As digital marketing continues to grow and expand, thanks to the Internet, it is not surprising that one specific method continues to flourish. Email Marketing has been able to stand the test of time in the ever-changing world of Internet Marketing or digital marketing. One of the primary reasons for this is that it is able to supply a consistent flow of traffic.
With traffic being the single most important aspect of digital marketing, it is no wonder they tend to go hand in hand, so to speak. The more people you are able to reach with your email marketing campaigns, the more likely you can convert them into buyers. The more buyers you have, the more income you will get from your opportunities or digital products.
This leads us to a question that is still being asked, even though most of the top Internet Marketers already know the answer. That question is, “Is email marketing still important?” To give a detailed answer, we came up with some reasons why email marketing should still be considered a vital component of any digital marketing business. For this article, we put together a list of nine compelling reasons to use email marketing campaigns.
9 Reasons Why Email Marketing Is Important
1. Always keep in contact with your target audience
Email is one of the easiest and most convenient ways to keep in touch with your customers. You can make the emails say anything that you want, and your customers will decide when they will read them.
You can target your emails to anyone you want by simply customing the message. The key is to keep your customers looking forward to the next email by including updates and special offers for opening and reading your emails.
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2. Gets to your audience quickly
According to industry publications, more and more people use their smartphones to receive and open their emails. This means that more people are opening and reading their mail quicker than just a few years ago.
Therefore, the ability to convert your email campaigns into sales is going to depend heavily on your message. Targeting your email message to the mobile phone user will definitely help to increase your readership and the likelihood that you improve your conversion rate exponentially.
3. Taking advantage of old-school technology
Email has been around as a way of communication for more than 40 years. So, it shouldn’t be a surprise that it is still being used today in Internet Marketing. This is where email marketing comes into play and is still a very viable method.
There are millions and millions of people all over the globe using email as a means of communication. So, using email marketing to drive traffic to your website or business opportunity is far more efficient than trying to pick up the phone and call a bunch of numbers.
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4. Email Marketing is very trackable
When it comes to any business, whether online or offline, tracking is extremely important. You have no idea how profitable your business is until you track it. Fortunately, email marketing has one of the best mechanisms built-in for tracking progress.
However, every email marketing system provides different metrics designed to capture valuable data from each campaign. This information allows you to tailor all of your future email campaigns to ensure your business’s continued success.
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5. It is an extremely affordable means of marketing
One of the biggest advantages to starting and growing an online business is that it is much cheaper than the initial investment. Unlike a brick-and-mortar company with far higher overhead, an online business like an email marketing business doesn’t need a physical location.
You can start by conducting a simple search online to discover hundreds if not thousands of email marketing services available. Then, for a nominal startup fee per month, you can easily get started. Then, as your business grows, you can upgrade to a higher-level system that will propel your business forward.
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6. Allows for better targeting of your messaging
Since you are in charge of creating the messages you are sending out, email marketing is a far better option for targeting a specific demographic. Email marketing also allows you to create customized customer lists.
By categorizing each recipient, you can laser focus all of your messages to improve your conversion rate for each email campaign. Using all of the data that you collect, you can be sure that your business is moving in the right direction.
7. Helps you to build brand awareness
Branding is extremely important in the business world, and the ability to establish and grow your brand recognition is paramount. Email marketing should be a part of any online business these days. Being able to get the word out about your company, its products, and or services that it provides is huge.
One of the best parts of email marketing is that since you control the content, you get to have a big part in what people see when it comes to your business.
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8. Timing is everything
With email marketing, you can determine the right time to send out your email. A good email marketing service provides detailed information about your audience through reports and analytics. These data outrightly enable you to know your target audience in your different email lists.
Using this data and your specific messaging, you can take advantage of holidays, seasons, and other special events to plan your email campaigns to capitalize on the power of your email lists.
9. Email is a major means of communication
Without a doubt, email is the most popular form of communication on the planet. The overwhelming majority of people have at least one email account, and that is music to the ears of any email marketer. With so many potential customers, you just need to find the right way to tap into that pool. And, with the right email marketing strategy, the sky is indeed the limit.