Email marketing seems to be brimming in today’s time. While it has been around for a while, clear evidence showcases that it is here to stay for the long run. The demand for emails is nowhere close to seeing a downfall, which is why email marketing continues to grow as well. According to Statista, the use of emails by 2024 will grow approximately to 4.48 billion. By implication, it is very obvious that emails hold much value for businesses, agencies, and individuals.
With the ever-growing need for emails, it is understandable for agencies to use email marketing for their services. Much of the audience remains online, and if email marketing is used the right way, it can do a lot for your agency.
» MORE: What is Email marketing?
What Can An Email Marketing Software Do For You?
According to a study, email marketing can help you get an ROI of a whopping 3800%. Isn’t that phenomenal? While this[1] isn’t possible for every agency, it is possible to get a highly favorable ROI. Not just that, email marketing holds a series of benefits for your agency. So, let’s take a look at these cool benefits.
Benefits of Email Marketing in 2021
- Better integration of CRM
- Creation of email templates
- Creating email campaigns
- Improved management of clients
- Possibility of syncing from social media
- Enhances traffic to the agency’s platform
- Promotion of personalized content
- Increased brand recognition
As you can see, email marketing software has much to offer your agency. So, making fair use of it will help you generate a positive return in no time. With a current market of 3.9 billion users of email marketing, you will find out that there is a high possibility of it growing over time.
However, choosing the best email marketing software for agencies is always challenging because of the numerous email marketing software in the market. So, in order to make this super easy for you, this interesting article discusses and presents the 7 best email marketing software for agencies, with the aim of giving you an edge to make the perfect choice for your agency.
Here, we have compiled some of the best email marketing software for agencies. These are known to help agencies maximize their marketing efforts and get better returns. Let’s dive into it.
7 Top Email Marketing Software For Agencies
- MailChimp – best for analytics and multiple integrations
- Hatchbuck – best for advertising, consulting, and real estate
- Benchmark – best for small to medium-scaled
- Campaigner – best for an effective customer support
- GetResponse – best for small and large-scale
- Campaign Monitor – best for sending personalized emails to subscribers
- Moonmail – best for advanced email marketing
» MORE: How Effective Is Email Marketing?
Each of the marketing software has proven to be quite useful for agencies in many ways. Here, we’ll analyze all the software, their features, pricing, mobile access, and a lot more. So, get ready to take your business to the next level with any of these efficient email marketing software for agencies.
And, without any further ado, let’s get into the best email marketing software available for agencies to work with.
1. Mailchimp – best for analytics and multiple integrations
One of the more prominent email marketing software out there is Mailchimp. It’s one of the most popular email marketing software for agencies, so you’ve probably heard of it before. And, the notable icon of the smiling monkey also seems hard to forget even at first sight.
As an agency, you want to get the best out of an email marketing strategy, and Mailchimp does this for you. So, while most other email marketing options available only offer you paid plans, Mailchimp also extends a free plan to its users. It entails 10,000 emails per month to about 2,000 subscribers of your business.
But, if you’re a small agency, then the free plan will work for you. However, if you’re performing on a larger scale, you would need to choose other packages to offer—these range from $29.99 per month to $129 per month.
The best thing about Mailchimp is the fact that it offers you fantastic analytics. So, you have access to a dashboard with all the relevant data to check how well your campaign is working. It is effective and ensures that you keep a check on your returns as well.
Features of Mailchimp
- Marketing automation
- Campaign management
- Social media management
- CRM focus
- Drip campaigns
- Bounce management
» MORE: How to get Email Lists for Marketing?
2. Hatchbuck – best for advertising, consulting, and real estate
Hatchbuck is one of the best email marketing software for agencies. It is the ideal way to ensure that you’re getting a good return for your marketing efforts. The software is mainly designed for medium-scale agencies who wish to up their email marketing mechanisms.
Also, it is considered an excellent fit for agencies working in the advertising, consulting, real estate, and similar other sectors. It is perhaps one of the most essential software that can help you track and maintain your clients effectively. More than that, it focuses on ensuring you integrate CRM into your email marketing needs.
Hatchbuck offers you a range of 450+ email templates for you to make use of. This makes it convenient when you want to go on and run a campaign. And, having templates to work with can surely make things a lot easier for you as well.
The starting price of Hatchbuck packages starts from $39 per month. But you can also avail yourself of their free trial if you wish to test out whether it works for you or not. You also get constant support throughout so that you can bring up any issues with the customer support team.
Features of Hatchbuck
- Website tracking
- Marketing automation
- Dashboard analytics
- CRM focus
- Drip campaigns
- Landing pages
» MORE: Best Cheap Email Marketing Software
3. Benchmark – best for small to medium-scaled
Next, we have Benchmark. If you’re looking for an email marketing software that works effectively, then this is a suitable one for you. It solely focuses on ensuring that your email marketing efforts are maximized in the best possible way. One important thing to note is that its features only focus on email marketing and not on other elements that other software offers.
It is safe to say that with a sole focus on email marketing, the platform ensures that you’re able to get through to your subscribers in the best possible manner. The software is ideal for agencies that are small to medium-scaled. And it offers more excellent options for expansions and better ROIs for them as well.
When taking a look at their pricing mechanism, it is relatively lower than other options out there. For instance, their starting price is a mere $13.99 per month. The only thing that you won’t find here is the fact that there is no free trial. So, you cannot test it out beforehand.
The software is essentially a cloud-based system, so you do not need to worry about having to meet any desktop requirements for it. More than that, this is perfect for agencies that are looking for a simple tool to work with for their email marketing needs.
Features of Benchmark
- Subscriber management
- Event-triggered email
- Mobile optimized emails
- Template management
- Reporting and analytics
- Auto-responders
» MORE: What is a Good Open Rate for Email Marketing?
4. Campaigner – best for an effective customer support
Next, we have campaigner. It is also considered one of the best possible solutions for your email marketing needs. It is a powerful tool filled with a range of features to help you create the ultimate campaigns for your agency. Again, it helps to ensure that your subscribers are managed in the best possible way. And, doing so helps retaining these subscribers while also ensuring an inflow of more.
With the use of campaigner, you get access to tools through which you can increase your ROI substantially. It is focused on offering you methods through which you can boost your sales and ensure that your agency is leading in the industry.
However, you get access to exceptional reporting to see how your email marketing efforts are working for your agency. More than that, you will also see that your marketing efforts through this software are easy to scale. So, as your business grows, you can ensure that this tool will help you throughout.
The pricing of this software starts from $19.99 per month and offers you value for your money. There is no denying that. You can also go on to use the free trial they offer to test out how it might work for your agency.
Features of Campaigner
- Effective customer support
- Landing pages and web forms
- Drip campaigns
- A/B testing
- Mobile optimized
- Subscriber management
- Routing for emails
» MORE: How Much Does Email Marketing Cost?
5. GetResponse – best for small and large-scale
Next, we have GetResponse. If you’re in search of an email marketing software that works for small scale and large agencies, then this is the solution suitable for you. GetResponse is here to help with a range of services for you. While its email marketing tools are known to be the most effective out there, it has much more to offer you than just that. For instance, you also get to make use of their automation tools, create a landing page, and more.
The web-based software ensures that you get access to some of the best solutions out there. With a range of features available, including advanced analytics and mobile-optimized emails, you will find it to be highly beneficial for your email marketing needs.
The best thing about this is that it comes with an affordable price tag. Starting from $15 per month, you can go up as much as you can, depending on your requirements. You can also avail of their free trial option to help make sure that you understand how it works and what it offers you. Plus, they have 24/7 support available as well, so you can easily make use of that for any queries.
Features of GetResponse
- Drip campaigns
- Mobile optimized emails
- Subscriber management
- Dynamic content
- Customer surveys
- Image library
- Template management
- Analytics and reporting
» MORE: Best Looking Email Marketing Software
6. Campaign Monitor – best for sending personalized emails to subscribers
Next, we have Campaign Monitor. This email marketing software is considered to be one of the leading platforms to help you with your email marketing needs. The software offers you a straightforward solution to various email marketing strategies. Are you looking to send personalized emails to your subscribers? There is nothing better than the Campaign Monitor for you in this regard. It is created to ensure that you grow your subscribers in the best possible way. Through a streamlined subscriber management system, you are also able to retain them effectively.
The email marketing software is also known to be highly useful for agencies running complex campaigns. It simplifies everything while offering you the best possible results. The predesigned templates help in this scenario as you get to make use of them for your multiple campaigns for various clients.
The pricing of the Campaign Monitor starts at $9 per month. Unfortunately, there are no free versions offered by the software to you. However, you do get access to a free trial that can help you determine whether this will work for your agency or not.
Features of Campaign Monitor
- Predesigned email templates
- Segmentation and targeting
- Discount for agencies
- Mobile optimized
- Subscriber management
- A/B testing
- Template management
» MORE: Best Email Marketing Software In The World
7. MoonMail – best for advanced email marketing
Lastly, we have MoonMail. This is one of the best email marketing software for agencies, especially people who are advanced in email marketing. So, if you’re well-versed in the concept of email marketing, then this could be the best marketing solution for you. However, if you’re a beginner, you may have to stay away from this platform as it will probably be quite confusing for you. Start with other more basic options available, and then eventually get to this if you want to.
In addition, MoonMail is one of the best possible options for reporting and observing statistical analytics for your email marketing. Again, you can have access to a series of templates to make use of for your email campaigns. More than that, you also have access to drip campaigns, a WYSIWYG email editor, and so much more. MoonMail doesn’t only focus on your email marketing, and it also ensures that your overall campaign management is useful. So, you get to create your emails for marketing purposes and also manage them in the best possible way.
The pricing for MoonMail starts at $17.99 per month. But, you can start with a free trial to get an understanding of how things work in this software. You can also make use of the free version that they offer to you. But keep in mind, this is limited to a specific number of subscribers.
Features of MoonMail
- Drip campaigns
- Autoresponders
- Subscriber management
- Event-triggered email
- Integration with Zapier
- Unlimited subscribers and campaigns
Bottom Line
Now you’ve discovered the best email marketing software for agencies, it’s time to make that perfect decision. Remember, each of the email marketing software mentioned here is ideal for agencies. Therefore, depending on the size of the agencies and the type of clients you deal with, you can choose the best option available to you from the list.
So, whether you’re running a small agency or a large-scale one with multiple complex clients, you can run email campaigns that will work for you. Personalize your emails to your subscribers, and see how much difference it makes. These software help you build your relationship with your customers while also helping you get better access to them through emails. However, it’s recommended to get down the important tips for writing a good email campaign for a significant conversion, as well as the perfect time to deliver it.