If you’re looking to grow your business with fewer resources – automated email marketing is an excellent approach. Tons of campaign automation stats express how vital it is to your business. And the software listed in this post will make implementing automation very easy to execute.
In this post, we round up the best platforms to put your email campaign on safe autopilot. We also cover all you need to know to help you make an informed choice and begin to take action to scale your business today.
Let’s go!
Before going through our review, it is recommended that you know the exact features that are important to your business and the price you can afford for your email marketing campaign. It helps you make a good choice quickly.
» MORE: What is Email Marketing?
7 Top Automated Email Marketing Software
- HubSpot – best for streamlining email campaign
- ActiveCampaign – best for top-notch deliverability rate
- GetResponse – best for audience segmentation
- Drip – best for eCommerce vendors
- Gist – best for a great shopping experience
- Sendinblue – best for email and SMS marketing
- ConvertKit – best for an easy-to-use interface
1. HubSpot – best for streamlining email campaign
HubSpot is always mentioned in a room where automated marketing tools are mentioned across various tasks. And this is for obvious reasons – they are on top of their game of email marketing. One of its major uses includes streamlining email campaign services through automated workflows.
HubSpot Automated Features
- Personalized emails are delivered to a targeted audience at the right time.
- Detailed subscriber behavior data of your website visitors.
- Automated email marketing campaigns to help you nurture lasting relationships with your audience even after they’ve left.
- Know your audience better using segments and tags
Pricing
HubSpot comes with various free tools and a free plan. Their paid package starts from $45 per month for the Starter plan for up to 1000 subscribers. Simultaneously, the Enterprise plan starts from $800 per month for up to 2000 subscribers.
2. ActiveCampaign – best for top-notch deliverability rate
ActiveCampaign is one of the most common email marketing automation software around – it can be found in almost all categories of high-quality email campaign platforms. Simply put, it’s an all-in-one email campaign software.
And perhaps because it’s not as costly as most automation software in the market, small businesses tend to prefer it.
What to Expect from ActiveCampaign
- Automated email marketing campaigns to help you nurture lasting relationships with your audience even after they’ve left.
- Personalized emails are delivered to a targeted audience at the right time.
- Lead scoring to identify your most engaged subscribers and site visitors
- Split testing function of automation to ascertain which campaigns draw the highest conversion.
- Detailed subscriber behavior data of your website visitors.
ActiveCampaign is mostly recommended for its top-notch deliverability rate.
Email deliverability alone can determine the success or failure of all the campaigns you deliver, regardless of the email automation software you’re using. That is why ActiveCampaign could easily steal the heart of its customers. An email that engages people offers valuable information and actually lands sales.
Pricing
ActiveCampaign starts from $9 per month. However, if you prefer to have more time to use the CRM feature, then you have to go for the $49 per month.
» MORE: Why Email Marketing Is Important?
3. GetResponse – best for audience segmentation
GetResponse stands as one of the top email marketing software in the market. And yes, it also has a powerful automation functionality that helps you create excellent workflows through the drag-and-drop builder.
GetResponse Automation Features
- Tagging and scoring to learn more about your subscribers and provide them with what they want.
- A complete set of pre-built marketing automation templates like Welcome, Events/Webinars, Promos/Sales.
- Identifying cart abandonment to recover “dumped” sales.
- Assists you in setting a guide to help subscribers through the sales funnels, automatically.
You can segment your audience based on factors like subscription date, location, last message date, subscriber field data, webinar participation, and customer presence in the autoresponder cycle.
From there, you can deliver personalized and targeted messages, add deals and valuable content, and even update your contacts’ profiles as they go through your defined workflows.
However, GetResponse has improved its functionality recently to include an automatic funnel building, a landing page, webinars, eCommerce & product delivery, and more.
Pricing
To enjoy basic automation functions, you can purchase a plan of $15 per month for up to 1000 subscribers. To get more advanced features, you can invest $49 per month.
» MORE: What is an Email Marketing Strategy?
4. Drip – best for eCommerce vendors
Drip is another top-class marketing automation software that focuses on closing the gap between customer demand and what eCommerce vendors deliver. It is a powerful program that gives you detailed insights to learn more about your customers, offer them personalized experiences, improve your business, and build long-term relationships with those who remain loyal to your brand.
What Makes Drip Exceptional?
- Drip Emails: The name – Drip – is perhaps from their commitment to delivering leads through automated email campaigns. Personalizes your emails, define automation triggers, and allow Drip to do the rest!
- Multi-Channel Campaigns: Sending top-quality emails at the right time isn’t enough. It would be best if you got them on the right channel. That means from their inbox to social media; you want to be promoting your brand and compelling people to make a move.
Drip can be linked with any popular email list plugins, including OptinMonster, LeadPages, and Thrive Leads. In addition, it has a pre-built lead capturing feature you can utilize if you want everything to be in one place. For example, build slide-in boxes, embedded forms, exit intent opt-ins, and even popup boxes.
Pricing
Their packages begin at $49 per month for a maximum of 2500 subscribers and $122 per month for a max of 5000 subscribers.
» MORE: How Effective Is Email Marketing?
5. Gist – best for a great shopping experience
Gist is an integration of all the tools a professional marketer needs to succeed. This is one of the best automated email marketing platforms that eliminate the cost and the need to put together multiple software numbers to promote your brand across several channels.
How Gist Automates Your Customers’ Journey
- Engage loyal subscribers with campaigns to encourage their return
- Introduce your brand to potential leads and start converting them into paying customers
- Boost the value of every customer by improving their shopping experience and optimizing their purchases.
You can use Gist visual builder to build concise workflows that guide people through the sales line from beginning to end, being conversion.
Additionally, you can learn more about your customers and tag them so you can tell them what to offer them when next they open your email or visit. Gist also allows you to segment your audience list to offer them personalized experiences. Finally, it helps you send timed and automated emails at intervals to get your leads at the “perfect” time.
What more? You can include chat prompts on your site or create conversational chatbots. This helps you provide support through live chat.
Pricing
Gist is completely free as long as you don’t have a contact list that’s more than 500. If you do, or your business begins to expand, you’ll have to go for the paid plan starting at $33.99 per month.
» MORE: Best Email Marketing Software for 10,000 Contacts
6. Sendinblue – best for email and SMS marketing
Sendinblue started as a digital agency to become one of the best automated email marketing software that small businesses can always run to. This automated marketing platform allows you to communicate and grow using several channels so you can cover more audiences and increase conversion as well as sales.
Sendinblue is packed with features. It comes with all the tools required for you to run a successful email marketing campaign. However, since we are focusing on automation, these are the benefits you can enjoy using Sendinblue.
Sendinblue’s Automation Features
- Targeted SMS Texts: Connect with your customers using messages. You can automatically deliver personalized texts and track real-time analytics regarding engagement and deliverability.
- Email Marketing: You have tons of built-in templates to utilize when sending emails. You can also allow the platform to choose your email campaigns’ right time, check heat maps to identify where customers are clicking, and allow each user to earn a lead score so you can pinpoint which people engage more.
- Live Chat: Communicate with existing customers, leads, and those looking to visit in real-time with the help of Sendinblue’s live chat functionality. And for automation, Sendinblue allows you to arrange your workflows so customers initiating live chats can be automatically assigned the team member they need. This is an efficient way to respond to customers and avoid missing opportunities.
Yes, Sendinblue comes with lots of features to help users grow their online store. For instance, it auto-updates your subscriber’s list as you gather more subscribers, and you also A/B test your workflows to determine the ones with better performance. With this, regardless of the channel you use or the campaigns you deliver, your existing customers and leads will continue to stick with your brand.
Pricing
You don’t pay a dime if you operate with a contact list of fewer than 300 emails per day. But if you have more than that, Sendinblue will cost you $25 per month.
» MORE: Best Looking Email Marketing Software
7. ConvertKit – best for an easy-to-use interface
ConvertKit is another exceptional email marketing software that allows you to run automated campaigns with ease. This platform is not as sophisticated as the other software on this list, which is advantageous since it allows you to get a grip on it faster.
It was built with entrepreneurs, bloggers, and creators in mind, ConvertKit’s email campaign platform allows you:
- Boost your income by securing more conversions
- Grow your email list as you grow your audience
- Increase conversion using automated emails at all stages of the subscriber’s journey
- Connect with third-party software to help you build and manage your business
- Know your audience better using segments and tags
With ConvertKit, you are guaranteed top-class email deliverability. That is, you can rest assured that your customers are getting your email campaigns – instead of having them spammed. Also, since ConvertKit is more centered around simplicity, with ease, you can create:
- Content your subscribers don’t even realize they want
- Customizable clients’ paths based on their actions
- Powerful sales funnel that is fully automated
- Simple-to-follow automation rules
- Targeted content personalized for your leads
- Segments depending on location in the user journey
Pricing
ConvertKit plans start from $29 per month for unlimited emails and a maximum of 1000 subscribers. Unfortunately, while there’s also a free plan for a maximum of 1000 subscribers, it doesn’t come with email sequences or visual automation.
» MORE: ConvertKit Alternatives
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Which Automated Marketing Software Should You Go For?
Since you now know more about the best automated email marketing software out there, let’s see how you can make an informed decision that is best for your business:
- Gist – This an excellent all-in-one software that can handle email, automation, knowledge base creation, live chat, onsite tracking, and automated chatbots – Gist is an amazing option.
- ActiveCampaign – Best for businesses looking for reliable email marketing software, CRM tools, onsite messaging, live chat, and automation to execute your campaigns quickly and effectively.
- Drip – Lightweight marketing automation is built for eCommerce websites. Visual automation, onsite tracking, advanced analytics, visual email builder, and more are included.
- Sendinblue – If you need an email marketing automation tool that integrates SMS campaigns and email – Sendinblue is the perfect option. You’ll also find landing pages, live chat, and opt-in forms, amongst several other features. You can send both marketing emails transactional.
- ConvertKit – This is known as the most straightforward automated email marketing software on the list. It’s intended primarily for bloggers who are looking for an easy way to deliver lead magnets. Features include opt-in forms, email automation, and landing pages. However, the simplicity comes with limitations.
- GetResponse – The only software on this list that offers a dedicated sales funnel creator. While GetResponse is popular for top-notch email marketing, it also has powerful automation functionality, eCommerce functionality, a landing page builder, webinars, and lots more.
- Hubspot – A software notorious for effective email campaign delivery. You can as well trust HubSpot to provide you with optimal automation. It has great features like webinars, landing pages, opt-in forms, email automation, and more.
Wrap Up
There you have it! Our top recommendations for the best automated email marketing software you can find in the industry.
The right platform for you depends on your particular business or situation needs. We’d recommend that you make a list of the vital features you need in automation software—for example, SMS, landing page builder, email automation, chatbots, etc.
Afterward, retrace your steps backward to find the exact automation platform that offers what you need. The cool part about all these tools is that each of them offers a free trial or free plan. A good reason to start now!