Call tracking software systems are the backbone of modern advertisement statistics and programs. Make sure you choose the right one for your business.
If you are unfamiliar with call tracking software, here is a basic rundown of what they do and why they are so essential to companies.
Chances are, you have been on a phone call with a business and been asked something along the lines of “How did you hear about our company?” This is call tracking.
This is beneficial as it shows where the majority of incoming customers are coming from. Or, on the other hand, where advertisements are not working.
Top 11 Best Call Tracking Software
- RingDNA – Best for technology, financial services, healthcare, medical devices, and real estate industries.
- Phonexa – Best for any size business, in industries such as insurance, finance, and home services.
- CallRail – Beneficial to all companies in real estate, law, automotive, and healthcare.
- Invoca – Great for marketing, sales, and technology positions.
- Cloudtalk – Best for several types of organizations, especially IT, travel, hospitality, and healthcare.
- WhatConverts – Works great for essentially all corporations, including travel, hospitality, manufacturing, finance, and insurance.
- Truly – This is great for both large and small businesses in tech fields, including Revenue Ops, IT, and sales.
- CallTrackingMetrics – This platform has many benefits for all companies and job fields, with no limitation of business size.
- ActiveDEMAND – Best for a wide variety of businesses, especially in the banking industry.
- Ringba – This works great for both large and small corporations, in fields such as tech and finance.
- Marchex – Best for all job fields, for example technology, travel, and sales.
1. RingDNA – Best for technology, financial services, healthcare, medical devices, and real estate industries.
Pricing:
- Free Trial is available.
- $95.00-$200.00 per user, the price is dependent on how many products are purchased.
- The price is personalized based on your company’s needs and user count.
RingDNA was first introduced in 2012 and has since gained massive popularity. It has hundreds of employees and services multiple well-known companies, such as Twilio, AppexChange, and Appirio. It has many beloved features, including: intelligent dialer, callerDNA, and yoda AI. Plus, it can help numerous career pathways, like technology, financial services, healthcare, medical devices, and real estate.
| Pro | Con |
| There is a free trial available. | Some users dislike the fact that RingDNA has mandatory call dispositions. |
| Beneficial to multiple (aforelisted) job fields and industries. | Inbound calls can easily be accidentally missed. |
| They have personalized payment plans that are very affordable. | The program will freeze up at times. |
| Easily connectible to essentially all CRM. | |
| Very easy platform to navigate and get the hang of. |
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2. Phonexa – Best for any size business, in industries such as insurance, finance, and home services.
Pricing:
- Free trial is available.
- Lite Suite: $100.00 per month
- Premium Suite: $500.00 per month, plus a $1,000.00 setup fee.
- Enterprise Suite: The Enterprise Suite is customized depending on your business’ needs.
Phonexa was first launched in mid 2016. They have gained thousands of clients over the years, and rightfully so. They are incredibly beneficial to numerous job fields, including insurance, finance, and home services. Some of the features Phonexa offers are call logic, cloud PBX, books360, LMS sync, lynx, e-delivery, and opt-intel.
| Pro | Con |
| The prices can be customizable to fit your company’s exact needs. | If you do not have time to watch the provided training videos, the interface will be very confusing. |
| The platform is very easy to use and understand. | The set-up to create an account is a very long and tedious process. |
| Phonexa’s analytics and call tracking are of good quality. | |
| There is a free trial available. | |
| Many aspects of the company have customizable features. |
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3. CallRail – Beneficial to all companies in real estate, law, automotive, and healthcare.
Pricing:
- 14 day free trial.
- Lead Center: $30.00 per user, per month.
- Call Tracking: $45.00 per month.
- Form Tracking: $50.00 per month.
- Conversation Intelligence: $50.00 per month.
- CallRail also offers personalized rates in case the aforementioned is not right for you.
CallRail was first published in 2011, and in 10 short years, the site skyrocketed. It services many well-known companies including Logical Position, Midwest Dental, Restoration, and Strong Automotive Merchandising. CallRail secures their customers with their trustworthy, insightful, and reliable statistics and products.
| Pro | Con |
| There is a 14 day free trial available, which is more than enough time to explore the software. | It can be very hard to navigate at first. |
| CallRail is a very reliable source for call tracking. | The downloadable app will freeze or shut down at times. |
| It is easily connectible to other applications on your computer (for example, google docs, google sheets, google analytics, etc.) | |
| It is a very organized site. |
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4. Invoca – Great for marketing, sales, and technology positions.
Pricing:
- Free Trial is available.
- Invoca only offers fully customized prices to best fit your company.
Invoca was first developed in 2007 and has since gained thousands of clients, including (but not limited to) 1-800-Got-Junk, BlueCross BlueShield Minnesota, Dish, Empire Today, and Samsung. They have many note-worthy features, including signal discovery, reliable call tracking, signal artificial intelligence, and multi-location call tracking.
| Pro | Con |
| There is a free trial available. | The website can be very challenging to navigate, especially when first becoming a customer. |
| Invoca offers a multi-location call tracking feature. | All of the features are very basic and similar to one another. |
| They offer great visualizations like dashboards and other graphics. | |
| The site is very organized, it is very easy to find features and everything else you need. | |
| They can simplistically be integrated into your company’s CRM. | |
| There is a free demo available. |
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5. Cloudtalk – Best for several types of organizations, especially IT, travel, hospitality, and healthcare.
Pricing:
- Free trial is available.
- Starter Plan: $20.00 per user, per month.
- Essential Plan: $25.00 per user, per month
- Expert Plan: $40.00 per user, per month.
- Customizable Plan: completely personalized depending on your company’s needs.
CloudTalk has serviced countless dependable brands, including Mercedes-Benz, Kantar, Electronic Star, and Curaprox. They offer help to several different job fields, like e-commerce and retail, IT, financial services and insurance, healthcare, and travel and hospitality. They also provide voice features, intelligent call routing, and useful integrations.
| Pro | Con |
| There is a free trial available. | There are some occasional bugs that need to be fixed. |
| CloudTalk offers multiple features that customers love. | The program can be slow at times. |
| They have very affordable prices. | |
| It is very easy to download. | |
| It is very easy to figure out and navigate. | |
| There are multiple integration platform choices. |
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6. WhatConverts – Works great for essentially all corporations, including travel, hospitality, manufacturing, finance, and insurance.
Pricing:
- Plus Plan: $30.00 per account, per month (14 day free trial is available).
- Pro Plan: $50.00 per account, per month (14 day free trial is available).
- Agency Plan: $200.00 per month, offers unlimited accounts (14 day free trial is available).
WhatConverts has many unique features, all separated within the categories of lead tracking, lead management, and analytics and insights. Some of these are call tracking, form tracking, the ability to view your best value leads and to export your leads, great marketing intelligence and visual dashboards, and real-time reporting.
| Pro | Con |
| There is a 14 day free on each payment plan. | The sign-up process is very time consuming. |
| The platform is very easy to navigate and use. | There is no downloadable app, only the website. |
| Great visualisations from the dashboards and graphics. | |
| Great, affordable prices for all payment methods. | |
| The platform is great for call and form tracking. | |
| Helpful and beneficial for several job industries. | |
| Great for agencies, marketing, franchises, and small businesses. |
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7. Truly – This is great for both large and small businesses in tech fields, including Revenue Ops, IT, and sales.
Pricing:
- Free demo is available.
- Customized prices that start at $50.00 per user, per month.
- Set Prices:
- 7 day free trial
- Voice and Video: $65.00 per user, per month.
- Messaging: $10.00 per user, per month.
- Artificial Intelligence: $30.00 per user, per month.
Truly helps thousands of clientele, including Zocdoc, Signpost, WeWork, Uber, and Wix. They strive for customer satisfaction and the end-goal of complete success. Truly offers multiple unique features like their desktop app, VOIP technology, mobile apps, both local and toll-free numbers, IVR and phone menus, and international numbers.
| Pro | Con |
| Truly offers a free trial. | It is more expensive than competitors. |
| There are several unique and helpful features available. | There have been multiple glitches in the system. |
| They provide great visualizations like dashboards and other graphics. | The platform can occasionally be delayed and slow. |
| The website is user-friendly and easily navigated. | |
| There is a downloadable app that is available. | |
| Truly is easily integrated with multiple different CRM’s. |
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8. CallTrackingMetrics – This platform has many benefits for all companies and job fields, with no limitation of business size.
Pricing:
- Free trial is available.
- Business: $39.00 per month; or $36.00 per month billed yearly.
- Marketing: $99.00 per month; or $83.00 per month billed yearly.
- Contact Center: $299.00 per month; or $250.00 per month billed yearly.
- Or, a custom price depending on your business’ needs.
CallTrackingMetrics offers multiple interesting features, including multi-channel call attribution, click-to-call forms, live chats, text communications, the ability to easily integrate other business platforms, and advanced intelligence. Thousands of clientele love their customer service and affordable prices.
| Pro | Con |
| There is a free trial that is offered. | Occasionally, the site will freeze and glitch. |
| CallTrackingMetrics offers great customer service. | The features are not all as customizable as competitors are. |
| It is integratable with multiple platforms. | The site can be a bit hard to learn and navigate, especially initially. |
| They offer both affordable prices and custom prices to best fit your needs. | |
| The platform is great for integrating your CRM’s |
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9. ActiveDEMAND – Best for a wide variety of businesses, especially in the banking industry.
Best for a wide variety of businesses, especially in the banking industry.
Pricing:
- Free Trial is Available.
- Call Tracking: $0.00 per user, per month (Free Trial Available).
- Email Marketer: $15.00 per user, per month (Free Trial Available).
- Small Business Marketer: $69.00 per user, per month (Free Trial Available).
- Corporate Marketer: $199.00 multiple users, per month (Demo Available).
ActiveDEMAND was initially launched in 2012. Since their opening, they have racked up thousands of loyal customers. Their clientele love their unique features, including their several choices of packages, email marketing, social media posting, personalized web content, lead generation, appointment scheduling, and custom marketing dashboards and automated reports.
| Pro | Con |
| Free trial and demo for all of the payment plans. | The website can occasionally be very slow. |
| There are several different features offered. | The platform can be extremely hard to navigate and figure out. |
| The prices of ActiveDEMAND are very affordable. | This website is definitely not good for someone inexperienced in call tracking software. |
| The site is very versatile and flexible to your needs. | |
| They have excellent customer service to ensure every question you have is answered. | |
| The ability to integrate with multiple sources. |
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10. Ringba – This works great for both large and small corporations, in fields such as tech and finance.
Pricing:
- Free demo and free trial.
- Basic: $0.00 per month (set price, additive prices depend on local tracking, toll free tracking, local numbers, toll free numbers, and call recording.)
- Premium: $99.00 per month (set price, see aforementioned list in previous bullet point for dependents.)
- Or, contact a Ringba sales member for a custom rate.
Ringba offers several beloved and unique features. For example, on-demand telecommunications, automated partner management, intelligent call flow optimization, cutting edge analytics, built-in pay per call framework, real-time reporting and analytics, intelligent call routing and targeting, and advanced attribution tracking technology.
| Pro | Con |
| There is a free demo and free trial available. | You can not do as much on the downloadable app as you can on the website. |
| Ringba offers excellent visualizations of dashboards, and other graphics. | The interface will occasionally be slow. |
| Set prices are affordable, plus you have the option of customizable rates. | |
| Ringba provides excellent and quality customer service to ensure satisfaction. |
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11. Marchex – Best for all job fields, for example technology, travel, and sales.
Pricing:
- Marchex offers a free trial and demo.
- There is no pricing listed on their website. However, if you are curious about how much it would be for your company, it is encouraged you speak with one of their vendors.
Marchex was first launched in 2003 and rapidly gained success. Several job industries benefit from them, including automotive, travel/hospitality, telecommunications, insurance, home services, digital agencies, healthcare, education, financial services, legal, real estate, and senior living. Along with this, Marchex also offers countless features that clients love.
| Pro | Con |
| There is a free trial available. | The graphics and visualizations are not the best. |
| There is a free demo available. | They are a bit slow with customer service and responding to questions. |
| Reliable and quality call tracking. | The software and interface is outdated. |
| Marchex offers several features. | |
| Great analytics and insights. |
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