While some may believe that email marketing has lost much of its luster over time, the truth is that email marketing is still going strong in 2021. Email continues to attract a huge number of new businesses regularly. However, many individuals are still searching to join up for free email newsletters, ebooks, and other types of freebies.
The proof is in the numbers. Millions and millions of emails are being sent out every day from the top ESPs on the Internet. While junk mail being sent out to people’s mailboxes by brick and mortar is the bane of most people’s existence, the emails being sent out by email marketers are mostly successful.
Many people have wrongly assumed that Email Marketing would suffer severely because of the enormous popularity of social media. However, quite the opposite has happened. While social media continues to thrive, the strength of Email Marketing continues to outshine social media.
This significantly proves how effective email marketing is and will continue to be. For this article, we present 3 sound reasons for the effectiveness of email marketing.
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Top 3 Examples of How Effective Is Email Marketing
#1 Email Newsletters are on the rise
One of the primary reasons why email newsletters have retained popularity and continue to thrive is that the person running the newsletter values its loyal readers.
They put extra amounts of time providing high-quality and fresh content regularly. The proof is in the pudding, as the old saying goes, with so many of the top newsletters garnering thousands and thousands of loyal readers.
Another reason why today’s top newsletters are popular is that they are really wonderful sources of advertising revenue. The benefit of newsletter advertising is that it is far less intrusive as compared to print media advertising.
#2 Email Marketing can be a good partner with Social Media
While social media has become king of the Internet landscape these days, it doesn’t mean that it has completely squeezed out Email marketing. Quite the contrary, many email marketers have figured out how to coexist effectively with social media.
Many people consider Email Marketing and Social Media mutually exclusive and can only be effective individually. But the real truth is, if you do it the right way, you can easily combine a strong social media and email marketing strategy effectively. Capitalizing on the growth potential of social media and monetizing the potential of email marketing makes the two a very strong partnership.
#3 Small business and Email Marketing go hand in hand
One of the significant benefits of an email marketing strategy is that you can use it effectively as an independent business. An established small business can also use it to bolster its bottom line.
Another reason why Email Marketing fits well with a small business model is that, unlike traditional marketing that requires a large budget and an equally large staff of professionals to be successful, email marketing can be handled by a modest size staff and an equally modest size budget.
It is also much easier to develop a loyal customer base using an email marketing strategy than relying on a traditional marketing team.
» MORE: How to Do Email Marketing
3 Ways to Improve the Effectiveness of Your Marketing Efforts
As part of our research for this article, we came across some valuable and useful information that we want to share. One thing that you will discover about email marketing is that you always want to be constantly learning how to make things better so that your email campaigns are more effective.
We came up with three ways that you can improve the effectiveness of your email marketing efforts.
Tip #1 Take advantage of A/B Testing of your email campaigns
Your mailing system that is provided by your ESP (Email Service Provider) comes with many different tools that are designed to help you get the most out of your email campaigns.
One of the best tools that you can use is the A/B Testing Tools. This tool allows you to run comparison campaigns to test the effectiveness of your email messages before you go live to your whole subscriber list. For example, this type of testing allows you to figure out what types of words the tone of your messaging gets the most opens, click-throughs.
» MORE: Best Automated Email Marketing Software
Tip #2 Fine-tune your email subject words
The best way to improve the overall effectiveness of your email campaigns is to find out what motivates the people on your subscriber list to open your emails. One of the best ways to do that is to figure out how to fine-tune the subject line of the emails that you are sending out as part of your email campaigns.
The first thing that your subscribers see is the email message sitting in their inbox. To ensure that you are maximizing your ROI, you want to be sure that your emails are getting open and the people are if interested in clicking on your link.
» MORE: Best Professional Email Marketing Software
Tip #3 Capitalize on the effective time to send out your email campaigns
Last but certainly not least is the day of the week and the best time to send out your email campaigns. Knowing the best day of the week to send out an email that will result in the best open rate and click-through rate is what all email marketers aspire for.
According to all the research, there is a day of the week that all the experts point to and claim that Thursday is the best day of the week to send out your email campaigns. So the second part of the formula is what time of the day is the optimum time to ensure the most subscribers will be opening your emails is between 8:00 am and 9:00 am.
» MORE: The 5 Best Direct Email Marketing Software
The Bottom Line
With all of that said, “your results may vary” is an all-to-realistic statement. It is really easy for so-called experts to sit back and claim things are as they see them. However, it is rarely that simple, and you never know how things will work for you. So, take what is given to you with a grain of salt and make the best decisions that you can.