right now is Hotsol.
One of the most successful ways to reach a B2B audience is through email marketing. Email’s directness will help you get your message in front of the right people and get them to respond. For sales teams aiming to accomplish more, keeping the sales funnel stocked with new B2B leads is a top priority.
If your email lead generation has come to a halt, you might have considered buying a large email list for lead generation purposes. You’ll discover the best email marketing tools that allow you to buy lists in this article.
» MORE: What is Email Marketing?
What is a Purchased Email List?
There are a plethora of vendors that sell or rent lists (though renting means that the list seller maintains ownership and control of the email list).
These are lists of email addresses that vendors offer to any company or individual willing to pay the fees. So, if you get your email list from a third party, such as an email list provider or affiliate, it’s called a purchased or shared list. Vendors build these non opt-in email lists in a variety of ways. You must have seen one of the most popular methods they use. Consider those blinking banner advertisements you see all over the internet.
For example, if you click on a banner ad that says “Congratulations, you’ve won a gift,” or “You’re our lucky winner for today; click here to claim your bonus,” you’ll be redirected to another lead site, where you’ll be asked questions about your age, income, and other details that will help them identify you and market to you.
Not to forget your email address is also collected during this process.
Another method of data collection is when list providers purchase email lists from industry trade shows (or other events) where attendees provide their information during the registration process. This isn’t the same as people who signed up directly with you at your trade show booth! Instead, this is where list vendors buy the entire registration list directly from the trade show.
Online customer surveys are a great way to get email addresses. The web surfer can be asked to complete a survey and include their email address to obtain relevant offers.
Your email address is most likely being gathered for a shared or sold list if you sign up for something, and the terms contain words like “Sign up to receive notifications from our partners and us that we think you’ll like.” Co-registration is a subset of this form.
When you sign up for a website, the website often signs you up for other websites, either automatically or almost automatically. They attempt to justify this by reminding you of extra subscriptions or offering uncheckable boxes. This is a case in which the subscriber did not want to sign up for the information they would receive.
Email harvesting is the least ethical form of generating these lists. When vendors use bots to search the web and gather email addresses from blogs, forums, and comment sections, this is known as web scraping. Low-wage and long-suffering staff are occasionally paid to collect email addresses from websites manually. That’s not cool!
» MORE: How Effective Is Email Marketing?
Top 3 Email Marketing Tools For Purchased Lists
It’s difficult to get Email Marketing Software that supports sending emails to purchased lists. It’s a major decision to select an email marketing service that allows purchased lists and that you can trust to deliver your bulk email campaigns successfully. I strongly advise you to continue reading this article, compare each of these services’ functionality, and ensure that they are the best match for your target audience and campaign objectives.
Among the best email marketing tools for purchased lists are:
- Hotsol – best for businesses of all sizes
- Clickback Mail – best for advanced hygiene tests
- Prospect – best for advanced tracking features
1. Hotsol – best for businesses of all sizes
Hotsol, which I recently discovered, is another email marketing service that allows purchased lists. This platform is a bulk email distribution company that partners with businesses of all sizes to regularly deliver large amounts of emails.
Businesses may use their bulk email marketing services to send campaigns with no subscriber restrictions or time constraints. They provide SMTP accounts to users who already have email software and want to send up to 10,000 emails a day.
For high-volume senders who want to send more than 50L emails a day, Hotsol also provides dedicated email servers. To send an email, they use a rotation of IP addresses and multiple domains. This high-volume email distribution platform has the following features:
Features
- Keep track of your email lists.
- Upload your address book to the cloud.
- Sort the list into categories.
- Send triggered emails based on behavior and test different variations of email campaign material.
- Send immediate post feedback.
Pricing
Hotsol basic, plus, and pro accounts are all flexible pricing plans that include 1 dedicated IP and unlimited subscribers. The basic plan restricts you to 25,000 emails a day, while the pro plan allows you to send up to 10,000 emails a day.
2. Clickback Mail – best for advanced hygiene tests
Clickback makes it clear that their program is solely focused on B2B lead generation. They clean the third-party list with advanced hygiene tests before importing it. I can say confidently that most marketing automation software does not have this feature.
Sending 100 percent CAN-SPAM compatible emails to cold prospects is possible with the use of Clickback. If you’ve hit the cold contacts on your purchased list, you can add them to your opt-in list and nurture your leads further. The ability to turn cold traffic into warm leads is the lead generation power of a non-permission-based list. By including elements such as your contacts’ names, business names, and more, Clickback MAIL allows you to develop customized campaigns.
You can effectively accelerate your outbound B2B email lead generation using a purchased list by employing an email sending platform like Clickback that provides the right resources. They have a strong track record of email marketing to purchased lists, which is difficult to come by in this field. It’s all about targeting the right buyer profile like it is with everything in the B2B world.
» MORE: Best Email Marketing Service for Bounces
3. Prospect.io – best for advanced tracking features
Many of the functionalities that marketing and sales departments search for while preparing to send emails to a purchased list are available in Prospect.io. This involves locating and checking email addresses, sending cold emails and drip campaigns, and automatically integrating with existing sales resources.
You can monitor email open rates, connection clicks, responses, and much more with their advanced tracking features. Interestingly, there is no mention of Prospect.io allowing purchased email lists, but the essence of the program lends itself well to this possibility.
» MORE: How To Start With Email Marketing In 10 Easy Steps
Email marketing is also one of the most successful digital lead generation platforms. Consider using an email marketing program designed for sending to a purchased list if you have a list of emails that haven’t yielded a return on investment.
Emails are powerful communication platforms because they are personalized, targeted, and purposeful. However, soliciting people to enter your email list is more difficult than it seems. Building an email list is difficult and time-consuming.
Sign-up sheets, telemarketing, hosting activities, and running promotions on partner websites are examples of conventional email list collection methods. As a result, many manufacturing marketing professionals consider buying an email list to supplement their current email lists. Email lists are a fast fix that can add thousands of email addresses to your email list in a matter of minutes.
Facts About Sending Email to a Purchased List
Is sending an email to a purchased list effective? Yes, there are safe and effective ways to send email marketing to a purchased list, and it can be a great way to generate new B2B leads and increase revenue and growth for your business. Non-permission-based email marketing is based on sending an email message to a particular list of cold contacts in the hopes of producing a few new leads for your sales team.
It may seem to be “spam” at first, but keep in mind that smart marketers use this tactic every day to land high-quality B2B leads. Ethical companies use outbound email marketing to offer useful solutions to highly targeted, industry-related contacts.
» MORE: Make Money with Email Marketing
In the field of email lead marketing, the most important thing to note is that your message must have genuine value to your subscribers. Furthermore, if you ever hope to convert a cold prospect, you must have a straightforward solution to a problem.
Why would you want to send an email campaign to a group that has a low open rate in the past? I mean, the people on this list have no idea who you are or what services you provide. Combine a purchased list of emails that suit your target customer profile (sales, marketing, c-level executives, etc.) with an email marketing service that helps you to access them efficiently, and you’ve got yourself a strong lead generation strategy.
The following attainable victories reflect the future value of your purchased b2c or b2b email list:
- Convert a list of cold contacts into warm opt-in leads.
- Then import the converted opt-in leads into your customer relationship management (CRM).
- Those warm leads can be nurtured using marketing tools.
- To close, contact hot business-to-business (B2B) leads.
Yes, you can transform your email list’s cold contacts into paying customers. When submitting to cold traffic, many of the same best practices used to transform permission-based email campaigns apply. If you ever want to contact these people, your email subject lines, content quality, and CTA will all need to be razor-sharp.
Sending emails to a list of cold contacts, on the other hand, must be handled properly. To secure your online integrity and ensure that your corporate IPs and domains are never compromised, you must take the necessary steps. Non-permission-based email marketing services must be fully CAN-SPAM compliant, or you’ll easily find yourself in a mess.
Remember, my aim with this post is to show you how powerful email marketing can be for generating B2B leads. There are many doubts about emailing purchased lists, so let’s dispel them. In this article, we’ll go through some of the best choices for sending email marketing to a purchased list.
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What to consider when purchasing an email marketing list
Begin by focusing your efforts and identifying your target groups. Then, just buy names that fit your particular requirements, such as title, business, sector, state, region, marketing budget, company size, and so on. It’s more effective to choose names that are specifically related to the company’s market position. The more targeted a list you can buy, and the more likely your content can align with that list, the more focused you are on their market.
It is important to clean your list after you have purchased it. You should expect a 25% trash rate on a brand new list, regardless of how trustworthy the provider is. Before selling to your list, run it through a cleanse to ensure that any bad email addresses are deleted.
» MORE: Best Time to Send a Marketing Email
What to do with a purchased list?
It’s now time to start selling to your newly acquired list. Before emailing the people on the list, you can try to get them to opt-in. How do you go about doing that? First, you advertise to the list and guide them to a landing page designed for conversions.
If you’re a service-based B2B business, your landing pages will usually promote a content upgrade such as an ebook, white paper, or blog. In addition, we recommend LinkedIn for B2B companies so you can upload your email list and target lookalike audiences based on location and company requirements. You can also use Facebook, Twitter, Google AdWords, and other social media networks.
Since you won’t be able to cultivate or even submit to purchased lists without first creating email deliverability, attracting these leads to sign up on their own via advertising is ideal. Furthermore, establishing deliverability by sending to an unaware purchased list is unlikely. This is because email interaction is a crucial factor in email deliverability. People on a purchased list are less likely to respond to your emails.
» MORE: Best Email Marketing Software for 10,000 Contacts