Do you struggle with bounced emails and a decrease in engagement no matter what you seem to do with your email marketing? Then, worry no more! This amazing guide is prepared for you to expose you to the best email marketing service for bounces. So, if you’re looking for a better email marketing campaign manager to help you manage your bounces for your emails, the solution is MailGun. They specialize in decreasing your bounce rate and provide a “pay-as-you-grow” payment option.
Many other fabulous features make this a prime choice for your email marketing campaigns. However, it is essential to note that their bounce feature and their promise to eliminate bounces for your emails are probably among the best in the industry. Here are some of the best features, including their bounce management, that will help you and your marketing goals.
» MORE: What is Email Marketing?
Why MailGun?
- Flexible Pricing Model
- API First
- Reliable and Efficient
- Increased Email Validation
- Send Time Optimization
- Available Customer Support
- Coding Capabilities
1. Flexible Pricing Model
| Pricing plan | Price | Number of contacts |
| Flex (Free trial) | $0 for the first 3 months | 5000 |
| Flex | $0.80/month | 1000 |
| Foundation | $35/month | 50,000 |
| Growth | $80/month | 100,000 |
| Scale | $90/month | 100,000 |
Flex Plan
For many people starting email marketing, this is an excellent choice because of their capabilities for even their free plans. For example, their free program, “pay as you grow,” allows you to send up to 5000 free emails per month for three months, and you only pay for what you plan to send. This makes it incredibly easy for even the newest person in email marketing to afford some of the fantastic features they have.
With this flexible plan, you can have access to the following:
- Email APIs, SMTP relay, and webhooks
- Suppression management
- Email tracking and analytics
- 99.99% guaranteed uptime SLA
- Five days of log retention
- Detailed documentation
- Limited 24/7 ticket support
Additionally, it is essential to note that any extra emails beyond the trial volume are $0.80 per 1000 emails. This is still pretty reasonable for the number of emails that a new and recent business that just opened might be sending to their clients. For their flexible plan, you do get a lot of features for very little money. However, if you want to have more capabilities and extra tools, it is crucial to look beyond this business plan.
Foundation Plan
For your mid-range plan, this is generally $35 per month. Additionally, you can send up to 50,000 emails. This plan is known for being able to send, receive, and track your emails effortlessly. Just as with the previous plan, all of the features are included here and several others. However, there are bonuses for you to choose this plan over the basic plan. Here are some of the features that are included:
- Email APIs, SMTP relay, and webhooks
- Suppression management
- Inbound email routing
- Email tracking and analytics
- 99.99% guaranteed uptime SLA
- One dedicated IP
- Limited email address validations
- Inbox placement test
- 5 days of log retention
- 1-day message retention
- Detailed documentation
- 24/7 ticket support
You can see there are some bonuses to choosing the mid-range plan versus the flex plan. You have more incentives for paying slightly more, but there is more support from the company. As with the previous plan, it is an extra $0.80 per 1000 emails. Additionally, it is $1.20 per 100 additional validations that you perform for your email address validations for your customers. All in all, this is a very generous plan for the money to help scale your email marketing. For $35 a month, it is a lot of value.
» MORE: Why Email Marketing Is Important
Growth Plan
The next plan up is called the growth plan. This is specialized in optimizing sending with deliverability tools and enhancing support for you and your company. This starts at $80 per month, and it can include 100,000 emails. As mentioned, some features are the same as the previous plan. But, here are some more unique features that you can look for with this plan if you choose this one for your business:
- Email APIs, SMTP relay, and webhooks
- Suppression management
- Inbound email routing
- Email tracking and analytics
- 99.99% guaranteed uptime SLA
- One dedicated IP
- 1,000 email address validations
- 10 inbox placement tests
- 15 days of log retention
- 3-day message retention
- Detailed documentation
- 24/7 ticket support
- Instant chat support
There are many extra features with this plan that you can enjoy, especially if you have a larger business or a more extensive contact list. As with the previous plans, it is an extra $0.80 per 1000 emails and an additional $1.20 per 100 validations for email addresses for your contact list.
Scale Plan
For those with a very established business in an established contact list, the scale plan is a great choice. Starting at $90 per month, there are 100,000 emails included per month. It is specially designed to drive results with the most advanced sending platform, deliverability to old and full support at your disposal at any time. Here are some of the fantastic features that you can look for with this plan:
- Email APIs, SMTP relay, and webhooks
- Suppression management
- Inbound email routing
- Email tracking and analytics
- 99.99% guaranteed uptime SLA
- 1 Dedicated IP
- Dedicated IP Pools
- SAML SSO
- 5000 email address validations
- 15 inbox placement tests
- Send time optimization
- 30 days of log retention
- Up to 7 Days message retention
- Detailed documentation
- 24/7 ticket support
- Instant chat support
- Live phone support
This plan is very inclusive and worth the money. If you have a huge business and you need many capabilities to ensure that you have excellent optimization and segmentation, this is a plan for you.
» MORE: How Effective is Email Marketing?
2. API First
MailGun is a simple and organized email marketing system for your needs. One of the reasons they are so recognizable and professional is that they built everything with the API in mind first. This means that they focus on compliance and simplicity first. Then, they added all of the extra features that you might need for your email marketing efforts.
Because of this design, you can trust that it was built with developers in mind. So even if you are not too experienced in email marketing, this is an excellent piece of information that you should know about this email marketing service because it is reliable and trustworthy for you and your business.
» MORE: What is an Email Hard Bounce?
3. Reliable and Efficient
In relation to being reliable and structurally sound, MailGun was engineered with reliability in mind. As you have seen their plans, one of their main goals is to have a 99.99% uptime SLA. with everything they do, no matter how big or small your business is, they want to ensure that you have this metric no matter what happens. It is their promise to you, and it shows their dedication to decreasing your bounce rate and improving your email marketing campaign for the future.
» MORE: What Is a Soft Bounce in Email Marketing?
4. Increased Email Validation
Email validation means that you will not be sent to just any random email; MailGun will send it to a real person. This is especially important to ensure that you reach the right people and that your emails are not bouncing back. If your email does bounce back, this means that the email is not valid or, worst-case scenario, that the software has failed.
However, MailGun has worked deeply and extensively on their email marketing software. And, this guarantees that your email campaigns are not bouncing back. But, again, the email validation swiftly identifies any related problem before you get an abysmal bounce rate.
» MORE: Best Cheap Email Marketing Software
5. Send Time Optimization
Send Time Optimization is also an essential feature for your email marketing efforts. You don’t want to send an email and have it be opened or unopened because of a specific time. Instead, you want to make sure that your campaigns are working and that you are doing all you can to make the most efficient possible. With Send Time Optimization, you will find the best time, day, even the best format for you to reach your customers and engage with them regularly.
Mastering time optimization can be the difference between having a very successful engagement rate or a very poor engagement. If you want your business to succeed in the future due to your email marketing efforts, you need to be mindful of the future, no matter which email marketing software you choose.
» MORE: How Much Does An Email Marketing Campaign Cost?
6. Available Customer Support
No matter your issue, MailGun can help you out no matter what time of day it is. Depending on your plan, you have access to very many options for your customer service needs. With everything that is offered, most of it is 24/7 every single day of the year. This means that even if you have a problem on holiday, you can call, chat, or email to get your problem solved.
If you choose to have a premier plan, you will have prioritized customer service support with MailGun. This can be essential, especially if you have a considerable customer base and something goes wrong. You will want to solve the problem nearly instantaneously, and MailGun is there to help! It’s not as quick for the smaller plans, but they still have an excellent record for customer service and many satisfied clients.
» MORE: Make Money with Email Marketing
7. Coding Capabilities
If you are proficient in coding, this is a fantastic email software program for you to try out. With just a few code lines, and you can send an email through MailGun to your millions of followers. All you have to do is grab the code in your preferred language and copy and paste it into the terminal. Once you have done that, it is just seconds away from being sent.
MailGun Works with several different coding programs. Currently, they work with Rails, Python, PHP, Java, Microsoft.net, and JS. Of course, these are top-rated coding programs, but this helps make your job more comfortable if you can code and send an email as simple as a couple of lines of coding.
If you are not versed in coding, don’t worry because it’s not dependent upon your coding efforts to send an email. MailGun makes it easier if you know coding to send emails with a few lines of script. However, it is a unique feature that you can utilize when the time comes after you have learned coding in the future.
» MORE: Best Email Marketing Services for Business Events
How Does MailGun Help Bounce Rates?
You might be wondering after reading all this how exactly MailGun can help your bounce rate. While it might seem a little challenging to improve a bounce rate, there are several reasons why MailGun can help you reduce your balance rates.
As mentioned, their email validation service is one of the best reasons that bounce rates are so low with their company. MailGun ensures that emails are validated no matter how many people are sending emails, and you will not be sending an email that someone will send back to you. In addition, email validation helps you make sure that everything will be sent as follows and alleviate any conflicts during the email marketing campaign.
Additionally, the fact that they are focused so hard on the development side of email marketing programs means that this is a concise and organized program. MailGun has not faltered in any of its required elements to help you create and manage an organized and efficient email marketing system. With their automation segmentation, you can trust that they will catch anything that might be a red flag before it becomes a problem.
With all of this in mind, it is evident that the bounce rates for this email marketing service are a lot lower than other companies because of their upfront efforts. MailGun makes sure to find the problems before campaigns are sent out. For those looking to lower bounce rates, few, if any, companies that rival their capabilities on the market right now.
» MORE: Email Marketing Coordinator
Conclusion
MailGun might not be a perfect email marketing service, especially if you don’t have any experience in that industry. However, this is ideal for you to stop having high bounce rates. In addition, if you want to make more efficient email marketing campaigns, MailGun will help you do so because of its foundational software and highly efficient automation.
Suppose you’re looking for a professional and developed email marketing software program for your marketing efforts. In that case, MailGun is a solution for you to eliminate your bounce, have continuous massive success, and increase your engagement with your contact list.