It is fair to say that your email marketing campaign’s success depends on your choice of email service provider regardless of your business size. There are tons of platforms out there, and to choose the best email marketing software for Australia, you have to read along to know what to look out for.
Studies predict that we’ll have about 4.3 billion email users in 2023. That’s half of the entire world! By implication, every business looking to succeed should invest in email marketing software!
It is noteworthy that email marketing is a vital aspect of permission marketing, which implies that your campaigns must be intelligently used, targeted, and opt-in listed. All of these should determine your pick.
Here is a choice of the top email marketing software for Australia to help your business run successful and effective email marketing campaigns. Each of these software listed is ranked best in Australia after being compared to others.
» MORE: Why Email Marketing Is Important?
8 Top Email Marketing Software for Australia
- Sendinblue – best for email and SMS marketing
- GetResponse – best for outstanding deliverability
- AWeber – best for simple automation setup
- ActiveCampaign – best for small and medium-sized business
- Constant Contact – best for an easy-to-use interface
- MailChimp – best for startups
- ConvertKit – best for marketers and content creators
- Drip – best for eCommerce and digital marketing
1. Sendinblue – best for email and SMS marketing
Sendinblue offers their users free signup with no credit card required. Even if this isn’t the most popular email marketing software you might come across, it has been serving top quality for a long time while maintaining an impressive reputation.
One of the reasons Sendinblue beats several other email service providers in the industry is that they provide users with a variety of pre-built templates and support for extra features like polls and surveys and RSS feed integrations A/B testing.
They also include SMS texts, and you can as well send transactional emails to your subscribers. Another major feature that makes Sendinblue top-notch is the opportunity to determine the perfect time to reach out to your subscribers through emails.
You also enjoy a landing page builder, live chat tool, CRM, and the ability to link your Facebook ads.
Sendinblue Pricing
Aside from the free plan that comes with a 300-emails-per-day restriction, you have the option of subscribing to their $25 per month package.
Pros
- Free account for as long as you want (300 emails per day)
- Compliant with GDPR standards
- Provides new features like SMS, CRM, and more
- About four times inexpensive than MailChimp
- Unlimited subscribers (even with the free plan)
Cons
- Offers a limited number of templates
- Sendinblue logo remains in your emails unless you purchase a plan starting from $39 monthly.
» MORE: How Effective Is Email Marketing?
2. GetResponse – best for outstanding deliverability
GetResponse is a very simple yet extremely resourceful email marketing software that comes with features like a pre-designed drag-and-drop feature for autoresponders, landing pages, signup forms, and emails. They quickly became famous for their notorious 99% delivery rate as well as their response rate.
This software’s main features include autoresponders, drag and drop builder, A/B split testing, advanced analytics, scalable workflows, and a lot more.
GetResponse is also known as the first email service provider to offer a complete Webinar Marketing Solution, which turns out to be a fantastic feature for pleasing existing customers and generating new leads.
GetResponse Pricing
They offer a range of prices, including discounts for yearly subscriptions. There’s also a free 1-month signup period to test its features. However, their basic package would cost you $15 per month, with a list of only 1000 subscribers and several limited features.
Pros
- Unlimited emails per month (even during the 1-month trial)
- Online webinar solution
- Easy to use and fantastic workflows/automation
Cons
- A 1000 limit on the number of subscribers
- Only 1-month trial
» MORE: Best Email Marketing Software for 10,000 Contacts
3. AWeber – best for simple automation setup
AWeber remains one of the best email marketing software for Australia established since 1998, which shows that they’ve seen the marketing industry evolve severally. Providing email services to over 100k small businesses both in Australia and worldwide, their platform has been fascinating.
The software comes with a library filled with over 700 mobile-friendly email templates and a simple drag-and-drop design editor.
One of the features that stands out is the simple automation setup. You are provided with two rules, “Send Email” and “Wait,” that you can move into a position to make a customized email sales funnel, lead nurturing campaigns, or educational courses.
As is common among email marketing software these days, there is a wide range of form integration options and API solutions. It also comes with email tracking as well as reports on deliverability.
AWeber provides users a handy mobile app for both iPhone and Android users, which allows you to access all your email campaign reports and stats at a-go.
What’s more? They provide subscribers with 24/7 customer support via email, phone, or live chat.
AWeber Pricing
They do offer a free plan with a 500-subscriber limitation. You can opt for the Pro plan at $16.15 per month. However, if you have a subscribers list of over 25k, there’s an option for you to request a custom quote.
Pros
- Great customer support
- Unlimited emails per month
- Free 30-day trial period
Cons
- 1-month trial
- 500-subscribers limitation
» MORE: Best Looking Email Marketing Software
4. ActiveCampaign – best for small and medium-sized business
ActiveCampaign does more than email delivery – they make your business their business. Perhaps, that’s why they’ve earned loyalty amongst marketers. The software is an integration of CRM solutions that specialize in email delivery, particularly for SMEs. So as a startup, you already know that this is a favorable option.
ActiveCampaign is easy and simple to use with an awesome contact import feature. It comes with several Zapier connections, which are useful if you’re looking to connect to other software. The automation functions are as well easy to use with the drag-and-drop interface.
All in all, it’s a great email marketing software with exceptional ease of use. Sadly, their API is limited, and their reporting can sometimes miss the mark. Also, downtime issues can affect a marketing campaign.
ActiveCampaign Pricing
They offer four different packages – Lite starting at £9 monthly, Plus starting at £37 monthly, Professional starting at £98 monthly, and Enterprise starting at £174 monthly.
Pros
- Tons of automation options
- Unlimited emails per month
- Cost-effective monthly plan
Cons
- No free trial
- 500-contacts limitation
» MORE: How To Start With Email Marketing In 10 Easy Steps
5. Constant Contact – best for an easy-to-use interface
Constant Contact is a very reliable email service provider when it comes to deliverability, which is one reason it has gained so much popularity over the years. If you’re a blogger, tech startup, small or mid-sized business owner/marketer, this is another great option to consider.
Like all the best email marketing software for Australia, Constant Contact comes with the drag-and-drop builder to help you send an expert-standard email to your subscribers. Asides from the drag-and-drop editor, you’ll also enjoy an easy-to-use interface that is also mobile-friendly.
The email marketing giant also offers you the chance to identify and monitor results in real-time, thereby tracking your campaigns through the admin section. With this feature, you can tell where you’re doing fine and where you’re not.
Constant Contact is also famous for its outstanding commitment to excellence in its customer support department. They are there 24/7 via phone support. So, you can reach them through their forum or live chat when you face any challenge using the platform.
Constant Contact Pricing
They don’t offer any free package, but you can use their 60-day free trial to test the features. However, after the trial period, failure to subscribe for the least paid package ($20 monthly) results in you being kicked out!
Pros
- A large library of helpful resources
- Monitors your marketing campaigns
- Easy to use for first-timers
- 24/7 customer support
- Drag-and-drop editor for designing email templates
Cons
- No free plan
- Limited automation features
» MORE: What is an Email Marketing Strategy?
6. MailChimp – best for startups
MailChimp is one rugged email marketing platform that you can hop on and be confident of success in your campaign. The software has users in well over 175 countries, including Aussie businesses, and has been moving startups to the next level through premium email delivery services. For a startup, this is a must-try! But why?
Aside from it being easy to use – without you being tech-savvy – it is also built with a uniquely designed drag-and-drop editor. It also offers you more advanced email campaign tools, including pre-designed landing pages, autoresponders, A/B split testing, segmentation, etc.
MailChimp Pricing
MailChimp pricing is based on the number of target subscribers your business has, and the highest plan offers more features. There’s a free plan with limited features. The Essential plan starts at $9.99 monthly. Standard starts at $14.99 monthly and the Premium at $299 monthly.
Pros
- They offer users a free plan for some time.
- There are always newly updated features.
- They offer in-depth insights.
- They offer tons of customizable email templates.
- You can connect your MailChimp with other websites or tools you use in your campaigns.
Cons
- They have an expensive paid plan.
- Moving from a free to a paid plan is quick.
- Cheaper packages come with limited features as well as limited email automation.
» MORE: Best Email Marketing Software for Small Businesses in UK
7. ConvertKit – best for marketers and content creators
ConvertKit is another amazing option for marketers, content creators, and bloggers. With it, you can automate all your emails through the drag-and-drop editor. For example, you can easily drag and drop a fresh subscriber to any of your audience lists to forward them your content.
The software also helps you integrate other popular tools for your campaign, including OptinMonster, Zapier, Stripe, and MemberPress. You can as well take advantage of their pre-built landing pages and signup forms to enhance your email list.
Another fascinating factor about ConvertKit is the ability to use tags to put your subscribers’ list in order. You can sort them based on interest, activity, and lots more!
ConvertKit Pricing
They offer a free 14-day trial. After that, you’ll have the option of subscribing for the Basic plan at $29 per month, where you can add a maximum of 1k subscribers. Also, irrespective of the plan you go for, you still get to use all their features!
Pros
- Provides a 14-day free trial
- Awesome customer support team
- Designed with a fantastic landing page editor
- Easy to use and understand
Cons
- A/B testing comes with limitations
- It has limited reporting stats
» MORE: ConvertKit Alternatives
8. Drip – best for eCommerce and digital marketing
It is safe to say that Drip is one of the most advanced email automation software amongst the best email marketing software for Australia. It is great for eCommerce and digital marketers but not necessarily the best for startups. What does it offer?
Just like the ConvertKit software, it can be integrated with other marketing tools such as MemberPress, Shopify, WooCommerce, Zapier, and many more. It helps you enhance marketing automation, boost your conversion rate, and improve your email list.
The tool can as well help you to comprehend your contacts’ behaviors with the help of tags and custom fields. It can also help you arrange your subscribers’ list, design behavior-based automation, and forward personalized/customized emails to boost sales.
Drip also offers users functions like a user-friendly visual editor, workflow, custom conversion reports, subject split testing, and RSS to email. Like those aren’t enough, you can also send texts to your subscribers and display Facebook ads as well.
Drip Pricing
The Basic plan is $49 per month for a maximum of 2,500 subscribers, to which you can send unlimited content. They also provide a 14-day free trial for new users!
Pros
- It offers excellent support and detailed documentation.
- It can be integrated with several other marketing tools.
- And, it is designed with well-advanced automation functions.
Cons
- Starters don’t necessarily need most of their advanced functions.
- Compared to most on the list, it is expensive.
» MORE: Best Email Marketing Service for Bounces
What to Know the Best Email Marketing Software for Australia?
When reviewing the best email marketing software for Australia, there are few items you will want to look out for. And for almost all forms of business and various sizes, these items/factors are usually similar.
The core review factors include:
- Features: How easy to use are the features? Can the interface be easily navigated, and is it mobile-friendly? Each platform has tons of features to look out for your needs, but the user interface is very vital, especially for startups.
- Support: Does the platform offer offline and online resources and support? Do they provide enough documentation?
- Costs: Is the software cost-effective for your business marketing campaign budget?
Overall
The list of the best email marketing software for Australia is filled with the best of the best, which means any choice is unlikely to a bad choice. However, for business efficiency, you should pay attention to factors that concern you and your team more. And most of the time, all you need to do is select those with the features and benefits you need and then compare their pricing.