Though it’s not particularly common for people to use HTML in their email marketing platforms, there are many who still leverage the coding language. HTML coding helps you personalize your email marketing content even further to ensure it looks exactly how you envision your individual emails. This is particularly helpful if you are trying to go above and beyond with your email templates.
Many email template builders allow you to use HTML to build your emails or make edits to their existing templates. Understanding all your options, here are some of the best email marketing software options that offer HTML coding to customize:
5 Top Email Marketing Software For HTML
- Moosend – best for simplifying HTML code
- MailChimp – best for extensive resources
- Sendinblue – best for audience segmentation
- Campaigner – best for great customization
- AWeber – best for bloggers
» MORE: Why Email Marketing Is Important?
1. Moosend – best for simplifying HTML code
Moosend gives you the opportunity to leverage your HTML knowledge in customizing your templates exactly how you want them to look. When personalizing your email through their template builder, Moosend recognizes there may be some situations where you are not able to make the email exactly how you want it to look. That is why they offer the option to enter HTML code through the Moosend Editor.
You can drag and drop areas to place your HTML to ensure it’s precisely where you want it to be in your overall template, making the coding process as simple as possible. Moosend also allows you to create HTML templates from scratch.
Beyond the HTML capabilities, Moosend allows you to dive deeply into your customers’ activities to understand how they interact with your email campaigns. Again, their behavior analytics feature allows you to see when your customers purchase some products, view products they are interested in, redeem coupons, and more. This helps you determine which products and marketing techniques are most popular with your consumers and resonate the most. From here, you can optimize your marketing communications to meet the wants and needs of your customers.
What’s more?
Moosend also allows for email automation, helping you scale your custom templates to apply to each of your individual customers. This is particularly helpful to ensure all the hard work you put into building and customizing your email templates pay off.
Automating your email marketing campaigns helps you develop better relationships with your customers and ensure a higher return on your investment over time. Marketers everywhere agree automation is critical to their businesses – 47% of marketers are sure that automation is worth the price.
Pricing
Moosend has three packages available to customers, starting with their Free plan that offers unlimited emails for up to 1,000 contacts in your subscriber list. Beyond this, the other two packages offer more of Moosend’s email marketing capabilities and tools to help you create your best email campaigns. To learn more about what Moosend has to offer, visit their website here.
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2. MailChimp – best for extensive resources
MailChimp is another great email marketing software that allows you to use HTML coding to customize your templates. The software gives you the opportunity to import your own HTML template or build the template in HTML directly through MailChimp. It also provides extensive resources on building your emails in HTML to ensure your template is successful and translates well to your viewers.
When you’ve finished developing your template, Mailchimp has plenty of tools to ensure successful deliveries and results. Through the software, you can review all your data in one place, as Mailchimp offers growth, engagement, and revenue reports. Tracking your success in real-time, you can determine which strategies work best in your email marketing and areas where you can improve your approach.
What’s more?
Additionally, Mailchimp offers the ability to compare your emails’ success to your competition. Using this tool, you can see how you are performing compared to other businesses in your industry. The software also allows you to review your return on investments reports, track your sales holistically, and show individual details on which customers made purchases, what they bought, and how much money your campaigns made overall.
Pricing
Mailchimp has four packages available to take advantage of their email marketing software services. Their Free plan allows for up to 2,000 contacts with one audience and includes many of the tools you need to manage your contacts successfully. After 2,000 contacts, you will have to take advantage of one of their larger plans which also comes with more capabilities. To learn more about MailChimp, visit their website here.
» MORE: How Much Does Marketing Cost?
3. Sendinblue – best for audience segmentation
Sendinblue email marketing software offers both drag-and-drop and HTML building template capabilities in their platform. It allows you to paste your written code directly into their email template for ease and convenience. In addition to HTML capabilities, Sendinblue allows you to add conditional logic to your templates. This includes adding if/then statements to your content blocks.
These conditional logic abilities help you control how your various customers see your content. Using the if/then tags, you can determine whether or not a recipient sees certain pieces depending on whether or not they fit a certain segmentation. You can use if statements to split your communications by gender, geographical location, and more. This helps you streamline your content all in one template, designed exactly how you want it.
What’s more?
To further personalize your email communications for your customers, you can implement A/B testing. This capability allows you to test two different email layouts with the same segmentation to determine the success of different campaign layouts. This will help you further refine your email communications and ensure you are consistently using techniques that resonate with your audience.
Audience segmentation is critical in overall email marketing campaigns – segmented campaigns have a 50% higher click-through rate as compared to untargeted campaigns.
Pricing
Sendinblue offers four different packages to their customers. The first package, their Free plan, allows you to send up to 300 emails a day to unlimited contacts. However, if you are looking to send more emails per day, you will have to take advantage of one of their larger packages, which also offer more of their unique tools for email marketing. To learn more about Sendinblue, visit their website here.
» MORE: How Much Does an Email Marketing Campaign Cost?
4. Campaigner – best for great customization
Campaigner has a great drag-and-drop email building template that allows for great customization to align with your business. Understanding the limitations of the template builder, however, Campaigner also offers HTML capabilities. So, you can immediately insert your HTML email template into Campaigner and edit it from there to create your emails exactly how you want.
Beyond this, Campaigner offers workflow capabilities that allow you to guide your varied leads through your marketing campaigns easily. Whenever your contacts interact with specific events, fill out your contact forms, or make purchases, you can establish touchpoints to connect with your customers in various ways.
This can include a range of welcome emails to welcome new customers after their first purchase, content tailored to previous products they may have purchased, or reminders to review your latest content for inactive clients. These triggered email campaigns go far with consumers everywhere – the average open rate of triggered email campaigns is 47%.
What’s more?
Campaigner also allows you to develop landing pages, customizable forms, and more to share your content on different platforms and reach more customers. You can learn more about your customers over time and gather new information for more targeted campaigns.
Campaigner also determines your strongest customer segmentation through their analytics review, showing you which groups are most profitable in your audience. Understanding your most profitable groups helps you to maximize your profits by prioritizing these contacts.
Pricing
Campaigner offers four different pricing packages for their customers, ranging in the number of contacts allowed in your customer base. The most basic package, the Starter plan, allows for up to 5,000 contacts and includes many of their automation, segmentation, and other strong capabilities. To learn more about Campaigner and what the software has to offer, visit their website here.
» MORE: Best Email Marketing Software for 10,000 Contacts
5. AWeber – best for bloggers
AWeber is another top-rated email marketing software that allows you to integrate HTML in your template building. When using AWeber, you can either leverage their simple drag-and-drop editor or completely code your own template in HTML. Additionally, AWeber allows you to insert personalization capabilities into your HTML templates, creating more personalized messages to your individual customers.
AWeber’s “Smart Designer” tool helps you customize your emails further and ensuring it aligns with your overall business. The Smart Designer takes your website URL and analyzes your website’s structure, as well as any social media accounts you may have for design elements.
From here, the tool automatically builds your email template, incorporating your logos, color palettes, and similar imagery to align with your brand and establish a strong brand identity. This is particularly useful to help maintain consistent communications with your customers and ensure they always know your emails are unmistakably from your business and your business alone.
What’s more?
To continue their strong design capabilities, AWeber also helps you design your newsletters efficiently. If you have an established blog, you can share your recent blog posts with AWeber, and the software will automatically transition your posts into a shareable newsletter. You can simply share your blog and establish a timeline for blog posts, and AWeber will take care of the rest. This helps you share more of your ongoing content with your customers easily and automatically, ensuring none of your posts ever go unnoticed.
AWeber also offers plenty of impressive email marketing tools related to automation, segmentation, and overall campaign analysis. In addition, the platform is intuitive and easy to use, helping you create and maintain thoughtful email marketing campaigns and ensuring consistent connections with your varied customers.
Pricing
AWeber has two plans available to their potential customers: the Free plan, for 0-500 contacts, offers everything you need for your email marketing campaigns. Their Pro plan’s pricing is based on the number of contacts you have in your database and offers all the tools and capabilities included in AWeber. To learn more about AWeber and everything they include, visit their website here.
Bottom line
Though HTML coding is not a particularly common skill people have, it proves to be incredibly helpful in building great email marketing templates. Each of these email marketing tools allows you to leverage your HTML coding experience and expertise to create efficient, effective emails that reach your customers widely.
To decide which is best for you, consider your overall marketing needs and determine which software meets these needs and is within your budget. You can’t go wrong with any of these options, however – they are truly the best there is!
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