You’re missing out if you don’t use email marketing as part of your roofing company’s marketing plan. Roofing email marketing will help you stay in touch with current roofing prospects or extend the number of contacts in your database.
Roof replacement is not a big deal for roofers because they do it every day, but it can be a big deal for a homeowner or a commercial property owner. This is why you must build a connection with your customers. One of the most successful ways to develop a relationship with your customers is through email marketing.
Nearly 4 billion people on the planet have an email address, making it the most common means of online communication. For my business, email marketing has proven to be the most successful marketing channel. Many companies may not email their mailing lists, but it will be successful if a roofer does so 4-5 times per week. This continuous follow-up would keep roofing at the forefront of people’s minds.
Following up with leads isn’t as essential for roofing contractors as it is for others. Email marketing, on the other hand, is one of the most successful ways to cultivate your leads. Since the 1990s, email marketing has been around, and it was the very first form of internet promotion. Even though most people no longer open their emails as often as they once did, email marketing still has the highest return on investment of any online marketing medium.
5 Top Email Marketing Platforms For Roofers
Roofers’ email marketing campaign is niche marketing, which necessitates using the best email marketing platform to ensure a smooth and effective email marketing campaign. Therefore, we took the time to share with you the 5 best email marketing platforms for your roofing company in this post.
- GetResponse – best for user-friendly interface
- Sendinblue – best for advanced designing tool
- Constant Contact – best for email automation
- ConvertKit – best for beginners
- MailChimp – best for beginners and experts
1. GetResponse – best for user-friendly interface
GetResponse is one of the top email marketing platforms for roofers. It’s well-known for its smooth and user-friendly layout, as well as a plethora of unique options for your campaign. Using the dashboard’s quick-action buttons, you can quickly add your contacts. You can either upload your contacts one at a time or importing them from a file. The importing process will take anywhere from a few seconds to several hours, depending on the size of your contact list.
You can select from several pre-designed templates, start from scratch, or paste your HTML code into the editor to build your email. When you use a prototype, you have access to drag-and-drop software as well as the building blocks toolbar. When hovering over an embedded building block, we particularly enjoyed the block’s name show. You may also preview your emails on a desktop or mobile computer to ensure that they look fantastic on all platforms.
GetResponse also offers thousands of free stock photos and an interactive Shutterstock gallery, allowing you to include beautiful roofing materials images in your emails. On the other hand, the latter is not free, but you can buy the picture after previewing it in the editor. Unfortunately, they don’t have an internal image editor, so make sure you’ve already edited your image before uploading it.
What’s more?
After you’ve finished creating your email, you’ll be taken to the summary tab. You can give your campaign a name, write a subject line, and add email recipients here. Except when you want to redo the editing process, most of these options open a popup window and do not redirect you to another tab. Other notable features include a drag-and-drop email design tool, mobile-friendly emails, dynamic content based on customer segmentation, and automated email options for bloggers.
GetResponse’s customer service is accessible 24 hours a day, 7 days a week through live chat and email, which is comforting if you’re new to email marketing. You’ll also get extra phone support, a Slack channel, and a dedicated support person if you want a custom plan.
Pricing
The pricing model for GetResponse is focused on the number of contacts on your list. With a two-year commitment, you will get the best rates. The cheapest package, with 1,000 contacts, costs $10.50 a month. Their paid plans do not allow any refunds, but you can try out their service for 30 days without attaching your credit card.
» MORE: How Much Does an Email Marketing Campaign Cost?
2. Sendinblue – best for advanced designing tool
Sendinblue is one of the best email marketing platforms for roofers. Its usability is very instinctive, and no essential features have been overlooked. Sendinblue provides you with 3 options for inserting contacts; copy-pasting, importing email addresses from a file, and manually inserting contacts. These options are easy to run.
Sendinblue’s data mapping feature, on the other hand, asks you to match the extra details to an email address, which is optional but not specified explicitly during the procedure.
The Sendinblue email design tool is where they shine. To begin, make a campaign and fill in some basic details. The editor’s layout is simple, and there aren’t many popup windows to obstruct the view.
Using Sendinblue, you can easily create an email campaign with the Drag-and-drop and “Rich Text Editor” design tools. And, if you’re familiar with HTML, the custom HTML option is also available for you. While these methods are super easy, you can also preview your email as it’ll display on a laptop, tablet, or mobile device before launching it.
What’s more?
You must first go through an overview page that outlines the setup, design, and contact details before you can send your email to your contacts. This is a fantastic feature for double-checking anything before hitting the Send button. Unfortunately, Sendinblue does not have a dedicated smartphone app.
Sendinblue’s email marketing solutions are packed with cutting-edge features. This helps you to capitalize on current email marketing trends. While some of the more advanced features are only available on higher-tier plans, the free plan’s basic features are enough to get you started with email marketing. However, some key features make Sendinblue a suitable email marketing platform for roofers.
The Key features include:
- An infinite number of contacts and information
- Intuitive drag-and-drop-based design tool
- Email personalization
- Mobile-friendliness
- Customer segmentation options
- Custom email automation rules
- A completely functioning CRM for creating sales funnels
- A live chat plugin
- Direct access to change Facebook ads
Pricing
By default, Sendinblue’s customer service is available via email. You can also contact them by phone or live chat, but only if you have a Premium plan. However, they do have a large knowledge base of helpful articles that you can look through for more information. And the smallest roofing company can afford it. Aside from the free plan, Sendinblue’s most affordable plan begins at $25 a month for 10,000 emails.
» MORE: Best Looking Email Marketing Software
3. Constant Contact – best for email automation
Constant Contact is an amazing email marketing software with a straightforward user interface. They have loads of pre-designed templates and a smart drag-and-drop option for you to operate with. However, you can choose to import your contacts through copy-paste, Gmail, Outlook, or other third-party applications. The entire procedure is simple as you can upload bulk files in a short period of time.
The email design tool from Constant Contact incorporates drag-and-drop features with element blocks. When designing your email, you have the option of using one of many templates as a starting point or starting from scratch. Adding elements or editing a selected one is made easier with the aid of several useful toolbars. However, when adding a picture, you must go through three separate windows, which we believe is unnecessary.
You can still use the preview feature to see how the new version will appear in someone’s inbox when creating your email. Then, you pick the email recipients, add a subject line, and decide when your email is sent after you’ve developed it. After that, you can return to your dashboard and display some simple statistics about the success of your emails.
What’s more?
Constant Contact has a mobile app available on App Store and Google Play. It allows you to build and send emails, as well as receive updates and view email statistics. The software is small and portable, making it ideal for marketers on the go who want to stay active with their email marketing.
Constant Contact’s service has all of the latest features needed to build a successful email marketing campaign in today’s world. However, only the higher-tier package has access to some of the more advanced features. As a result, ensure to choose the best package with the features you want.
Constant Contact’s key features include drag-and-drop design tools, mobile-responsive emails, list segmentation for targeted emails, customized emails, and email automation capabilities, in addition to the unlimited emails you can send.
Constant Contact’s services include web hosting if you don’t already have one. You can create an entire website, landing pages, and even eCommerce sites with this tool. Check out our website builders summary for more details on Constant Contact Builder and other top website builders.
Pricing
Constant Contact has two payment options, the price of which is determined by the number of contacts you add to your account. The cheapest package, which includes 500 contacts, costs $20 a month. Constant Contact’s offer includes a 60-day free trial with no credit card necessary. You’re limited to 100 contacts during the trial period, but it’s still a secure way to check out their service.
» MORE: How Much Does Marketing Cost?
4. ConvertKit – best for beginners
ConvertKit’s user interface is really basic, maybe even too basic. You don’t get any more modern features, such as a drag-and-drop editor or a wider range of models, but you can get the job done quickly.
You can add individual contacts, upload emails in bulk from a CSV file, or import your email contacts from another service to create your email list. Even though copying and pasting your data isn’t an option, you can easily build a CSV file to avoid this inconvenience. ConvertKit only allows you to have one contact list, which you can organize using tags.
Things get a little clumsy when it comes to creating your email. ConvertKit lacks a modern drag-and-drop builder, leaving you with only plain text and custom HTML code as options. There’s also a muddled method for choosing a template, with just three choices. The plain text editor, on the other hand, is stable and not cluttered with endless choices that can be overwhelming to beginners. You can still access various editing options by highlighting a line of text.
The following move takes you to the preview section, where you can see the entire message and double-check that it’s ready to send. You can then choose to send the email right away or plan it for later. Unfortunately, there is no dedicated smartphone app for ConvertKit. Their email editor and dashboard, on the other hand, are completely functional and available from a mobile device.
What’s more?
The feature set of ConvertKit is typical of a modern email marketing program. They put a strong focus on your creation and even offer a well-designed course for designing and launching email marketing campaigns.
You can send an infinite number of emails to your contacts using ConvertKit. Other notable features include email automation, customized content, a sign-up form creator, tag-based customer segmentation, and more than 70 third-party integrations.
During business hours, live chat is available for customer service. Outside of this time, you can contact help by creating an email ticket. With the paid plans, Standard, and Priority coverage, you get updated to support features. ConvertKit also has a knowledge base and a library of useful marketing articles that you can use to learn more about the service or email marketing in general.
ConvertKit has both free and paid subscription plans. The paid plans are subscriber-based, and you can migrate your data from another email marketing program for free. The cheapest paid plan, with 1,000 contacts, starts at $25 per month (paid annually). ConvertKit provides a 14-day free trial for paid plans with a maximum of 35,000 contacts. If you have more, you are eligible for a customized demonstration from the company.
» MORE: ConvertKit’s Alternatives
5. MailChimp – best for beginners and experts
MailChimp is one of the most popular email marketing platforms and suitable for roofers. The overall usability is very smooth and natural. It’s also perfect for beginners because you’ll be directed through the process. The built-in image editor is a huge plus that enhances the overall experience.
MailChimp’s dashboard asks you to import email addresses from a file or copy-paste them after setting up your account. After that, you arrange the statuses of your contacts, add tags, insert additional information, and check the results. When you need to add or delete details or contacts, the Audience Dashboard makes it easy.
You have the option of writing your email in plain text, using custom HTML code, or using a template or premade style. The latter activates the drag-and-drop design feature in Mailchimp. The layout is sound, but we discovered that accessing a block’s additional options covers the entire toolbar, which is a bit inconvenient. Without ever leaving the web, you can create your entire email.
You can always preview the message in a desktop, tablet, or inbox view during the email creation process. When we tested this method, however, the latter didn’t seem to work for us. When you’re done, you’ll be taken to a summary page where you can double-check everything before sending your campaign out. There are no additional steps at this stage because you’ve already built an email list and added campaign information.
What’s more
MailChimp has a smartphone app devoted to it. The app allows you to create landing pages and emails, access performance data, and add email contacts. The mobile email editor is completely functional and visually appealing. We especially like how the main screen focuses solely on the email and isn’t cluttered with editing choices.
Mailchimp comes with all of the modern features you’ll need to run an effective email campaign. The drag-and-drop design tools, customer segmentation options, interactive content, email automation, sign-up forms, and 200+ integrations with social media and other applications are the key features of Mailchimp’s email marketing tools.
Pricing
The cost of MailChimp is determined by the number of connections you want to have. They also have a pay-as-you-go payment system in addition to the monthly subscription plans.
This plan includes all of the features of the Essential plan, but you only pay in advance for MailChimp Credits, which you can then use to send your messages. The cheapest paid plan, with 500 contacts, starts at $9.99 a month. For all of their paid plans, Mailchimp does not have a free trial. There is no money-back guarantee either.
Bottom Line
Establishing a business is one thing; developing it is something that everyone strives towards. Email marketing is an efficient strategy to grow your business and establish a strong relationship with your target audience.
As a roofer, the ball is in your court to choose the best email marketing software suitable for you. We’ve discussed the five best email marketing software for roofers, and starting with any of them is a smart move.
However, it’s crucial to examine your marketing needs, the nature of your business, and your financial status in making this decision. Among every other things, to make the most out of it, you should know the writing tips for a highly converting campaign and the best time to reach out to your audience.