Email marketing business is one of the fastest-growing businesses being started by entrepreneurs today. One of the primary reasons is that it is fairly easy to get started, and it does not require a huge initial investment.
This is far better than most brick-and-mortar outline businesses that require large sums of capital and several people to make it work.
This amazing article will give you a step-to-step guide on all you need to do to get started with the email marketing business successfully.
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10 Easy Steps to Follow to Start an Email Marketing Business
- Step #1 Find the right Email Service Provider
To get started, you need to find a good Email Service Provider or ESP. The ESP will usually have several membership levels designed to give you access to their emailing system.
Using the dashboard that comes with the monthly membership, you can set up, schedule, and send out your email campaigns to the subscribers on your email list that you upload to your dashboard.
Using all the tools that are part of the dashboard, you build a very successful online business as long as you will put in the necessary time.
- Step #2 Clean up an existing contact list
If you currently have an existing website and have gathered email addresses, you can figure out how to transfer some, or all of them, depending on how you go about it.
You should be careful not to assume that you cannot use them in your new email marketing business. Just be sure that you evaluate the current information and check to see if the email information is still valid.
That way, you don’t have to worry about soft bouncing because of an invalid email address.
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- Step #3 Get a new email list started
If you are brand new to email marketing, you will have to build your email list from scratch. Fortunately, there are so many ways to build a good size list. Many of the methods are low-cost or free.
There are hundreds, if not thousands, of how-to guides available on the Internet. Many successful email marketers offer to help individuals with how-to guides on YouTube and other online websites.
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- Step #4 Get your list organized
Once you have done all the hard work of building a good size list of subscribers, you will want to take some time to organize them.
Using a process called segmentation, you go through your list and organize them to make it much easier for you to set up your email messages and email campaigns.
Again, you can tailor all of your subject lines, email body content, and call to action in each email to fit in with the makeup of each of your segments.
- Step #5 Analyze your email campaigns
It is important that you take advantage of all the tools that are included in your email service dashboard. This dashboard contains several tools that collect data from all of your email campaigns.
Using this collected data, they generate reports for you based on several metrics established by the ESP. Using this data, you can easily determine what aspects of your email campaigns are working and what areas simply are not.
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- Step #6 Clean up and simplify your email content
Your email messaging is the key to your success in your business.
It determines whether your subscribers will become active and returning buyers or just email addresses. So, ensure that your subject lines are attention-grabbing.
Also, ensure to match the body content of your email with the subject lines. And, the body content should engage the subscribers from the beginning and push them to your call to action at the end.
It is paramount that your open rates and conversion rates are at the maximum you can get them at all times.
- Step #7 Spend extra time on your email subject lines
The subject line of your email is the first thing your subscriber will see when the message arrives in their inbox. That means you have just a few seconds to grab their attention. To do this, ensure to present breathtaking subject lines to them.
Consider using a personalized message as your subject. Very few people can resist an email that comes at them with their name attached to it.
However, also keep in mind that the subject line should be relevant and in connection to the content in the body of the email.
» MORE: How to Write a Marketing Email
- Step #8 Consider hiring a copywriter
If you lack advanced writing skills, do not hesitate to consider hiring a content writer. These people are the experts in writing catchy subject lines and email copy.
However, hiring an expert will cost you a little more than doing it all by yourself. So, you will have to negotiate the best deal that you can offer. But, it will be well worth it in the long run, when considering that you were not likely getting great numbers with your open and conversion rates.
- Step #9 Don’t forget to use your metrics data provided by your ESP
Tracking tools are important to the success of your email marketing business. However, if you truly want to be successful, you need to understand how to take advantage of the data analytics available on your dashboard.
However, there are other tools that can be equally beneficial to you, like Google Analytics. By using all the tools at your disposal, you can be assured that you will maximize your email campaigns.
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- Step #10 Do lots of testing and tweak when necessary
Since all the testings are available and extremely easy to use, do not hesitate to use them.
Now, you have all the information at your fingertips. Be sure to take advantage of all of it. Making the necessary tweaks to your email messaging can make the difference between success and failure.