Yes, there are amazing and affordable email marketing software you can get without breaking the bank!
The best affordable email marketing software are some of the top names you might already know in the industry. And as a startup or small business, you can take advantage of their cost-effective offer.
Statistics have shown us that 72% of customers will choose email over any other business communication channel. That means you don’t have to spend much to get to 72% of your customers.
Keep reading to get more details and to know your options. Each affordable email marketing software offers the same primary services – sending emails – but with unique features.
7 Top Affordable Email Marketing Software
- Sendinblue – best for scalability
- Cakemail – best for small businesses
- MailerLite – best for creating popups on websites
- SendGrid – best for tweaking and customization
- Sendy – best for sending large emails
- Platformly – best for top-class deliverability rate
- MailGet – best for integrated SMTP
» MORE: What is Email Marketing?
1. Sendinblue – best for scalability
Sendinblue is one of the most affordable email marketing software with amazing features. This might not come as a surprise because this platform is found in almost all email service reviews. And that’s for a good reason. They offer incredible services, and they have affordability in mind. You can design, deliver, and optimize your emails perfectly using this platform.
It’s also on this list because it comes with a free version along with its affordable plans!
Key Features
- Instantly design your email campaigns using built-in templates.
- Build and customize emails with ease, with the help of the drag-and-drop editor.
- Attach pre-built opt-in forms to your website through some form editor tools and custom fields.
- Monitor each campaign’s metrics via analytics tools.
- It comes with an excellent WordPress plugin that allows you to manage everything from within your WordPress dashboard.
- It has several email marketing automation options, like workflow templates you can use to create emails instantly.
Pricing
If you’re budget-constrained, Sendinblue provides you with a free plan. The free version includes all the software key features and allows you to add unlimited subscribers to your contact list. However, you can send more than 300 campaigns per day.
To upgrade from this limit, you can go for the lowest-paid plan, which is $25/month.
Why should you go for Sendinblue?
As one of the most affordable email marketing software, Sendinblue’s main selling point is scalability. If you want to test their features and efficiency, you can go for the free plan and see if it gets you what you want.
Sendinblue is popular in the market because, among other things, their extensive library of workflows and templates help you set up in an instant.
» MORE: Why Email Marketing Is Important?
2. Cakemail – best for small businesses
Cakemail is another affordable email marketing software with a difference. It is smart to go for an email marketing service built for businesses like yours as a small business. That’s what Cakemail is – software designed to scale small businesses.
The platform offers you some fantastic time-saving functions and remains one of the most affordable email campaign software options in the market.
Key Features
- Create emails in a flash by making simple edits to professionalize your campaigns
- Build and reuse your templates, and attach your business brand
- Categorize your email list into specific groups, and send targeted emails to them
Pricing
Cakemail comes with several paid plans that depend on the number of you subscribers on your list.
However, their cheapest plan starts at $8 per month for up to 500 contacts, while the next plan starts at $12 per month for 1,000 subscribers.
Regardless of the plan you choose, you can send unlimited campaigns, and you get all the features. It also comes with a 30-day free trial to test-run all the features and get the hang of it.
Why should you go for Cakemail?
If you want a streamlined and simple option, Cakemail is a perfect choice. Although it isn’t built with some automation functions like some of the platforms on this list, it helps you create campaigns and manage your list with simplicity.
It’s a wonderful option for small businesses and startups that need email campaign functions with minimal cost.
» MORE: Best Cheap Email Marketing Software
3. MailerLite – best for creating popups on websites
Even as one of the best affordable email marketing software you can find, MailerLite still manages to provide an all-inclusive package. This tool assists you with every step of your campaign journey, including creating and sending emails and building landing pages for targeted recipients.
Key Features
- Create emails with a drag-and-drop editor that demands zero coding experience.
- Monitor your engagement frequency through simplified analytics reports.
- Automate your campaigns and design customized workflows.
- Instantly design landing pages and popups to attract subscribers and convert them into paying customers.
Pricing
MailerLite offers simple paid plans. All their plans come with the same set of features and allow you to send unlimited email campaigns per month.
The only disparity between the plans is the number of contacts you can have.
The free version allows up to 1,000 contacts, and then there’s a $15/month plan that allows up to 2500 contacts on your list.
Why should you go for MailerLite?
Overall, MailerLite remains one of the best affordable email marketing software and the most inclusive option available in the market.
It offers enough help in designing your emails, handling your list, and automating your email campaigns, all at a low cost.
Additionally, it’s particularly an excellent choice if you’re looking for software to help you build popups on your website to get more subscribers and landing pages where you can convert those who click through your emails.
» MORE: How Effective Is Email Marketing?
4. SendGrid – best for tweaking and customization
SendGrid is another affordable email marketing software on the list. Some of the software we’ve mentioned so far focuses on making email campaigns a simple and streamlined process.
On the other hand, SendGrid is ideal if you want to control the entire process. It allows a lot of tweaking and customization, both in your campaigns and your individual emails.
Key features
- Choose from a large library of responsive email templates.
- Build emails with a drag-and-drop builder, pure HTML, or an integration of the two.
- Segment your contacts list and personalize your email campaigns.
- Measure analytics and perform tests to improve your future campaigns.
- Design customized workflows and campaigns, and automate vital parts of the campaign process.
Pricing
To give SendGrid a try, there’s a free version that offers you most of the key features. But this version is a bit limited in the number of emails it allows you to send per day, which is 100. So if you’re looking to upgrade, the next plan starts at $14.95/month.
Why should you go for SendGrid?
Although SendGrid is one of the most affordable email marketing software, it can become very pricey if your contact list is huge.
Nonetheless, it’s a great option for small businesses that don’t have to send many emails but want access to several customization options and features. SendGrid also provides a customer API, which makes it a great choice for website developers.
» MORE: What is an Email Marketing Strategy?
5. Sendy – best for sending large emails
Sendy is another great option that’s a little different from the previous picks. Most email campaign solutions, just like the four above, are known as SaaS (Software as a service) tools. They require you to pay monthly fees for the entire period you are looking to use their services.
However, Sendy is a self-hosted software that you can choose to install on your server – just like WordPress. It then allows you to send emails through Amazon’s SES (Simple Email Service), which is cloud-based.
Key Features
- Create automated emails, which will be delivered in response to some specific triggers.
- Deliver unlimited emails using Amazon SES.
- Segment your contact list and deliver targeted emails to a specific audience.
- Visualize detailed reports on analytics on your email campaign metrics.
- Save custom information concerning your subscribers, and use it to personalize your emails.
Pricing
To get the Sendy software, it’ll cost you a one-time amount of $59. After that, you don’t have to pay anything to use the Sendy platform.
Nonetheless, to send emails using Sendy, you have to signup for the Amazon SES service. However, it is quite cheap, as it cost $1 for 10,000 emails, and there’s no limit to the number of emails you can send.
Why should you use Sendy?
On a long-term basis, Sendy is the best affordable email marketing software on this list. This makes it the best budget-constrained option, especially if you’re looking to send tons of emails to your subscribers.
It also provides an awesome deal of flexibility and control since you can use the tool however you want. Also, you aren’t restricted by a particular service.
While Sendy is so cheap with amazing features, it is not so newbie-friendly and can take a little while to get the hang of it. That means you might need someone with the know-how to get it up and running for you.
» MORE: Email Marketing Coordinator
6. Platformly – best for top-class deliverability rate
Platformly is an email marketing automation and business management tool that comes with an easy-to-understand email builder as well as a tracking system. It is the perfect option for email marketing campaigns since it delivers event-driven, targeted emails and is known for its top-class delivery rate.
The software offers more than 100 pre-built templates, but you can as well build your own.
Key features
- The campaign automation function allows you to create winning emails every time, ensuring that no lead is lost. Also, several sets of reports allow you to monitor each metric through the entire process.
- With Plarformly, design intelligent, targeted follow-up email sequences using just a few clicks.
- You can deliver simple follow-up emails, deliver one-off campaigns to individual subscribers, or broadcast emails to your entire subscriber list.
- A wide range of professional and beautiful templates provides for unique campaigns.
- One of the best features of Platformly is that its upgrades are easy. You can also purchase additional functions at a cheap price by clicking a button.
Pricing
Platformly comes with three different plans that you can select from based on your needs. You can as well start with as low as 1,000 contacts and increase to 100,000+. For each plan, you’re offered a 15-day free trial to try out the features.
The cheapest plan – Starter Feature Package – can be used to send emails for free for 1,000 contacts and above. For instance, 1,000 subscribers cost $19 per month, 10,000 subscribers cost $69 per month, and 100,000 subscribers costs $499 per month.
Why Platformly?
This isn’t just an affordable email service provider but an all-around tool. Unlike most other email marketing software, each of its paid plans comes with a free trial. That means you can enjoy any feature for free before committing a dime!
» MORE: Best Email Marketing Software for 10,000 Contacts
7. MailGet
MailGet is an awesome email service provider that you can utilize to send emails and turn leads into paying customers. The platform allows you to create various attractive messages that will instantly grab the attention of your audience. All you need to do is use the drag-and-drop editor.
The tool is built with an integrated SMTP, which is an added advantage for users. Another incredible feature is the drips which can be set up anytime you want.
Key features
- The autoresponder feature lets you send automated email campaigns whenever customers fill up your signup form.
- You can manage your contact list in one place without going through all the email management tasks.
- You can quickly import subscribers from other lists and handle them as you want.
- Also, you get the chance the capture more leads through the built-in lead capture tool.
- The platform manages spammed, bounced, and suspended subscribers, thereby keeping you up to date.
- You can as well monitor emails that have been delivered through the software. With this, you can know the open rate and more.
Pricing
The Starter plan costs $5 per month, and you can deliver as many campaigns as you like to 2500 contacts at a go.
Next up is the Rookie plan, which will cost you $19 per month and allows you to send campaigns to up to 5000 subscribers. It also offers live chat support.
To send campaigns to up to 10,000 subscribers, you need the Pro plan starting at $34 per month. Comes with an automated follow-up feature.
The highest-paid plan is the Advanced plan that comes with tons of features. It starts at $49 per month to $439 per month, and you can add up to 15,000 to 2,000,000.
Why MailGet?
The Starter plan is one of the cheapest out there and is great for small businesses. The automated features also function excellently, and you can rely on them for deliverability. You can stay rest assured that your email campaigns have reached your contacts without being spammed.
Final Thoughts
Email campaigns are important for business growth, but you don’t have to spend so much on the best. If you’re looking for the best affordable email marketing software, you’re assured of finding some of them on this list. However, pay more attention to the features that are important to your business before comparing the price.