Currently, there are several cheap email marketing software out there. But there’s more to be considered in an email marketing software than price alone.
In this guide, we listed the best cheap email marketing software that offer great features like email tracking, email designing, marketing automation, SMTP (Simple Mail Transfer Protocol) servers, and more.
Therefore, you can easily choose the best email marketing service that perfectly suits your requirements.
However, the software are not just listed for their cost-effectiveness but also for what they offer for a little amount. Here is the best cheap email marketing software you can select from:
7 Top Cheap Email Marketing Software
- Pabbly – best for SMTP routing
- Pepipost – best for a user-friendly interface
- Sendinblue – best for email and SMS marketing
- Moosend – best for customer’s geolocation
- Constant Contact – best for eCommerce adoption
- SendPulse – best for a pay-as-you-go plan
- Mailjet – best for bloggers
» MORE: What is Email Marketing?
1. Pabbly – best for SMTP routing
Pabbly Email Marketing remains one of the most helpful mailing service providers available at a very low price. You can easily purchase and build powerful emails at almost no cost.
This software completely supports SMTP routing for instant delivery of emails. In addition, you can choose to use its built-in delivery engine or attach your own SMTP server to deliver bulk emails.
Features
- Drag-and-Drop Editor – It’s easy to build engaging and informative emails through this user-friendly drag-and-drop email editor without any coding knowledge.
- MX Cleaner – This amazing bulk email software lets you keep your email contacts list clean by eliminating unwanted emails.
- Send Greetings to Your Customers – Pabbly helps you automatically send welcome messages to your customers through emails as soon as any new subscriber signs up.
- Marketing Automation – This feature decreases your manual work and allows you to automate the transmission of your email campaigns by scheduling a send time for your emails. Therefore, the emails get sent automatically at a scheduled time and to the right subscriber.
- Sign-up Forms – Pabbly email marketing software allows you generate more leads on your website by displaying simple sign-up forms made too easy to fill up instantly.
- Analytics & Tracking of Emails – This function offers you the full analytics of your email campaigns. You can conveniently see how many times your emails were opened, bounced, clicked, and a lot more.
Pricing
Pabbly offers you a free plan and also paid pricing plans. You can take advantage of the free plan to test run the service before committing to the paid plans. Here are the plans:
- Free (for as long as you want)– This plan allows you to deliver 12,000 emails to about 1,100 subscribers/month with zero cost.
- Rookie – You can deliver unlimited emails to up to 5,000 subscribers for $29/month. What’s more? You get to use all the features of this service, including Import Emails, MX Cleaner, Subscription Forms, and lots more.
- Pro – Here’s the most widely-used plan of Pabbly. If you’re looking to send emails to your subscribers in bulk, then this plan is excellent for you. It allows you to deliver emails to up to 15,000 subscribers for $49/month and offers convenient features.
- Advance – With this plan, you can send multiple emails to up to 50,000 subscribers for $99/month and access all of their advanced features. Plus, you can upgrade this plan and increase your subscribers’ list from 50,000 to 1,000,000. In this case, the price also increases based on your number of subscribers.
- Enterprise – Here’s the high-volume plan. To purchase this plan, you have to contact the service provider.
» MORE: Best Affordable Email Marketing Software
2. Pepipost – best for a user-friendly interface
Pepipost is another cheap email marketing software that comes with a user-friendly interface and instantly delivers your emails. It also comes with a unique bounce forwarding feature with which you can always get notified whenever any of your emails bounce.
Features
- Tracking of Emails – You can always monitor your emails’ full performance, i.e., open rate, bounce rate, clicks, subscribers, and more.
- High Inbox Delivery Rate – This feature ensures that your delivered email campaigns drop only in the right inboxes and to the right subscriber.
- SMTP Servers – Pepipost offers you an easy-to-use SMTP server that allows you to send unlimited emails in few simple clicks.
- Email Contacts List – With Pepipost, you can always keep your contacts list clean. Therefore, all your subscribers remain organized in the proper order to allow you easily send emails to each of them.
- Email History – This email marketing software lets you track 90 days of searchable history for all your emails. That means you can view any of your previous transactions if required.
Pricing
Pepipost email marketing software offers its free plan to allow you to send up to 30,000 emails for the first 30 days at zero cost!
Additionally, this service comes with a variety of paid plans more professional features. The Basic plan starts at $25 and allows you to send up to 1,50,000 emails monthly.
Besides, if you’re looking to send over 20,00,000 emails, you have to purchase its high-volume package by contacting the service provider.
» MORE: Why Email Marketing Is Important?
3. Sendinblue – best for email and SMS marketing
Sendinblue is a budget-friendly email marketing software that helps you grow firm relationships with your existing customers through emails. Plus, you can reach more customers by building more dedicated landing pages for all of your campaigns.
Features
- Display Facebook Ads – Sendinblue helps you target existing contacts and reach new customers by displaying Facebook ads from your account.
- Complete Chat Support – With this feature, you can stay available at all times to reply to your customer’s inquiries.
- Signup Forms Integration – This email marketing software helps you convert your site visitors into subscribers by presenting simple sign-up forms.
- Built-in CRM – You can track and manage the full details of all your subscribers in CRM. Thus, it helps you to create stronger and lasting relationships with your customers.
- SMS Marketing – This right here is the most convenient feature the Sendinblue platform has to offer. Apart from emails, you can as well send SMS to your customers to contact them directly.
Pricing
- Free – This plan is ideal for getting started with Sendinblue services, allowing you to send up to 1,000 emails per day to an unlimited number of contacts for free.
- Lite – This plan’s price tag is $25 and allows you to send up to 40,000 emails monthly.
- Essential – With this plan, you can access several features, including Advanced statistics, A/B Testing, etc., for $39/month with up to 60,000 emails.
- Premium – You can purchase this plan at $66 and send up to 1,20,000 emails/month. Also, you can increase the number of emails you want to send from 120,000 to 350,000 for $173.
- Enterprise – A customer plan for more advanced needs. You need to contact the service provider to get a quote for this plan.
» MORE: How Effective Is Email Marketing?
4. Moosend – best for customer’s geolocation
Moosend is a highly convenient email marketing software that helps you manage your email contact lists excellently and reduce your manual work.
You can instantly import all your contacts from various places such as local storage, CSV files, and lots more.
Features
- Geolocation – Perhaps, this is the most remarkable feature in the Moosend software. It allows you to know your customer’s exact location. Hence, you can tell which countries & regions have the highest engagement. This will help you target your audience accordingly.
- Complete Reports of Emails Performance – With this feature, you can get the complete performance details of your emails, such as emails opens, clicks, bounces, and more. It will also help you in making the right decision for the future.
- Drag-and-Drop Tool – It’s easy and simple to add content to your emails with few simple clicks using the user-friendly drag-and-drop editor. Also, Moosend offers various templates that you can use to create more engaging emails.
- Automated Emails – This feature allows you to schedule a specific time for all emails to be automatically delivered.
- Add Sign-up Forms – You can attach simple sign-up forms on your website so visitors can easily fill up and become active subscribers.
Pricing
With the free plan, you can deliver unlimited emails to over 1000 subscribers monthly. Moreover, the paid plans have various pricing, which are:
- The Basic plan allows you to send multiple emails to 1001 – 2,000 subscribers/month for $10.
- On the other hand, the Advance plan prices depend on the number of subscribers you have on your contact lists, i.e., at $20, you can deliver emails to 2001 – 3000 subscribers/month. Plus, if required, you can increase your number of subscribers and increase the payment accordingly.
» MORE: What Is an Email Marketing Autoresponder?
5. Constant Contact – best for eCommerce adoption
Constant Contact enables you to create a fully automated workflow and reduce your manual tasks by scheduling the perfect delivery time for your emails. Therefore, your emails will be automatically delivered at a scheduled time and sent directly to the right person.
Features
- Email Marketing in eCommerce – You can adopt an e-commerce feature in your email marketing approach. This will assist you in reaching new customers and in growing your online store.
- Convenient Email Creations – This email marketing software helps you build & edit powerful emails with zero coding knowledge. All you need is the simple drag-and-drop editor.
- Email Contacts List – This feature makes it easier to create and manage a precise subscribers’ list of all your customers. You can as well import contacts from your computer or other accounts and organize them into a sophisticated list.
- Pop-up Subscription Forms – You can attach subscription forms to your website. This will help visitors whenever they come to your site. The signup form will come up in a popup style, so visitors quickly and easily fill it up to become members.
- Feedback from Customers – With various polls and Surveys, you can get full feedback from your customers about your business services, products, and more.
Pricing
Constant Contact has been one of the best cheap email marketing software in the market for a long time.
Also, it comes with various paid plans. The key thing is that prices depend on the number of subscribers you have in your contact list in all their plans. So the cost of each plan will also increase as your contact list increases.
- Lite – This is the first paid plan from Constant Contact charged at $5. You can send 10,000 emails/month.
- Email – With this plan, you can send unlimited emails to your customers for just $20.
- Email Plus – This is the most advanced plan that offers all the amazing features to help you create powerful email campaigns. It also allows you to send unlimited emails to your subscribers for $45 per month.
» MORE: Best Email Marketing Software for 10,000 Contacts
6. SendPulse – best for a pay-as-you-go plan
SendPulse is another great platform you can rely on. It is also one of the best cheap email marketing software that offers features like RSS to Email, A/B testing, drag-and-drop editor, Analytics, etc.
Pricing
The software comes with four different pricing, all of which depend on the number of contacts.
The free plan allows you to send up to 15,000 emails to 500 contacts monthly, while the paid plans start from $6.4 to $25.6.
SendPulse also comes with a Pay-as-you-go plan to allow you to make purchases according to your needs. For instance, buying 10,000 email credits costs $32 for $0.0032 per email. While this plan might seem a little pricey, you can use your credits any number of times.
Additionally, it also comes with a VIP plan that helps you target over a million subscribers with a custom email template, custom pricing, and personal management. However, you have to contact sales to get a quote for this plan.
» MORE: Email Marketing Coordinator
7. Mailjet – best for bloggers
Mailjet is another budget-friendly email marketing software that helps businesses and bloggers deliver successful newsletters in lesser time. It is a cheap email campaign solution that provides users with simple and easy email delivery.
Its key features include easy contact list engagement, built-in templates, marketing automation, and customer support.
Pricing
Mailjet has four pricing plans for users, and you can pick any of them depending on your needs.
- Free: This free plan allows you to deliver up to 200 emails daily.
- Basic: With the basic plan, you get all the service’s key features for $8.69 only. Also, you can send up to 30,000 emails per month without a daily limit.
- Premium: This plan comes with all the advanced features and up to 30,000 emails monthly, and it will cost you $18.86.
- Enterprise: This is a custom plan for high-volume emails.
» MORE: Make Money with Email Marketing
Conclusion
The key to a successful email marketing campaign is to choose the right email marketing software. Then, compare the best options you have and put them against your budget. As long as all the features you need are in software that aligns with your budget, then you’re good to go.
Choose one of the best cheap email marketing software today and start boosting your business productivity.