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If your team does most of their work within the Google Suite, it makes sense to find a CRM that can integrate with it. Whether you’re looking for a software that’s best used fully within Gmail, or can be used with the full Google workspace, you’ll find the best option for your business covered within this list.

Upfront Conclusion

The best g suite crm right now is Streak and Copper

Top 10 Best CRMs for G Suite

  1. Streak – Best for businesses that live in the Gmail inbox
  2. Copper – Best for a sales-focused CRM
  3. Salesforce – Best small business CRM
  4. HubSpot CRM – Best CRM for large companies that use the G Suite
  5. SalesFlare – Best CRM for B2B interactions
  6. Zoho CRM – Best all rounded G Suite CRM
  7. Freshsales – Best G Suite enabled CRM for small businesses
  8. Kintone – Best for a customizable G Suite CRM
  9. Pipedrive – Best CRM for sales organizations
  10. Insightly – Best G Suite CRM for aligning Sales & Marketing

1. Streak – Best for businesses that live in the Gmail inbox

PRICING: 4 plan options, billed monthly

  • Free
  • Solo – $15.00
  • Pro – $49.00
  • Enterprise – $129.00

If your team lives in their Gmail inboxes, Streak could be a great CRM for your company. It’s been designed to make your email much more functional by displaying account information and notes alongside it, and is also ideal for creating email marketing campaigns. Streak is also simple to use and is an easy to install plug-in.

KEY FEATURES:

  • Track when and where emails are opened
  • Data charts provide visualizations of your sales funnel
  • Email templates and scheduling

REASONS TO BUY:

  • Functions similarly to Google Sheets
  • More than 1000 integrations through Zapier
  • Ability to customize with API

REASONS TO AVOID:

  • Not best for marketing efforts that aren’t email-based

2. Copper – Best for a sales-focused CRM

PRICING: 3 plan options, per user, billed monthly

  • Basic – $25.00
  • Professional – $59.00
  • Business – $119.00

If your employees need to keep track of interactions that they’ve had over the course of a whole customer relationship, Copper can help. This CRM pulls the full activity history of each contact on every profile so you stay caught up and in the know without having to hunt through documents or other email threads.

KEY FEATURES:

  • Custom reporting options
  • Contact storage and organization
  • Project management

REASONS TO BUY:

REASONS TO AVOID:

  • Contacts are structured as more of a sales tool than a marketing tool

3. Salesforce Essentials – Best small business CRM

PRICING: 1 plan option

  • Billed monthly, per user – $35.00
  • Billed annually, per user – $25.00

The Salesforce Essentials plan is the ideal option for small or start-up businesses. Its interface isn’t complicated and it has plenty of integration and reporting options. This Salesforce software is extremely popular and reliable due to its affordable price and time-saving features.

KEY FEATURES:

  • Can be used with Google Drive, Gmail, and Sheets
  • Contact and account management tools
  • Mobile app doesn’t lose functionality from the desktop version

REASONS TO BUY:

  • Free and customizable pre-built reports and dashboards
  • Integrates with G Suite, DocuSign, DropBox, Zapier, and more
  • Organized customer support and feedback

REASONS TO AVOID:

  • This software lacks the ability to build in workflows

4. HubSpot CRM – Best CRM for large companies that use the G Suite

PRICING: 4 plan options, billed monthly

  • Free
  • Starter – $45.00
  • Professional – $450.00
  • Enterprise – $1,200.00

HubSpot is a one and done system that makes sales and marketing automation easy. It helps keep your sales funnels running by ensuring that your marketing materials make their way to the right clients and help ensure leads. It also stores contact information to make marketing campaigns and funnels easy to structure.

KEY FEATURES:

  • Campaign tracking through web traffic and email reporting
  • Customizable email and workflow templates
  • Customer list management

REASONS TO BUY:

  • Designed to be an all in one system
  • Ability to A/B test on email marketing campaigns
  • Ideal for inbound marketing

REASONS TO AVOID:

  • Plan tier upgrades are expensive with few allowed user and contact increases

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5. SalesFlare – Best CRM for B2B interactions

PRICING: 3 plan options, per user, billed monthly

  • Growth – $29.00
  • Pro – $49.00
  • Enterprise – $99.00

As the name describes, SalesFlare is a great CRM for increasing sales and engagement with customers by encouraging lead follow-ups. This software pulls from multiple sources including your email, calendar, phone, social media, and company databases to ensure you won’t miss any vital pieces of information that could jeopardize a sale.

KEY FEATURES:

  • Smooth G Suite integration
  • Sales pipeline management
  • Provides reporting

REASONS TO BUY:

  • Link tracking and easy to implement sales automations
  • Mobile app
  • Ability to track lead progress

REASONS TO AVOID:

  • May link to too many channels for your employees to feel comfortable

6. Zoho CRM – Best all around G Suite CRM

PRICING: 4 plan options, per user, billed monthly

  • Standard – $14.00
  • Professional – $23.00
  • Enterprise – $40.00
  • Ultimate – $52.00

Zoho CRM has a well-balanced platform that’s functional and easy to use, with a very low customer churn rate. It provides your business with all of the tools necessary to build long-lasting customer relationships through customer service, marketing interactions, and sales.

KEY FEATURES:

  • Sales and Marketing integration and analysis
  • Customer and lead management
  • Sales forecasting

REASONS TO BUY:

  • Workflow organization
  • Lead generation & qualification
  • Social channel management

REASONS TO AVOID:

  • Due to its popularity and number of users, receiving support can take quite a bit of time

7. Freshsales – Best G Suite enabled CRM for small businesses

PRICING: 4 plan options, per user, billed monthly

  • Free
  • Growth – $15.00
  • Pro – $39.00
  • Enterprise – $69.00

While Freshsales is a newer CRM than some of the more established options on this list, it is definitely still a valid option to consider, especially since it was developed by the experts at Freshdesk. It enables fantastic lead capture and distribution, along with outstanding reporting capabilities.

KEY FEATURES:

  • Leverage customer data to increase sales
  • Gain better insights on web traffic
  • Incorporated email, phone, and chat

REASONS TO BUY:

  • Modern reporting options
  • Integrations with multiple other software types
  • Software is regularly maintained and updated with new features

REASONS TO AVOID:

8. Kintone – Best for a customizable G Suite CRM

PRICING: 1 plan option, per user, billed monthly

  • $24.00

Kintone gives the functionality that your business needs from a CRM. It also has the ability to build custom apps that fit the collected data you need to review in one place. This is a great software to collect client data and follow-up with the potential customers.

KEY FEATURES:

  • User friendly with drag-and-drop functionality
  • Pull in-depth reports
  • Engineer workflows to work alongside sales processes

REASONS TO BUY:

  • Ability to create and pull from custom databases
  • Streamline and automate business activity
  • Allows for customizable user dashboards

REASONS TO AVOID:

9. Pipedrive – Best CRM for sales organizations

PRICING: 4 plan options, per user

  • Billed Monthly
    • Essential – $18.00
    • Advanced – $33.00
    • Professional – $59.00
    • Enterprise – $119.00
  • Billed Annually
    • Essential – $12.50
    • Advanced – $24.90
    • Professional – $49.90
    • Enterprise – $99.00

One of the main selling points of Pipedrive is that it was developed with a sales-first approach, rather than having marketing goals and metrics at the forefront. It’s easy to set up and can help your sales workforce connect to their customer base.

KEY FEATURES:

  • Manage contacts and leads through streamlined UI
  • Automate admin using AI
  • Track communications with customers

REASONS TO BUY:

  • 24/7 chat and email support
  • Customizable reporting
  • Create deal stages and specialized sales pipelines

REASONS TO AVOID:

  • Marketing features are limited and email marketing isn’t offered through this software yet

10. Insightly – Best G Suite CRM for aligning Sales & Marketing

PRICING: 3 plan options, per user, billed monthly

  • Plus – $29.00
  • Professional – $49.00
  • Enterprise – $99.00

Insightly is a great software for aligning the purpose of both your Marketing and Sales departments. This helps to give the functionality that both teams need, but the structure to keep their focus on the success of your company.

KEY FEATURES:

  • Includes project management options
  • Lead routing to ensure the right employees are helping the correct customers from the start
  • Easily change won opportunities to projects

REASONS TO BUY:

  • Plenty of software integrations
  • Create custom apps easily
  • Add project or business updates in real time on the mobile app

REASONS TO AVOID:

  • Not suited for large scale businesses

Frequently Asked Questions

What is the best free CRM for G Suite?

Depending on your company’s needs, Streak, HubSpot, or Freshsales may be the right option for you. They all offer free plans.

I’m in the real estate market. What is the best G Suite CRM for me to use?

Copper and Pipedrive have features that would work well in the real estate world. Both can prioritize your needs through their dashboard and calendar integration, and they also integrate with Google Workspace.

References/Sources

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