Infopreneurs are skilled at marketing the information they have and maintaining a strong business model by selling their information expertise. Infopreneurs specialize in a variety of industries and niches, such as self-improvement, online marketing, business management, and much more. Their in-depth knowledge of these specific niches makes their information valuable and draws people into paying for their elite knowledge and services.
To become successful as an infopreneur, you have to share information to establish your elite knowledge in your field and gather a list of contacts. As you begin to share more and more information in your desired niche, you will be able to gather more contacts and charge money for your more valuable knowledge. Infopreneurs draw people in with their captivating information and data, but their businesses thrive upon paying consumers who want to learn even more.
Establishing yourself as an infopreneur requires you to disseminate your information on various platforms. Webinars, podcasts, speaking engagements, and blogs are great ways to share your knowledge as an infopreneur with your varied audiences. To share your information regularly with a wider audience, however, email marketing is the ideal channel.
Email marketing will help you create compelling communications to your list of followers and share your information in digestible pieces. What’s more? You can also track your responses and reach to see how your emails – and, by extension, your infopreneurial business – are performing with your customers.
There are many great email marketing software available to choose from to share your valuable information. Here are some of the best email marketing tools for infopreneurs:
5 Top Email Marketing Platforms For Infopreneurs
- ConvertKit – best for audience segmentation
- Kartra – best for creating amazing landing pages
- GetResponse – best for all-in-one email marketing
- Mad Mimi – best for an easy-to-use interface
- Iterable – best for in-depth interaction analysis
» MORE: How Effective Is Email Marketing?
1. ConvertKit – best for audience segmentation
ConvertKit is one of the best email marketing platforms for infopreneurs. It aims to help you manage your individual customer relationships and the communications you share with them. Using ConvertKit, you can manage your individual email campaigns through intimate tagging and segmentation.
This is incredibly important for your infopreneurial business – you can segment your different followers into groups and share information based on their varied interests, location, industries, and much more. This will help you send more targeted communications to these groups and ensure hire readership over time. Segmenting your audience is a great marketing tool – marketers who send segmented campaigns notice a 760% increase in revenue.
To gather this critical information about your followers, ConvertKit also allows you to integrate forms into your email marketing. So, you can customize forms to collect the information you need to send these more targeted communications over time. Once you’ve distributed your emails, ConvertKit gives you the opportunity to review your email campaigns’ success using their metrics dashboard.
What’s more?
From the dashboard, you can review intimate details about the click-through rates on your campaigns. This gives you an idea of which information was most useful and important to your readers and determine which pieces were less relevant. Going forward, this will help you send more targeted communications with the kinds of content your viewers are looking for.
This email marketing software also makes it easy to redistribute email content your followers may have missed. Understanding how many emails people receive in a given day, it’s very easy to miss certain communications. Having the ability to resend communications to individuals who did not get a chance to read them at first will help you increase your reach and ensure your critical information is shared with all the right people.
Pricing
ConvertKit has three packages available for their email marketing software. The Free plan allows you to send unlimited emails to up to 1,000 subscribers. To learn more about what ConvertKit has to offer, visit their website here.
» MORE: ConvertKit Alternatives
2. Kartra – best for creating amazing landing pages
Kartra is the perfect pair for your email marketing campaigns or newsletters. It helps develop creative, intuitive landing pages that draw your users in and keep them interacting with your content for longer. Through Kartra, you can create multiple pages focused on different topics to continue engaging your readers on topics more interesting to them.
When it comes to building your landing pages, Kartra allows you to integrate specific colors, logos, and more to establish your individual brand identity and align with the other communications you distribute to your customers. For example, if you have a website, you can design your landing pages with a similar look and feel to maintain your overall aesthetic. This will help you establish your brand even more with your readers and make your landing pages as easily distinguishable as your own.
What’s more?
While your viewers are reading through your landing pages, you can also enable pop-ups through Kartra to direct your users to other landing pages or resources. This can include pop-ups taking them to related topics or messages to ask them to share more information to help tailor your future landing pages even further.
As a result, you keep your viewers on your pages and resources for longer periods of time is more likely to lead to sales to get even more of your critical knowledge.
Pricing
Kartra offers 4 different packages for their services, starting with their Starter package for $99 a month. With this plan, you can host up to 100 landing pages. For more information about Kartra and what the service has to offer, visit their website here.
» MORE: Best Looking Email Marketing Software
3. GetResponse – best for all-in-one email marketing
GetResponse is an all-in-one marketing platform that houses all your email marketing needs. The software offers plenty of different design tools and templates to create captivating email marketing templates that intrigue your audience. GetReponse is incredibly easy to learn and use, making it a great tool for your email marketing campaigns.
Where GetResponse’s true talents lie, however, is in the platform’s marketing automation capabilities. You can establish automation rules through GetResponse based on your subscribers’ activities, helping you manage your relationships easily.
What’s more?
The different automation can be triggered upon different events from your subscribers and sort them into different groups automatically within your segmented customer lists. This helps you siphon your different contacts into groups for stronger connections through your marketing campaigns.
GetResponse maintains personal profiles for your individual contacts, functioning as a CRM. Within GetResponse, you can maintain unlimited tags, monitor your subscribers’ engagements and activities, and more. This helps you prioritize your contacts and lists to determine which groups are best for different marketing activities. Personalizing your marketing campaigns based on your specific customers’ likes and interests pays off: 58% of revenue is generated from both segmented and personalized emails.
Pricing
GetResponse offers four plans, beginning with their Basic plan that starts at $15 a month for up to 1,000 contacts. Beyond this, pricing is based on the number of contacts and the capabilities you want to be included in your plan. To learn more about GetResponse marketing tools, visit their website here.
» MORE: How Much Does Marketing Cost?
4. Mad Mimi – best for an easy-to-use interface
Mad Mimi is the perfect email marketing tool for all your newsletter needs. This platform is incredibly easy to use and creates beautiful email newsletters to share with your subscribers. The email template builder allows you to have much more control over what you want to be included in your template, giving you more autonomy over how you want your newsletters to be presented to your customers.
Mad Mimi also helps you track your newsletters in a clear dashboard that shows your open and delivery rates and a full report of where your users clicked throughout. This will help you determine which types of content work in your newsletters and which pieces may present areas of opportunity for improvement.
What’ more?
This is particularly helpful for newsletters, as it will give you a better understanding of how your customers interact with the information you share. As an infopreneur, you want to share your valuable information to pull customers in but ensure you are tiering your most valuable information as part of a paid subscription.
So, if you find your customers are interested in learning more about specific topics shared in your newsletter, you can capitalize on these interests going forward to advance your business.
Pricing
Mad Mimi offers four packages based on the number of contacts and capabilities offered. The first tier, the Basic plan, starts at $10 a month for 500 contacts. As you move up in contacts, you will be charged extra. To learn more about what Mad Mimi has to offer, visit their website here.
» MORE: How Much Does an Email Marketing Campaign Cost?
5. Iterable – best for in-depth interaction analysis
Iterable is another email marketing tool that allows you to manage multi-channel campaigns across email, SMS, in-app engagements, and more. With Iterable, you can map out your subscribers’ customer journey and identify key touchpoints for interaction.
You can establish workflows that map out infinite customer journeys to establish these touchpoints throughout their relationship with your business. When a customer triggers your workflow, Iterable sends notifications to customers when they’ve paid for locked content, signed up for certain mailing lists, or even remind inactive customers to take a look at your new content.
Iterable shows you all your interaction analysis in a convenient dashboard. It compares your customer segments’ individual open, delivery, and click-through rates in real-time and connects back to any sales made as a result. This helps track which channel produces the highest sales impact across your communications and helps you evaluate which segments engage with your content best.
Using Iterable’s in-depth analysis tool, you can determine how to adjust your marketing strategy based on which customer segments and channels to focus on.
What’s more?
The email marketing tool also offers strong AI capabilities to help you in your overall email marketing strategy. Iterable’s Send Time Optimization capabilities help you send emails at the right time every time to your individual subscribers.
Based on your subscribers’ previous interactions with your various emails, Iterable’s AI evaluates their behaviors and determines the best sending time for each individual. This ensures a higher open rate amongst your various subscribers, making your campaigns more meaningful overall. Although there is research supporting the worst open and click-through rates occur over weekends. Iterable’s AI is the final judge of when your customers will get your email communications based on their unique activities.
Pricing
Iterable’s starting price begins at $500 a month for their varied services. To learn more about what Iterable has to offer you in your infopreneurial business, visit their website here.
Bottom Line
To become a successful infopreneur, you will need to incorporate a few email marketing tools in your day-to-day operations. These varied tools will help you reach more of your subscribers in different ways, consistently engaging them with all the great information you have to offer. This will be incredibly helpful to build your business over time. Each of these email marketing tools offers many capabilities that will help you expand your reach and build your business significantly.
Sources:
https://www.business2community.com/email-marketing/25-email-marketing-statistics-you-need-to-know-heading-into-2020-02251480
https://www.activetrail.com/marketing_blog/marketing_automation_articles/amazing-email-personalization-statistics-infographic/