The use of email marketing platforms has been considered the most effective means for online marketing. The reason being that email converts about 3x better when compared to social media, personal websites, or other online marketing and advertising platforms.
As a coach or consultant, you’re assisting many entrepreneurs, advertisers, and companies in growing their businesses. But do you have a reliable email contact system in place to let them know you’re the best in your field?
While humility is needed, you cannot simply ask people to pay you and then say, ‘goodbye, friends.’ Before delivering a sales pitch, you must first engage your audience, and Email marketing is probably the most effective way to do so.
Choosing the right email marketing platform as a coach will make a big difference in the success of your marketing campaign. We’ll go over the top ten email marketing channels for coaches, instructors, and service-based businesses in this post.
What are Email Marketing Platforms?
Email marketing platforms automate the management of contacts and email list opt-ins legally and efficiently. When you sign up for a digital newsletter from a company, you are opting into their contact management platform, allowing them to send you the newsletter via email. Your information has now been entered into a database that will assist that organization in connecting with and marketing to you.
What is Email Marketing Automation?
Let’s take a moment to get everyone on the same page before we get started. To be clear, if you’re running a company, you’ll need email marketing and email marketing automation.
So, you’ll need tools to automate your email marketing. An email marketing platform is what it’s called. This platform allows you to automate your marketing workflows, gain insight into your statistics, and send better emails, all to strengthen your relationships with potential and current customers.
Email marketing automation allows you to send timely, appropriate, and customized emails to specific contacts in your email list in response to events or time-based triggers.
What to Expect From a Good Email Marketing Platform
Some of the functionality of a good email marketing platform includes:
- Provides sufficient resources to manage and enhance your client/prospect relationships by assisting you in expanding your knowledge of them in some significant way and by providing you with useful client history that aids you in your client relationships and marketing.
- Allows you to advertise to different people in different ways, such as newsletters, downloads/freebies, programs & e-courses, specific information, and alerts.
- CASL and GDPR enforcement procedures should be in place, making it simple to comply with these effective anti-spam laws.
- Allows you to divide current and past prospects and customers into categories so that you can engage with them individually and more meaningfully based on their interactions with your company or their desires and preferences.
- Possibility to set up automatic emails and send drip emails based on variables you decide.
- Has detailed reporting so you can monitor the success rate of your newsletters and campaigns, as well as see who is and isn’t interacting with your emails. Good reporting also aids in the management of bounced emails, ensuring that the emails are not poorly ranked and therefore do not reach inboxes.
- Has a proven track record of deliverability, which means that your emails are sent to recipients’ inboxes.
Top 10 Best Email Marketing Platforms for Coaches
Many platforms are extending their programs to provide more features beyond basic opt-in management, and some of these features can be purchased as add-ons as your coaching company grows and your budget allows. Your decision will be influenced by your budget, coaching business model, and marketing strategy.
The best email marketing platforms for coaches include:
- SendX – best for top-level deliverability
- ActiveCampaign – best for powerful automation
- AWeber – best for multiple templates
- Constant Contact – best for a user-friendly GUI
- ConvertKit – best for content creators
- Drip – best for monitoring metrics
- GetResponse – best for audience segmentation
- MailerLite – best for freelancers and coaches
- Sendinblue – best for email and SMS services
- Newsletter2Go – best for big businesses
» MORE: How Effective Is Email Marketing?
1. SendX – best for top-level deliverability
Since coaches and consultants have a longer sales period, they must keep in close contact with their prospective customers. And you must maintain top-level deliverability if you want your future clients to know what you have. SendX is an easy-to-use email marketing tool that optimizes your campaigns based on more than 30 variables. As a result, with SendX, you don’t have to be concerned about deliverability.
Being an expert necessitates a well-thought-out budget, and you can’t afford to splurge on costly marketing resources. Since it is so inexpensive, this tool is ideal for your wallet. Furthermore, SendX does not impose any restrictions on the number of emails that can be sent.
That is, you can send as many emails as you want to your opted-in subscribers. This tool provides 50+ ready-to-use premium templates with a simple drag-and-drop feature, even if you aren’t a pro at creating eye-catching emails. However, if you need to submit a large number of emails, this tool is ideal.
Pricing
However, sending bulk emails does not imply that you simply compose an email and send it to your entire email list. Instead, what you should concentrate on is sending bulk emails without spamming your recipients. SendX will assist you with this. This tool also provides heatmap reports for a fast summary of the CTAs that performed well, starting at just $7.49 per month.
» MORE: Why Email Marketing Is Important
2. ActiveCampaign – best for powerful automation
Coaches would benefit greatly from ActiveCampaign’s email marketing platform. The goal of ActiveCampaign is to “assist growing companies in creating positive interactions with their customers.” Its mission is to provide companies with a marketing tool that is all-in-one. There are numerous other functions, resources, and integrations available. ActiveCampaign has you covered if you’re looking for a way to automate your email marketing using an event or time-based triggers.
ActiveCampaign is an email marketing tool with a lot of features that can help you create powerful automation sequences. It’s a perfect match for professionals who know their way around building logic-based sales funnels because they believe in enabling companies with the right marketing solutions.
Pricing
Email automation, sales CRM, segmentation options, A/B monitoring, messaging systems, advanced reporting, and decent integration options are all available with ActiveCampaign. They have a good number of clients who are pleased with their products and services. They have a paid monthly plan that starts at $17 for 1000 contacts. You can send unlimited emails to your contacts with their paid plan.
» MORE: Best Email Marketing Service for Bounces
3. AWeber – best for multiple templates
AWeber is a well-established firm with a long history. Until recently, it was a widespread forum and tool of choice for many corporations, including coaches. They are also thought to be the inventors of the email marketing network.
This platform comes with almost all of the features you’d expect from a market leader. For example, you can use a drag-and-drop builder to create emails, and you’ll have access to a large number of pre-designed templates as well as all of the expected integrations with the rest of your online business and marketing resources.
» MORE: Best Cheap Email Marketing Software
4. Constant Contact – best for a user-friendly GUI
Constant Contact is one of the most common and rapidly expanding email marketing platforms. Beginners love it because it handles email lists, addresses, email templates, marketing calendars, and more so easily.
Constant Contact is suitable for complete beginners who are unsure where to begin. It has a basic and easy-to-use user interface. It’s simple to use and navigate, with fast access to email lists, templates, contacts, marketing calendars, reporting, and built-in social media networking tools, as well as powerful integrations like Facebook Ads and Shopify eCommerce.
They’re one of the industry’s oldest tools for email marketing. Constant Contact, established in 1995, is a common option among individual entrepreneurs, consultants, small businesses, and nonprofit organizations. You can manage email lists and marketing schedules, integrate with third-party applications, and analyze email metrics easily, thanks to a user-friendly GUI. They also keep a good library of niche-specific email templates on hand, so you don’t have to start from scratch.
This tool helps you develop surveys, polls, raise online donations, and more, in addition to email marketing automation. You can also evaluate your subscriber’s actions because they include email distribution reports and metrics. They are particularly well-suited to event planning (even if it is on a small scale). You may use Constant Contact to send out invites and handle registrations. They are well-known for drip campaigns in addition to event rooms.
Pricing
Their customer service team can be reached by phone, email, or live chat. They have various proposals for various countries. The monthly plan starts at $20 if the company is based in the United States. However, if you want to use all of the premium features, the Email Plus package, which costs $45 a month, is the way to go.
» MORE: Best Email Marketing Software for 10,000 Contacts
5. ConvertKit – best for content creators
Professional bloggers, coaches, writers, and social media stars all use ConvertKit. It’s simple to use and extremely effective. ConvertKit is aimed at content creators who choose to focus their time on content development rather than email marketing automation. It has straightforward user cycles, simple navigation, and lightning-fast email automation workflows.
» MORE: ConvertKit Pricing
6. Drip – best for monitoring metrics
Bloggers, trainers, eCommerce site managers, and marketers will benefit from Drip, a strong and relatively new email marketing tool. Drip is appealing to fast start users because of its easy personalization combined with a wide variety of marketing automation tools.
If you run an eCommerce platform that sells a wide range of digital and/or physical products, Drip is a good option. Understanding client motives and buying habits is a strong strength. With Drip’s awesome metrics monitoring feature, you will learn a lot about your consumers and clients.
» MORE: Best Email Marketing Services for Business Events
7. GetResponse – best for audience segmentation
Coaches are using GetResponse, a common and simple-to-use email marketing platform. It has strong add-ons, such as landing page and webinar capabilities, in addition to its core features. GetResponse is a popular all-in-one marketing platform with a large number of users.
It comes with fantastic marketing automation software, such as their drag-and-drop builder. Aside from the ability to do A/B testing, develop embedded landing pages, and build amazing-looking responsive sign-up forms, you can create campaigns, segment contacts, and submit different content to various user groups.
» MORE: What is an Email Marketing Strategy?
8. MailerLite – best for freelancers and coaches
MailerLite is a new device on the market. It has carved out a niche for itself in the field of simplicity. Its goal is to provide marketers and business owners with easy, quick, and simple email marketing essentials free of unnecessary features. It’s all about simplicity. There are no redundant functionality or procedures. This platform is perfect for freelancers, coaches, business owners, and website owners who want to keep things easy and convenient.
MailerLite is easy to use, even for complete beginners. The user interface is simple, intuitive, and minimalistic. Everything you’ll need to get started is right in front of you. From all of the channels, creating the first email is possibly the quickest. Basic, minimalistic, modern, and versatile models are included.
» MORE: Best Free Email Marketing Software For Small Businesses
9. Sendinblue – best for email and SMS services
Sendinblue is best known for its excellent email and SMS marketing services. They were originally focused on offering transaction-based email services, but it has since evolved into a powerful email marketing tool. If you’re thinking of sending bulk emails to your future customers, Sendinblue will handle it. Furthermore, they have an unlimited free plan with a daily limit of 300 emails. Your contact list is not restricted by this method. In other words, you can add as many contacts to your email database as you want.
Sendinblue is a simple-to-use platform that lets you manage email lists, configure email layout, analyze email reports and metrics, and interacts with third-party applications, among other things. Sendinblue uses artificial intelligence and machine learning to improve email deliverability and interaction.
This tool is well-known for its automation workflows to elaborate. Sendinblue will handle it if you want to set unique email triggers and place your segmented contacts or subscribers in custom workflows. They do not restrict the number of contacts, but they do have a sending limit, as previously mentioned. If you sign up for their $25 monthly paid plan, you’ll be able to send 40,000 emails a month.
» MORE: Best Email Marketing Services For Local Businesses
10. Newsletter2Go – best for big businesses
In the German-speaking markets, Newsletter2Go is the second most common email marketing platform. Their meteoric rise began in Germany in 2011 and continues to this day. Small and midsize enterprises will benefit from Newsletter2Go.
It’s powerful enough for big businesses, too, because it’s built on the compact and easy concept. Email promotions, content management, and intelligent reporting are the main pillars. Beautiful emails don’t have to be difficult to create. Simply choose your favorite template and arrange your content using the drag-and-drop editor.
» MORE: How To Start With Email Marketing In 10 Easy Steps
Conclusion
The majority of companies are focused on their products. However, as a coach or consultant, you must place yourself as a commodity in the market so that others can benefit from your services. To establish relationships with your audience and clients, you must go above and beyond. And nothing beats email contact for accomplishing this.
With your experience and intellect, you know how to season and garnish a company. But, there’s only one more thing you need to make you invincible. And that is an email marketing platform that immediately suits you. I hope this article has shed some light on what you want.