Marketing is one of the essential tools for any business organization. However, if you run a business and wish to boost your sales revenue, it may be time to reconsider a new marketing approach.
Long before the age of digital marketing was its ancestor, email marketing. Emails are not only seen as more professional, but email marketing helps you develop solid relationships using existing contact lists.
How Does Email Marketing Work?
Email marketing works in a simple way. You collect an email list of potential customers from your target market, design a unique and customized email, and send it to hundreds of people. These customers will probably see your email in their inbox (if it does not end up in junk mail), and if your product interests them, they will reach out to you.
Statistics have shown that the conversion rate for email marketing is far higher than other forms of marketing – 18.49% in 2018. Furthermore, even during the pandemic in 2020, email marketing still showed a relatively high conversion rate of 15.11%. So, if people responded to marketing campaigns via email even amidst a pandemic, that should be enough reason for you to integrate it into your business.
Apart from reaching out to potential customers, email marketing can also help you build long-term relationships with existing customers. For example, by sending out a weekly or monthly newsletter, you can keep your customers (or subscribers, since they have chosen to be part of the mailing list) updated regarding sales, new products, coupons, and offers.
This helps you to ensure visibility, which is impossible to do with traditional or digital marketing. Customers are more likely to check your social media accounts if they are intrigued by your email. Thus email marketing can contribute to your digital marketing.
» MORE: How Effective Is Email Marketing?
Do Network Marketers Need Email Marketing?
Network marketing is a one-of-a-kind company strategy. It is the practice of employing certain strategies to increase a company’s revenue income. In simpler terms, network marketing means reaching out to potential customers directly and persuading them to purchase your product or service. As the name suggests, network marketing relies heavily upon creating meaningful ‘networks’ with people – be it your potential customers or existing customers.
Network marketers have the following strategies to follow:
- Lead generation
- Building and Management
- Being active listeners
- Responding promptly
While this may sound easy to you at first, we assure you that it does become complicated over time. However, it may be easy to reach out to 10 people through a networking event, but how would you reach thousands of people every day? This is why network marketers need email marketing.
Instead of building networks manually, the marketer can do it efficiently via email. Emails can be sent to many people at once, allowing marketers to grow their networks quickly and efficiently. So, if a certain customer is not interested in your product or service, they can simply reply to the email and opt out of the mailing list. This would give the marketer a better idea regarding their own target market.
According to Campaign Monitor, email marketing can give network marketers the greatest reach compared to all other communication channels. In addition, since there are more email accounts than Facebook and Instagram combined, your email will be delivered to the intended individual up to 90% of the time.
Since network marketers rely on building professional relationships, email marketing is helpful given that 86% of professionals prefer email as a mode of communication. However, reaching your customers on a large scale will be impossible without the help of an email marketing tool.
Therefore, to have a strong relationship with your customers and maximize your income, we recommended you allow email marketing to steal your heart. And, to save you from the challenges that come with choosing the right one, we have compiled a list of the 4 best email marketing software for network marketers. So, let’s explore them in a jiffy.
Keep in mind that these software are carefully designed as a network marketer. So whether you need creativity in your emails or a range of templates to choose from for your automated emails, these software have it all.
4 Top Email Marketing Software for Network Marketers
- ActiveCampaign – best for small to medium-sized businesses
- Moosend – best for beginners
- HubSpot – best for large-scale businesses
- Omnisend – best for eCommerce businesses
» MORE: What is an Email Marketing Strategy?
1. ActiveCampaign – best for small to medium-sized businesses
This is one of the best email marketing software for network marketers. Although, there were many competitors in the market when ActiveCampaign came to the world of marketing.
But in just a few years, the company has managed to become one of the most popular and widely used email marketing tools. It is no surprise that they could achieve such success, though, especially since they have software that is both highly functional and relatively inexpensive.
Like all other email marketing tools, ActiveCampaign also comes equipped with a highly efficient CRM system. For all of your CRM needs, ActiveCampaign gives you access to live chat features, the ability to manage and view reports of your sales, and send automated, personalized emails to clients.
The reason why ActiveCampaign ranks so high on this list is mainly because of its visual automation builder. Since network marketers need to create personalized emails to attract potential customers and build professional relationships, this feature became a lifesaver to them. As a result, ActiveCampaign allows you to design remarkable email marketing campaigns as part of your network-building, even if you don’t have experience with how automation or design works.
Despite offering such a wide range of professional features in simple ways, ActiveCampaign remains affordable for most small businesses. The only thing that this small price tag takes away is detailed reporting. Unfortunately, ActiveCampaign does not provide vibrant analytical features yet, making it slightly difficult to understand the effectiveness of your marketing campaign.
Key Feature
A/B Split Testing – you to determine which of your email marketing campaigns was the most effective (generated more sales), thus optimizing your network campaign strategies to the fullest.
More Features
- Predictive email sending
- Predictive email content
- SMS or site message triggers (such as weather warnings)
- Easy to use and create network marketing campaigns
» MORE: Best Cheap Email Marketing Software
2. Moosend – best for beginners
Moosend is one of the best email marketing software for network marketers. If you are a beginner at network marketing and want to make things easier with an email marketing tool, Moosend should be the right choice for you.
Moosend is the perfect blend of advanced features and ease of use for beginners. It offers all of the tools you would need for email network marketing. This includes the visual campaign builder, which allows you to completely customize your emails and use the pre-designed templates to get you started.
If these features sound too basic to you now, you would be impressed by Moosend’s advanced email trigger suggestions and even their AI recommendations. These would typically include recommending another complement product to a customer who has just purchased or offered occasion-based suggestions for your email content.
Moosend can be a great choice for network marketing requirements for any small to medium-sized organization. This is because you can have access to a wide range of complex features at a small price of $10 per month – which is quite affordable compared to other tools.
The only place where Moosend lacks is reporting. While you may expect an email marketing tool to show you results regarding whether or not your campaign is successful, Moosend’s analytics are limited. For example, Moosend does show you statistics regarding open rates and subscribers vs. unsubscribes. Still, you will not be able to see a detailed report about your sales revenue or funnel optimization.
Key Feature
Does not require training – For most email marketing tools, you may feel the need to train your sales networking team to use it efficiently. Unfortunately, this costs both time and money. When it comes to Moosend, the simple design of the cloud-based tool allows you to learn everything there is to know quickly and easily.
More Features
- Build your mailing list over time.
- Responsive templates to choose from
- Customized sign-up forms for your organization
- Categorizing your mailing list
- Filters can be added.
» MORE: Outbound Email Marketing
3. HubSpot – best for large-scale businesses
Hubspot is one of the best email marketing software for network marketers, specializing in large-scale businesses. So, when you run a large organization, network marketing becomes essential. And, since you need to gain and retain customers on a large scale, you need a powerful email marketing tool to assist you. HubSpot is a great choice for this task.
By opting for HubSpot, you can have access to both the marketing and sales features that your organization needs. For example, if you are a network marketer who wants to streamline their marketing and sales goals into one integrated tool, then HubSpot is the perfect option. This tool allows you to enjoy all the basic and complex email marketing features and enables you to create your own pick of tools that you need the most.
However, since HubSpot mainly gears towards large organizations, it does come with a hefty price tag. While you may feel like the costs are only minimal when you start, multiple reports suggest that the price of HubSpot does not take much time to break the bank. Once you start becoming familiar with the email marketing tool and wish to add a few more features, such as more emails being sent simultaneously, the price will increase.
Therefore, it is important to remain cautious when you opt for HubSpot for your business. The main reason why this email marketing tool works best for B2B organizations is that they can easily cover up the costs of network marketing via HubSpot by securing one or two big clients.
Key Feature
Reporting – The best part about HubSpot is how detailed and thorough their marketing analytics are. This email marketing tool will ensure that your network marketing efforts are successful because it will continually update your success and failure statistics. This enables you to update the mailing list regularly and create more efficient networking circles.
More Features
- Customer Relationship Management tools
- Design landing pages for links
- Automation and scheduling
- Attractive templates to choose from
- Live chat features
- Sign-up forms
- Interactive emails
» MORE: How to get Email Lists for Marketing
4. Omnisend – best for eCommerce business
Omnisend is another ideal email marketing software for network marketers. But, because it is still relatively new to the marketing world, you may not have heard of them. However, for many large firms, this highly effective marketing technique has quickly become the preferred choice.
If you are a large business, you can fulfil all of your network marketing requirements through various available tools in the market. However, if you are an eCommerce business, very few tools could cater to your needs. Lucky for you, Omnisend is designed especially for eCommerce-related email and network marketing.
As a network marketer for an eCommerce organization, you need to be innovative. And, creating creative email campaigns is remarkably simple with Omnisend. So, you can simply select one of their pre-designed templates and customize it according to your own needs.
There are many options to choose from, including the infamous ‘wheel of fortune’ interactive email template that allows customers to play their luck for winning a discount coupon or voucher. You can also send automated emails on your clients’ birthdays, offering them special discounts. This helps you build strong networks – thus fulfilling all of your network marketing needs via email campaigns.
Key Feature
Third-party integrations – Omnisend understands that eCommerce businesses have multiple different platforms that they operate from. To cater to these needs, Omnisend allows you to integrate the email marketing tool with your eCommerce store on platforms such as Shopify, Magento, and BigCommerce.
Apart from just linking it to your online store, you can also go one step further and add review and loyalty apps to this marketing tool. In addition, however, you can connect Omnisend directly to platforms such as Yotpo and ReCharge that help you gain reviews from customers – thus helping you make your marketing strategies far more effective.
More Features
- Control your marketing strategies across platforms.
- Integrated with Instagram, Facebook, WhatsApp, and even Google Ads – combining your digital and email marketing strategy.
- Send scheduled, automated emails for your marketing campaigns.
- Detailed reports on the effectiveness of a campaign.
- Trigger email based on consumer behavior such as cart abandonment or second-time buyers.
» MORE: How can email marketing fuel your overall inbound strategy?
The Key Takeaway
Everything becomes easier once you realize that network marketing can be easily accomplished using the best email marketing tools. And, we have presented the 4 best email marketing software for network. But, recall, we recommend you choose an email marketing software that is most appropriate for your company’s size and type.