It all comes down to marketing. A software proved to increase revenue, sales, and webpage impressions. Media buying software plays a vital role in ensuring ads are positioned at the right time, place, and setting. Media buying is the next step in excelling your business.
Here is a guide on selecting the best media buying software that is fit for your needs. We are providing you with pricing subscriptions, pros, and cons, along with descriptions of core values and critical features.
Top 16 Best Media Buying Software
| Brand | Starting price | Best for |
|---|---|---|
| 1. StackAdapt | $10/month | Sensitive Marketers |
| 2. Criteo | $12/month | Online Shoppers |
| 3. AdCritter | $149/month | Small Businesses |
| 4. Amobee | $10/month | Social Media |
| 5. Adelphic | Custom Pricing | Customer Service |
| 6. AdColony | $5/license | Game Developers |
| 7. TheTradeDesk | $99/month | Authors |
| 8. VerizonMedia | Available upon request | Publishing |
| 9. AmazonDSP | Custom Pricing | Manufacturing & Engineering |
| 10. CentroBasis | Custom Pricing | Documentation |
| 11. AcuityAds | Request quote | Beginners |
| 12. AdobeAdvertisingCloud | $29.99/month | Versatility |
| 13. GoogleDisplay & Video360 | 15% fee | Video & Television |
| 14. MediaSmart | Custom Pricing | Influencers |
| 15. Adzooma | $49/month | Low-Cost Businesses |
| 16. Choozle | $99/month | Medium Enterprises |
#1. StackAdapt – Best Media Buying Software for Sensitive Brand Marketers
Pricing: $10/month, a 14-day FREE trial
If your webpage is grounded for a sensitive brand amongst the market, StackAdapt has created a roadmap for you. Navigating in these industries to help overcome regulations and guidelines. From alcohol, cannabis, to gambling, these industries need a marketing mentor to guide them. Software dedicated to monetizing brands that need more strategic coverage over. They are focused on creative messages, campaign setup, and strategic services.
| Pros | Cons |
| Customer Service | Audience Targeting |
| Pricing | Detailed Reporting |
| User engagement | – |
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#2. Criteo – Best Media Buying Software for Online Shoppers
Pricing: Sales associate needed to purchase
Software with the power of reaching large networks of retailers for brands buying worldwide. CVS, Best Buy, Walmart, and Target are just a few that have become nationwide. Criteo relies on targeting a solution to not only draw customers to your webpage but to transform them into active shoppers.
| Pros | Cons |
| User-friendly | Limited Creativity |
| Quality Traffic | Lack of Budget Control |
| – | No self- management |
| Lack of transparency |
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#3. AdCritter – Best Media Buying Software for Small Businesses
Pricing: platform fee of $149/month; manually set ad budget
AdCritter is operative for small businesses with smaller budgets. This platform has pre-designed templates for just about any specialty needed. Internet ads with various template options showcase the creativity behind this software. Media buyers can select websites that they want their webpage to reach, as well as their ideal customer.
| Pros | Cons |
| Affordable Pricing | Video ads not accessible |
| Customer Service | – |
| User-friendly | – |
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#4. Amobee – Best Media Buying Software for Social Media
Pricing: $10/month
A core foundation found in Amobee is automated content recognition, a form of targeting found in television and social media. Alongside their bid stream data containing GPS and location data to contain their reoccurring audiences. Your webpage can gain further insight on why and when the audience engages with your website. Any solution is found through the consumer journey analysis.
| Pros | Cons |
| Suitability for any project | High fees |
| – | Fewer features |
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#5. Adelphic – Best Media Buying Software for Customer Service
Pricing: customized monthly subscription when signing up
Over the past four years, they have held over a 95% customer service satisfaction rating. One of many reasons why Adelphic is a top-rated digital software program. A program where the power is now in the trader’s hands. Focusing on third-party data just as much as first-party data. With features hitting every category needed to utilize your webpage.
| Pros | Cons |
| No additional funds | Targets small audiences |
| Customer Support | – |
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#6. AdColony – Best Media Buying Software for Game Developers
Pricing: $5 per license
While their roots are in mobile gaming, they have branched out to all advertisement areas. Striving to grab the customer’s attention, they have gone out of the box in including active engagement ads. Customized campaigns will be created by a specialized team for free. Mobile developers can help your webpage from firsthand experience on the front end and back end.
| Pros | Cons |
| User-friendly | Only English interface |
| Monetizing & Documentation for budget | Few payment options |
| – | Not able to set up an advertising campaign |
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#7. The Trade Desk – Best Media Buying Software for Authors
Pricing: $99/month
Software that hosts an environment to auction for advertising. An atmosphere to connect with the right people for the price you want to pay, and creating a holistic brand experience with impactful targeting tools. Inventory contracts are right at your fingertips to use when selecting a publisher. This software focuses on the publishing world and creating connections to find your perfect match for an author.
| Pros | Cons |
| Features | High Pricing |
| Customer Service | Lack of reporting |
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#8. Verizon Media – Best Media Buying Software for Publishing
Pricing: Available upon request
A strong community that stands behind them for their mobile services. Verizon Media has integrated with several third-party platforms placing an advantage for them. They are narrowing down on the publishing marketplace to monetize opportunities while expanding revenue. A collaborative program opening platforms with their library content and video network.
| Pros | Cons |
| User-friendly | Targeting Advertising |
| Customer Support | Creativity Limited |
| – | Custom Reports |
| – | Reported glitches |
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#9. Amazon DSP – Best Media Buying Software for Manufacturing & Engineering
Pricing: Self Service customized pricing; managed service requires a minimum of $35,000 spent
A well-respected company that has dipped into many markets and exceeds every time. Amazon has now branched out to a demand-side platform. They are offering their inventory and advertising experience to companies for their managed-service option. This program gives you an audience on and off this platform. Key features such as activity tracking, data import/export, and data storage have so many customers investing in this software.
| Pros | Cons |
| Advertisement | Campaign Analytics |
| Communication Management | – |
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#10. Centro Basis – Best Media Buying Software for Documentation
Pricing: Custom Plans
They are ranked the number one digital software program for running an entirely digital business. All features can be found on this platform, so there’s no need to invest in multiple software. This program has proven to generate the most significant ROI with over 2000 private marketplaces. Customized insight of creating your reports to access exact data needed.
| Pros | Cons |
| Campaign Analytics | – |
| Advertisement | – |
| Custom Reports | – |
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#11. Acuity Ads – Best Media Buying Software for Beginners
Pricing: Contact Customer Support for pricing
This platform has insight data on the attention time your audience is spending with your webpage. Collecting consumption habits per user to gain information such as interests, needs, and hobbies. They have provided every key feature to create and narrow down your ideal customer from all data consumed. Specialized feature of a trouble-free drag and drop feature that guides the media planning process.
| Pros | Cons |
| User-friendly | Lack of Customization |
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#12. Adobe Advertising Cloud – Best Media Buying Software for Versatility
Pricing: $29.99/month
They are combining art and science to create an unforgettable impression. It all starts with the first interaction at hand when coming across your webpage. This software prides over brand safety providing pre-bid blocking, filtering, and site safety. With an advertising market that is ever-changing, they have established importance on programmatic creative management.
| Pros | Cons |
| Reporting Options | User-advanced |
| Features | – |
| Campaign Management | – |
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#13. Google Display & Video 360 – Best Media Buying Software for Video & Television
Pricing: 15% fee
A network that has been used to answer any question that comes to mind has now expanded into the advertising industry. This software is recommended for large enterprises with advanced features and data. Channel performance is included in planning your campaign marketing. Collaborating with brand, media, and creative teams to create a story through your webpages message.
| Pros | Cons |
| Campaign Targeting | User-advanced |
| Detailed Reporting | High pricing |
| Budget Control | – |
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#14. Media Smart – Best Media Buying Software for Influencers
Pricing: Custom Pricing
A non-profit education program is providing free resources and guides on several subjects used in the advertising industry. Placing a focus on teenagers needing media literacy. A different outlook on marketing where child safety and ethics are vital factors.
| Pros | Cons |
| Customer Service | Too many tools |
| Ease of use | – |
| Detailed Reporting | – |
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#15. Adzooma – Best Media Buying Software for Low-Cost Businesses
Pricing: Free subscription available; advanced subscription for $49/month
This company is known for creating small business websites for a no-cost return. A critical analytical feature of a marketing score is to view the areas of improvement needed. You have a suggestion box of to-do lists of the following steps to take for your webpage. Advanced features all of the essentials needed for your webpage.
| Pros | Cons |
| Analytics | Limited Features |
| Detailed Reporting | System reporting of glitches |
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#16. Choozle – Best Media Buying Software for Medium Enterprises
Pricing: $99/month
Choozle has an academy feature constantly updating the latest trends, tools, and technologies. To find an efficient marketing technique, several campaigns with various characteristics need to be launched to view the results you soon want. This software is a self-serve for you to create, plan, and execute, all with the help of their specialized team.
| Pros | Cons |
| Customer Support | Only for small and medium enterprises |
| User-friendly | Billing System |
| – | Additional fees |
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Frequently Asked Questions
What is media buying?
You are purchasing media space for running advertising campaigns to a specific audience and all while having the responsibility of deciding on a software that provides budget control, campaign performance, creativity, and any other features needed for your webpage.
What is advantage media buying software?
Software for large enterprises such as pr firms and advertising agencies. All agency roles are combined into a single software with an implementation specialist assigned to you for the entire set-up process.
Why is media buying necessary?
It is the core value of drawing in new customers while maintaining reoccurring customers by your social media channels and ads. This software has proven results to increase revenue, sales, and webpage impressions.
What is programmatic media buying?
A critical method of buying and selling media advertising. Three key components make this up; sell-side platform (SSP), demand-side platform (DSP), and ad exchange.
What is the difference between a sell-side platform and a demand-side platform?
The sell-side platform connects publishers with advertisers to sell ad inventory. Media management is essential for merchandise, ads, and revenue.
The demand-side platform provides buyers with advertising inventory to convey a message to their consumers and purchasing, ads to display what your webpage offers.
What is a media buyer, and do you need one?
Media buyers research and collect information on ads, then proceed to bid on prices. A media buyer is only needed if you or someone on your team does not want to put the time in to research what software offers the features your webpage needs.
What is the biggest challenge of media buying?
The biggest challenge is marketing measurement. When a budget is assembled in place, you need a significant return of revenue for a low cost. Money is tight when starting a business and every dollar spent needs a purpose. This can become difficult if you do not have reports, and data to support ad placement and the results it is receiving.
When do you need to purchase media buying software?
Purchasing media needs to be done months before opening your webpage and typically done during the media planning process.
What are the most popular types of media buying?
Direct mail is the oldest type of advertising, television being the most effective along with digital media, radio advertising known as “word of mouth,” and last outdoor media buying with posters and billboards.