Internet Marketing is one of the fastest-growing businesses on the Internet today, with hundreds if not thousands of entrepreneurs starting new businesses every day. One of the biggest reasons Internet marketing has become so popular these days is that start-up costs are relatively low compared to the high start-up cost of a brick-and-mortar business.
Another reason would be that there are many different types of Internet Marketing businesses to choose from. One of those online businesses that have gained in popularity is email marketing, and for really good reason. There numerous ways to make money online using email marketing, and build a business.
For this article, we put together a list of eight ways that you can make money using an Email Marketing business online. We hope that the information that we have included in this article is helpful and that you will be able to decide whether or not an Email Marketing business is for you.
» MORE: How Effective Is Email Marketing?
Top 8 ways to make real money with an Email Marketing Business
- Use it to sell a product or service
- Be a reseller of other people’s products or services
- Upselling premium offers
- Use it to sell related products
- Use it to create repeat customers
- Create a shopping cart reminder system
- Use it to generate word of mouth strategy
- Set up automated email campaigns
1. Use it to sell a product or service
Once you have built a good size email list, it is time to get started. Using the email list to send out links to your products or services is the quickest and easiest way to make money online.
You don’t necessarily need to have a physical product to sell. You can also sell digital products that you have developed for your business. Some examples of digital products include ebooks, online training courses, and many other things.
As you continue to grow your business, you will easily determine what your subscribers are looking for.
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2. Be a reseller of other people’s products or services
Selling products that your company produces isn’t the only selling activity you can do with an Email Marketing company to generate money. You can digitally resell other people’s products or services and make more income.
This sounds interesting, but how can you do that? Now, other businesses will give you a commission if you refer customers to their sales pages. This is referred to as affiliate marketing in the marketing world, and it is a fantastic way to use an email list.
Using an affiliate marketing link from your account, you can send it to all of your email subscribers and earn a commission for each sale associated with your link. remember, the more different offerings you make available to your subscribers, the more engaged that will likely be.
» MORE: How Much Does Email Marketing Cost?
3. Upselling premium offers
Upselling is one of the most common ways that Email Marketers increase their sales. The concept of upselling involves the offer of an additional premium product to the buyer after they have made the initial purchase.
The upsell will depend on the original product that was sold. But it will usually be a very desirable product or offer that is designed to encourage the buyer to spend the additional amount of money.
4. Use it to sell related products
Using your email list to sell related products to the ones they recently purchased, also referred to as cross-selling, can be a very lucrative source of revenue for your online Email Marketing business.
Sending out automated emails attached to the initial purchase that offers them similar or similar products and/or services is very common. Your email service is a highly effective way to send out automated emails with links to related products that you want to sell.
This means you need to pay close attention to the analytics of your email marketing system.
» MORE: How Much Does an Email Marketing Campaign Cost?
5. Use it to create repeat customers
One of the most effective uses of email marketing is to get subscribers to buy from you repeatedly. This is especially true if you sell a seasonal type of service that people can purchase several times.
You can easily set up email reminders that go out automatically. This strategy eliminates the worry of missing out on sales. You can also use it to send out well-timed coupons and or promotional codes that can be used as enticements for your subscribers to make additional purchases throughout the year.
6. Create a shopping cart reminder system
A shopping cart is an amazing tool that was developed for eCommerce websites. The shopping cart is great for people to use when they get distracted or they want to think about a major purchase.
Unfortunately, more often than not, people forget that they didn’t complete a purchase and leave it in the shopping cart. Having an email marketing system allows you to send out timely reminders for any of your subscribers who could have left something in their shopping cart and didn’t complete the purchase.
» MORE: Best Email Marketing Software For Large Businesses
7. Use it to generate word of mouth strategy
Taking full advantage of all marketing techniques will get you very far in the Internet Marketing game. This includes using the age-old marketing method known as word of mouth.
According to tracking data, a large percentage of people admit that they mainly trust the opinions of their closest sellers when it comes to making buying decisions. So, you would be wise to consider using a call to action plan that includes a tag line, encouraging your subscribers to tell their family and friends to buy from you as well.
8. Set up automated email campaigns
Last but certainly not least, an email marketing system can be used to send out fully automated email campaigns. These can be scheduled periodically and contain a wide range of marketing-related messages.
These can be targeted depending on the season, holiday, or specific time of year. Again, these can be used to pique the interest of your subscribers to buy from you year-round. They can also be used to build suspense about an upcoming product release to build excitement ahead of the release.
Bottom Line
Setting up an online Email Marketing business can be very lucrative depending on your participation level. As you can see from the information that we have included in this article, the potential for success is definitely there.